伊利股份2024年财报展现"规模与质量双领跑"实力，全年营 收1157.8亿元稳居亚洲乳业第一，净利润同比增12.2%至 115.39 亿 元 。 2025 年 一 季 度 逆 势 双 增 ， 扣 非 净 利 增 幅 达 24.19%，毛利率提升、费用率优化及现金流增长印证经营质 量进阶。核心业务液体乳依托常温/低温双赛道优势，高端低 温白奶增速超30%，金典、安慕希等大单品持续领跑；全产业 链数智化转型降本增效，驱动新质生产力发展。公司以91.4% 分红比例回馈股东，全年分红77.26亿元创历史新高，并通 过"一横一纵"战略布局功能性营养与乳深加工，加速构建全球 化健康食品生态。 作者：云逸宵 封图：图片资料室 竞争日趋激烈、处于转型关键期的乳制品行业，迎来乳业龙头财报的重磅发布。4月29日，伊利股 份发布了2024年年报及2025年一季报。其用数字的确定性回应了市场期待。 "经营规模与经营质量双领跑"，可谓伊利股份此次财报的核心要点。2024年年报显示，伊利股份 以"亚洲乳业第一"的体量，交出了一份营收突破1157.8亿元、净利润增长12.2%的年度答卷。 此时的乳制品行业，又一次站在产业变革的临界点。其 ...

齐鲁晚报·齐鲁壹点记者 王瑞超 实习生 杨雨凡 在路网畅通保障方面，交通部门针对8处易拥堵路段、5个易拥堵收费站、9个充电繁忙服务区，"一路一策""一站一策""一区一策"制定疏堵保畅方案。通过 设置107处应急车道借用点，部署278套快速移车装置，常驻清障点305处，配备1600余台专业设备，形成覆盖全省的应急救援网络。 在服务品质提升层面，通过热线电话、直播、微博、可变情报板等方式，及时向公众提供路况等出行信息；每日将气象专报推送各市交通运输部门和省属交 通企业。推行高速公路服务区充电"红黄蓝"应急保障机制，全省服务区全部设置充电设施，共有充电枪2614把、应急充电设备90台，临沂等9个充电特别繁 忙服务区充电能力较春运期间实现倍增，全力保障"充得上、充得快、不排长队"。 在安全监管层面，突出"两客一危"车辆、公路运营、渤海湾客滚运输、港口危险品等重点领域，扎实推进安全生产重大风险隐患排查整治，对全省480家交 通运输企业和项目派驻677名业务骨干进行监督帮扶。出动执法人员1.6万余人次，全力维护交通运输市场秩序。 通过多部门协同联动，全省交通系统在"五一"假期期间实现安全有序运行，公众出行体验显著提升。 ...

Core Insights - The live streaming economy, represented by Li Jiaqi, is expanding beyond online platforms into offline experiences, creating unique consumer engagement opportunities [1][2][5] - Li Jiaqi is diversifying his brand image by participating in various offline activities, including beauty product sourcing and attending fashion shows, aiming to enhance user experience and broaden his market reach [2][5] - The shift towards offline events is a strategic response to evolving consumer preferences, emphasizing experiential shopping and quality over mere price competition [4][6] Summary by Categories Live Streaming Expansion - Li Jiaqi's recent initiatives include hosting offline markets, such as the "All Girls' Happy Market," which features interactive experiences and product sampling, attracting significant public interest [1][2] - The transition from online to offline is seen as a way to enhance consumer experience, particularly for beauty products that benefit from direct interaction [6] Brand Diversification - Li Jiaqi is actively working to redefine his identity beyond being a "lipstick king," exploring categories like perfume and pet products, thereby expanding his influence in the market [2][3] - The live streaming platform is adapting to consumer trust issues and market challenges by focusing on quality and service, with Li Jiaqi embodying the role of a "quality anchor" [5][6] Consumer Engagement - The offline market events are designed to strengthen emotional connections with consumers, offering them a chance to experience products before purchasing, which aligns with the current trend of valuing quality and service [4][6] - Li Jiaqi's live streaming sessions are increasingly incorporating storytelling and immersive experiences, enhancing consumer engagement and brand loyalty [3][6]

竞争日趋激烈、处于转型关键期的乳制品行业，迎来乳业龙头财报的重磅发布。4月29日，伊利股份（600887）发布了2024年年报及2025年一 季报。其用数字的确定性回应了市场期待。 "经营规模与经营质量双领跑"，可谓伊利股份此次财报的核心要点。2024年年报显示，伊利股份以"亚洲乳业第一"的体量，交出了一份营收突 破1157.8亿元、净利润增长12.2%的年度答卷。 此时的乳制品行业，又一次站在产业变革的临界点。其不再单纯注重规模扩张，价值提升才是竞争追逐的大方向。身为中国乳业龙头，伊利 股份的财报让外界看到其经营韧性，同时更折射出中国乳业转型升级的深层逻辑。 经营规模与质量"双领跑" 当下，我国已成为世界第二大乳制品市场，并且已经形成乳企龙头、区域性乳企以及地方性中小乳企并存的市场格局。 该产业的发展最早可追溯至上世纪50年代，伊利股份的前身也诞生于彼时，可见其是我国少有的穿越多个周期，秉承"长期主义"基因的乳企 龙头。 过去的一年，宏观经济波动与行业竞争加剧的大背景下，伊利股份作为唯一营收超千亿的中国乳企，再一次实现了经营质量与股东回报的"良 性共振"。 财报显示，2024年，公司实现营业总收入1157. ...

