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暑期预订涨38%,为什么文旅还是不赚钱?
吴晓波频道· 2025-08-03 00:30
点击上图▲立即收听 " 过去最多人一年计划旅行 1—2 次( 42.6% ),如今最多人计划旅行 3—4 次( 39.5% ),而打算旅行 5—6 次、甚至 7 次及以上的人群比例在今年都有所提升。 " 文 / 巴九灵(微信公众号:吴晓波频道) 暑期过半,家长们开始盘算着"神兽"出笼的第二阶段,放眼社交平台,灵感倒是不少。 2025年最流行的几大暑期新解锁方式,莫过以下三种: "8岁小孩姐200元勇闯义乌商贸城。" "带娃进宫吃饭,再去买条'文物同款项链'。" "人在'窝囊'漂,又菜又爱玩。" 具体而言,如果想要亲子游,可以带娃去义乌、去产业带"开天眼";如果想感受下公子王孙的生活,可以来一场宫廷盛宴,同步买些"黄金平替"; 如果想寻求刺激但又别太刺激,"躺平式漂流"也能满足你。 更细致地看暑期的花式游玩攻略,会发现消费者尤其是家长们的"目的性"很强。 有的是沉浸式体验,如 吃宫廷盛宴,戴文物首饰。 影视剧里的"重生之我来到盛唐当公主""昏君不早朝",如今人均花700元就能体验了。 图源:小红书 来自美团旅行的数据显示, 今年暑期整体文旅预订增速同比上涨近38%。 根据国铁集团和航班管家信息,今年暑运预计发送 ...
2025深圳购物季购物季来了!打造全民共享购物嘉年华
Sou Hu Cai Jing· 2025-08-02 13:18
Group 1 - The "2025 Shenzhen Shopping Season" will take place from August to October, featuring major consumption promotion activities centered around key festivals and events, aiming to create a globally influential shopping carnival [1] - The shopping season includes three main themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping," integrating new commercial projects and key consumer industries [1] - "August Joyful Shopping" will focus on high-quality, diversified, and intelligent service consumption, optimizing supply in areas such as dining, accommodation, and elder care, while promoting cultural and tourism consumption [1] Group 2 - "September Fashion Shopping" will leverage the "2025 Shenzhen Live E-commerce Month" and other key events, focusing on digital consumption and promoting cross-border e-commerce and live streaming activities [2] - "October Brand Shopping" will align with the Mid-Autumn Festival and National Day, featuring various events such as the "International Jewelry Exhibition" and "Michelin Food Market," aimed at enhancing brand consumption [2] - The opening of Shenzhen's first city duty-free store during the shopping season will create new consumption hotspots and stimulate inbound duty-free shopping [2]
2025年云南省“彩云购物节”正式启动
Xin Hua Wang· 2025-08-02 09:39
Core Points - The "Colorful Cloud Shopping Festival" in Yunnan Province was launched on August 2, 2025, at a Sinopec gas station in Kunming, and will run until September 2, 2025, focusing on various sectors including automotive, home appliances, digital products, hospitality, fuel, food, and local specialties [1][4] - The festival aims to stimulate market vitality and boost consumer confidence by integrating resources and releasing policy benefits, allowing more people to experience the lifestyle in Yunnan [4] - Sinopec Yunnan Petroleum Company will issue millions in coupons and offer various promotions for members, including additional rewards for specific fuel purchases and exclusive deals through the "Easy Refueling" app [4][6] Industry Initiatives - Local governments in Yunnan will distribute special consumption vouchers covering automotive, e-commerce, fuel, dining, accommodation, and retail sectors, alongside promotional activities and live-streaming sales [6] - The festival includes several initiatives such as "New Driving Experience" for automotive upgrades, "Smart Home" green renovation actions, and "Cloud Chain Global" e-commerce expansion [8] - The event is organized by the Yunnan Provincial Department of Commerce, with support from local business bureaus and Sinopec [8]
锐财经·年中经济观察|中国经济发展“含金量”不断提高
