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1500万人次涌入青岛啤酒大厂旅游啤酒博物馆火了热度堪比演唱会
Xin Lang Cai Jing· 2025-08-31 02:05
Group 1 - The article highlights the increasing popularity of industrial tourism, with a significant influx of visitors to the Qingdao Beer Factory, attracting 15 million tourists this summer [1] - The Qingdao Beer Museum has gained immense popularity, drawing crowds comparable to concert events, indicating a shift in consumer interest towards experiential tourism [1] - The transformation of once-restricted factory spaces into tourist attractions reflects a broader trend in the industry, where traditional manufacturing sites are becoming destinations for leisure and education [1]
到智能工厂感受新质生产力(探访)
Ren Min Wang· 2025-08-28 22:40
Core Insights - Industrial tourism, particularly factory tours, is gaining popularity as a way to engage the public with modern manufacturing processes and cultural heritage [2][3] - The Ministry of Industry and Information Technology has initiated a survey to support the protection and development of industrial cultural resources [2] Group 1: Factory Tours - NIO's factory in Hefei has opened to the public, receiving nearly 50,000 visitors last year, with slots quickly filling up during holidays [3] - Visitors can experience the production process firsthand, including a unique "cyber journey" through the factory [3][6] - The factory features advanced technology, such as a large vehicle storage platform that can hold up to 753 car bodies [4] Group 2: Food Industry Tours - The Luoyang-based "Luo Wang" industrial park has become a representative of industrial tourism, attracting visitors to learn about the production of instant river snail rice noodles [7][8] - Since its opening in March 2021, the park has welcomed approximately 300,000 visitors, showcasing the integration of culture and industry [8] Group 3: Clothing Industry Tours - The Seven Wolves Industrial Park in Fujian has transformed old factory buildings into a museum, attracting around 300,000 visitors annually [10][11] - The museum features interactive experiences, including a program that allows visitors to see how clothing would look on them using augmented reality [11] - In the first half of the year, the total visitor count for nine observation factories in Quanzhou exceeded 220,000, generating over 10 million yuan in revenue [11]
生产线也是风景线(编辑手记)
Ren Min Ri Bao· 2025-08-28 21:48
Core Insights - Factory tours are gaining popularity as a new form of tourism, attracting visitors with the unique experience of seeing industrial production processes firsthand [1] - Companies are leveraging factory tours to strengthen consumer relationships and enhance brand loyalty through interactive experiences [1] - Government policies at both national and local levels are supporting the high-quality development of industrial tourism, encouraging businesses to capitalize on this trend [1] Group 1: Factory Tours - Factory tours provide a refreshing alternative to traditional tourist attractions, appealing to visitors' curiosity about industrial products and their production processes [1] - The experience of seeing how everyday products are made, such as milk, drones, and cars, is a significant draw for tourists [1] Group 2: Business Benefits - Companies are using factory tours to bridge the gap with consumers, fostering user engagement and loyalty [1] - Many businesses are incorporating unique features into their tours, such as hands-on activities, free tastings, and VR experiences, to deepen visitors' understanding of their products and corporate culture [1] Group 3: Policy Support - A series of policies have been introduced to promote the high-quality development of industrial tourism, providing opportunities for businesses to enhance their offerings [1] - Companies are encouraged to leverage these policies by focusing on their unique characteristics and meeting visitor demands to enrich industrial culture [1]
参观生产线 体验高科技 “种草”新产品 到智能工厂感受新质生产力(探访)
Ren Min Ri Bao· 2025-08-28 21:47
