Core Viewpoint - The article highlights an upcoming event in Qingdao focused on deep industry and capital dialogue, featuring visits to benchmark companies and showcasing their innovative strategies in the context of the IoT era and consumer engagement. Group 1: Event Details - The "Qingdao Listed Companies Deep Research" event is scheduled for June 10-12, lasting three days and two nights, organized by Nanfang Financial Education Base in collaboration with Stock Market Broadcasting and Investment Express [1][6]. Group 2: Company Insights - The first company is recognized as a global leader in smart home ecosystems and a benchmark for transformation in the IoT era, having led global retail sales of large home appliances for 14 consecutive years [2]. - The second company, a century-old brand, is exploring youth marketing strategies to engage Generation Z, evolving from traditional products like "calcium milk biscuits" to trendy items [3]. - The third company is noted for its 120-year brewing legacy, ranking as the fifth largest beer brand globally and leading the high-end beer market in China [4]. Group 3: Research Highlights - The event will include a visit to the "Ecological Interconnected Factory" to experience comprehensive smart home solutions and observe the transformation of traditional manufacturing into an open ecological platform [3]. - Participants will analyze the global layout of the brands "Haier + Casarte + Candy," which operate in nearly 200 countries, focusing on localized operational innovations [3]. - The event will feature a tour of the Qingdao Beer Museum, showcasing the transition from traditional brewing methods to intelligent production, along with a tasting of high-end product lines to understand the brand matrix and scene marketing strategies [5].

Core Viewpoint - Xiaomi Group reported strong financial performance for Q1 2025, with significant year-on-year growth in revenue and net profit, indicating robust business expansion and successful high-end product strategy [1][2][3] Financial Performance - Q1 2025 revenue reached 1112.93 billion yuan, a 47.4% increase year-on-year - Net profit attributable to shareholders was 109.24 billion yuan, up 161.2% year-on-year - Adjusted net profit was 106.76 billion yuan, reflecting a 64.5% year-on-year growth - Gross margin improved to 22.8%, up 0.5 percentage points, while net profit margin increased to 9.8%, up 4.3 percentage points [1] Smartphone Business - Xiaomi regained the top position in smartphone sales in mainland China after ten years, with Q1 2025 smartphone revenue of 506 billion yuan, a year-on-year increase of 8.9% - Global smartphone shipments reached 41.8 million units, a 3.0% increase year-on-year, marking seven consecutive quarters of growth - Average selling price of smartphones rose to 1210.5 yuan, up 5.7% year-on-year, with high-end models accounting for 25% of total sales in mainland China, an increase of 3.3 percentage points [1][2] IoT and Consumer Products - IoT and consumer products revenue reached 323 billion yuan in Q1 2025, a 58.7% year-on-year increase, with a gross margin of 25.2%, up 5.4 percentage points - Smart home appliances saw over 100% growth, with air conditioner shipments exceeding 1.1 million units, and refrigerators and washing machines also showing significant growth [2][3] Automotive Business - Automotive revenue for Q1 2025 was 181 billion yuan, driven by increased deliveries of the Xiaomi SU7 model, with 75,869 units delivered, an 8.86% increase from the previous quarter - The automotive business reported a loss of 5 billion yuan, a reduction of 50.2% from the previous quarter, with a gross margin of 23.2% - The company expects to reach a profit inflection point in its automotive business by 2025, contributing positively to overall performance [3][4] Future Projections - Projected net profits for Xiaomi Group are 423.9 billion yuan in 2025, 557.5 billion yuan in 2026, and 700.8 billion yuan in 2027, maintaining a "buy" rating [4]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Views - The company held its 2025 Investor Day on June 3, where it discussed its high-end strategy and new retail format, emphasizing that its moat lies in the core of the Xiaomi model. The company will focus on "chips, AI, OS" as the three foundational pillars of hard technology, continuing to deepen its engagement in the underlying hard technology sector. Through the integration of software and hardware, it aims to empower the entire ecosystem of people, vehicles, and homes [4][8] Summary by Relevant Sections Smartphone and Consumer Electronics - According to the company's president, Xiaomi is expected to see a net inflow of over 13 million users in the Chinese market in 2024, with a market share increase of 5.3 percentage points from 2020 to 2024. In Q1 2025, global smartphone sales reached 41.8 million units, a year-on-year increase of 3.0%, with a global market share of 14.1%, up 0.3 percentage points. In mainland China, sales reached 13.3 million units, a year-on-year increase of 40.0%, reclaiming the top position after 10 years. The average selling price of Xiaomi smartphones in Q1 2025 was 1,210.5 yuan, up 5.7% year-on-year, with a market share of 24.4% in the 4k-5k yuan price range, ranking first [8] IoT Business - In Q1 2025, the company's IoT and lifestyle consumer products business achieved revenue of 32.3 billion yuan, a year-on-year increase of 58.7%, with a gross margin of 25.2%, up 5.4 percentage points year-on-year. The revenue from major appliances doubled, indicating initial success of the high-end strategy. In smart home appliances, revenue grew by 113.9% year-on-year, with air conditioning shipments exceeding 1.1 million units (up over 65%), refrigerators over 880,000 units (up over 65%), and washing machines over 740,000 units (up over 100%) [8] Automotive Business - The automotive business is gradually narrowing its losses, with a Q1 2025 loss of 500 million yuan, a significant reduction of 50.2% quarter-on-quarter. The company is advancing new model launches, with the YU7 model expected to launch in July. The YU7 is designed to balance aesthetics and performance while offering exceptional value, potentially becoming a bestseller. With the YU7's launch, the automotive business is entering a strong model cycle, and profitability is expected to improve further, with a forecast of achieving profitability in Q3 to Q4 of this year [8] Overall Ecosystem Development - The comprehensive development of Xiaomi's "people, vehicles, and homes" ecosystem, along with steady growth in smartphones and rapid growth in IoT appliances and automotive business, leads to projected net profits of 42.39 billion yuan, 55.75 billion yuan, and 70.08 billion yuan for 2025-2027, respectively, maintaining a "Buy" rating [8]

