据携程平台数据显示，截至2月5日，预测春节期间辽宁省在线旅游接待人次和消费金额同比分别增长 32%和29%；其中度假类产品订购尤为火爆，充分彰显了冬游辽宁的独特魅力。(完) 2月9日，辽宁省政府新闻办召开的发布会现场。韩宏 摄 来源：中国新闻网 编辑：熊思怡 辽宁策划推出超千场活动打造新春文旅盛宴 中新社沈阳2月9日电 (记者 韩宏)辽宁省文化和旅游厅副厅长艾芳琳9日在省政府新闻办召开的发布会上 介绍，春节期间，辽宁以"花式过冬 嗨游辽宁"为主题，策划推出超千场文旅活动，聚焦四大版块协同 发力，倾力打造"有文脉可寻、有年俗可品、有冰雪可嬉、有暖泉可憩"的新春文旅盛宴。 今年以来，辽宁聚焦新场景、新消费、新体验，深入挖掘传统节庆文化内涵，充分释放假日经济活力， 持续推进文旅体商深度融合发展，有效激发文旅市场消费动能。据大数据测算，2026年元旦假期，辽宁 省接待游客人次同比增长19.72%，旅游综合收入同比增长20.64%，文旅市场稳健升温。 艾芳琳表示，春节期间，辽宁省文博场馆推出百余场主题展览与沉浸式体验活动，各类文化讲堂、研学 之旅次第开启，让历史可触可感、文物可亲可及，让人们品读"历史年"，在文脉悠长中 ...

以味为媒、以节聚势。吴江农发集团组织了"农情厚意年货大街"活动，各商业载体开展年味美食市 集，集聚地道风味小吃、优质农特产品、定制年货礼包等特色好物。 人文街区是吴江推动文商体旅农融合发展的重要阵地。这个春节，吴江城投集团将开展"喜乐踏春 盛"盛家厍新春元宵系列活动，"四河聚福・马上平望"系列活动则在平望镇进行，流虹路—盛家厍街区 将举办马年元宵灯会、新春巡游。 吴江将进一步营造东太湖S湾时尚新年氛围，优化太湖揽胜线春节航次，拓展"航线+""冰雪+"消费 产品矩阵。 广大"江村"有着丰饶物产与蓬勃活力。吴江区农业农村局、七都镇举办了"四时江村·庆渔年"冬捕 活动；同里镇湿地公园推出"鸟语森林"限时优惠体验；桃源镇举办"桃源甄选"农产品展销市集；苏小花 田野餐吧、村上长漾里等乡村休闲旅游点位均推出新春优惠套餐。 春节将迎来少见的九天长假，在吴江，一场覆盖全域的消费盛宴已经开启。近日，吴江区发布 《2026"吴韵年味江等你来"春节促消费活动方案》，积极策划开展春节促消费活动。从1月下旬起至3月 底之间，吴江将立足"丝绸、古镇、太湖、江村、食尚、人文街区"六大IP举办142项活动，呈上12处推 广消费场景。这些活动 ...

回过头去看，很多"宠客"措施正逐渐从零星探索走向常态化，但人们也可以明显感受到，近年来，这种 探索正在不断加速、深化。去年的国庆、中秋假期里，还有人担忧"能不能开放好""如何开放好"，结果 今年春节的相关政策力度就已经又上了一层楼。 一方面，政策变得更实际和具体，明确了切切实实的资金资源倾斜，拿出真金白银支持公交、地铁的免 费乘坐。另一方面，和从前的开放食堂、停车比起来，现在各地还希望发掘新的文旅和消费增长空间， 让政策效果从一个"点"波及一整个"面"。从中不难看出一种新的旅游发展观和城市竞争观，那就是进一 步理解"人"的需求、"人"的选择。 马年春节将至，包括江苏南京、浙江舟山、陕西榆林、甘肃敦煌、福建福州在内，全国不少地方、城市 宣布春节假期部分公交、地铁免费，其中福州更是宣布2月15日至3月3日（农历正月十五）都可以免费 乘坐，为期17天。 这一做法既营造出了节日氛围，又方便市民、游客出行，得到了广大网友的点赞和支持。值得一提的 是，去年的国庆、中秋假期里，多地就推出了不少为游客提供方便、提升假日体验的措施，比如宣布政 府大院供游客停车，机关食堂对公众开放等。 可以预料，和开放食堂比起来，免费坐公交、地 ...