Group 1: Industrial Tourism Overview - Factory tours are becoming a popular form of industrial tourism, allowing visitors to experience modern manufacturing processes and understand industrial culture [1][2] - The Ministry of Industry and Information Technology has initiated a survey to support the protection, transmission, and development of industrial cultural resources [1] Group 2: NIO Factory Tour - NIO's factory in Hefei has opened to the public, receiving nearly 50,000 visitors last year, with high demand for tour slots during holidays [2][4] - The factory features advanced technology, including a "magic cube" vehicle storage platform that can store and retrieve up to 753 car bodies [2][4] - The Hefei advanced manufacturing base was selected as a demonstration base for industrial tourism in 2024, with plans to enhance visitor facilities and services [4] Group 3: Luosifen Production Tour - The Luobawang Industrial Park in Liuzhou offers a comprehensive experience of the production process of instant Luosifen, attracting around 300,000 visitors since its opening in March 2021 [6][7] - Visitors can engage in hands-on activities, such as customizing their own Luosifen, and learn about the cultural significance behind the product [6][7] - The park has implemented a transparent production process, which has led to improvements in production quality and efficiency [7] Group 4: Qipilang Men's Clothing Museum - The Qipilang Men's Clothing Museum in Jinjiang has become a popular destination, showcasing the history and technology of men's clothing production [8][10] - The museum features a small production workshop where visitors can observe the garment manufacturing process, highlighting the technological advancements in the industry [8][9] - In the first half of 2023, the museum attracted over 300,000 visitors, with significant revenue generated from merchandise sales [10]
厂区缘何成风景
Bei Jing Wan Bao· 2025-08-28 02:14
Core Insights - The article highlights the growing trend of industrial tourism in Beijing, merging historical industrial sites with modern cultural and leisure experiences [1][2][3] - Industrial tourism is positioned as a new engine for urban development, integrating manufacturing history with contemporary culture and consumer experiences [2][3] - Beijing's unique industrial heritage and cutting-edge technology create a compelling narrative for industrial tourism, distinguishing it from other cities [2][3] Group 1: Industrial Tourism Development - The core purpose of developing industrial tourism is to blend historical industrial production spaces with current urban culture and leisure activities [2] - Beijing's industrial tourism benefits from its rich history as a significant industrial hub in China, with unique resources like the Shougang Park and various museums [2][3] - The integration of old factories into urban renewal projects allows for experiential and consumable spaces, enhancing visitor engagement [3] Group 2: Visitor Experience and Engagement - Increasing visitor interest in industrial tourism is evident, with popular sites like the Xiaomi Super Factory and Robot World experiencing high demand for tours [4][5] - The article emphasizes the need for innovative experiences, such as DIY workshops and immersive VR/AR environments, to meet evolving consumer expectations [5] - Industrial tourism should not be limited to individual factories but should connect various industrial sites and surrounding attractions to enhance visitor retention and value creation [5] Group 3: Future Directions - To elevate industrial tourism, Beijing must leverage its existing resources and encourage more industrial enterprises to open their doors to the public [4][5] - The development of diverse tourism routes, such as the Old Industry Revival Tour and Advanced Manufacturing Experience Tour, is essential for creating a comprehensive industrial tourism experience [5] - The article suggests that industrial tourism can significantly contribute to the city's cultural identity and economic vitality, driving high-quality development in Beijing [5]
生产线变身“风景线”
Nei Meng Gu Ri Bao· 2025-08-24 15:38
Group 1 - The core idea of the article highlights the increasing popularity of industrial tourism, particularly in Hohhot, where visitors are engaging with modern manufacturing processes at facilities like Mengniu [2][5]. - The article notes that during the summer vacation, there has been a significant rise in interest in "industrial tours," allowing tourists to experience the unique charm of the manufacturing industry [2][5]. - Hohhot is actively exploring new models of industrial tourism, leveraging attractions such as the Mengniu Industrial Tourism Zone and Yili Smart Health Valley to drive high-quality development in the cultural and tourism industry [5]. Group 2 - Visitors from Shanghai are enjoying dairy products at the industrial tourism park, indicating a successful engagement with the local food production [7]. - The article emphasizes the immersive experience provided during the tours, which enhances visitor engagement and appreciation for the manufacturing sector [4].