Core Insights - The domestic cultural tourism market is experiencing a strong recovery during the May Day holiday in 2025, shifting from "scale expansion" to "quality upgrade" with a rising demand for differentiated experiences [1][3][5] Group 1: Market Trends - Popular travel destinations during the May Day holiday include Beijing, Shanghai, Hangzhou, Guangzhou, Chengdu, Chongqing, Nanjing, Wuhan, Shenzhen, and Xi'an, with Jiangsu showing significant growth in hotel and flight bookings, up 12% and 76% year-on-year respectively [1] - The rise of niche markets such as family travel and pet-friendly trips is evident, with family-oriented hotel bookings in Inner Mongolia and Shanxi increasing over 100% [3][5] - The integration of culture and tourism is a prominent trend, with searches for intangible cultural heritage-themed tours surging, leading to a 132% increase in related ticket bookings [5][10] Group 2: Consumer Behavior - The demand for rural and county tourism is growing, with bookings for rural trips increasing nearly 20% and occupancy rates for certain rural resorts exceeding 90% [7][9] - The younger demographic, particularly university students aged 19-22, shows a 30% increase in purchasing their first flight tickets, while the "new silver-haired" group has a 43% increase in hotel bookings, focusing on quality and emotional value [3][10] Group 3: Inbound Tourism - Inbound tourism is rebounding strongly, with a 130% year-on-year increase in orders during the May Day holiday, particularly in cities like Shanghai, Shenzhen, and Guangzhou [10][11] - The demand for local food experiences among foreign tourists has surged, with related orders increasing 6.8 times compared to the previous year [11] Group 4: Travel Preferences - Diverse travel methods are gaining popularity, with significant increases in self-driving, free travel, and private group bookings, as evidenced by a 24% rise in per capita car rental spending [12][14] - Train and flight bookings for domestic travel during the May Day holiday have also seen notable growth, with train ticket bookings up 10% and flight bookings up 25% year-on-year [14][16]

Core Insights - The domestic cultural tourism market is experiencing a strong recovery during the "May Day" holiday, shifting from "scale expansion" to "quality upgrade" in consumer demand [1][5] - There is a notable increase in demand for personalized and diverse travel experiences, with long-distance travel destinations seeing significant growth in ticket sales [2][3] Group 1: Market Trends - The "May Day" holiday has seen a surge in travel demand, with many tourists opting for long-distance trips, leading to a 1 to 2 times increase in ticket sales for destinations like Qinghai, Xinjiang, Ningxia, and Gansu compared to last year [2][3] - The trend of "customized travel" is gaining traction, with bookings for tailored tours increasing by over 80%, particularly in regions rich in tourism resources [3][5] Group 2: Consumer Preferences - Consumers are increasingly valuing diverse and engaging experiences, with activities such as island vacations, rainforest trekking, and stargazing camping becoming popular [3][5] - Family-oriented travel is on the rise, with significant increases in group purchases for family dining and accommodations, indicating a shift towards quality experiences for parents and children [5] Group 3: Innovative Offerings - Various regions are innovating their tourism offerings, such as the integration of cultural performances and themed events, which have led to increased visitor numbers and hotel bookings [4][5] - The combination of different entertainment elements, such as non-heritage performances and interactive experiences, is attracting more visitors and enhancing overall consumer satisfaction [4][5]

Core Insights - The "May Day" holiday showcased a robust recovery in China's tourism market, with a total of 1.467 billion cross-regional trips, averaging 293 million trips per day, representing an 8% year-on-year increase [1] - The domestic tourism market demonstrated steady growth, with long-distance travel destinations performing well and self-driving tourism seeing both volume and price increases [1] - The trend of "downward tourism" is becoming more pronounced, with significant increases in hotel bookings in county-level cities, indicating a shift in consumer preferences towards deeper experiences rather than just popular attractions [2][3] Domestic Tourism Trends - The number of hotel bookings in county-level cities increased by over 80% year-on-year, with a 30% increase in bookings reported by another platform [2] - Popular destinations for relaxation included Zhejiang's Tonglu County and Anhui's Huaining County, contrasting with overcrowded major cities [2][3] - The average tourism revenue in 1,866 county-level regions reached 4.295 billion yuan, with a 41.19% increase in total revenue and a 35.18% increase in visitor numbers year-on-year [2] Inbound Tourism Dynamics - Inbound tourism orders surged by 130% during the "May Day" holiday, with major cities like Shanghai and Shenzhen becoming popular destinations [4] - Cultural experiences and diverse tourism activities are key drivers attracting foreign tourists, with unique local events like the "plowing festival" in Guangxi drawing significant interest [4] - The "China shopping" trend among foreign tourists was stimulated by policies such as tax refunds and visa exemptions, leading to substantial increases in spending [5] Consumer Spending Patterns - Alipay reported a 180% year-on-year increase in spending by inbound tourists during the first three days of the holiday, with a focus on Chinese-made products [5] - The outbound tourism market also saw a 20% increase in orders, with 177 new international flight destinations added compared to the previous year [5] - The overall tourism market reached a three-year high, with various new cultural and festive activities enhancing consumer engagement and spending [5]

