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提振楼市,多地继续发力!
21世纪经济报道· 2025-06-04 01:36
Core Viewpoint - The real estate market in key cities is entering a stable phase after the peak season of "golden March and silver April," with varying performance across different cities [2][5][11]. Group 1: Market Performance - In May, Shenzhen's total residential transactions decreased by 16.7% month-on-month, but still showed a 20% increase year-on-year [2]. - Guangzhou's new and second-hand housing transactions increased significantly, with new housing transactions up 41% month-on-month and 29.34% year-on-year [2]. - Beijing's second-hand housing transactions fell by about 8.3% month-on-month but showed year-on-year growth, while new housing transactions increased [2]. - Shanghai's real estate market demonstrated stability, with a 17% year-on-year increase in total housing transactions [4][5]. Group 2: Seasonal Trends - The second-hand housing market experienced a seasonal decline in transaction volume, although year-on-year growth continued, but at a reduced rate [3]. - The market demand has weakened after the peak season, leading to a seasonal cooling in May [6]. Group 3: Price Trends - The average price of new residential properties in May was 16,815 yuan per square meter, up 0.30% month-on-month and 2.56% year-on-year, while the average price of second-hand homes was 13,794 yuan per square meter, down 0.71% month-on-month and 7.24% year-on-year [7]. Group 4: Policy Support - Policy support has continued, with a reduction in the LPR by 10 basis points, potentially lowering first-time home loan rates below 3% [9]. - Various cities have introduced measures to stimulate the real estate market, including tax incentives and support for families with multiple children [10]. - The upcoming mid-year sales period is expected to see intensified marketing efforts from real estate companies, with various promotional offers being prepared [10][11].
前五月百强房企销售额1.4万亿,核心城市频现“日光盘”
Di Yi Cai Jing· 2025-05-31 15:05
Core Insights - The sales performance of the top 100 real estate companies in China for the first five months of 2025 shows a total sales amount of 1,443.64 billion yuan, representing a year-on-year decline of 10.8% [1] - The average sales amount for the top 10 companies is 70.75 billion yuan, down 9.5% year-on-year, while the top 51-100 companies saw a more significant decline of 15.6% [1] - Despite the overall decline, some companies experienced month-on-month sales growth in May, with a total sales amount of 294.58 billion yuan, reflecting a 3.5% increase from April [2] Group 1: Sales Performance - The top 100 real estate companies had a total sales amount of 1,443.64 billion yuan from January to May, down 10.8% year-on-year [1] - Among the top 10 companies, Poly Developments maintained the highest sales at 116.1 billion yuan, followed by Greentown China at 96.44 billion yuan [1][2] - In May, 22 companies reported a month-on-month sales increase greater than 30%, including Greentown China and China Overseas Land & Investment [2] Group 2: Market Dynamics - The real estate market is experiencing a mixed performance, with some projects in key cities achieving rapid sales, while others face a lack of interest [3][4] - The "daylight" phenomenon, where properties sell out on the first day of opening, is prevalent in Shanghai, indicating strong demand for well-located and high-quality properties [3] - The market is expected to maintain a loose policy environment in June, with increased promotional efforts from real estate companies [4] Group 3: Future Outlook - The market is anticipated to stabilize in the long term, but short-term disparities between different cities and projects are likely to continue [4] - Companies are encouraged to refine their strategies and focus on building high-quality properties to navigate the current market challenges [4]
房价不断下跌,历史却惊人相似,中国房地产可能要走日本“老路”
Sou Hu Cai Jing· 2025-05-23 00:03
Core Insights - The Chinese real estate market is experiencing significant turmoil, with housing prices remaining stagnant or declining, indicating a prolonged downturn in the industry [1][7]. - There are contrasting views on the future trajectory of housing prices, with some hoping for a rebound similar to the U.S. market, while others fear a prolonged decline akin to Japan's experience [3][4][15]. Market Dynamics - The current decline in housing prices is fundamentally different from previous market fluctuations, suggesting a deeper structural issue rather than a temporary cycle [11]. - Many cities are witnessing a drop in housing prices, marking a potential turning point in the market [7]. - The high debt levels among residents and declining birth rates are internal factors that may further weaken market demand [11][15]. Historical Comparisons - The situation in China is compared to Japan's real estate bubble in the 1990s, where many households were trapped by high mortgages after a market crash [13][15]. - Unlike Japan, the U.S. market saw a quicker recovery post-financial crisis, suggesting that China may have a better chance of avoiding a severe downturn due to its centralized government control [16][17]. Government Policies - The Chinese government is implementing a dual-track system of commodity and affordable housing to alleviate market pressure and support living standards [20]. - The gradual approach to property tax reform in China aims to mitigate risks without triggering a systemic collapse, contrasting with Japan's abrupt tax increases during its market peak [22]. Regional Disparities - The real estate market in China is expected to exhibit significant regional differences, with first-tier cities and some strong second-tier cities likely to recover faster than weaker regions facing severe downward pressure [29][30]. - The potential for "ghost towns" in less attractive cities is a concern, with some areas already experiencing extremely low housing prices [30]. Future Outlook - The duration of the current market adjustment remains uncertain, with scenarios ranging from a two to three-year decline similar to the U.S. to a prolonged fifteen-year downturn like Japan's [30][32]. - The era of easy profits from real estate investments is over, necessitating a shift in strategies for investors and homebuyers alike [32].