Group 1 - The core idea of the article emphasizes the transformation of consumer behavior during the Spring Festival, reflecting an increase in residents' income levels and an upgrade in consumption concepts [3][6] - The "2026 'Happy Shopping Spring Festival' Special Activity Plan" aims to create a nationwide consumption event from February 15 to 23, focusing on cultural traditions, family reunions, and shopping needs [6] - The plan encourages diverse consumption scenarios and aims to stimulate both demand and supply, with initiatives like food maps and local markets to enhance consumer choices [6][7] Group 2 - The goal of promoting consumption is not only to encourage spending but also to strengthen related industries through favorable policies, addressing the mismatch between high-quality demand and supply [7] - The "14th Five-Year Plan" suggests a strong push to boost consumption, with the upcoming Spring Festival seen as an opportunity to enhance the supply of quality goods and services [7] - The article highlights the importance of creating innovative consumption experiences and reducing costs to drive consumption upgrades, thereby injecting momentum into the holiday economy [7][8]

Core Insights - The service consumption sector in Shandong Province is becoming a significant driver of economic growth, with a notable shift in spending patterns towards services rather than goods [1] - By 2025, Shandong aims to host over 500 events for the "Qilu Service Consumption Season" and cultivate 66 new service consumption brands, with a target of 11 billion yuan in central government funding support [1] Group 1: Service Consumption Growth - In 2025, per capita service consumption expenditure in Shandong is projected to grow by 5.1%, outpacing goods consumption growth by 2.4 percentage points [1] - The province is focusing on enhancing service quality and expanding service consumption through various initiatives, including the introduction of new tourism products and promotional campaigns [2][4] Group 2: Cultural and Tourism Development - The cultural and tourism sector is identified as a key area for driving service consumption, with plans to add 2 national-level leisure tourism districts and 15 4A-level scenic spots by 2025 [2] - Initiatives such as the "Qilu No. 1" tourism train and "Peninsula No. 1" sea tours are expected to transport 750,000 passengers and generate nearly 600 million yuan in comprehensive consumption [2] Group 3: Policy and Strategic Initiatives - In 2026, Shandong's Commerce Department plans to implement a comprehensive strategy involving policies, activities, funding, and measures to further promote service consumption [4] - The focus will be on sectors like housekeeping and travel services, with a goal to foster emotional consumption and support local culinary brands through various promotional events [5]

中经记者 郝亚娟 夏欣 上海 北京报道 2026年，扩大内需被明确列为经济工作的首要重点任务。近日，商务部、文化和旅游部、中国人民银行 等九部门联合印发《2026"乐购新春"春节特别活动方案》提出，多措并举刺激全民消费，助力扩大内 需、提振消费，推动节日消费实现开门红。 从促消费政策密集落地到"投资于人"持续加码，如何构建"能消费、敢消费、愿消费"的良性循环长效机 制，成为当下政策与市场共同关注的课题。 在此背景下，《中国经营报》记者专访复旦大学管理学院院长助理、市场营销学系系主任金立印。他指 出，提振消费不能仅停留在刺激需求层面，更需要通过购物形式与场景创新、收入结构优化以及公共服 务投入，重塑"能消费、敢消费、愿消费"的制度与环境基础。尤其是在养老、服务消费以及"时间供 给"维度，新的增长空间正在加速打开。 提振消费的"三道关口"：收入、信心与供给结构 《中国经营报》：你认为，我国消费市场的增长空间主要体现在哪些方面？ 金立印：在当前的消费环境中，企业要创造出新的消费增量，不仅需要在产品上的创新，也要重视购物 形式与购物场景的创新。 以上海"五五购物节"、天猫"双11"购物节等为例，这些由政府、企业、平台 ...

Core Viewpoint - The "2026 'Happy Shopping Spring Festival' Special Activity Plan" aims to enhance consumer engagement during the upcoming Spring Festival by integrating various sectors and creating a vibrant consumption atmosphere, thereby stimulating economic growth [1][2]. Group 1: Policy and Economic Impact - The plan leverages the nine-day holiday to promote consumption across the entire chain of "eating, living, traveling, shopping, and playing," aiming to create a comprehensive and enjoyable consumer experience [1]. - It emphasizes the importance of holiday consumption as a key driver for consumption upgrades, utilizing the characteristics of holiday economies to foster market demand [1][2]. - The initiative is designed to ensure that traditional cultural elements are preserved while also incorporating modern consumer trends, thus setting a positive tone for annual consumption growth [1][3]. Group 2: Consumer Experience and Infrastructure - The plan encourages the integration of various consumption scenarios, promoting a multi-faceted experience that extends beyond single transactions to create a holistic consumer journey [2]. - It focuses on enhancing infrastructure in lower-tier markets and increasing subsidies to boost consumer confidence and optimize the shopping experience [2]. - Specific measures include promoting trade-in programs for consumer goods, offering financial incentives, and improving service accessibility at public venues during the festival [2][3]. Group 3: Collaborative Efforts and Regulatory Framework - The plan promotes collaboration among various departments while respecting their functional boundaries, aiming to create a seamless consumer platform and facilitate resource connections [3]. - It emphasizes the importance of maintaining regulatory standards and quality control to ensure consumer safety while empowering businesses [3]. - The initiative seeks to balance market dynamics by enabling a supportive environment for both consumers and businesses, fostering a win-win situation [3].

