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40余场配套活动、近50个打卡点位!服贸会怎么逛?打卡指南来了→
Bei Jing Qing Nian Bao· 2025-09-10 10:59
9月10日至14日,2025年中国国际服务贸易交易会(以下简称"服贸会")将在北京首钢园举办。 作为全球服务贸易领域规模最大、内容最丰富的综合性展会之一,本届服贸会以"数智领航,服贸焕 新"为主题,70余个国家和国际组织参展,近2000家企业线下亮相,彰显联通内外的平台功能。 服贸会处处可见"动"的韵律——配套活动多元,互动场景生动,促进发展的新动能持续涌动。今日起, 北京青年报推出"动起来的服贸会"特别策划,以一线视角记录现场精彩,以深度笔触解读趋势动能,展 现服贸会澎湃活力。 首钢园三高炉下,巨大的工业遗存与糖果色快闪店形成奇妙的碰撞;极限公园跑酷比赛的欢呼声与六工 汇广场流淌的音乐声交织…… 活力,是中国国际服务贸易交易会最生动的底色。步入第12个年头的服贸会,今年首次在首钢园一址举 办,借助工业遗存场景和空间特色,首钢园优化空间布局,通过多元化的精彩活动,着力打造集办展、 游玩、购物、住宿等多功能于一体的活力"会展小镇"。 多元活动带来非凡体验 北京市文化和旅游局将以"旅游点亮美好生活"为主题举办"露营艺术生活荟"活动;石景山区将推出"服 贸会我来了"文旅嘉年华系列活动;西城区将举办"服贸茶韵"和"老 ...
6日全市迎客72.8万人次,文旅消费总额7.3亿元,重点商圈街区揽金12.3亿元
Nan Jing Ri Bao· 2025-09-08 02:45
Group 1 - The "Sichuan Super League" match on September 6 attracted 60,817 spectators, setting a new attendance record and boosting tourism consumption in Nanjing [1] - On September 6, Nanjing's tourist attractions received 728,000 visitors, a 20.3% increase compared to September 5, while total tourism consumption reached 730 million yuan, up 6.1% [1] - Key commercial areas in Nanjing achieved a transaction amount of 1.23 billion yuan on September 6, reflecting a 5.4% increase year-on-year, with significant growth in foot traffic for shopping malls and restaurants [1] Group 2 - The event attracted over 60% of visitors from outside Nanjing, with 46.5% from other provinces and 13.6% from other cities in Jiangsu, indicating strong external interest [2] - The "1+3" promotional activity allowed ticket holders to enjoy benefits at 409 local businesses, enhancing the appeal of the event for tourists [2] - The atmosphere during the match was vibrant, with various food and beverage options available, contributing to a lively viewing experience [3] Group 3 - The event spurred significant increases in tourism consumption across various sectors, with shopping up 52.9%, entertainment up 47.9%, and recreational spending up 16.1% [4] - Nighttime consumption areas saw substantial growth, with the Confucius Temple area increasing by 50% and the Yangtze River Road area by 34.7% [4] - Digital consumption initiatives, including expanded coupon offerings and promotional hotel packages, were implemented to attract visitors from Xuzhou [4] Group 4 - Seven hotels in Nanjing reported occupancy rates exceeding 90% on the night of the match, reflecting high demand from traveling fans [5] - Hotels offered special packages for fans, including themed rooms and complimentary services, enhancing the overall experience for visitors [5] - The occupancy rates in various districts were notably high, with the Nanjing Station area at 89% and the Confucius Temple area at 85% [5]
北京文化消费新场景活力持续迸发
Group 1 - The core idea of the articles revolves around the integration of historical architecture with modern commercial activities, creating a "cultural reception hall" that attracts citizens and tourists as a new cultural consumption landmark in Beijing [2][3][5] - The Dajixiang project, a significant urban renewal initiative, has transformed a historical area into a vibrant commercial space, featuring a mix of cultural, leisure, and shopping experiences, with a commercial space of 80,000 square meters and a 96% occupancy rate [3][5] - Since its opening on May 25, the Dajixiang has seen over 6 million visitors and sales exceeding 207 million yuan, with a peak daily foot traffic of 220,100 [3][5] Group 2 - The Longfu Temple, another cultural consumption landmark, is set to open on September 17, featuring a diverse range of new stores aimed at attracting younger audiences, including performance venues and outdoor activities [6][8] - The integration of cultural and tourism sectors has led to significant growth in cultural consumption, with 102 large-scale performances generating 1.5 billion yuan in ticket sales in the first half of the year, marking a year-on-year increase of approximately 13% and 35% respectively [8] - New tourism products and themed travel routes have been launched, enhancing the cultural experience for visitors, with 105 new themed travel routes introduced this year [8]
成华区政企联动激活金秋消费
Sou Hu Cai Jing· 2025-09-05 14:03
