Core Insights - Chengdu is emerging as a significant economic and cultural center in Western China, particularly in the digital cultural creation sectors of animation, science fiction, and sports industries, with a strong development momentum and unique advantages [1] Animation Industry - Chengdu's GDP reached 23,511.3 billion yuan in 2024, ranking seventh nationally, with a service industry contribution rate exceeding 70%, providing solid support for the cultural creation industry [5] - The city has attracted over 37,000 enterprises in the animation sector, with a market size exceeding 100 billion yuan, highlighted by the phenomenal success of the animated film "Ne Zha," which grossed over 15.9 billion yuan globally [5] - Chengdu is home to the largest animation complex in Southwest China, the Tianfu International Animation City, which spans over 120,000 square meters and hosts over 200 events annually, fostering a vibrant industry and consumer atmosphere [5] Science Fiction Industry - The science fiction industry in Chengdu has seen rapid growth, with total revenue reaching 23.521 billion yuan in 2023, a year-on-year increase of 17.49%, and is expected to exceed 28 billion yuan in 2024, growing approximately 20% [6] - Chengdu has introduced pioneering policies in the science fiction sector, including the "Science Fiction 13 Articles" and a development fund exceeding 3 billion yuan [6] - The city has established innovative talent cultivation models, including the first national scholarship themed on science fiction at Sichuan University, and launched the "Southwest Science Fiction Alliance" to nurture creative talent [6] Sports Industry - The sports industry in Chengdu is projected to exceed 130 billion yuan in 2024, with sports consumption surpassing 75 billion yuan, reflecting a year-on-year growth of approximately 13% [7] - The city hosted over 70 international and domestic events, generating significant economic benefits, including over 50 million yuan in ticket sales from the Thomas and Uber Cup badminton tournament [7] - Chengdu is leveraging its natural resources and technological advancements to develop unique sports IPs and enhance spectator experiences through innovative venue designs [7] Collaborative Development - The three industries are forming a synergistic "golden triangle" through policies, talent, and internationalization, supporting high-quality development in Chengdu [8] - By 2027, the cultural and related industries' added value, total tourism expenditure, and sports industry scale are expected to reach approximately 200 billion yuan, 470 billion yuan, and 180 billion yuan, respectively [8] - Chengdu is rapidly integrating mythological charm, cosmic fantasy, and sports passion, aiming to compete on a global scale in digital cultural creation and sports [8]

Core Insights - Chengdu's digital cultural industry continues to achieve significant milestones, exemplified by the inclusion of the company Xingyue Chenshi in the "People's Republic of China Yearbook 2024," which reflects national recognition of its contributions to the sector [1][3] Company Overview - Xingyue Chenshi is recognized as a leading enterprise in Chengdu's digital cultural sector, focusing on the integration of technology and culture, and aims to promote Chinese culture globally through digital content [3] - The company has developed a diversified digital cultural ecosystem encompassing IP development, operation, and horizontal derivatives across various fields, including literature, animation, gaming, and film [3][5] Industry Development - Chengdu's cultural industry is experiencing robust growth, with the added value of the cultural sector expected to exceed 280 billion yuan in 2024, and a year-on-year growth of 10.3% in the first quarter of 2025 [5] - The city has implemented a series of supportive policies and financial investments to cultivate the digital cultural industry, aiming to create more phenomenon-level cultural products [5] Future Plans - The company plans to continue developing and promoting existing cultural products, including animations and games, while also preparing for the production of the "Xuanyuan Sword" animated series and game remakes [8] - There are intentions to explore deep collaborations between the company's IP and Sichuan tourism, aiming for cultural and tourism integration [8]