小米汽车和北汽新能源享界两座超级工厂见证北京智造
Bei Jing Ri Bao Ke Hu Duan· 2025-08-16 23:43
Core Insights - Xiaomi's automotive factory showcases advanced manufacturing technology, producing a new vehicle every 76 seconds, highlighting the efficiency and innovation in the automotive industry [1][2] - The factory has achieved 100% automation in key processes, demonstrating a significant shift from traditional manufacturing to intelligent manufacturing [2][4] - The factory has attracted significant public interest, with over 93,000 visitors in the first half of the year, indicating a growing fascination with industrial tourism and modern manufacturing [2][5] Group 1 - The Xiaomi automotive factory is described as a "black light factory," having produced over 300,000 electric vehicles in just over a year [2] - The factory environment is clean and organized, contrasting with traditional manufacturing perceptions, and features various robots performing tasks such as assembly and material handling [1][2] - The factory's advanced technology includes a 9,100-ton die-casting machine that achieves precision within a hair's breadth, showcasing the high-tech capabilities of the facility [2][4] Group 2 - The Beijing New Energy Vehicle factory, set to begin production in 2024, is also embracing similar advanced manufacturing techniques, emphasizing the industry's shift towards automation and precision [3][4] - The factory has implemented strict quality control measures and eco-friendly practices, achieving zero heavy metal emissions and 100% waste gas treatment [4] - Industrial tourism is becoming a valuable aspect of the automotive sector, with factories like Xiaomi's and Beijing New Energy Vehicle's attracting visitors and generating interest in local tourism [5]
在“新中国汽车工业摇篮”体验产业巨变
Xin Hua Wang· 2025-08-12 12:52
Core Viewpoint - The article highlights the significance of Changchun, Jilin Province, as a historical and modern hub for China's automotive industry, showcasing the development of the China First Automobile Group Co., Ltd. and its cultural tourism initiatives [1][3][5]. Group 1: Historical Significance - Changchun is referred to as the "cradle of China's automotive industry" and is home to the headquarters of China First Automobile Group Co., Ltd., known as the "eldest son of the Republic" [1]. - The First Automobile Manufacturing Plant, established on July 15, 1953, marks the beginning of China's automotive industry [3]. - The Red Flag Cultural Exhibition Hall displays significant automotive history, including the first "Dongfeng" sedan from 1958 to the latest Red Flag models, emphasizing the evolution of the industry [5][7]. Group 2: Cultural Tourism Development - The "First Automobile Cultural Tourism Line" includes 14 points of interest, allowing visitors to experience the history and modern advancements of the automotive industry [3]. - Since 2024, the cultural tourism initiative has received over 150,000 visitors and has been recognized as an "Industrial Tourism Innovation Star" [9]. - The initiative aims to integrate cultural tourism with industrial technology, enhancing the visibility of national automotive brands and contributing to high-quality economic development [9]. Group 3: Modern Manufacturing Insights - The Red Flag factory showcases advanced manufacturing technologies, including over 700 welding robots and integrated robotic systems in assembly lines, highlighting the shift towards intelligent manufacturing [7][9]. - Visitors can observe the transformation from traditional labor to automated processes, illustrating the industry's modernization and efficiency [7].
打卡世界啤酒之城福建莆田 探索全球啤酒工艺与文化
Zhong Guo Jing Ji Wang· 2025-08-11 05:02
Core Insights - Fujian Putian, known as the "Beer City of the World," is a significant beer industry development area on the southeast coast of China, centered around Budweiser Snow Beer, which has established a complete beer industry chain [1] - Budweiser Snow Beer is the largest single production facility for Budweiser Group globally, producing the most international brands, and operates as a world-class low-carbon smart factory [1] - The Changcheng Huaxing Glass Factory, covering approximately 500 acres, has four production lines that produce about 140 million beer bottles monthly, with 60% of the products supplied directly to Budweiser Snow Beer [1] Industry Overview - The beer market is entering its peak sales season during the summer, with Budweiser Snow Beer Company’s smart workshop operating at full capacity [1] - Budweiser Snow Beer serves as the production base for eight internationally recognized brands, with an annual production capacity of 2 million tons [1] - The factory features a Budweiser China Beer Museum, which is one of the first industrial tourism demonstration bases in Fujian Province, combining smart factory tours, beer culture exhibitions, and craft beer experiences, enhancing the industrial tourism aspect of Putian's beer industry [1]
打卡世界啤酒之城莆田 探索全球啤酒工艺与文化
Zhong Guo Jing Ji Wang· 2025-08-08 10:14
Core Insights - Putian, known as the "Beer City of the World," is a significant beer industry development area on the southeast coast of China, centered around Budweiser Snow Beer, which has established a complete beer industry chain and is the largest single production site for Budweiser globally [1][2] - The Budweiser Snow Beer Company has an annual production capacity of 2 million tons and serves as the production base for eight international brands, including Budweiser, Corona, Beck's, and Blue Girl [2] - The Budweiser China Beer Museum, located within the Budweiser InBev Food Industrial Park in Putian, serves as an industrial tourism demonstration base, combining factory tours, beer culture exhibitions, and craft beer experiences [4] Industry Overview - The beer market is experiencing a sales peak during the summer season, with Budweiser Snow Beer Company's intelligent workshop operating at full capacity [2] - The Longcheng Huaxing Glass Factory, covering approximately 500 acres, produces about 140 million beer bottles monthly, with 60% of its products supplied directly to Budweiser Snow Beer [1]