——编 者 上海 天文馆里过中秋 上海天文馆"家园"展区的地球和月球模型。 高千峻摄（人民视觉） 江西宜春明月山"明月千古情"景区上演嫦娥奔月。 朱贵添摄（人民视觉） 山西介休张壁古堡中秋游园会上，身穿传统服饰的工作人 员沿着古巷道进行巡游表演。 倪碧琛摄（影像中国） "一年月色最明夜，千里人心共赏时。"中秋节是重要的传统节日，有着众多传承悠久的节日习俗， 其中最具代表性的，无疑就是赏月。 随着国家经济社会发展、人民生活水平提高和科技进步驱动文化创新，人们过节赏月的形式也更加丰富 多样——在上海，天文馆内传统文化与现代科技有机融合，打造出穿越时空的"月球漫步"；在江西宜 春，连续多年举办的月亮文化节令绿水青山间蕴藏满满"含月量"；在山西介休，古老建筑与满月遥相呼 应，营造出独具中式浪漫的赏月"氛围感"……一趟趟"追着月亮的旅行"，折射出欣欣向荣的假日旅游市 场，展现出中华优秀传统文化创造性转化、创新性发展的生动实践，见证了文旅融合高质量发展的时代 脉动。 本报记者 黄晓慧 又是一年中秋到。在这个仰望星空、寄托情思的传统节日，上海天文馆（上海科技馆分馆）开启全新体 验模式——当诗意望月遇见天文科技，一场穿越时空 ...

随着国家经济社会发展、人民生活水平提高和科技进步驱动文化创新，人们过节赏月的形式也更加丰富 多样——在上海，天文馆内传统文化与现代科技有机融合，打造出穿越时空的"月球漫步"；在江西宜 春，连续多年举办的月亮文化节令绿水青山间蕴藏满满"含月量"；在山西介休，古老建筑与满月遥相呼 应，营造出独具中式浪漫的赏月"氛围感"……一趟趟"追着月亮的旅行"，折射出欣欣向荣的假日旅游市 场，展现出中华优秀传统文化创造性转化、创新性发展的生动实践，见证了文旅融合高质量发展的时代 脉动。 ——编者 "一年月色最明夜，千里人心共赏时。"中秋节是重要的传统节日，有着众多传承悠久的节日习俗，其中 最具代表性的，无疑就是赏月。 上海 天文馆里过中秋 本报记者黄晓慧 又是一年中秋到。在这个仰望星空、寄托情思的传统节日，上海天文馆（上海科技馆分馆）开启全新体 验模式——当诗意望月遇见天文科技，一场穿越时空的宇宙漫游在这里上演。 皎洁月光下，用竹篾、彩布等材料扎制而成的"火龙"，时而盘旋起舞，时而疾驰向前，穿梭、翻腾、游 弋……中秋前夕，在江西宜春明月山景区，"火龙追月"活动的排练现场，气氛格外热烈欢腾。同时，在 景区露营地，由明月音乐会、月 ...

Core Insights - The Taishan Scenic Area welcomed its 7 millionth visitor of the year on October 4, 2023, with a 9-year-old girl from Wuxi, Jiangsu, receiving various gifts, highlighting the area's popularity and cultural significance [1] - The scenic area aims to exceed 8 million visitors in both 2023 and 2024, indicating strong growth in tourist numbers [1] - The "Taishan+" model has been implemented to integrate tourism resources, enhancing visitor services and connecting various attractions, accommodations, and cultural enterprises [1] - An overseas ticketing platform has been launched, supporting bookings in 39 countries and regions, and offering multi-language support and 29 currency settlements [1] Industry Developments - The Taishan Scenic Area is innovating its tourism offerings by upgrading the "Taishan Shenqi" project, which includes a new 5D immersive cinema and VR experiences [2] - Seasonal theater productions and the launch of a VIP sunrise viewing service have been introduced, along with the deployment of 500 mountain assistance robots to enhance visitor experiences [2] - The upgraded live performance "Chinese Taishan: Fengshan Dadian" has attracted over 90,000 visitors since its launch during the May Day holiday [2]

Core Insights - The trend of "one drama igniting a city" is increasingly prevalent, with various regions leveraging popular TV shows to boost tourism and attract visitors [2][3] - Online travel platforms are capitalizing on this trend by offering themed travel packages that align with popular TV series, enhancing the travel experience through immersive cultural elements [4] Group 1: Tourism Promotion Strategies - Regions like Xinjiang and Linyi are actively promoting tourism by creating themed travel routes that connect local culture with popular TV shows, aiming to attract visitors to filming locations [2] - Data from Meituan Travel indicates that during the National Day holiday, destinations such as Hainan, Xinjiang, and Inner Mongolia saw significant increases in tourism activity, with hotel search interest in these areas rising by 60% year-on-year [2] Group 2: Cultural and Economic Impact - The integration of film and tourism is seen as a vital strategy for enhancing the economic benefits of the tourism industry, providing new growth opportunities for regional economies [3] - High-quality films and TV shows are effective in promoting traditional culture, while on-site tourism experiences reinforce cultural transmission and enhance cultural value [3] Group 3: Online Travel Platform Initiatives - Online travel platforms like Ctrip are launching special travel routes themed around popular TV shows, responding to the growing consumer trend of "traveling with films" [4] - Ctrip's initiative includes ten customized travel routes that combine immersive experiences with local culture and film settings, aiming to convert screen experiences into real-life travel opportunities [4]