Group 1 - The event "Enjoy Autumn Time · Experience Chenghua" is launched to promote consumption in Chenghua District, aligning with Chengdu's goal of becoming an "International Consumption Center City" and responding to the national strategy of expanding domestic demand [1][3] - The event integrates four major business circles and various sectors such as automotive, sports, and dining to create immersive consumption experiences for citizens [1][3] - Activities include interactive rewards for participation in major venues like Youke City Outlet and SM Department Store, allowing citizens to enjoy discounts and experience the cultural and commercial vitality of Chenghua [1][3] Group 2 - The event features themes such as "New Beginnings for School," "Gifts for Teachers," "Seasonal Products," and "Stylish Autumn Outings," targeting the needs of students, teachers, and families, and shifting consumption focus from mere sales to experiential engagement [3] - Interactive activities include the "Blind Box Challenge" and cross-store stamp collection for significant discounts, enhancing consumer engagement and driving consumption cycles [3] - The event has a broad reach, with various enterprises participating, including automotive companies offering purchase discounts and themed experiences from brands like Layback Quantum Climbing and McDonald's, creating a city-wide promotional atmosphere [3]
2025年服贸会期间北京拟推出20余场精品消费活动
Zhong Guo Xin Wen Wang· 2025-09-04 14:19
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) will be held from September 10 to 14 in Beijing, with over 20 premium consumption activities planned to enhance consumer engagement and stimulate spending [1] - Beijing will host 13 premium consumption activities at Shougang Park and 12 additional activities in the surrounding areas, including events at Shijingshan Amusement Park and Beijing Garden Expo Park [1] - The city aims to create a vibrant consumption atmosphere by integrating various consumer needs and promoting regional collaboration [1] Group 2 - Beijing plans to issue themed consumption vouchers totaling 3 million yuan, targeting the accommodation and dining sectors, with over 300 participating restaurants and more than 20 hotels [2] - A "ticket root" themed activity will be organized to provide shared discounts for attendees of CIFTIS and WTT Grand Slam events, involving around 200 merchants from six major shopping districts [2] - Various experiential activities will be held, including a creative market at the Yongding River and a candy carnival at Shougang Park, enhancing the shopping and dining experience [2] Group 3 - During CIFTIS, Beijing Fashion Week and China International Fashion Week will take place simultaneously, featuring fashion events that integrate cultural and commercial elements [3] - The events will include the WEEK UP trend exhibition and various fashion brand activities across multiple venues, showcasing new collections and promoting fashion consumption [3] - Notable brand launches will occur at the Beijing Exhibition Hall, featuring renowned designers and brands [3]
2025服贸会|发放300万元消费券 服贸会配套活动丰富多彩
Bei Jing Shang Bao· 2025-09-04 12:32
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) will take place from September 10 to 14 in Beijing, featuring over 20 premium consumer activities to meet diverse consumption needs of visitors and residents [1] - Beijing plans to issue a total of 3 million yuan in consumption vouchers from September to October, targeting the accommodation and catering sectors, with over 300 participating restaurants and more than 20 hotels [1] - During the CIFTIS, various consumer activities will be held in the Shougang Park and surrounding areas, including a colorful lantern festival and a color run event [1][2] Group 2 - The CIFTIS will integrate cultural, commercial, tourism, and sports experiences, with events such as a coffee market and a candy carnival taking place at Shougang Park [2] - The event will also feature a series of immersive art exhibitions and sports competitions, including the Beijing Youth Parkour Elite Competition [2][3] - The Beijing Fashion Week and China International Fashion Week will coincide with the CIFTIS, showcasing fashion events and integrating commercial and cultural resources [3]
露营、艺术、嘉年华......2025年服贸会将推出40余场精彩纷呈的配套活动
Huan Qiu Wang· 2025-09-03 06:35
北京市商务局局朴学东在回答记者提问时介绍,为丰富观众在服贸会的参展体验,同时希望通过配套活 动更好地展现服务贸易的多元活力。将充分利用首钢园独特的场景,举办多场沉浸式的活动。 比如以"旅游点亮美好生活"为主题的"露营&艺术生活荟",把帐篷露营、艺术表演和好物市集结合起 来,通过这种场景展现文旅服务的创新形态;在服贸会期间将推出"服贸会我来了"文旅嘉年华系列活 动,将举办超级直播间、超级市集等系列活动,邀请文化、艺术、科技等行业领域的大咖走进服贸会小 镇做客畅聊;体育爱好者也将有所收获,在首钢极限公园、滑雪大跳台这几个地方,将举办全国跑酷精 英赛、街舞(霹雳舞)比赛等活动,通过运动场景展现服务贸易在体育领域的新应用。 【环球网文化综合报道】2025年9月10日至14日,2025年中国国际服务贸易交易会将在北京举办。在国 务院新闻办公室于近日召开的新闻发布会上,北京市副市长司马红特别介绍道,今年服贸会是首次在首 钢园一址举办。目前,首钢园已经完成5.0版的场馆改造提升,在3平方公里区域内,实现展览、会议和 各类体验活动的联动,相信酷炫的工业特色遇上丰富的展会活动,一定能为各方来客带来新颖独特的参 展参会体验。未来 ...
