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深圳购物季来了,打造全民共享购物嘉年华
Sou Hu Cai Jing· 2025-08-01 23:30
Core Viewpoint - The "2025 Shenzhen Shopping Season" is a major consumption promotion event in Shenzhen, running from August to October, aimed at enhancing consumer engagement and creating a globally influential shopping carnival [1][2]. Group 1: Event Overview - The shopping season will feature three main themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping," integrating new commercial projects and key consumer industries [1]. - The event aligns with significant cultural and national holidays, including summer vacation, Qixi Festival, Mid-Autumn Festival, and National Day, as well as the 45th anniversary of the Shenzhen Special Economic Zone and the 15th National Games [1]. Group 2: August Joyful Shopping - "August Joyful Shopping" focuses on high-quality, diversified, and intelligent service consumption, enhancing supply in sectors like dining, accommodation, and elder care [1]. - The initiative will promote industrial tourism, low-altitude economy, cruise economy, and AI smart manufacturing, offering unique travel and educational experiences [1]. Group 3: September Fashion Shopping - "September Fashion Shopping" will coincide with the "2025 Shenzhen Live E-commerce Month" and other key events, emphasizing digital consumption and night economy [2]. - The event will feature live streaming activities and encourage businesses to create fashion product selection areas, promoting local and international goods [2]. Group 4: October Brand Shopping - "October Brand Shopping" will target the consumption peaks during the Mid-Autumn and National Day holidays, incorporating events like the "S/S 2026 Shenzhen Fashion Week" and various food festivals [2]. - The opening of Shenzhen's first city-based duty-free store will be a highlight, aiming to stimulate inbound duty-free consumption [2].
泸州发布19条文旅商融合新政 引进高端品牌酒店最高奖500万元
近日,四川省泸州市商务会展局、市文化广电旅游局等5部门联合印发《关于推进文旅商深度融合发展 高质量建设区域消费中心城市的若干政策措施》。 8月1日,泸州市政府新闻办召开新闻发布会,对政策措施进行了解读。据悉,上述《措施》包含19条激 励政策,主要概括为"聚人气"、"塑品牌"、"优供给"、"育场景"、"强引流"等五大方面。 聚人气方面,《措施》支持演艺、会展、赛事活动引流聚商。其中,对在泸州举办大型营业性演出活动 的,单场(单日)可最高给予300万元激励;对在泸常态化举办大型音乐活动、高品质剧场演出的,还可 以按照运营情况"一事一议"给予激励;对在泸举办的各级各类赛事活动,单次可最高给予200万元激 励;对符合相关条件的消费类展会主办方或承办方,可最高给予100万元激励。 塑品牌方面,泸州支持做强做优本市的住宿、餐饮、医美、旅游等消费品牌。其中,支持引进高端品牌 酒店,可最高给予500万元激励;对新获评五星级旅游饭店,金鼎级、银鼎级文化主题旅游饭店和国家 甲、乙级旅游民宿的经营主体也有资金激励;支持餐饮市场主体品牌化连锁化特色化发展,可最高给予 20万元激励;对打造医美知名连锁品牌的市场主体,可最高给予20万元 ...
“热”中观“新”②|首发经济如何激活消费潜力?
Sou Hu Cai Jing· 2025-07-31 20:37
7月5日,上海乐高乐园正式开园当天,早上7点入口处便开始排队,有"乐高迷"从北京、广州等地专程赶来,"等着能够早一步跨进这个园区的大门。"首座 乐高乐园的开业,让金山区一跃成为上海夏日游的新宠,金山区民宿预订量同比增幅达6倍。 把视线从乐高乐园转向南京西路,前不久,由全球奢侈品巨头路易威登打造的全新概念地标——"路易号"在这里精彩亮相,犹如一艘巨轮停泊在人来人往的 都市街头。 "路易号"以露台经济为特色,创新融合"首发+首展+首秀"三种业态,一亮相便吸睛无数,在线下吸引了无数市民游客前往"打卡",于线上也掀起了热烈讨 论。"路易号"所在的静安区,也先后创新推出"日间船票""夜航船票",通过票根经济、夜间经济等形式,打造联动模式、串联全域消费。 这个夏天,首发经济在上海持续聚集人气、激发活力,这也是我们系列观察的第二站。 从高铁上海虹桥站上车,不到20分钟就能抵达金山北站,出站不远处便是今夏刚刚开园的上海乐高乐园度假区,这是中国首个乐高乐园度假区,也是全球规 模最大的乐高乐园。 打卡第一家店、欣赏第一场秀、入手首发新品……首发经济自带创新属性、天生流量体质,其特点就在于"首"、在于"新",在于能够激活消费者的尝 ...