Core Insights - The holiday season has brought a festive atmosphere across the country, with various activities enhancing people's enjoyment of life [1] Group 1: Tourism and Attractions - Inner Mongolia's Ejina Banner is experiencing an influx of tourists as the poplar trees turn golden, showcasing the region's natural beauty [3] - Jilin's Changbai Mountain scenic area has improved its infrastructure, including new walkways and expanded viewing platforms, to enhance visitor experience [3] - Qinghai's Chaka Salt Lake is developing a new vacation experience with diverse offerings, encouraging visitors to stay longer and immerse themselves in the unique highland salt lake environment [3] Group 2: Local Activities and Community Engagement - Beijing's municipal parks have launched over 100 activities and received more than 2.62 million visitors in the first four days of the holiday, highlighting local engagement [5] - Cultural events in Anhui and Fujian, such as a sports event combined with a rice field music festival and traditional performances, have attracted both locals and tourists [5] Group 3: Libraries and Museums - Xiong'an New Area's library has seen daily visitor numbers exceed 15,000, indicating a strong interest in reading during the holiday [7] - Shenzhen's "Bay Area Eye" bookstore has opened, featuring over 300,000 selected books, enhancing the reading experience for residents [7] - The astronomical experience center in Guizhou has seen visitor numbers increase two to three times, reflecting a growing interest in science and technology [7] Group 4: Evening Activities - Harbin's Ice and Snow World features themed ice sculptures that blend traditional Chinese elements, attracting significant attention [9] - Huzhou in Zhejiang has introduced an immersive "Intangible Cultural Heritage Night" event, drawing many visitors for interactive experiences [9] - In Gansu, the "Night Tour of the Yellow River" offers scenic boat rides, providing a relaxing holiday experience for participants [9]

Core Insights - The tourism market in Guangdong has seen a significant influx of visitors during the National Day and Mid-Autumn Festival holiday, with over 11.41 million visitors to 4A-level and above scenic spots, marking a year-on-year increase of 4.6% [1] Group 1: Visitor Statistics - From October 1 to October 3, Guangdong's 4A-level and above scenic spots received 11.41 million visitors, a 4.6% increase year-on-year [1] - On October 3 alone, these scenic spots welcomed 4.01 million visitors, reflecting a 4.0% year-on-year growth [2] - Key monitored areas, including ancient post roads and red tourism sites, received varying visitor numbers, with increases ranging from 0.3% to 3.1% across different categories [2] Group 2: Events and Cultural Activities - The 2025 Guangzhou Super Strawberry Music Festival attracted approximately 47,000 attendees, significantly boosting foot traffic in key commercial areas to 329,900 [2] - Various cities, including Shenzhen and Foshan, hosted large-scale cultural performances, showcasing a vibrant atmosphere and highlighting the integration of culture and tourism [2] Group 3: Red Tourism and Exhibitions - There has been a notable rise in red tourism, with several historical sites and museums receiving large numbers of visitors, particularly in light of the 80th anniversary of the victory in the Anti-Japanese War [4] - The "Swen Liu Zhen - Hong Swen Comic Manuscript Donation Exhibition" at the Guangdong Provincial Museum features nearly 200 donated comic manuscripts and related documents, celebrating the golden age of Lingnan comics [4][5]

Core Insights - The article highlights the vibrant consumer atmosphere in Qingdao during the Mid-Autumn Festival and National Day, showcasing a blend of traditional and modern cultural experiences that attract visitors [1] Group 1: Commercial Innovations - Qingdao's commercial spaces are undergoing a scene revolution, moving beyond traditional promotions to create immersive experiences that deeply connect with consumers [3][6] - The "City Micro-Buzz Festival" at MixC integrates craft beer, cultural markets, and traditional games, attracting over 50 local craft brands and cultural teams, becoming a highlight of the "Gift to Golden Autumn" theme consumption season [3][6] - HaiTian Mall's "City Meetup" theme combines art experiences and fan interactions, featuring activities like Citywalk stamp collection and flash events, enhancing consumer engagement [3][6] Group 2: Cultural Integration - The "National Style Concert" merges traditional instruments with modern music, appealing to younger audiences, while the "Old Goods Exchange Market" promotes green consumption and urban memory [6][8] - Interactive activities like the "Express Love for the Motherland" event in Laoshan District enhance customer participation and patriotism, while traditional performances and outdoor movie screenings in Dongbu New World Commercial Street enrich the festive atmosphere [6][8] Group 3: Street Culture Revival - Old streets in Qingdao are revitalized, becoming a fusion point for traditional culture and modern aesthetics, with themed exhibitions showcasing local crafts and art [8][9] - The "A+ Research Institute" dessert shop, launched on October 1, creates a buzz with its unique combination of desserts and experiences, attracting a young consumer base [9][11] - The "Qingdao Comedy Festival" features performances from top comedians, enhancing social media engagement and drawing crowds to the area [11][12] Group 4: City Narrative Reconstruction - Qingdao is transforming its urban narrative into an interactive cultural text, inviting visitors to engage with history through innovative experiences at scenic spots like Langya Terrace [14][16] - The Qingdao Forest Wild Animal World showcases the integration of ecological themes with visual arts, enhancing the cultural tourism experience [16][17] - Financial services in Qingdao are also adapting to consumer needs, offering tailored products that reflect cultural values and enhance the overall shopping experience [18]

