Industry Environment - The globalization of e-commerce has entered a new phase, with digital marketing becoming a key weapon for companies going abroad. From 2012 to 2021, China's cross-border e-commerce market grew 5.7 times to 14.2 trillion yuan, becoming a crucial support for stable foreign trade. The core capability for companies going abroad has shifted to digital marketing, with a projected growth rate of 19% in digital marketing [2] - Mobile phone manufacturers are experiencing a new wave of overseas expansion, focusing on the mid-to-high-end market. Brands like Honor, OPPO, and Xiaomi are achieving success in Europe and Southeast Asia through localized operations and ecosystem building. However, they face challenges such as policies, patent issues, and supply chain complexities [3] - Chinese tea brands are accelerating their expansion into the U.S. market, with companies like Luckin Coffee and Nayuki opening new stores and focusing on health-oriented product innovation [6] New Opportunities in Europe - The synchronous lifting of restrictions between China and Europe presents new opportunities for expansion. The European market is witnessing trends of consumption upgrading and green transformation, with 80% of consumers willing to pay a premium for sustainable products. Chinese companies are advised to enhance product quality and adapt to cultural differences [7] Trade Relations and Globalization - A pause in the tariff war has led to a new consensus on globalization. The U.S. has canceled 91% of additional tariffs on China, with a reciprocal response from China. This reduction is expected to alleviate foreign trade pressures in the short term, but the long-term strategy will shift towards regional and global layouts [8] Brand Building and Global Competition - Chinese brands are transitioning from "brand recognition" to "brand building," with a focus on global competition. Companies like Anker and Xiaomi are leveraging platforms like Amazon for efficient market penetration, while AI technology is enhancing advertising returns [9] Autonomous Driving and Technology Export - In the global tech race, China and the U.S. are leading in autonomous driving. Companies like Waymo and RoboTaxi are expanding globally, with RoboTaxi leveraging its experience in complex Chinese road conditions to enhance competitiveness [11] Home Appliance Industry Trends - The Chinese home appliance market is shifting towards high-end products, with major players like Haier and TCL focusing on brand strategies to enhance overseas performance. The industry faces challenges from homogenization, but smart, high-end, and branded products are seen as key drivers for future globalization [12] Smart Cleaning Robots Market - The global market for smart cleaning robots is expected to reach $21.01 billion by 2030, growing at an annual rate of 23.7%. Chinese manufacturers are strong in cost control but need to improve in multi-modal sensing and cloud AI technologies [13] Tea Beverage Market Expansion - Chinese tea brands are rapidly expanding overseas, with the global ready-to-drink beverage market projected to exceed $1.1 trillion by 2028. Companies like Mixue Ice Cream and Nayuki are adopting different strategies to capture market share [14] Automotive Industry Developments - Changan Automobile aims to accelerate its overseas expansion, with a target of 3 million vehicle sales by 2025, including 1 million in new energy vehicles [16] Internationalization of Chinese Baijiu - Moutai is transitioning from product export to brand and cultural internationalization, with overseas revenue expected to reach 5.189 billion yuan in 2024, reflecting a growth of 19.27% [21] E-commerce Trends in Europe - TikTok Shop is rapidly expanding into the European market, with a projected e-commerce market size of $3.96 trillion by 2024. However, sellers must navigate challenges related to product quality and tax compliance [22] AI Industry Growth - Kunlun Wanwei has emerged as a leader in AI exports, achieving a revenue of 1.76 billion yuan in Q1 2025, with 94% of its income coming from overseas. The company is focusing on building an ecosystem around AI applications [25]

Core Viewpoint - The event "China Enterprises Going Global" aims to provide a platform for businesses to discuss strategies and opportunities for international expansion, emphasizing the importance of aligning with national initiatives like the Belt and Road Initiative [3][7][9]. Group 1: Event Overview - The salon was organized by various associations in Guangzhou, including the Guangzhou New Social Class Association and the Yuexiu District New Social Class Association, with support from local government departments [3][5]. - The event gathered over 50 entrepreneurs to explore the strategies and opportunities for enterprises going global [5]. Group 2: Government Support - Zhao Chunrong, Deputy Minister of the Yuexiu District United Front Work Department, highlighted that going global is a crucial step in responding to the Belt and Road Initiative and promoting high-quality regional economic development [7]. - The district committee will continue to support enterprises in their international endeavors by providing comprehensive guidance and services [7]. Group 3: Insights from Leaders - Li Tianzhi, Vice President of the Yuexiu District New Social Class Association, stated that the event serves as a learning and exchange platform for businesses to seize opportunities in globalization [9]. - Luo Huilan, Vice President and Secretary-General, emphasized the need for collaborative efforts to support enterprises in achieving high-quality development in global markets [11]. Group 4: Expert Presentation - Ling Bao, General Manager of Daqi Taxation, delivered a lecture on global strategies for Chinese enterprises, focusing on product output, technology empowerment, and industrial layout [11]. - Ling highlighted the importance of compliance and the need for businesses to adapt to international regulations while pursuing global expansion [13]. Group 5: Future Initiatives - The successful hosting of the salon reinforced the confidence of enterprises in going global, with plans for the Yuexiu District New Social Class Association to deepen the "Enterprise Going Global Alliance" brand [15]. - The association aims to provide comprehensive support and services to help more enterprises shine on the global stage and contribute to high-quality economic development [15].