Core Insights - The domestic cultural tourism market in China has shown a "blossoming" trend during the May Day holiday, with long-distance travel destinations gaining popularity, particularly in regions like Chengdu and Yunnan [1][2] - The inbound tourism market has experienced a strong recovery, with inbound travel orders increasing by 130% year-on-year, driven by new policies such as a 240-hour visa-free entry and shopping tax refunds [1][7] Domestic Tourism Trends - The "please 4 days off and 11 days off" trend has led to longer travel periods, with small towns becoming popular destinations for "reverse tourism," showing a 30% increase in hotel bookings in county-level cities [2][5] - High-star hotels have seen a significant increase in bookings, with a growth of over 80% for high-star hotels in county towns, indicating a shift towards "urban leisure and rural micro-vacations" [5][6] - The rise of music festivals and cultural events has contributed to the tourism boom, with over 100 music events held during the holiday, leading to a 180% increase in related package orders [5][6] Inbound Tourism Dynamics - The new tax refund policies have stimulated inbound tourism, with a predicted daily average of 2.15 million people entering and exiting the country during the holiday, a 27% increase from the previous year [7] - Major cities like Shanghai, Shenzhen, and Guangzhou have emerged as popular inbound travel destinations, with significant increases in hotel bookings from foreign tourists [8][9] Cultural Experience and Consumer Behavior - There is a growing demand for diverse cultural experiences among foreign tourists, with local food experiences seeing a 6.8 times increase in orders during the holiday [9] - The trend of "shopping tourism" has gained traction, with cities like Shanghai and Shenzhen experiencing substantial growth in inbound travel orders, indicating a shift in foreign tourists' travel patterns [9][12]

携程研究院行业分析师方泽茜表示，"五一"数据印证文旅消费正从"规模扩张"转向"品质升级"，亲子宠游、国潮融合、反向旅游等细分赛道崛起，体现出市场对差 异化体验的强烈需求。 历史人文与自然类目的地正取代传统游乐场，成为亲子出行新选择。携程报告显示，"五一"假期内蒙古、山西、新疆亲子主题酒店预订量同比增幅均超100%，山西 平遥古城门票订单量增长翻倍，朔州应县木塔门票同比增长175%。同时，江西、河北、山东三地亲子游需求激增明显，亲子用户占比分别提升18.2%、17.9%、 17.6%。 此外，自驾游市场呈现消费升级与出行半径扩大的双轮驱动格局。携程报告显示，全国人均租车消费较去年同期增长24%，平均租车时长延长至4天，异地自驾订单 占比高达85%，异地出行规模持续扩容，假期异地租车订单较2024年增长4%。成都、三亚、乌鲁木齐、海口、上海、北京、昆明、贵阳、广州、杭州上榜十大热门 自驾目的地，跨城自驾成为主流选择。 携程报告显示，"五一"入境游订单飙升130%，"中国购"成外国游客打卡新方式。 今年"五一"假期，国内文旅市场强势复苏，呈现"多点开花"态势。与此同时，在相关政策持续优化背景下，入境游客数量显著增长 ...

Core Insights - The "May Day" holiday showcased strong vitality in the cultural and tourism consumption market, with a significant increase in travel activities and spending [1][3] Group 1: Travel Trends - Beijing remained the most popular domestic destination during the "May Day" holiday, with customized travel orders increasing by over 300% [3] - The total number of visitors in Beijing reached 17.9 million, a year-on-year increase of 5.6%, while total tourism spending was 20.98 billion yuan, up 6.9% [3] - Long-distance travel destinations like Qinghai and Xinjiang saw ticket sales double compared to last year, indicating a rising trend in mid to long-distance travel [5] Group 2: Consumer Behavior - Self-driving travel saw a 7% increase in per capita spending, with a notable rise in demand for high-end vehicles, which surged by 54% [7] - Family travel is on the rise, with 35% of rental car orders being for family trips, reflecting a growing interest in family-oriented travel experiences [8] Group 3: Cultural Events Impact - Over 23 music festivals during the holiday led to hotel bookings in popular cities increasing by more than three times, highlighting the trend of combining cultural events with tourism [9] - Cities like Tianjin and Haikou experienced significant boosts in tourism-related spending due to cultural events, with hotel bookings increasing by 2.66 times and 3.4 times respectively [9][11] - The shift in travel preferences among younger generations is evident, as they increasingly seek cultural experiences such as music festivals and concerts rather than just natural scenery [11]