Core Points - The "Visual World of Datong" micro-visual works collection and promotion activity has been officially launched, aiming to showcase Datong's unique stories in energy transition, computing power rise, historical heritage, and urban life [1][2] - The event is guided by the China Television Artists Association and co-hosted by the China Association of Radio and Television and the Propaganda Department of the Datong Municipal Committee [1] Summary by Categories Objectives - The activity aims to vividly present Datong's charm as a "cultural ancient capital + new energy city + computing power highland" through mobile, social, and visual methods [1] Content Focus - The collection will focus on ten creative directions, including: - Showcasing the renewal and confidence of ancient civilization in the new era [1] - Highlighting Datong's successful transformation from "China's coal city" to a benchmark for "new energy city" [1] - Presenting Datong as a leader in the national computing power industry, illustrating the shift from "energy output" to "data empowerment" [1] - Encouragement for works to depict Datong's role in regional collaborative development, ecological transformation, and the integration of culture and tourism [1] Participation Details - The interactive collection is open to micro-visual creators nationwide, running from now until November 5, 2025 [2] - Works must be original micro-visual pieces created since January 2023, including micro-documentaries, short dramas, micro-animations, and micro-videos, with a maximum duration of 10 minutes per episode [2] - The event consists of three phases: collection, evaluation, and results announcement, culminating in an awards ceremony during the "World Datong · Datong 'Visual' World" themed gala [2]

Core Insights - The Jilin Guanshan Bureau, a historical site, has been revitalized as a cultural tourism landmark, attracting thousands of visitors for traditional Chinese medicine experiences [2][6] - The site has hosted 22,600 visitors in the first two days of the National Day holiday, indicating strong interest in its offerings [2] - The integration of traditional Chinese medicine culture with tourism is becoming increasingly popular, reflecting a growing public awareness of health and wellness [6] Group 1 - The Jilin Guanshan Bureau, established in 1745, was historically significant for managing ginseng affairs and has now been restored to serve as a cultural tourism destination [1][6] - The site features interactive experiences such as free medical consultations, ginseng-related activities, and traditional Chinese medicine demonstrations, which have drawn large crowds [2][5] - Visitors have expressed positive feedback about the unique experience of learning about ginseng culture and health practices in a historical setting [2] Group 2 - The Jilin Guanshan Bureau is recognized as one of the major ginseng management institutions from the Qing Dynasty, highlighting its historical importance [6] - The local government plans to host various activities related to traditional Chinese medicine and cultural education to further enhance the site's appeal [6] - Jilin City is a key production area for ginseng, and future initiatives aim to promote its cultural and commercial significance [6]

Core Points - The event "Guochao Market" held in Beili Village from October 1 to 3 showcased a blend of traditional culture and modern creativity, attracting both locals and tourists [2][3] - The highlight of the event was a fashion show featuring traditional Li ethnic clothing, which captivated the audience and sparked interest in local craftsmanship [2] - Various performances, including guzheng music, traditional arts, and local songs, contributed to the festive atmosphere and received enthusiastic applause from attendees [2][3] Summary by Sections - **Event Overview** - The "Guochao Market" event took place in Beili Village, integrating traditional culture with contemporary trends, and aimed to promote local culture and tourism [2][3] - **Cultural Performances** - The event featured a lion dance performance, a fashion show titled "Run, Li Ethnic Girl," and various artistic displays, including flower arrangement and painting, showcasing the richness of Li culture [2] - Local artists and performers engaged the audience with diverse acts, including guzheng ensembles and original songs, enhancing the cultural experience [2][3] - **Local Cuisine and Activities** - The market area offered a variety of local delicacies, such as glutinous rice sweet wine and handmade lemon tea, which attracted many visitors [3] - Interactive experiences like DIY coin making and traditional crafts were popular among families, emphasizing the educational aspect of the event [3] - **Cultural Significance** - The event was not only a celebration for the National Day and Mid-Autumn Festival but also a strategic effort by the local tourism bureau to highlight the historical and cultural significance of the region [3]