文旅融合
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琼海元旦春节文旅活动丰富多彩
Hai Nan Ri Bao· 2025-12-18 01:49
Core Viewpoint - Qionghai City is preparing a series of cultural and tourism activities for the 2026 New Year and Spring Festival, aiming to create a festive atmosphere that combines international flair with local flavor [2] Group 1: Cultural Events - Qionghai Grand Theatre will feature 14 high-quality performances, including drama, opera, ballet, and symphony, showcasing both international and local cultural elements [2] - Notable performances include the Argentine Marcos Ayala Tango Dance Troupe's "Tango: Shadows of the Night" on December 19, and the Russian Tchaikovsky Ballet's "Swan Lake" on December 27 [2] - The Moscow Symphony Orchestra will hold a New Year concert on January 5, 2026, to celebrate the transition into the new year [2] Group 2: Local Cultural Activities - The classic Hainan opera "Huang Daopo" premiered on December 17, with additional performances of local and regional works scheduled from February to March 2026 [3] - Outdoor festive activities will take place in the core area of Boao Town, including a series of celebrations that engage local attractions, hotels, and towns [3] Group 3: Festive Celebrations - Fireworks themed events "Boao Night Fireworks Encounter Qionghai" will occur on December 20 and 27, while a New Year's Eve music festival will take place from December 31 to January 1, 2026 [3] - The "Golden Sands Night Market" will feature local delicacies, cultural markets, and fireworks, creating a vibrant night-time consumption scene [3] - Boao Dongyu Island Resort will waive the first entrance fee starting December 14 and will host a New Year themed event along with night wellness experiences [3] Group 4: Traditional Activities - During the Lantern Festival in 2026, various traditional folk activities such as lantern festivals, fat chicken competitions, and village evening events will be organized across Qionghai's towns [4]
元旦假期临近 文旅消费热潮涌动
Zheng Quan Ri Bao· 2025-12-17 15:42
Group 1 - The core viewpoint of the articles highlights the significant increase in travel demand and consumer confidence for the 2026 New Year's holiday, driven by an extended holiday period and supportive policies, which is expected to boost the winter tourism market substantially [1][6] - The search interest for keywords related to "New Year" and "cross-year" has surged over 280% compared to the previous year, indicating a strong consumer interest in travel during this period [1] - Hotel bookings in popular domestic cities have increased by over three times year-on-year, and domestic flight bookings have reached over 1.76 million, marking a 46% year-on-year growth [1] Group 2 - The travel preferences of consumers are becoming increasingly diverse, reflecting an upgrade in the structure of the "holiday economy," with a notable trend towards experiential travel and unique celebrations [2] - Major theme parks and concerts are becoming popular choices for New Year's celebrations, with events like the Shanghai Disneyland fireworks show and various concerts in cities like Guangzhou and Beijing attracting large crowds [2] - There is a growing trend of southern tourists traveling north for winter activities, such as ice and snow experiences, which is driving up flight prices and creating new tourism experiences [2] Group 3 - Long-distance travel, including outbound tourism, is also on the rise, with Southeast Asian countries within a five-hour flight radius being popular destinations [3] - The tourism industry is seeing continuous improvements in transportation, accommodation, and attractions, leading to a more diverse range of travel options for consumers [3] Group 4 - Various local governments are implementing multiple measures to stimulate tourism consumption, including