Investment Rating - The investment rating for Xiaomi Group-W (1810.HK) is "Buy" and is maintained [7]. Core Insights - Xiaomi's moat is built on its core model, focusing on high-end strategies and new retail formats. The company aims to strengthen its foundation in "chips, AI, and OS" while continuing to delve into core technology sectors. The integration of software and hardware will empower the entire ecosystem of people, vehicles, and homes [2][4]. Summary by Sections Event Description - On June 3, Xiaomi held its 2025 Investor Day, where the founder Lei Jun and President Lu Weibing discussed the company's high-end strategy and new retail formats. Xiaomi's moat is attributed to its core model, with a focus on "chips, AI, and OS" as the three foundational pillars of hard technology [2][4]. Smartphone and Consumer Electronics - Xiaomi is entering a balanced development year, with a projected net user inflow of over 13 million in China for 2024. From 2020 to 2024, the market share is expected to increase by 5.3 percentage points. In Q1 2025, global smartphone sales reached 41.8 million units, a year-on-year increase of 3.0%, with a global market share of 14.1% [8]. - In mainland China, sales reached 13.3 million units, a year-on-year increase of 40.0%, reclaiming the top position after 10 years. The average selling price of Xiaomi smartphones in Q1 2025 was 1,210.5 yuan, up 5.7% year-on-year, with a market share of 24.4% in the 4k-5k price range [8]. IoT Business - In Q1 2025, the IoT and lifestyle consumer products segment generated revenue of 32.3 billion yuan, a year-on-year increase of 58.7%, with a gross margin of 25.2%, up 5.4 percentage points. The revenue from major appliances doubled, indicating the initial success of the high-end strategy [8]. Automotive Business - The automotive segment's losses narrowed significantly, with a loss of 500 million yuan in Q1 2025, a reduction of 50.2% quarter-on-quarter. The new YU7 model is expected to launch in July, continuing the product positioning logic of the SU7 series. The automotive business is anticipated to achieve profitability in Q3 to Q4 of this year [8]. Overall Outlook - Xiaomi's comprehensive ecosystem is advancing, with steady growth in smartphones, rapid growth in IoT appliances, and the automotive business. The projected net profits for Xiaomi Group from 2025 to 2027 are 42.39 billion, 55.75 billion, and 70.08 billion yuan, respectively, maintaining a "Buy" rating [8].