Economic Performance - China's GDP grew by 5.3% year-on-year in the first half of the year, an increase of 0.3 percentage points compared to the same period last year and the entire previous year [2] - Domestic demand contributed 68.8% to economic growth, continuing to be the main driving force [2] - Exports increased by 7.2%, with total import and export scale reaching 20 trillion yuan [2] New Economic Drivers - Emerging industries such as artificial intelligence, domestic processors, and innovative pharmaceuticals are rapidly developing [2] - New manufacturing sectors like smart drones and integrated circuits are showing strong growth and innovation [2] Consumer Market - Retail sales of consumer goods increased by 5% in the first half of the year, with significant growth in household appliances and new energy vehicles [6] - The government is implementing various policies to boost consumption and enhance consumer capacity [6] National Market Integration - The construction of a unified national market has made positive progress, with inter-provincial trade sales accounting for 40.4% of total sales, up 0.6 percentage points from last year [4] - The national cross-provincial electricity trading volume increased by 18.2% year-on-year [4] Policy Measures - The National Development and Reform Commission (NDRC) plans to continue implementing policies to stabilize employment, businesses, and market expectations [3] - A total of 800 billion yuan for "two重" construction projects has been allocated, with 735 billion yuan of central budget investment nearly fully distributed [7]
深圳购物季来了,打造全民共享购物嘉年华
Sou Hu Cai Jing· 2025-08-01 23:30
Core Viewpoint - The "2025 Shenzhen Shopping Season" is a major consumption promotion event in Shenzhen, running from August to October, aimed at enhancing consumer engagement and creating a globally influential shopping carnival [1][2]. Group 1: Event Overview - The shopping season will feature three main themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping," integrating new commercial projects and key consumer industries [1]. - The event aligns with significant cultural and national holidays, including summer vacation, Qixi Festival, Mid-Autumn Festival, and National Day, as well as the 45th anniversary of the Shenzhen Special Economic Zone and the 15th National Games [1]. Group 2: August Joyful Shopping - "August Joyful Shopping" focuses on high-quality, diversified, and intelligent service consumption, enhancing supply in sectors like dining, accommodation, and elder care [1]. - The initiative will promote industrial tourism, low-altitude economy, cruise economy, and AI smart manufacturing, offering unique travel and educational experiences [1]. Group 3: September Fashion Shopping - "September Fashion Shopping" will coincide with the "2025 Shenzhen Live E-commerce Month" and other key events, emphasizing digital consumption and night economy [2]. - The event will feature live streaming activities and encourage businesses to create fashion product selection areas, promoting local and international goods [2]. Group 4: October Brand Shopping - "October Brand Shopping" will target the consumption peaks during the Mid-Autumn and National Day holidays, incorporating events like the "S/S 2026 Shenzhen Fashion Week" and various food festivals [2]. - The opening of Shenzhen's first city-based duty-free store will be a highlight, aiming to stimulate inbound duty-free consumption [2].
国务院常务会议解读 | 提振消费!国务院部署两项贷款贴息政策
Xin Hua She· 2025-07-31 14:20
新华社北京7月31日电(记者申铖)31日召开的国务院常务会议,部署实施个人消费贷款贴息政策与服 务业经营主体贷款贴息政策。 (文章来源:新华社) "从消费品以旧换新政策,到此次会议部署的两项贷款贴息政策,体现了宏观政策多措并举着力促消 费。"中国社科院财经战略研究院财政研究室主任何代欣说。 会议指出,对个人消费贷款和服务业经营主体贷款进行贴息,有利于通过财政金融联动的方式,降低居 民信贷成本和服务业经营主体融资成本,更好激发消费潜力、提升市场活力。 "这两项贷款贴息政策,分别从供需两端发力提振消费。"何代欣说,其中,对服务业经营主体贷款进行 贴息,有助于为相关经营主体提供更多支持,扩大优质服务供给,进一步促进服务消费。 会议称,要抓好贴息政策组织实施,加强部门协同,简化办理手续,推动政策尽快落地,同时严格监管 提高资金使用效益,确保财政资金用好用到位。 何代欣表示,实施两项贷款贴息政策,涉及财政、金融、商务等多个部门,相关部门和地区应加强协 调,尽快确定政策细则和实施路线,将惠企利民的好政策落到实处。 ...