Group 1: Core Insights - The article highlights the integration of culture and tourism in Chengdu, particularly in the Chengdu High-tech Zone, which is focusing on creating new cultural tourism experiences through technology and innovation [1][4][5] - Chengdu has been recognized as a global tourism destination, attracting more foreign visitors due to the implementation of a 240-hour visa-free transit policy [1][2] - The digital cultural and creative industry in Chengdu is thriving, with significant contributions to the tourism sector, exemplified by the success of the animated film "Nezha" and its impact on local tourism [2][3][4] Group 2: Industry Developments - The digital cultural and creative industry in Chengdu High-tech Zone has surpassed 100 billion yuan, with over 6,000 related enterprises, indicating robust growth and innovation in this sector [4][5] - Chengdu High-tech Zone is leveraging advanced technologies such as AR/VR to enhance cultural experiences, transforming traditional tourism into interactive and immersive experiences [6][7] - The integration of technology in cultural tourism is reshaping visitor experiences, making them more engaging and accessible, thus fostering a new consumption ecosystem [8][10] Group 3: Economic Impact - From January to May 2023, Chengdu High-tech Zone recorded 4.6 million domestic tourist visits and generated 4.979 billion yuan in tourism revenue, reflecting a year-on-year growth of 3.80% and 5.20% respectively [10] - The development of new tourism scenes, such as the Iron Statue Temple Water Street and various sports events, is expected to further boost local tourism consumption and economic activity [9][10]

Group 1: Digital Cultural and Creative Industry Policies - Chengdu has launched a series of "policy packages" to accelerate the development of a nationally influential digital cultural and creative hub, focusing on startups, sci-fi content, gaming esports, and the film industry [1] - For digital cultural and creative startups, a one-time subsidy of 20,000 yuan will be provided for small enterprises established for 6 months to 3 years, along with access to 100,000 square meters of low-rent entrepreneurial space [1] - A funding pool of 100 million yuan will support financial products like "Cultural Creative Pass," providing early, small, and long-term financial support for projects [1] Group 2: Sci-Fi Content Creation and Transformation - Policies for promoting high-quality sci-fi content creation include support for sci-fi themed parks, with annual operational rewards of up to 2 million yuan [3] - National and provincial level demonstration parks can receive rewards of 1 million yuan and 500,000 yuan respectively [3] - Support for international expansion of films, games, and derivative products includes subsidies of up to 100,000 yuan for single projects [3] Group 3: Gaming and Esports Support - Esports events based in Chengdu can receive subsidies of up to 8 million yuan, while local events can receive up to 5 million yuan [3] - New or renovated professional esports venues can receive support of 30% of their investment, capped at 10 million yuan [3] - Active venues hosting high-level events can receive annual operational subsidies of up to 1 million yuan [3] Group 4: Film Industry Development - Policies for promoting the film industry focus on key areas such as project creation, platform development, and talent cultivation [4] - Film enterprises creating high-quality projects can receive funding support of up to 21 million yuan, with an additional 10 million yuan for outstanding post-broadcast performance [4] - Incentives for establishing high-tech digital studios and real scene venues can reach up to 10 million yuan [4]

这里是成华，一座在数字浪潮中勇立潮头的创新之城。当千年蜀都的深厚底蕴与现代科技的澎湃动 能在此交汇，一座城市的创新基因被彻底唤醒。成都，中国西部的科技创新策源地的核心区域。成华正 以开放包容的姿态，热情拥抱未来，谱写以科技创新引领发展的崭新篇章。 驱动这股创新浪潮的是成华区精心构建的多层次、全链条政策支持体系。聚焦科技创新与成果转化 的关键环节，政策涵盖企业梯度培育、核心技术研发激励、高端人才引育、高效成果转化平台搭建以及 创新生态持续优化等核心领域。这套精准有力的"组合拳"，为创新主体提供了坚实的后盾和广阔的舞 台，让创新的种子在成华这片沃土上破土而出、茁壮成长。 在成华，科技不是冰冷的代码，而是赋能千行百业、点亮美好生活的温暖力量。技术加文化的跨界 融合成为数字文创的硅巷，成为创意与灵感迸发的源泉。从智能高效的智慧交通网络，到以人为本、科 技赋能的未来社区构想；从解放生产力的农业机器人精准作业，到虚实相生、引人入胜的元宇宙文旅体 验…… 超过1000个鲜活的应用场景，如同璀璨繁星，将前沿科技深度融入城市的血脉与肌理，让科技 触手可及。 在2023年度，成华区财政科技投入6617万元，比上年增加1122万元 ...