澳康达名车展启幕 成都双流区文商旅体融合激发汽车消费新活力
Mei Ri Jing Ji Xin Wen· 2025-08-27 17:30
Core Insights - The annual Aokangda World Car Exhibition has commenced in Chengdu, showcasing over 100 brands and 1,000 vehicles, offering significant discounts and additional benefits to attract consumers [1][2] - The event is part of a broader initiative in Shuangliu District to integrate automotive, cultural, tourism, and sports elements, promoting consumption upgrades and regional development [1][2] Group 1: Event Highlights - The exhibition features promotions such as "up to 10,000 yuan off" and "additional 2 years warranty and maintenance" to stimulate car purchases [1] - A special "318 Theme Pavilion" will be presented from August 29 to September 7, focusing on self-driving tourism and cultural experiences, creating an immersive space for visitors [1][2] - The pavilion will introduce a global intangible cultural heritage car cover made from Shu brocade, showcasing traditional craftsmanship and modern design [1] Group 2: Marketing and Consumer Engagement - The first day of the exhibition will include a live sharing session by influencer "Hai Ma," discussing lifestyle and consumer support stories related to the 318 self-driving route [2] - The event aims to create a new marketing model that connects influencers, content promotion, and consumer conversion [2] - Shuangliu District is leveraging the car exhibition to enhance the automotive market while promoting the integration of automotive and cultural tourism resources [2]
智荟周刊 | 四川:以赛为媒绘制消费新图景
Sou Hu Cai Jing· 2025-08-27 14:07
Core Insights - The 2025 World Games in Chengdu successfully boosted consumption and economic activity, achieving a record high in participation and market revenue [3][4][5] - Sichuan province has implemented various policies to support the integration of culture, tourism, and sports, leading to a significant increase in consumer spending [4][5][6] Policy Foundation - Sichuan's consumer market grew by 5.6% year-on-year in the first half of the year, supported by innovative policies aimed at enhancing the cultural and tourism sectors [4] - The province has introduced policies to encourage hosting top-tier sports and esports events, which have been effectively implemented during the World Games [4][5] - During the event, Chengdu issued 10 million yuan in tourism accommodation vouchers to stimulate consumer spending [4] Economic Activation - The World Games catalyzed a transformation in consumption patterns across Sichuan, with initiatives like "1 ticket activates N scenes" leading to over 220,000 ticket purchases [5][6] - The event also saw a 20.2% year-on-year increase in retail sales in Chengdu, driven by the integration of sports events with local dining and leisure activities [5][6] - The introduction of special merchandise and promotional activities during the games contributed to record market development revenue [5][6] Industry Extension - Post-event, the venues are being repurposed for ongoing fitness training and event operations, creating lasting economic benefits for the community [8][9] - Sichuan is focusing on developing various sports-related industries, including sports performance, fitness, and sports education, to further stimulate economic growth [8][9] - The province's approach has created a virtuous cycle of "event attraction—consumer conversion—industry upgrade," enhancing urban capabilities and international standing [8][9]
科技与创意共融解锁文旅产业新图景
Bei Jing Wan Bao· 2025-08-27 08:10
Group 1 - The 2025 China International Service Trade Fair will feature a cultural tourism service section from September 10 to 14, focusing on the theme "Empowering Technology, Leading Creativity" [1] - The cultural enterprises in Beijing achieved a revenue of 1.22 trillion yuan in the first half of the year, representing a year-on-year growth of 13.3%, with new cultural business models contributing 880.88 billion yuan, a growth of 15.9% [1] - The fair will showcase the high-quality development achievements of Beijing's cultural industry, including new scenes, products, and services, emphasizing the integration of culture and technology [1] Group 2 - Innovative technologies are enhancing cultural tourism experiences, such as the 8K ultra-high-definition platform for opera performances and VR experiences that recreate historical sites [2] - AI technologies are being utilized to improve cultural tourism, with interactive digital humans and robots engaging with audiences [2] - The fair will highlight Beijing's historical and cultural resources, promoting the integration of digital technology and new media in cultural products [2] Group 3 - New creative approaches are being applied to classic cultural presentations, such as 3D recreations of cinematic scenes and innovative uses of traditional architecture [3] - The fair serves as a platform for deepening the integration of culture, commerce, and tourism, featuring themed attractions and cultural markets [3] - A total of 506 new cultural products will be showcased, including collaborations with local parks and unique designs from renowned artists [3]