Core Viewpoint - The ice and snow economy in China is experiencing rapid growth, driven by policy support, consumption upgrades, and innovative scenarios, with indoor ski resorts playing a crucial role in expanding the market, especially in southern regions [1][2]. Policy and Market Dynamics - Ice and snow-related consumer goods have become a consumption hotspot since September, with Douyin reporting a 112% year-on-year increase in related content and a 24% rise in group buying sales [2]. - The State Council aims for the ice and snow economy to reach a total scale of 1.2 trillion yuan by 2027, promoting nationwide participation in ice sports [2]. - By 2030, the total scale of China's ice and snow economy is projected to reach 1.5 trillion yuan, indicating significant growth potential [2]. Indoor Ski Resort Growth - Indoor ski resorts are emerging as a new growth engine, with 5 indoor ski resorts in 2013 growing to 66 by April 2025, primarily located in economically active southern regions [4][5]. - Indoor ski visits are expected to reach 5.63 million by the 2024-2025 fiscal year, accounting for 22% of total ski visits, with a compound annual growth rate of 23% since 2018-2019, significantly outpacing the 4% growth of outdoor skiing [4][5]. Seasonal Demand and Operational Strategies - Indoor ski resorts exhibit unique seasonal demand patterns, thriving in off-peak winter months, with May, July-August, and October being peak times [6]. - High fixed costs necessitate effective management of both peak and off-peak seasons, with successful indoor ski resorts characterized by advantageous locations, large scale, and refined operations [6]. Diversification and Event Integration - To address seasonal challenges, indoor ski resorts are exploring "ice and snow +" integration models, combining skiing with other entertainment options [7]. - Events play a significant role in driving consumer engagement, with facilities like Shanghai Yao Snow Ice World successfully hosting major competitions, leading to a 30% increase in local retail and dining revenues during events [7]. Future Outlook - The ice and snow economy is expected to maintain high growth momentum, transitioning from seasonal peaks to year-round prosperity, supported by ongoing policy backing and evolving consumer demands [8].

Core Insights - The introduction of "snow holidays" in northern regions has led to a significant increase in ice and snow consumption, creating a new wave of tourism driven by policy and demand [1][3] - The ice and snow tourism industry is evolving from traditional models to more integrated experiences, combining education, culture, and sports [3][5] - The rapid growth in ice and snow consumption is prompting a shift from broad development to refined services, enhancing the overall quality of tourism offerings [5][6] Group 1: Policy and Demand - Northern regions have announced "snow holidays," allowing students to enjoy up to 9 days off, which has stimulated ice and snow tourism [1] - Local governments are implementing measures such as issuing ice and snow consumption vouchers and special subsidies to attract visitors [1] Group 2: Tourism Infrastructure and Services - The influx of tourists is testing the capacity of local cultural and tourism industries, necessitating improvements in transportation, safety, and service [3] - New services are being introduced, such as dedicated transportation for ice and snow tourism and one-stop service stations for families [3][5] Group 3: Industry Growth and Economic Impact - The ice and snow tourism sector is projected to reach a scale of 980 billion yuan in 2024, with expectations to exceed 1 trillion yuan by 2025 [6] - The growth in this sector is creating job opportunities, with over 30,000 jobs generated in Hebei's snowfields alone, and young ski instructors earning competitive salaries [5][6] - The economic benefits extend to surrounding areas, with a reported 27.97% increase in consumption within a two-kilometer radius of ski resorts [5]