Core Viewpoint - The company, Inner Mongolia Kangyuan Bee Products Co., Ltd., led by Chairman Hou Jingtian, emphasizes the importance of international expansion despite challenges, believing that this is essential for the industry's healthy development [2][10]. Group 1: Company Strategy - The company exports over 1,000 tons of honey annually, primarily to developed countries such as Japan, South Korea, and Singapore [4]. - Hou Jingtian highlights the rigorous quality standards required for exporting honey, particularly concerning pesticide residue testing, which can cost thousands of yuan per batch [6][7]. - To ensure high export rates, the company focuses on strict production processes and compliance with international standards, ensuring the products are natural and pure [7][9]. Group 2: Market Challenges - The honey industry is currently under pressure, with the price of bulk honey decreasing by 40%, affecting the livelihoods of beekeepers [10]. - Some companies have reduced their export activities due to difficulties in maintaining quality control, but Kangyuan believes that expanding into international markets can help stabilize domestic prices [10][11]. Group 3: Innovation and Adaptation - The company is actively pursuing transformation by expanding into overseas e-commerce channels, planning to enter platforms like Amazon, TikTok, and Taobao's overseas site [13]. - Hou Jingtian expresses a commitment to continuous improvement and innovation, stating that there are no limits to the company's ambitions in establishing a significant e-commerce presence [13]. Group 4: Industry Events - The first "Good Life Expo" is set to take place from June 27 to 29 in Beijing, aimed at enhancing consumer vitality and supporting quality brands in expanding their markets [14][15]. - The expo will feature a unique online-offline integration model, connecting quality product/service companies with domestic distribution channels, facilitating global trade and market demand alignment [15].

Core Viewpoint - The chairman of Inner Mongolia Kangyuan Bee Products Co., Ltd., Hou Jingtian, emphasizes the necessity of expanding internationally despite challenges, believing that this is essential for the industry's healthy development [1][4]. Company Strategy - Kangyuan Bee Products exports over 1,000 tons of honey annually, primarily to developed countries such as Japan, South Korea, and Singapore [1][4]. - The company has established raw material bases in several provinces, involving over 400,000 bee colonies, creating a stable symbiotic supply-demand relationship with beekeepers [6]. Quality Control - The company faces stringent quality control measures, particularly regarding pesticide residue, which requires multiple rounds of testing before products can be exported [4][6]. - Each batch of honey must pass several tests, costing thousands of yuan, and any failure results in the entire batch being rejected [4][6]. Market Challenges - The honey industry has faced pressure, with the price of mass-market honey dropping by 40%, impacting beekeepers' livelihoods [6][8]. - Some companies have reduced exports due to concerns over quality control, but Kangyuan believes that maintaining international sales can help stabilize domestic prices [6][8]. Digital Transformation - Kangyuan is actively pursuing digital transformation by expanding into overseas e-commerce channels, planning to enter platforms like Amazon, TikTok, and Taobao [8][9]. - The company aims to leverage live streaming to enhance its online presence and sales, with no set limits on growth expectations [9]. Industry Events - The first "Good Life Expo" will be held from June 27 to 29 in Beijing, aimed at boosting consumer vitality and supporting quality brands in expanding their markets [10]. - The expo will feature a unique online-offline integration model, connecting quality product/service companies with domestic distribution channels [10].

据悉，罗湖区企业出海服务平台于2025年1月正式挂牌成立，整合政府、企业、商协会、智库及研究机 构等境内外服务资源，为企业提供政策咨询、市场对接、风险防范、政策分享、市场分析、需求响应、 合规支持等企业出海全链条服务。 当前，深圳民营企业在拉美市场已取得显著成果：比亚迪巴西工厂覆盖百余城市，华为布局5G网络， 大疆无人机占据全球消费级市场70%份额。未来，深圳将依托产业链优势及跨境金融试点政策，持续优 化海外服务网络，推动更多"深圳智造"扎根拉美。 （作者：深圳特区报记者 张铭 文/图） 5月28日，深圳助力民营企业拓展国际市场服务供需对接活动（拉丁美洲专场）举行。本次活动由深圳 市发展和改革委员会主办、罗湖区发展和改革局承办，通过主题分享、圆桌交流等形式，深度解读"一 带一路"拉美市场，吸引了80余家深圳民营企业及多家专业服务机构参与，共同探讨拉美市场机遇与挑 战，助力企业高效开拓海外市场。 在当日的主题分享环节中，多家专业服务机构聚焦拉美市场分享了经验，其中包括墨西哥优惠政策及建 厂流程、供应链合规与重构、巴西金融政策及定制化跨境金融服务方案等。 除此之外，企业与政府部门、服务机构进行了圆桌交流，围绕拉美 ...