金立印 复旦管院院长助理、市场营销学系系主任 研究方向：消费行为与营销战略 01 增收入！居民增收计划提升消费能力 "十五五"是中国迈向2035年基本实现社会主义现代化目标的关键五年。作为开局之年的2026，世界依然变乱交织。面对全球经济增长疲软与内需不足等多 重挑战，中国经济如何破局？高质量发展如何取得显著成效？科技自立自强如何实现制度保障？如何扩大内需，建设强大国内市场？ "视界·新年特辑"系列策划，将立足"十五五"规划战略框架，结合学术前沿洞察与产业一线动态，力图从宏观经济、资本市场、消费趋势、产业变迁、组 织进化等维度呈现教授们对2026和未来趋势的展望。变革时代，需要冷静的洞察与笃定的行动。复旦管院始终致力于连接学术智慧与商业实践。我们期待 通过系列文章，与您共同探寻中国经济的韧性、活力与未来路径。 本期，复旦管院院长助理、市场营销学系系主任金立印教授将为我们分析中国消费市场趋势与机遇，探讨当依赖规模扩张、渠道渗透和人口增长的传统逻 辑失效时，如何有效拉动内需，促进消费市场繁荣发展。 消费是促进中国经济增长的重要引擎。2025年12月召开的中央经济工作会议上，为"十五五"开局之年的2026年经济工作 ...

转自：成都日报锦观 激活乡村发展内生动力 "今年的政府工作报告特别提到，要提高'村糖会'等特色品牌影响力。我们备受鼓舞，将持续利用'村糖会'品牌，把农产品展销和羌族民俗文旅 深度融合，拓宽销路、做优产业，让'村糖会'成为村里高质量发展的长久动力。"1月30日，正在参加市两会的市人大代表、邛崃南宝山镇直台 村党支部书记陈学平告诉记者，1月16日至18日，南宝山镇刚刚举办了"村糖会"暨云上南宝山货市集，3天吸引了近2万人次前往，成为当地乡 村发展的一次生动实践。 冷竹笋脆嫩新鲜、高山腊肉香气浓郁，还有羌绣香囊、摆件等文创产品尽显民族特色……南宝山镇"村糖会"现场，40余个特色摊位涵盖了生鲜 果蔬、畜禽产品、手工食品、羌绣文创等各类商品，让市民游客目不暇接。同时，现场还进行4轮签约仪式，发布2026年农文旅活动计划。 陈学平表示，这次"村糖会"不仅带动了村里农家乐等餐饮业的发展，让农产品销量翻番，还带动了集体经济及周边产业发展。接下来，将紧 抓"村糖会"品牌，在不同季节推出不同的特色农产品，让村民的日子越过越红火。 深挖品牌价值 引客900万人次 "村糖会"点亮假日经济 代表委员热议"村糖会"写进政府工作报告 从2 ...

Core Insights - Major anime and manga exhibitions in China, such as BW2026 and RED LAND, are strategically scheduled during peak holiday periods to maximize attendance and engagement [1][3][5] - The competition among these events is intensifying, with multiple exhibitions planned for the same dates, indicating a crowded market [5][11] - The target demographic for these events is predominantly young, with over 70% of attendees aged between 15 and 28, highlighting the importance of appealing to this age group [9][21] Event Scheduling - BW2026 is set for July 10-12, 2026, maintaining its traditional mid-July timing [1] - RED LAND will take place from October 2-6, 2026, coinciding with the National Day holiday, and features an extended duration compared to previous years [3] - Other events like萤火虫SP 2026 and CICF are also expected to be scheduled during the National Day holiday, further saturating the market [5] Market Dynamics - The number of anime and manga exhibitions is increasing, with at least 413 events planned during the 2025 Mid-Autumn and National Day holidays, indicating a growing interest in the genre [7] - The concentration of events during peak periods is driven by the need to capture the attention of the youth demographic, who are more likely to attend during school holidays [11] Challenges and Trends - The industry faces challenges related to content restrictions, particularly concerning Japanese IPs, which are being limited in favor of domestic ACG content [12][16] - Despite these challenges, there is a rich pool of domestic ACG IPs that can be leveraged for exhibitions, with many games gaining traction among attendees [16][20] - The trend of integrating gaming into anime exhibitions is growing, as these events provide a more targeted audience for game developers compared to traditional gaming expos [18] Audience Engagement - The rise of the "fan economy" is evident, with over 500 million users in China's broader anime and manga community, particularly among younger generations who are willing to spend on experiences that provide emotional value [21][22] - Large-scale exhibitions are becoming significant social events, fulfilling various needs such as identity recognition, emotional expression, and social interaction among fans [22]