Core Insights - The ice and snow tourism sector in China is experiencing unprecedented growth, transforming from a seasonal "cold resource" to a "hot economy" that links domestic and international markets [2] - Driven by policy guidance and market innovation, ice and snow tourism is breaking seasonal barriers and becoming a key force in promoting consumption upgrades and industrial integration [2] Group 1: Market Trends - The introduction of the "snow holiday" in Jilin Province has significantly boosted local tourism, with a reported increase in bookings for local day trips and hotel stays during this period [3] - The overall market size for ice and snow tourism is expanding, with the number of ski resorts reaching 748 and winter ski visits exceeding 26.05 million, marking a 12.9% year-on-year increase [5] - Popular destinations for ice and snow tourism include Harbin, Beijing, and other northern cities, with a notable increase in bookings from southern users, who make up nearly 70% of the market [6] Group 2: Consumer Behavior - There is a shift in consumer preferences, with longer stays becoming more common; the proportion of two-night hotel stays has increased by 5% and three to four-night stays by 3% in key ice and snow regions [7] - Tourists are seeking more comprehensive experiences beyond skiing, with a trend towards integrated leisure, entertainment, and family-oriented activities [7] Group 3: Industry Innovation - The ice and snow industry is evolving towards more inclusive and innovative models, with a significant increase in bookings for mid-sized ski resorts, which have seen a 2.6-fold increase since November [8] - Smaller cities are leveraging partnerships with travel platforms to develop unique winter tourism destinations, showcasing the potential for differentiated market growth [8] Group 4: International Dynamics - The inbound ice and snow tourism market is experiencing explosive growth, with orders for inbound travel nearly doubling, particularly from Southeast Asian markets [8][9] - Outbound ice and snow tourism is also on the rise, with a notable increase in bookings for Russian ski resorts, driven by visa-free policies and rich ice and snow resources [9]

本文字数：2359，阅读时长大约4分钟 作者 | 第一财经 乐琰 冰雪，正以前所未有的热度，改写中国旅游经济的季节叙事。曾经局限于北国冬日的"冷资源"，如今 已跃升为链接内外的"热经济"。 在政策引导与市场创新的双轮驱动下，冰雪旅游不仅打破了淡旺季的壁垒，更成为推动消费升级、促 进产业融合、"双循环"新发展格局的重要力量。近日，基于各大旅游平台数据与行业观察的冰雪游前 瞻显示，中国冰雪产业正从规模扩张的初期，迈入以结构优化、模式创新、内外循环为特征的新周 期。 雪假来临，冰雪经济升温 日前，吉林省文化和旅游厅宣布，面向全省义务教育学生，将2025年12月3日至7日设立为"冰雪假 期"，同时鼓励职工带薪休假，并面向学生和家长出台多项优惠政策，以推动冰雪运动普及与发展， 繁荣冰雪市场。吉林中小学生首个"雪假"正式开启，叠加冰雪游旺季来临，极大激发了吉林的冰雪游 热度。11月30日以来，同程旅行平台涉及吉林省内的本地度假及酒店、景区的预订热度大幅攀升。 2025.12. 04 同程旅行平台数据显示，"雪假"期间（12月3日至7日）的吉林本地的1日游、2日游和3日游产品整体 预订热度周环比增幅超6.5倍。"雪假"期间 ...

Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan by 2025, indicating explosive growth in the ice and snow economy [1] - The industry is characterized by a complete ecosystem comprising specialized upstream equipment manufacturing, diversified midstream service operations, and varied downstream consumption scenarios [1] - The ice and snow economy is reshaping China's geographical landscape, expanding from northern regions to southern areas, thus promoting regional coordination and infrastructure development [2] Industry Development - The ice and snow industry has seen significant advancements in domestic equipment manufacturing, with technologies for snow-making machines, snow groomers, and skis reaching international standards [1] - The midstream service sector is diversifying with the development of ski resorts, ice and snow parks, event operations, and training, enhancing service standards and innovation capabilities [1] - Downstream consumption includes tourism, dining, accommodation, and retail, with the integration and collaboration across these sectors enhancing the industry's added value and sustainability [1] Regional Expansion - The ice and snow economy has transcended regional limitations, with northern regions leveraging natural resources while southern regions, like Sichuan, develop unique offerings such as "warm ice and snow" experiences [2] - The development of ice and snow tourism in southern areas has become a new hotspot, contributing to infrastructure improvements and industrial upgrades in less developed regions [2] Technological Innovation - High-quality development of the ice and snow industry relies on technological innovation, with advancements in snow-making technology, insulation materials, and venue construction enabling growth in low-latitude, low-snowfall areas [2] - The acceleration of domestic equipment replacement is enhancing the cost-performance ratio of ice and snow gear, lowering participation barriers and driving industry transformation [2] Cultural Significance - The ice and snow economy serves as a vital platform for cultural transmission and image shaping, showcasing Chinese culture and development achievements through events like the Beijing Winter Olympics and local ice and snow festivals [3] - The integration of traditional customs with modern ice and snow sports allows for a vibrant presentation of Chinese culture, facilitating global understanding of China through the medium of ice and snow [3] Future Outlook - The 1 trillion yuan scale is just the beginning, with the multi-functional value of the ice and snow economy expected to continue to be released [3] - As the industry ecosystem matures, regional collaboration deepens, and technological innovations evolve, the ice and snow economy is poised to play a more significant role in driving high-quality development and injecting new momentum into economic and social growth [3]