重磅!中央定调下半年经济
Qi Huo Ri Bao· 2025-07-30 23:49
Group 1 - The meeting emphasized a positive outlook on the current economic situation, stating that China's economy has shown strong vitality and resilience, with a GDP growth rate of 5.3% in the first half of the year, exceeding the annual target of around 5.0% [2][3] - The meeting acknowledged the achievements of the first half of the year and set a macro policy tone for the second half to consolidate and expand the economic recovery [2][4] - The macro policy will continue to focus on stable growth, with specific measures including accelerating government bond issuance and maintaining ample liquidity [4][6] Group 2 - The meeting did not emphasize challenges from the international economic environment, indicating a potential stabilization of bilateral tariffs between China and the U.S. in the next 90 days [3] - There will be targeted support for export enterprises facing difficulties, reflecting a proactive approach to stabilize foreign trade and investment [3][4] - The meeting highlighted the importance of promoting domestic demand and effectively releasing its potential, with expectations for further consumer stimulus policies [6][7] Group 3 - The meeting signaled a continued push for "anti-involution" policies, focusing on optimizing market competition and regulating disorderly competition among enterprises [5][6] - The emphasis on enhancing the attractiveness and inclusiveness of the domestic capital market suggests ongoing support for stabilizing and improving market conditions [7] - The potential for new policies to attract domestic and foreign capital inflows into the market is anticipated, which could support a bullish trend in the market [7]
重磅会议定调下半年经济工作
Jin Rong Shi Bao· 2025-07-30 11:55
中共中央政治局7月30日召开会议,研究关于制定 国民 经济和社会发展第十五个五年规划 的建议。会 议分析研究当前经济形势,部署下半年经济工作。 "整体来看,本次政治局会议对当前经济形势给予积极评价,我国经济运行稳中有进,主要经济指标表 现良好,新质生产力加快形成,高质量发展取得新成效。同时,会议也指出经济运行依然面临不少风险 挑战。当前外部环境复杂严峻,国内仍存在结构性矛盾,要增强忧患意识,坚持底线思维,把握好巩固 回升态势与推进结构调整之间的平衡。"中信证券首席经济学家明明分析称。 货币政策适度宽松取向不变。本次政治局会议提及"要落实落细更加积极的财政政策和适度宽松的货币 政策,充分释放政策效应",货币政策"适度宽松"的基调延续,和4月政治局会议"用好用足更加积极的 财政政策和适度宽松的货币政策"也一脉相承。 值得注意的是,本次会议专门提及降成本方面的目标,新增"促进社会综合融资成本下行"表述。其他方 面,会议提及"用好各项结构性货币政策工具,加力支持科技创新、提振消费、小微企业、稳定外贸 等",相较于4月会议"创设新的结构性货币政策工具,设立新型政策性金融工具,支持科技创新、扩大 消费、稳定外贸等"的表述 ...
以场景相融促消费扩容(评论员观察)——从新消费把脉经济活力与动能③
Ren Min Ri Bao· 2025-07-30 11:39
Core Viewpoint - The integration of consumption scenarios is not merely a simple combination of functions, resources, and categories, but rather a multi-business integration that drives the renewal of goods and services, reshaping consumption methods through immersive experiences, ultimately achieving an upgrade in consumption quality [1][2][3] Group 1: Consumption Scenario Integration - The current consumption structure in China is transitioning to a stage where product consumption and service consumption coexist, with consumers increasingly valuing personalized, intelligent, and multi-layered consumption experiences [2][3] - The integration of consumption scenarios involves finding synergies between different sectors to create a combined effect greater than the sum of its parts, such as combining events like exhibitions and concerts with local attractions to enhance consumer engagement [2][3] Group 2: Physical Space Innovation - The transformation of physical spaces, such as shopping malls and parks, is essential for promoting the integration of consumption scenarios and enhancing business models, as seen in innovative examples like the "This Has Mountains" mall in Changchun, which integrates various cultural and recreational offerings [3][4] - Effective investment and scientific planning are necessary to upgrade traditional physical spaces, enabling them to adapt to new consumption patterns and attract more foot traffic [1][3] Group 3: Future Directions - Many current integration efforts are still in the exploratory 1.0 stage, and achieving high-frequency, high-quality scenario switching and user response requires innovative transformations and a deep understanding of consumer needs [4]
商务搭台 美食唱戏:积石山县大禹广场夜聚人气促消费
Sou Hu Cai Jing· 2025-07-30 06:27
Core Viewpoint - The event organized by the Jishishan County Business Bureau aims to activate the market and promote economic prosperity through a food recommendation activity, attracting local enterprises and providing a vibrant atmosphere for the community [1][10]. Group 1: Event Overview - The food recommendation event took place at Dayu Square, featuring numerous local businesses showcasing their signature dishes, creating a platform for consumer tasting and enterprise interaction [4]. - The event is part of a broader strategy by the Jishishan County Business Bureau to stimulate local economic activity and enhance the visibility of local cuisine [10]. Group 2: Participating Enterprises - Ming De, the head of Yuyou Grain and Oil Processing Plant, highlighted their participation by offering long-term rapeseed purchases and free oil pressing, along with a 10 yuan subsidy for empty barrels to encourage local residents to taste and purchase their products [4]. - An Lianxiong, the head of Bingchuan Summer Supermarket, emphasized their commitment to providing fresh vegetables through a direct supply model, ensuring quality and affordability for consumers [8]. Group 3: Future Plans - The Jishishan County Business Bureau plans to continue organizing diverse promotional activities to further explore and promote local culinary specialties, contributing to high-quality economic development in the region [10].