Investment Rating - The report gives a positive outlook on Xiaomi Group (1810.HK), indicating a target price of HKD 65-75, suggesting a potential upside of 30%-45% from the current stock price [29]. Core Insights - Xiaomi Group's Q1 2025 performance exceeded market expectations, with total revenue reaching CNY 111.3 billion, a year-on-year increase of 47.4%, and adjusted net profit surpassing CNY 10.7 billion, up 64.5% year-on-year [2][27]. - The smartphone business showed significant growth, with revenue of CNY 50.6 billion, a year-on-year increase of 8.9%, and a global market share that remains in the top three [5][27]. - The electric vehicle segment also demonstrated strong performance, with revenue of CNY 18.6 billion, a year-on-year increase of 10.7%, and a gross margin of 23.2% [14][15]. - The IoT and lifestyle products segment achieved record revenue of CNY 32.3 billion, growing over 55% year-on-year, driven by significant sales in smart home appliances [20][23]. Summary by Sections Smartphone Business - Xiaomi's smartphone revenue reached CNY 50.6 billion in Q1 2025, with a global shipment of 41.8 million units, marking a 3% increase year-on-year [5]. - The average selling price (ASP) of smartphones reached CNY 1,211, a historical high, with high-end models (above CNY 3,000) accounting for 25% of shipments [9]. - The company aims to increase the proportion of mid-to-high-end models and plans to invest CNY 30 billion in R&D in 2025 [9][29]. Electric Vehicle Business - The electric vehicle segment's revenue was CNY 18.6 billion, with a gross margin of 23.2%, significantly higher than competitors [14][15]. - The SU7 series delivered 75,869 units, maintaining a strong market position in the CNY 200,000+ segment [14]. - The company plans to increase its annual delivery target from 300,000 to 350,000 units for 2025 [19]. IoT and Lifestyle Products - The IoT and lifestyle products segment generated CNY 32.3 billion in revenue, with a year-on-year growth of over 55% [20]. - The number of connected IoT devices reached 943.7 million, a 20.1% increase year-on-year [21]. - Xiaomi plans to enhance its product matrix and expand its presence in overseas markets, targeting a 45% share of IoT revenue from international markets by 2025 [21][23]. Internet Services - The internet services segment achieved revenue of CNY 9.1 billion, a year-on-year increase of 12.8%, with a gross margin of 76.9% [23][24]. - The number of MIUI monthly active users reached 719 million, a 9.2% increase year-on-year, indicating strong user growth [24].

Core Insights - In Q1 2025, the company's revenue reached 111.3 billion yuan, a year-on-year increase of 47%, with adjusted net profit at 10.7 billion yuan, up 64%, marking a historical high [1] - Gross margin reached 22.8%, an increase of 0.5 percentage points year-on-year, also a historical high [1] Smartphone Business - Smartphone revenue in Q1 2025 was 50.6 billion yuan, a 9% year-on-year increase, with a gross margin of 12.4% [1] - Global smartphone shipments increased by 3% to 41.8 million units, capturing a market share of 14.1%, ranking among the top three globally [1] - In mainland China, market share increased by 4.7 percentage points to 18.8%, reclaiming the top position in shipments after ten years [1] - The high-end strategy showed significant results, with high-end models accounting for 25.0% of total sales, up 3.3 percentage points year-on-year [1] - The company launched the new flagship model 15S Pro in May 2025, featuring the self-developed Xuanjie O1 chip [1] IoT and Consumer Products - Revenue from IoT and consumer products reached 32.3 billion yuan in Q1 2025, a 59% year-on-year increase, with a gross margin of 25.2%, up 5.4 percentage points [1] Other Business Segments - Tablet shipments increased by 56%, and revenue from smart home appliances surged by 114% in Q1 2025 [2] - As of March 31, 2025, the company's AIoT platform connected approximately 940 million IoT devices (excluding smartphones, tablets, and laptops), a 20% year-on-year growth [2] - Internet services revenue reached 9.1 billion yuan in Q1 2025, a 13% year-on-year increase, with a gross margin of 76.9%, up 2.7 percentage points [2] - Monthly active users globally reached 720 million, a 9% year-on-year increase, with smart TV users at 73 million, up 8% [2] Automotive Business - Revenue from smart electric vehicles and AI-related businesses was 18.6 billion yuan in Q1 2025, with a gross margin of 23.2% [2] - The SU7 series delivered 75,900 new vehicles in Q1 2025, with cumulative deliveries exceeding 258,000 units [2] - The company introduced its first luxury high-performance SUV, the YU7, in May 2025, set to launch in July [2] Profit Forecast and Investment Recommendation - The company forecasts earnings per share of 1.35, 1.82, and 2.27 yuan for 2025-2027, adjusting previous estimates due to revenue and margin updates [2] - Maintaining a comparable company PE valuation of 38 times for 2026, the target price is set at 75.52 HKD, with a buy rating [2]