Core Viewpoint - The introduction of the "snow holiday" in Jilin Province aims to enhance ice and snow sports participation among students, stimulate local consumption, and promote the development of the ice and snow economy [1][2][3]. Group 1: Policy Implementation - Jilin Province has set the "snow holiday" from December 3 to December 7, 2025, allowing all students in compulsory education to enjoy this break without affecting winter and summer vacations [1][2]. - The "snow holiday" initiative follows similar trials in Xinjiang, where Urumqi and Altay regions have already implemented their own versions of the holiday [5][6]. Group 2: Economic Impact - The "snow holiday" is expected to activate local ice and snow consumption potential, benefiting related industries such as accommodation, dining, transportation, and equipment sales [4][7]. - The initiative is part of a broader strategy to transform "cold resources" into a "hot economy," emphasizing the importance of ice and snow culture and sports [4][8]. Group 3: Safety and Infrastructure - Safety measures have been established at ski resorts, including protective nets and mandatory accident insurance for students, ensuring a secure environment for ice and snow activities [4]. - Ski resorts have optimized their facilities to cater to various skill levels, enhancing the overall experience for students [4]. Group 4: Cultural and Educational Integration - The "snow holiday" is seen as a crucial opportunity to cultivate a love for ice and snow sports among children, aiming to shift from individual participation to organized group activities [8]. - Experts suggest integrating ice and snow sports into regular education, proposing that these activities become part of the curriculum to foster a deeper cultural appreciation and participation [8].

Group 1 - The core idea of the news is the introduction of a new tourism ticket by China Railway Harbin Bureau and Shenyang Bureau, aimed at enhancing winter tourism in Northeast China through a "high-speed rail + tourism" model [1] - The newly launched 15-day valid cross-province tourism ticket covers 14 stations including Dandong, Shenyang, Changbai Mountain, and Harbin West, connecting cities like Harbin, Mudanjiang, and Changchun for a flexible travel experience [1] - The ticket allows travelers to purchase once and travel in segments over 15 days, promoting a "quick entry, slow travel" approach to popular ice and snow destinations in Heilongjiang, Jilin, and Liaoning provinces [1][5] Group 2 - Travelers can book their tickets through the 12306 website, app, or automatic ticket machines, with the option to add 2 to 10 segments to their itinerary [3] - The ticket must be activated within 30 days of purchase, and if not used, it will be fully refunded; it remains valid for 15 days after the first trip, with features like free cancellation for itinerary changes [5] - The introduction of this ticket is expected to convert transportation "flow" into consumer "retention," thereby empowering the ongoing ice and snow economy in Northeast China [5] Group 3 - In Jilin Province, students in compulsory education are granted a special ice and snow holiday from December 3 to 7, allowing them to enjoy free ice and snow activities [8] - During this holiday, students can access free entry to designated venues for three hours of ice and snow activities daily, along with free admission to A-level scenic spots [8] - Similar initiatives are observed in Xinjiang, where students in Urumqi and Altay can enjoy a snow holiday from December 1 to 5, potentially extending to a nine-day break [10]