policy support, event planning, and service optimization [4] - Beijing is launching a series of cross-year activities themed "Bell and Drum Chime, Beijing Colorful Journey," which includes various cultural and recreational events to enhance consumer engagement [4] - Zhejiang province is initiating a winter tourism consumption season with a budget of over 46 million yuan for tourism-related consumption vouchers [4] Group 5 - The "Hohhot 2025-2026 Winter Ice and Snow Tourism Season" includes numerous events and activities aimed at enhancing the winter tourism experience, along with the distribution of sports consumption vouchers [5] - The combination of subsidies and engaging content is expected to effectively stimulate consumer spending and improve the overall tourism experience [5] Group 6 - The tourism industry is anticipated to move towards higher quality, experiential, and personalized offerings, contributing to sustainable economic growth [6] - The multiplier effect of the holiday season is expected to lay a strong foundation for the consumer market in 2026, promoting deeper integration of tourism and other sectors [6]
云南迪庆:冰雪为媒 冬季文旅IP激活全域新动能
Xin Hua Wang· 2025-12-17 10:17
近日,"旅居迪庆·雪遇香格里拉"冬季冰雪主题IP系列宣传活动在云南省迪庆藏族自治州举行。此次活动以"旅居"为核心, 深度融合冰雪景观、户外运动与非遗,邀请了多位来自户外、文旅、摄影领域的大V代表深度体验"世界的香格里拉",持续提升 香格里拉品牌的国际知名度与市场吸引力。 资源赋能 激活冬季旅游新动能 凭借独特的冰雪资源、深厚的文化底蕴与完善的旅游配套,迪庆州正打破"冬季旅游淡季"的刻板印象,构建起"四季可 游"的文旅发展新格局。 迪庆境内雪山林立,冬季成为冰雪旅游观赏与体验的黄金时节。石卡雪山风景区经整改提升后,成为了具备缆车观光功能 的综合性景区,游客登顶可远眺梅里雪山、玉龙雪山等8座知名雪山。今年1月,石卡雪山戏雪乐园正式开放,并同步推出雪地 摩托、冰雪徒步等特色项目,让游客在欣赏雪山、草甸、湖泊构成的立体生态景观之余,能亲身参与冰雪运动,有效填补了迪 庆冬季旅游的体验空白。 从石卡雪山远眺梅里雪山(12月13日摄)。新华网发 大V代表在巴拉格宗景区玩雪(12月14日摄)。新华网发 迪庆州户外运动资源同样得天独厚。维西傈僳族自治县已开发多条涵盖森林、草甸、湖泊、雪山等多元景观的精品徒步路 线;纳帕海湿地呈 ...
文创营收同比增长超90% 茅山景区以文创“活”化文旅新景
Zhen Jiang Ri Bao· 2025-12-16 23:51
Core Insights - The article highlights the innovative development path of the Maoshan Scenic Area, focusing on cultural creativity to enhance consumption and empower tourism through intellectual property [1][2][3] Group 1: Revenue and Growth - By October 2025, the Maoshan Scenic Area's "Maoshan Fudu" cultural brand is projected to achieve revenue of 6.5 million yuan, representing a year-on-year growth of 90.27% [1] - The scenic area has developed over 400 cultural products, with more than 60 new products launched in 2025 alone, integrating elements of Taoism and local characteristics [1] Group 2: Intellectual Property and Brand Strategy - In 2025, the Maoshan Scenic Area completed copyright registration for 13 cultural products, establishing a knowledge property protection system to facilitate marketization [2] - The scenic area has formed strategic partnerships with artisans and brands to enhance product development and cultural depth, including collaborations with a Chinese arts and crafts master and a non-heritage brand [2] Group 3: Marketing and Distribution Channels - The Maoshan Scenic Area employs a dual-channel strategy, utilizing online platforms like Taobao and Douyin for marketing while also establishing 12 themed cultural stores at key tourist sites [2] - The area has participated in over 50 exhibitions and sales events in 2023, transforming static products into dynamic experiences that combine cultural display, interactive engagement, and consumer experience [3]
从网红流量到经典长红的辩证之道
Xin Hua Ri Bao· 2025-12-16 22:54
2025年国庆中秋长假,古都金陵再一次以令人瞩目的"成绩单"傲然屹立于全国城市前列。多个网络平台 的数据共同印证了这座城市无可争议的"网红"地位:超2000万人次的游客接待量、高达279.4亿元的旅 游总收入,以及美团文旅消费Top10目的地城市首位的殊荣。这不仅仅是一组简单的数字增长,它标志 着南京在全国城市竞争中,成功实现了历史文化底蕴与现代流量经济的深度耦合与良性互动。 南京的火爆,绝非偶然的昙花一现,而是穿越千年历史烟云后,与新时代精神同频共振的结果。然而在 流量的喧嚣之外,一座志在"长红"的经典之城,必须直面一个深刻的辩证命题:如何将转瞬即逝的"网 红"流量,转化为历久弥新的"经典"价值,实现城市的永恒站立?南京的实践,正为我们解答这一时代 命题,提供了一个富有启发性的样本。 "网红"南京的三重魅力 南京的"网红"特质,源自其独特的三重魅力组合,它能为游客提供一场跨越时空的精神漫游。游客在南 京并非单纯的景区打卡,而是以一种短暂旅居者的姿态,寻觅心灵的归宿。这份归宿感,源于南京多元 且立体的城市魅力。 历史的厚重感构成了南京魅力的基石。从"六朝古都"到"秦淮烟雨",从"大明王朝"到"民国风情",这些 ...