经营表现 财务表现 Q：YU7对SU7销量产生影响吗？ A：现在产能还是严重不足，交付周期还很长，此外，两个汽车是同一个平台，有高复用性。公司现在也没法预 估未来SU7和YU7的占比结构，特斯拉Model3和ModelY可以作为参考。 Q：智能工厂对盈利能力的影响？ A：很多制造工厂都是共用平台的，大的工程的逻辑也是可复用的，小米已经跑通了不同品类的通用性和差异 性。 Q：YU7全息激光雷达，对定价的影响？ 家电方面收入增长很快，且高于出货量，这也能看出ASP的提升 季度出货量75869辆（QoQ+8.9%） ASP 23.83万元（QoQ+1.7%） 季度出货量7.5869万辆，SU7累计出货量25.8万辆； 5月YU7正式亮相； 销售网络：已在65个城市开业235家门店。 A：现在还不方便谈价格，但首先，如果产品力不好，那么也是很难有定价能力的，如果产品好，那么盈利不用 担心。 以SU7为例，SU7竞争力很强，在盈利上就很好。 Q：毛利率展望？ A：SU7产品力很强，不像其他竞品卖不好很快就降价了，此外，公司单品出货量很高，有规模经济，最后，公 司内部费用率和外部的渠道效率，都是行业最高的。 此外，公司每 ...

（2）2026-2030 年：新目标为2000 亿元研发投入。 小米集团（1810.HK）于北京时间 2025 年 5 月 27 日晚的港股盘后发布了 2025 年第一季度财报（截止 2025 年 3 月），要点如下： 以 下是小米 2025 年第一季度的财报电话会纪要，财报解读请移步《小米：一手汽车、一手国补，这次真要 "赢麻" 了？》 一、小米集团 财报核心信息回顾 | Xiaomi (1810.HK) Earnings Wrapup | (in RMB/,00mns) | | | | | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1Q23 | 2Q23 | 4Q23 | 2Q24 | 3023 | 1Q24 | 3Q24 | 4Q24 | 1Q25 | 1Q25E | Gap | O ...

Core Insights - Xiaomi Group reported a record-breaking Q1 2025 performance with revenue of 111.3 billion yuan, a year-on-year increase of 47.4%, and adjusted net profit exceeding 10 billion yuan, reaching 10.7 billion yuan, up 64.5% [1] - The company emphasized that all business lines are performing well, supported by continuous R&D investment and a successful high-end product strategy [1][2] - Xiaomi's automotive sector showed strong growth, with the SU7 series delivering 75869 units in Q1 and a total of 258,000 units since launch, aiming for an annual delivery target of 350,000 units [1][2] Business Performance - The revenue from Xiaomi's home appliance segment doubled in Q1, with air conditioner shipments exceeding 1.1 million units, a growth of over 65% [2] - Xiaomi aims to rank among the top three in the Chinese retail market for air conditioners by 2030, having completed its full product line and achieved self-research in technology [2] - The average selling price (ASP) of Xiaomi's global smartphones reached a historical high of 1211 yuan, reflecting a 5.8% year-on-year increase [2] Strategic Initiatives - Xiaomi's high-end strategy, initiated five years ago, is transitioning from exploration to systematic planning, with a focus on expanding from high-end to ultra-high-end products and from China to overseas markets [3] - The company's R&D investment in Q1 was 6.7 billion yuan, a 30.1% increase, with an expected total R&D expenditure of 30 billion yuan for the year [3] - Over the next five years, Xiaomi plans to invest 200 billion yuan in R&D, indicating a strong commitment to innovation and product development [3]

对于这样的情况，卢伟冰表示，策略上不会有太大调整，但会适当放缓对销量的要求，更多关注对产 品结构的改善，比如在西欧区停掉部分超低端产品，更多关注中高端产品，另外非洲等新兴市场也有 较大的增长空间。 高端化战略方面，卢伟冰认为今天小米手机的"高端"还不是"非常高端"，6000元以上产品的市场份 额还很低。未来小米高端策略要从中国市场走向海外，从手机与汽车走向全品类。 2025.05. 27 本文字数：1118，阅读时长大约2分钟 作者 | 第一 财经 吕倩 5月27日，小米集团（1810.HK）发布2025年一季度财报，该季度小米集团总收入达到1112.93亿 元人民币，同比增长47.4%；经调整净利润106.8亿元，同比增长64.5%；整体毛利率 22.8%，同比 提升0.5%。 两大业务板块中，手机与AIoT分部收入927.13亿元，同比增长22.8%，占总营收的83.3%。智能电 动汽车及AI等创新业务收入186亿元，其中智能汽车收入181亿元。 在整体营收占比最高的手机业务一季度收入506.12 亿元，同比增长 8.9%，ASP（平均售价）也同 比提升 5.8%至1211 元。该季度较为突出的变量是宏观 ...