Group 1 - The event "Digital Cultural Creation: Chengdu Journey" showcased over 20 international companies and more than 100 local digital cultural creation enterprises, resulting in the signing of 8 major projects with a total value exceeding 3 billion yuan [1] - The signed projects focus on various sectors including musical theater, esports, and e-commerce live streaming, with different districts in Chengdu leveraging their unique resources to accelerate the development of differentiated industry tracks [1] - Chengdu's digital cultural creation industry has seen rapid growth, with the core industry scale reaching 381.9 billion yuan last year, producing notable IPs such as "Nezha" and "Honor of Kings" [2] Group 2 - The "Chengdu-Deyang-Meishan-Zigong" digital cultural creation investment opportunity list was released, offering over 140 investment opportunities with a total cooperation amount exceeding 110 billion yuan [2] - Chengdu's digital cultural creation industry support policy package was promoted, focusing on five key areas including ecosystem construction, new productivity cultivation in the cultural sector, and talent development [2] - The event highlighted the launch of the "Chengdu Music Talent Work Incubation Plan," aimed at fostering music talent through collaboration with various industry leaders and educational institutions [1]

Core Viewpoint - The stock price of Pop Mart (9992.HK) has been rising continuously this year, leading to increased market interest in its A-share partner, Yuanlong Yatu (002878.SZ), which has seen a rapid increase in stock price, with a cumulative rise of over 62% in just eight days [2][11]. Company Overview - Yuanlong Yatu, officially known as Beijing Yuanlong Yatu Cultural Communication Co., Ltd., was established in 1998 and is a leading innovative integrated marketing service provider in China. The company was listed on the Shenzhen Stock Exchange in June 2017 [5]. - As a national high-tech enterprise, Yuanlong Yatu has seen a rapid increase in patent applications, exceeding 400 by the end of 2024 [6]. Financial Performance - The company has experienced a significant decline in performance over the past two years, reporting its first annual loss since its listing in 2024, with a loss of 184.1 million yuan. The gross profit margin has also reached a new low [10]. - The first quarter of 2025 showed a net profit of 24.77 million yuan, a year-on-year decrease of 13.74%, although the gross profit margin showed a noticeable recovery [10]. Market Dynamics - The new media marketing industry is facing intensified competition, which has slowed the growth of Yuanlong Yatu's related businesses and negatively impacted its performance in 2024 and the first quarter of 2025. This led to a one-time full impairment of goodwill amounting to 171 million yuan by its subsidiary, Qianma Network, resulting in a loss on the consolidated financial statements for 2024 [10]. - Despite poor performance, Yuanlong Yatu's stock price surged, with a cumulative increase of over 43% in June alone, and an annual increase of over 66%, marking its best performance since listing [11]. Strategic Initiatives - Yuanlong Yatu is actively pursuing a "Big IP + Technology" strategy, expanding its presence in the C-end market through various channels, including self-operated cultural and creative life museums, specialty stores, and pop-up stores [10]. - The company has entered into a strategic cooperation agreement with Jiangsu Registration and Settlement Center to develop digital cultural products, indicating a focus on digital innovation [13][16]. Digital Innovation - The company’s subsidiary, Shanghai Owa Universe Digital Technology Co., Ltd., has launched the "Gao Mi" digital avatar project, which has gained significant attention and is part of the digital asset trading market [15]. - The "Gao Mi" digital avatars have seen their trading prices soar, with some exceeding 23,000 yuan, reflecting the growing interest in digital collectibles [15].