哈尔滨文旅的“变”与“不变”(出圈之后)
Ren Min Ri Bao Hai Wai Ban· 2025-12-16 22:50
田卫涛摄 (人民图片) 第三十八届太阳岛雪博会标志性雪塑景观"雪人先生"在哈尔滨太阳岛风景区亮相。 王东摄 (新华社发) 第二十七届哈尔滨冰雪大世界园区。 游客在哈尔滨亚布力滑雪旅游度假区滑雪。 原勇摄(人民图片) 据了解,今年冰雪大世界将扩建一处售检票大厅,方便游客快速检票入园;配套建设停车场和入口 广场,优化游客出行体验;结合自然水域,增加冬钓、越野滑雪等新业态;搭建冰雪大舞台,丰富园区 演艺形式;举办雪地足球、雪地橄榄球比赛,邀请全国运动爱好者参与;新增5000平方米气膜馆,方便 游客用餐和休息;新建雪地温泉酒店,提升游客住宿体验。 12月17日,第二十七届哈尔滨冰雪大世界开门迎客,园区以"冰天雪地 童话世界"为主题,为游客 奉上又一年的冬季冰雪乐园。 两年前凭借独特的冰雪景观、"花式宠客"的文旅服务爆火后,黑龙江哈尔滨跃升为冬游热门目的 地。为了实现从"一季红火"到"四季常青",哈尔滨从景区升级、业态创新、主客共享等方面精准发力, 在"变"与"不变"中书写出圈之后的新答卷。 重构城市老地标 歌曲《太阳岛上》曾是一代人的心头记忆。跟随歌声,走进哈尔滨太阳岛景区,这一松花江畔的城 市地标有了更丰富的玩法。 ...
茅台文创新春礼盒亮相!吃喝板块逆市抗跌,食品ETF(515710)近10日吸金近亿元!左侧布局信号已现?
Xin Lang Cai Jing· 2025-12-16 11:33
| | | 分割 多日 1分 5分 15分 30分 · | | | | | F9 盘前盘后 婴加 九转 面线 工具 (2 > | | 食品ETS (1) | | 515710 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 0.50 | | | | | 515710[食品ETF] 15:00 价 0.590 浴饮 -0.001[-0.17%) 均价 0.589 成交量 0 IO... | | | 1.18% | 0.590 | | -0.001 -0.17% | | 0.595 | | | | | | | | 0.59% | SSE CNY 15:00:14 13:00 | | 通用7.4 | | | | | | | | | | | 净值出费 | 华宝中证细分食品饮料产业主题ET | | | | | | asso must about and more of more | | | | MW UN J S | | 圆比 電圧 | 8.61% 圆锥 0.594 | 11347 3925 | | | | | ...