阿迪达斯品牌大中华区Q2营收同比增长11%:运动表现、运动时尚双轮驱动
IPO早知道· 2025-07-31 04:00
Core Viewpoint - Adidas has achieved "quality growth" in the Greater China region for nine consecutive quarters, demonstrating strong performance in both revenue and profit metrics [3][4]. Financial Performance - In Q2 2025, Adidas reported global revenue of €6 billion, a 12% year-over-year increase, with operating profit reaching €546 million, up 58% [2]. - For the first half of 2025, global revenue was €12.105 billion, a 14% increase, and operating profit was €1.2 billion, a 70% increase [2]. - The gross margin improved by 0.9 percentage points to 51.7% in Q2 and 51.9% in the first half of 2025 [2]. Regional Performance - In the Greater China region, Q2 revenue was €798 million, a year-over-year increase of 11%, contributing €1.827 billion in the first half, up 13% [3][4]. - The CEO expressed pride in maintaining double-digit growth and emphasized the importance of local market strategies [3][4]. Product and Market Strategy - Adidas has focused on localizing its strategy in China, enhancing its product offerings and marketing to meet local consumer demands [4][13]. - The ADIZERO 0 series has significantly contributed to the running category, with over 25% growth in running revenue [2][9]. - The company is actively engaging in sports events to boost brand visibility and consumer interest [6][7]. Innovation and Marketing - Adidas is embracing the "first launch" economy, collaborating with celebrities and designers to enhance its product appeal [11]. - The company is committed to nurturing young sports talent in China, partnering with educational institutions to promote sports education [13]. Future Outlook - Despite facing cost increases due to tariffs, Adidas maintains its revenue growth forecast for 2025, expecting double-digit growth and operating profit between €1.7 billion and €1.8 billion [13].
城市24小时 | 河南第二城 稳住了
Mei Ri Jing Ji Xin Wen· 2025-07-30 17:30
Economic Performance - In the first half of this year, Henan achieved a GDP of 31,683.80 billion yuan, with a year-on-year growth of 5.7%, surpassing the national average by 0.4 percentage points [1] - Among the 17 prefecture-level cities in Henan, 16 cities outperformed the national average GDP growth, with Luohe and Shangqiu showing the highest growth rates of 7.3% and 7.0% respectively [1] - Luoyang, the economic second city of Henan, maintained a GDP growth rate of 5.7%, equal to the provincial average and 0.4 percentage points higher than the national average [1] Industrial Development - Luoyang's secondary industry value added grew by 6.8% year-on-year, exceeding both national and provincial growth rates by 1.5 and 0.8 percentage points respectively [1] - The city's industrial output value increased by 8.8%, outpacing national and provincial averages by 2.4 and 0.4 percentage points [1] - Luoyang's industrial development is characterized by strong momentum and ongoing transformation and upgrading efforts [1] Historical Context and Challenges - From 2021 to 2024, Luoyang's GDP growth rates were 4.8%, 3.0%, 3.5%, and 4.9%, all below the provincial average, leading to the city being surpassed by other midwestern cities [2] - Luoyang's reliance on traditional heavy industries has hindered its industrial transformation, resulting in a decline in industrial momentum [2] - Local scholars have noted that while cities like Hefei have advanced into high-value-added industries, Luoyang remains focused on traditional sectors [2] Strategic Initiatives - Luoyang is accelerating its transformation by focusing on five advanced manufacturing clusters and 17 advantageous industrial chains, including electronic information and new energy vehicles [2] - The city has attracted major projects such as the Ningde Times base and a million-ton ethylene project to bolster its industrial landscape [2] Investment Trends - In the first half of this year, Luoyang's fixed asset investment grew by 3.4%, with industrial investment and private investment increasing by 18.2% and 7.2% respectively, both exceeding the overall investment growth rate [3] - The economic growth matching the provincial average may be just the beginning for Luoyang's development trajectory [3]
杭州消费焕新挖潜力
Hang Zhou Ri Bao· 2025-07-29 03:05