今年,到底要不要买房?
Sou Hu Cai Jing· 2025-05-13 09:18
一、资讯见闻: 近日,楼市的几则消息: 1、成本大转移: 全国最有钱的城市深圳,最近打算让自来水涨价13.05%。 这一趋势发生,其实在去年早有端倪,去年4月份开始,多个城市的天然气也有了不小的调整。 甚至,公开表态:"推动价格温和回升"作为重要考量。 2、楼市近期动态: 厦门楼市是否能够再次突破重围,市场的成交量何时回暖? 而刚需最佳置业时机何时来临?同预算价位内,最合适的地段又该如何选择? 经过近年的沉淀,大家也都明白了,如今的股市、楼市,很少人再谈自己投资的眼光了。 其实,多数人成了恢宏时代下的一叶扁舟,顺势而为。在楼市房价之中,要让自己放下"偏执之心",不 过分奢望"暴涨、暴跌",遵从刚性需求。 ①、存款准备金:下调存款准备金率0.5个百分点,此次降准将向市场提供长期流动性约1万亿。 这是近年的第N次降准,力度和去年初的规模相当。 ②、LPR:存量房贷利率已经可以自主设置为每季度、每半年、每年的周期调整,意味着,本月下调的 0.1个百分点,部分业主最快20号便可以执行,下个月便可以享受到优惠。 此外,预计LPR今年还仍将会有下调空间。 ③、随着公积金5年期的利率定格为2.6%,意味着今年的LPR最低不 ...
上海徐汇滨江单价地王项目开盘“日光”,销售金额近70亿元
Xin Lang Cai Jing· 2025-05-12 01:13
Group 1 - The core viewpoint of the articles highlights the strong demand for luxury residential properties in Shanghai, evidenced by the rapid sales of high-priced units and the emergence of "daylight" sales in the market [1][2] - The "Chao Ming Dong Fang" project by Greentown in Xuhui District sold 120 units in one day, achieving a total sales amount of 6.988 billion yuan, with an average price of 195,000 yuan per square meter [1] - The project received 191 valid intent subscriptions, indicating a subscription rate of nearly 160%, with the cheapest unit priced over 40 million yuan and the most expensive approaching 154 million yuan [1] Group 2 - In 2023, Shanghai has seen a total of 10 "daylight" sales in the first three months, with at least 5 more in April, indicating a robust luxury housing market [2] - The high-end residential market in Shanghai is concentrated in areas such as Huangpu, Pudong, Xuhui, and Jing'an, with significant sales of properties priced over 20 million yuan [2] - Recent policy changes in Shanghai, including the easing of purchase restrictions for non-local single buyers and the introduction of new regulations, have contributed to the increased activity in the real estate market [2]
恭喜有房人,压力再次减轻
Sou Hu Cai Jing· 2025-04-29 19:59
Core Viewpoint - Recent tax policy changes allow eligible homeowners to enjoy personal income tax deductions on mortgage interest for "second-to-first" home loans, effectively increasing disposable income for families [1][4]. Group 1: Policy Changes - The new policy allows homeowners who have been reclassified as first-time buyers due to policy adjustments to benefit from tax deductions on mortgage interest [1][4]. - The shift from "recognizing both property and loan" to "recognizing only property" has been implemented in over 30 major cities, including first-tier cities like Beijing and