(走进中国乡村)文旅赋能广西千年古镇 烟火重燃 “味”引八方
Zhong Guo Xin Wen Wang· 2025-12-16 06:29
(走进中国乡村)文旅赋能广西千年古镇 烟火重燃 "味"引八方 中新社广西贺州12月16日电 题:文旅赋能广西千年古镇 烟火重燃"味"引八方 作者 张广权 韦佳秀 "当初决定回来改造老宅,就是觉得不能让这么美的建筑空着、衰败下去。"民宿老板麦永乐站在自己经 营的"永乐居"庭院里,介绍他返乡创业的初衷。2016年,这位返乡创业青年将祖传老宅改造为精品民 宿,保留了完整的砖木结构、天井院落,仅在内部进行适度现代化改造。 "以前做豆豉是为了谋生,守住祖辈的手艺。现在,每一坛豆豉都成了游客想带走的'古镇味道'。""杨晋 记"第八代传人徐向前介绍,随着古镇活化与旅游发展,不少游客专门前来参观和学习这项传统技艺。 有着近千年历史的黄姚古镇是国家5A级旅游景区,以"小桥、流水、人家"风貌著称。通过科学保护开 发,古镇成为中国历史街区当代活化的范例。 借助古镇日益增长的客流与知名度,当地传统美食产业正加速走向更广阔的市场。如今,黄姚豆豉已从 地方风味"蝶变"为广域商品,其衍生品种已超20个,年产量突破400吨,热销海内外。一坛豆豉,串联 起古镇的烟火与世界的餐桌。 12月3日,制作黄姚豆豉的老字号"杨晋记"的门店里,店员正在向 ...
“一城一山融合发展文明对话”在宁举行
Nan Jing Ri Bao· 2025-12-16 02:34
Core Viewpoint - The event "One City One Mountain Integration Development Civilizational Dialogue" aims to explore sustainable development paths between urban areas and mountains, emphasizing the theme of "City-Mountain Symbiosis, Cultural Tourism Integration, and Shared Civilization" [1] Group 1: Event Overview - The event was initiated by the Nanjing Zhongshan Cultural Research Association and took place in Nanjing [1] - It was guided by the Nanjing Social Science Federation and the Nanjing Zhongshan Cemetery Management Bureau, co-hosted by various institutions including the Ming Xiaoling Museum and the Jiangsu Academy of Agricultural Sciences [1] - Over 20 supporting organizations participated, including the Chinese Management Science Society and Nanjing Agricultural University [1] Group 2: Participation and Collaboration - Representatives from 16 mountains and their related management units attended the event, engaging in discussions on cultural tourism integration [1] - The mountains involved include Zhongshan, Tianzhushan, Yunmengshan, Huangshan, Danxiashan, Laoshan, and others [1] Group 3: Research and Development - The event featured the release of the research project "One City One Mountain: Research on Sustainable Development of Cities and Mountains," conducted by the Chinese Management Science Society and the Nanjing Zhongshan Cultural Research Association [1] - The aim is to establish a theoretical system and practical framework for city-mountain integration [1] - The "One City One Mountain Exchange Platform" was officially established to regularly host academic activities, publish research reports, and promote policy formulation and the integration of cultural tourism [1]
执“作风之笔”绘“老街新韵” 哈尔滨老街区“破茧”成新地标
Zhong Guo Xin Wen Wang· 2025-12-16 01:57
冬季的哈尔滨,寒风里透着清冽。刚刚走下火车的湖南姑娘王敏,拖着行李箱,径直走进南岗区花园街 历史文化街区一栋暖黄色的老建筑里。"一份红菜汤,一份牛扒,再来一份蔬菜沙拉……"她对着菜单轻 声念着,语气里满是期待。 花园街历史文化街区优雅亮相,完成了从"沉睡老建筑"到"文旅新地标"的惊艳转身。刘锡菊 摄 她所在的这栋"黄房子",始建于二十世纪初。这一片建筑群,融合了新艺术运动、折衷主义与俄罗斯田 园风格,红瓦坡顶,厚墙木窗,在诗人笔下仿佛凝固的异国诗篇。然而随着城市变迁,这些优雅的"黄 房子"曾在漫长岁月里渐渐沉寂,蒙上时光的尘灰。 如今,一切已悄然不同。哈尔滨市南岗区以干部能力作风建设为抓手,奏响了老街区活化利用的"焕新 乐章"。今年八月,经过精心修缮与业态重塑,花园街历史文化街区优雅亮相,完成了从"沉睡老建 筑"到"文旅新地标"的惊艳转身。 "我们坚持'保护优先、活化利用',像对待老朋友一样对待这些建筑,"南岗区委组织部工作人员介绍 道,"这里共有15栋建筑、36棵古树名木,总面积约2万平方米。我们尽力保留每一块老砖、每一处门斗 的原貌,同时巧妙融入现代生活功能,让历史真正'活'过来。" 王敏一边用餐,一边细 ...