Group 1 - Consumption is a key driver for economic growth, with retail sales in Hangzhou reaching 458.5 billion yuan in the first half of the year, a year-on-year increase of 6.0% [2] - Hangzhou contributed over 30% to the provincial retail sales growth, ranking first in the province [2] - Upgrading consumption is notable, with retail sales of household appliances and audio-visual equipment increasing by 97.5% and communication equipment by 40.9% [2] Group 2 - The "old-for-new" policy has significantly boosted market demand, with various measures accelerating sales of related products [3] - Consumers are benefiting from subsidies on a wide range of products, including home appliances and digital devices, enhancing the attractiveness of upgrading [4] Group 3 - The automotive sector is also experiencing growth, with a 44% increase in sales for NIO in Hangzhou, particularly for models ES6 and ET5T [5] - The average disposable income of residents in Hangzhou exceeded 44,000 yuan, supporting ongoing consumption upgrades [6] Group 4 - Supermarkets in Hangzhou are responding to consumer demand for organic products, enhancing supply adaptability [6][7] - The introduction of new products and self-branded items is a focus for supermarkets, with plans to launch 60 new products this year [7] Group 5 - High-end brands continue to drive consumer interest, with significant sales reported during promotional events, such as a 37.45% increase in sales at Hangzhou Tower during a mid-year sale [8] - Innovative consumption scenarios are emerging, with events like bread festivals attracting large crowds and enhancing consumer engagement [9][10] Group 6 - The introduction of new retail formats and experiences, such as the "THE MONSTERS" exhibit, reflects the diverse consumer demands in Hangzhou [11] - The city has seen an increase in the number of new store openings, including 39 new stores in the first quarter, indicating a vibrant retail environment [11]
方大集团中兴商业培育新场景引领消费新潮流
Liao Ning Ri Bao· 2025-07-28 22:10
Group 1 - The core viewpoint of the articles highlights the significant growth and operational improvements of Zhongxing Commercial in the retail sector, driven by innovative marketing strategies and enhanced customer engagement [1][2][3][4][5] - Zhongxing Commercial launched 10 promotional activities in the first half of the year, with sales from these events accounting for 65% of total sales, focusing on attracting diverse customer demographics through immersive experiences [1][2] - The company has implemented a "goodwill service" approach, enhancing brand reputation and customer satisfaction through improved service quality and staff training [2][3] Group 2 - Membership operations have seen a qualitative change, with member consumption numbers increasing by 1.6% and consumption amounts rising by 8.3% year-on-year, indicating a growing loyalty among customers [3] - Zhongxing Commercial is actively introducing new products and services to enhance its business model, including the opening of the Shenyang Zhongxing Dinosaur Museum, which integrates education and entertainment [4][5] - The company has leveraged policy benefits to stimulate consumer demand, resulting in sales exceeding 32 million yuan in the first half of the year through strategic discounts and promotions [5]
上半年南京新开首店超200家
Jiang Nan Shi Bao· 2025-07-28 14:12
Core Insights - Nanjing has opened over 200 first stores in the first half of the year, with more than 43% being from Jiangsu and above, showcasing a trend of "quantity and quality improvement, diverse formats, and all-region collaboration" [1][2] - The first store matrix in Nanjing is continuously optimizing, with a multi-level ecosystem formed by national leadership, regional radiation, and local innovation [1] - The distribution of first stores aligns with consumption upgrade trends, with nearly 52% being in the dining sector, indicating a shift from mere sustenance to social engagement [1][2] Distribution and Economic Impact - First stores are widely distributed across major business districts and emerging areas in Nanjing, with significant contributions from core districts like Qinhuai and Xuanwu [2] - The "first store economy" is becoming a vital engine for urban economic development and consumer growth, supported by policies expanding from "first store economy" to "first launch economy" [2][3] - Nanjing has implemented over ten million yuan in support policies for the first store economy in recent years, enhancing its attractiveness for new brands [2] Future Development - The 2025 First Launch Economic Development Conference in Nanjing resulted in the signing of 19 high-energy projects, further invigorating the consumer market [3] - Nanjing aims to enhance its influence and radiation of the first launch economy by leveraging the conference platform and focusing on various fields [3] - Initiatives like the "First Creation Jinling" action will promote new consumer brand showcases and diversify consumption scenarios to drive continuous innovation in the first launch economy [3]