Shanghai, easing the burden on many homebuyers [3][6]. Group 2: Financial Impact - Homebuyers can deduct up to 12,000 yuan from their taxable income annually, translating to a reduction in personal income tax payments of 1,200 to 5,400 yuan per year, depending on tax rates [5]. - The average interest rate on previously classified second-home loans has decreased from 5.8% to 4.2%, saving homeowners over 150 billion yuan in interest payments annually [5][6]. - The combination of tax deductions and lower interest rates has reduced monthly mortgage payments by 15% to 20% for many families [5]. Group 3: Market Conditions - Despite some recovery in transaction volumes in major cities, 52 out of 70 cities still saw a decline in new home prices, indicating ongoing market adjustments [6]. - The tax deduction policy is expected to increase disposable income for homeowners by over 30 billion yuan annually, indirectly stimulating housing consumption [6]. Group 4: Recommendations and Future Outlook - Families looking to benefit from the tax deduction should prioritize applying for deductions on their primary residence and retain necessary documentation for tax filing [6]. - The policy signals a shift in housing market regulation from a one-size-fits-all approach to more targeted measures aimed at reducing housing costs and alleviating debt pressure [6][7].
楼市又有利好
Wind万得· 2025-04-27 22:24
国家税务总局12366纳税服务平台近日以热点问题答复形式回应称, "二套转首套"满足相关条件, 可以享受住房贷款利息个税专项附加扣除,每年可享受1.2万元税前扣除额。 回溯房地产政策历程, 2023 年 8 月是一个重要节点,住建部等三部门宣布 " 认房不认贷 " 。在此之 前,只要购房者有过贷款记录,即便名下无房,再次购房也会被认定为二套房,面临高额首付和较高利 率,极大限制了改善型需求的释放。 而 " 认房不认贷 " 政策实施后,许多地区二套房首付比例大幅下降,以上海为例,从 70% 直降至 35% ,利率也相应降低,大大减轻了购房者的资金压力。此次 " 二套转首套 " 可享个税扣除政策,正是在这 一政策背景下的进一步深化。 // 2类人将享受红利 // 哪些人能够享受这一政策红利呢? 主要有两类人群。 其一,贷款利率符合首套房利率执行标准,并且此前从未享受过房贷利息抵个税政 策的纳税人 。 这一消息在房地产市场和广大购房者中引发强烈关注。 // "二套转首套"可抵扣个税 // 据国家税务总局介绍,纳税人可以通过手机个人所得税APP在"专项附加扣除"—"住房贷款利息专项附 加扣除"模块填报住房贷款相关信息 ...
2025下半年楼市迎来4个利好,没买房的有福了,已有房的要出手吗
Sou Hu Cai Jing· 2025-03-25 12:44
2025下半年楼市迎来4个利好,没买房的有福了,已有房的要出手吗 2025下半年楼市迎来4个利好,没买房的有福了,已有房的要出手吗! 这次咱们要聊的,是2025年的楼市风云,房价跌得让人心惊胆战,政策却又好得让人心动不已。买还是不买?这可是个让人头疼的问题。 先说说房价吧,哎呀,这房价跌得,简直就像断了线的风筝,一路往下飘。从2023年下半年开始,一二线城市的房价就开始溜滑梯,到了2025年,这趋势 还愈演愈烈。北京、上海这些地方的房价跌幅,都已经在15%-20%之间了,这可不是闹着玩的。三四线城市就更别提了,房价直接"腰斩"的都有。 房价跌了,开发商们可就惨了。像恒大、碧桂园这些曾经的地产巨头,现在日子过得那叫一个艰难。裁员、项目停滞、债务压顶,新房市场也是一片狼 藉。买房的人们呢,更是观望情绪浓厚,谁都不想当那个"接盘侠"。 再看看二手房市场,也是一片混乱。挂牌数量大增,卖家们急得像热锅上的蚂蚁。北上广深这些地方的房东们,为了卖房,不得不大幅降价。以前砍价空 间可能就5%,现在直接扩大到10%-12%了。这简直就是"末日大甩卖"的节奏啊! 不过,别急,小编要告诉大家,房价跌了,买房的门槛可也降了!先说利率 ...