Core Insights - The article highlights the rapid growth and popularity of ice and snow sports in China, transitioning from niche activities to mainstream participation [2][4][5] - Economic development, particularly the increase in GDP, has played a crucial role in making ice and snow sports more accessible to the general public [5][9] - The successful hosting of the Beijing Winter Olympics has significantly boosted the ice and snow sports industry, leading to increased participation and investment [6][7] Economic Impact - The ice and snow industry in China has seen substantial growth, with the total scale increasing from 270 billion yuan in 2015 to an expected 980 billion yuan by 2024, and projected to surpass 1 trillion yuan in 2025 [9] - The development of ice and snow sports has stimulated related sectors, including tourism, equipment manufacturing, and cultural activities, creating a comprehensive industry ecosystem [8][9] - The rise in participation has led to increased consumer spending, with venues like the Yao Xue Ice and Snow World in Shanghai generating 200 million yuan in economic benefits within a year [8] Participation Trends - Ice and snow sports have become increasingly popular among various demographics, including families and young adults, with many seeking to learn and engage in these activities [3][4] - The accessibility of ice and snow sports has improved, with indoor facilities emerging in southern regions, making these activities available year-round [4][8] - Events and competitions, such as the Jiangsu Province Alpine Skiing Open, are being organized in non-traditional regions, further promoting participation [4]

Core Viewpoint - Jilin Province has introduced a "snow holiday" from December 3 to December 7, 2025, for all students in the compulsory education stage, aimed at promoting ice and snow sports and enhancing local consumption in the ice and snow sector [1][2][3]. Group 1: Policy Implementation - The "snow holiday" will not overlap with winter or summer vacations, allowing students to engage in ice and snow activities without academic pressure [1][5]. - Students can enjoy free access to designated ski and ice rinks for three hours, along with free admission to winter tourist attractions [3][4]. - The policy aims to create a sustainable mechanism for ice and snow culture and industry development, transitioning from a temporary measure to a long-term initiative [2][8]. Group 2: Economic Impact - The introduction of the "snow holiday" is expected to activate local ice and snow consumption potential, benefiting related industries such as accommodation, dining, and transportation [2][7]. - The initiative is part of a broader strategy to position Jilin as a prominent ice and snow destination, enhancing its brand recognition both nationally and globally [6][7]. Group 3: Comparison with Other Regions - Xinjiang has also implemented a "snow holiday," but Jilin's approach is more inclusive, offering the holiday to all students without regional restrictions [5][6]. - While Xinjiang's holiday is designed to connect with weekends for longer breaks, Jilin's holiday is a fixed period, emphasizing participation in ice and snow activities [5][6]. Group 4: Challenges and Future Directions - There are concerns about the actual participation rates of students, as the policy is largely advisory and may face practical challenges in implementation [7][8]. - Experts suggest that the "snow holiday" should evolve into organized activities, integrating ice and snow education into regular school curricula to ensure long-term engagement [8].

Core Points - The introduction of a winter "snow holiday" in Jilin Province aims to stimulate the ice and snow economy by encouraging family participation in winter sports and activities [1][11] - The first day of the snow holiday saw a significant increase in visitor numbers at key ice and snow venues, indicating a strong market response [3][4] Group 1: Economic Impact - The snow holiday has led to over 50,000 visitors at major ski resorts, with a 100% year-on-year increase in visitor numbers at some locations [3] - Public cultural venues, such as museums and libraries, have also seen increased participation from students during the holiday [4] Group 2: Family Engagement - The snow holiday encourages flexible vacation arrangements for working parents, allowing them to spend time with their children [5][7] - Families are encouraged to engage in local ice and snow activities, promoting physical health and enjoyment among children [7] Group 3: Long-term Strategy - The snow holiday is viewed as a long-term initiative, with plans to extend the holiday period in future years to enhance ice and snow service capabilities [9] - There is a focus on developing local ice and snow facilities and training professional instructors to support the initiative [9] Group 4: Policy Innovation - The snow holiday is seen as a significant policy innovation that aligns with local resources and aims to boost tourism and leisure consumption [11] - The initiative is expected to enhance the geographical brand image of Jilin and Xinjiang as key destinations for winter sports [11] Group 5: Business Model Challenges - Ice and snow businesses face operational pressures despite the rapid growth of the ice and snow economy, necessitating innovative business models [13] - Free or low-cost access to snow activities is viewed as a strategy to cultivate future consumers, while businesses must also diversify their offerings to include related services [13]