拱墅 青春武林起新声
Hang Zhou Ri Bao· 2025-07-28 02:36
Core Viewpoint - The integration of sports, culture, and commerce in the Wulin Square area is driving economic growth and enhancing the consumer experience, particularly through events like the street basketball competition and themed markets [9][10][11]. Group 1: Event Impact - The Hangzhou Business Community Street Basketball Championship, referred to as "楼BA," has attracted numerous teams and spectators, significantly boosting the local economy, particularly in restaurants and cafes [9][10]. - The event has transformed Wulin Square into a vibrant hub, with various themed consumption scenarios like "运閤集" and "武林吨吨冰饮节," featuring over 60 types of ice drinks and desserts [10][11]. Group 2: Cultural and Commercial Integration - The integration of cultural performances and sports events is enhancing the consumer experience, with regular performances at key locations to fill waiting times and extend visitor stays [11][12]. - The "运閤集" market features unique sub-brands and has nearly 400 stalls, with a significant portion dedicated to original brands, including intangible cultural heritage products [12][13]. Group 3: Economic Growth Metrics - The Wulin commercial area has seen a 30% increase in foot traffic and over 1.1 billion yuan in sales during major events, indicating a strong correlation between cultural events and economic performance [14]. - The area is projected to host 115 consumer promotion activities in the second half of the year, further stimulating local commerce [11]. Group 4: Future Developments - The Wulin commercial area aims to attract 108 new stores by 2024, enhancing its status as a premier shopping destination in Hangzhou [16][17]. - Upcoming high-end commercial projects like Hangzhou Hang Lung Plaza are expected to reshape the regional commercial landscape, focusing on youth, trends, and sports [17][18].
向新而行汇动能
Xin Hua Wang· 2025-07-28 01:56
Economic Performance - Shanghai achieved a GDP of 26,222.15 billion yuan in the first half of the year, with a year-on-year growth of 5.1% [1] - The city demonstrated resilience and vitality in its economy despite global uncertainties, showcasing high-quality development [1] Business Environment - Shanghai has become a hub for "first stores" and "first launches," with 365 new first stores opened from January to May, including 10 global and Asian first stores [3] - The "First Launch Shanghai 3.0" policy was introduced to enhance the environment for global product launches, providing support in areas such as exhibitions and customs [3][4] Innovation and Technology - The artificial intelligence sector in Shanghai saw a revenue increase of over 29% year-on-year, with 394 AI enterprises contributing to a total revenue exceeding 1,180 billion yuan [6][7] - The city hosted significant events like the International Low Altitude Economy Expo and the World Artificial Intelligence Conference, showcasing numerous global and national product launches [6] Trade and Logistics - Shanghai's foreign trade reached 21,500 billion yuan in the first half of the year, with exports growing by 11.1% [9] - The city has implemented measures to enhance logistics efficiency, reducing overall operation time for goods by 50% and increasing the international transshipment ratio from 12.6% to 18.6% [11] Consumer Experience - The introduction of convenient tax refund services, such as "instant buy and refund," has improved the shopping experience for international tourists, with a significant increase in tax refund applications [4][5] - Shanghai's efforts to integrate digital payment solutions into the shopping process have enhanced the international service capabilities of its commercial districts [4]