Group 1 - The 2025 "Invest in Chengdu" Global Investment Conference will be held on June 18, 2023, focusing on themes of cooperation, innovation, and future development [1] - The conference will highlight six core themes: artificial intelligence, aerospace, low-altitude economy, biomedicine, digital cultural creativity, and foreign trade, aiming to establish Chengdu as a global industrial innovation hub [1] - Chengdu plans to sign significant industrial projects during the conference, targeting new sectors such as space infrastructure and AI chips, and will launch the "Chengdu Global Investment Partner" initiative [1] Group 2 - In the first five months of this year, Chengdu attracted 497 major industrial projects, a year-on-year increase of 182%, and foreign investment reached $6.56 billion, up 58.89% [2] - Chengdu has a robust industrial foundation with over 5,000 large-scale industrial enterprises and an industrial output value of nearly 500 billion yuan in 2024 [2] - The city aims to enhance its service sector's foreign investment share to 82.7% by 2024, with a 61.6% year-on-year growth in foreign direct investment in the service sector in the first quarter of this year [2] Group 3 - Chengdu is advancing the opening of its service sector by addressing pain points for foreign enterprises, including talent management, customs for special items, and cross-border data and capital flow [3]

Group 1 - The 20th China Western International Expo showcased over 3,000 enterprises, signing 416 investment cooperation projects with a total investment amount of 354.3 billion yuan, highlighting the investment potential of Western China [1] - The expo served as a platform for Western regions to demonstrate achievements in technology innovation, industrial upgrading, and foreign trade expansion, with Qinghai province presenting over 20 quality enterprises to enhance market influence [2] - Chengdu's exhibition focused on breakthroughs in artificial intelligence, aerospace, and digital cultural creativity, with companies like WoFei ChangKong establishing their global headquarters in Chengdu and planning to create an industrial park [3] Group 2 - The expo emphasized regional cooperation, featuring guest provinces and countries, and showcased successful collaborations in fields like artificial intelligence and new energy [4] - Zhejiang province highlighted its cooperation with Western regions, including a 23 billion yuan investment in a new materials industry base in Sichuan [4] - The Chengdu-Chongqing economic circle is accelerating development, with plans to promote 200 selected investment projects totaling over 1.1 trillion yuan at the upcoming investment promotion conference [4] Group 3 - The expo attracted enterprises from 62 countries and regions, with significant participation from Southeast Asia, the Middle East, Africa, and Latin America, marking a new high in internationalization [6] - The previous 19 expos have cumulatively attracted over 100 countries and regions, 68,000 enterprises, and 580,000 participants, establishing the expo as a high-level open platform for cooperation [6]

Core Viewpoint - Chengdu government has launched a series of policies to foster the digital cultural and creative industry, aiming to create more iconic "Chengdu-made" products and experiences [1] Policy Initiatives - Four main policies focus on film, sci-fi content creation, gaming and esports, and support for startups [1] - The policies are designed to address the challenges faced by digital cultural enterprises, providing practical support and funding [4][12] Industry Response - Local digital cultural enterprises have reacted positively to the new policies, highlighting the importance of targeted support for startups [4][5] - Companies like Star Reading Stone emphasize the need for financial assistance to overcome immediate challenges and foster creativity [4] - Light Factory's CEO notes the policies' alignment with their business, particularly in film production and services [5] Ecosystem Development - The policies aim to build a collaborative ecosystem within Chengdu's digital cultural industry, enhancing overall effectiveness [5] - Emphasis is placed on talent cultivation and the integration of digital copyright professionals to address industry-specific challenges [5] Talent Acquisition - Companies face challenges in attracting creative talent, which is crucial for innovation and growth [7] - The policies are seen as a means to leverage advantages in attracting skilled professionals to the region [7] Financial Support - The policies provide comprehensive financial support for startups, including immediate funding and incentives for research and development [9][13] - This support is viewed as a significant boost for companies to focus on product development and quality [9] Specific Policy Measures - The "Chengdu Policies for Promoting the Film Industry" includes 17 measures targeting various aspects of film production and distribution [12] - The "Sci-Fi 13 Measures" is the first city-level policy in China to support sci-fi content creation, focusing on building a high-level sci-fi industry cluster [12] - The gaming and esports policy outlines 15 measures to enhance content creation and industry integration [12] Startup Support - The "Policies for Cultivating Digital Cultural Startups" includes 10 measures providing comprehensive support from space to funding and talent [13] - This initiative is recognized as a pioneering effort in China to focus on the nurturing of digital cultural startups [13]