Core Insights - The seminar focused on expanding into the Brazilian market and leveraging Macau's bilingual talent and financial services to assist companies in entering Portuguese-speaking countries [1][3][6] Group 1: Seminar Overview - The fifth session of the "Cooperation Zone Sino-Portuguese Economic and Trade Service Enterprises Exchange Seminar" was held, attracting 44 entrepreneurs over three days [3][4] - A total of five seminars have been conducted since the project's inception, involving 239 companies and 280 representatives, with 11 experts providing insights on various relevant fields [4][6] Group 2: Market Opportunities - The seminar aimed to help businesses capture the latest policies and dynamics in Portuguese-speaking countries, particularly Brazil, and develop actionable market entry strategies [6][11] - The Brazilian market is driven by three factors: a young population, lagging digital infrastructure, and open policies, presenting significant opportunities for Chinese companies [11] Group 3: Practical Insights - Gree International Trade's Vice President shared practical experiences in expanding into Portuguese-speaking markets, emphasizing Macau's advantages [8] - Participants received in-depth training on Brazil's macro market analysis, company registration, and cross-border taxation, enhancing their confidence in operating in Brazil [8][13] Group 4: Legal and Compliance Considerations - Legal experts highlighted the complexities of Brazil's tax system, advising companies to understand local tax regulations before investing [10][13] - The seminar included a presentation from the International Tax Management Department of the National Taxation Administration, focusing on Brazil's tax system [13] Group 5: Future Initiatives - The seminar series will continue monthly, with the next session scheduled for June 24-26, aimed at fostering Sino-Portuguese economic cooperation [16] - The cooperation zone will enhance policies and services to facilitate investment approvals and improve the ease of doing business with Portuguese-speaking countries [16]

区商务局深耕重点市场，着力破解企业出海过程中的痛点难点，在本次巴西专场特别邀请对开拓巴西市 场有丰富经验的企业代表深度解析《巴西市场机遇与挑战分析》《出海巴西经验分享》等，逐一分析巴 西市场的优势和劣势，详细介绍其电商规模、消费习惯、当地政策、本地化策略等，并分享巴西市场开 拓平台，为广大有意向开拓巴西市场的辖区企业分享全链条的信息参考与实践经验，以点带面，提升辖 区企业国际化战略布局的精准度和实操力。 还特别邀请保险公司讲解《如何利用出口信用保险解决企业出海巴西风险》，为外贸企业分享出口信保 保单保障、理赔案例、国别风险等信息，并提供风险化解方案，帮助外贸企业提前防范海外经营风险。 南都讯记者张小玲5月28日，由区商务局主办，龙华区产业出海联盟协办的"扬帆出海.链动全球"宣讲会 ——龙华区产业出海联盟巴西专场圆满落幕，携手辖区外贸企业以"政策助力、精准赋能、生态共建"为 主线，大力开拓非美市场，共商出海新路径，共谋合作新篇章。 此外，企业单打独斗出海难以平稳经营，集政府之力、聚市场之能、借专业之智有助于企业增强国际竞 争力。区商务局汇聚专业力量，构建多元合作生态，为企业提供更具韧性的出海保障和更具深度的合作 ...

Group 1 - On May 27, two significant events occurred in the agricultural and animal husbandry industry: Muyuan Foods submitted its IPO application for the Hong Kong stock market, and New Hope's chairman Liu Chang mentioned the "going overseas" strategy for feed [2][3] - Muyuan Foods aims to expand its international presence through its IPO, with plans to establish localized R&D centers and production bases in markets with high growth potential [3][4] - New Hope's international strategy includes not only the upstream feed industry but also other supporting aspects of the supply chain, with plans to expand its production capacity in Indonesia and other Southeast Asian countries [6][7] Group 2 - Muyuan Foods is the world's largest pig farming company by production capacity and has seen its global market share increase from 2.6% in 2021 to 5.6% in 2024 [3][4] - The company plans to use funds raised from its IPO to further its international strategy, enhance R&D, and improve operational efficiency [4] - New Hope's overseas revenue reached 20.03 billion yuan in 2024, accounting for 19.44% of its total revenue, making it the highest overseas revenue in the pig farming industry [8]

Core Viewpoint - Alibaba Cloud is launching a new strategy to support Chinese enterprises going global, emphasizing significant investment in infrastructure, technology, and services to enhance their international presence [1]. Group 1: Infrastructure Development - Alibaba Cloud aims to accelerate the creation of a unified global cloud computing network, operating in 29 regions with 87 available zones, offering 394 cloud and AI products, and 59 technical services, making it the largest cloud service provider in the Asia-Pacific region [1]. - The company plans to invest over 380 billion RMB in the next three years for cloud and AI hardware infrastructure, exceeding the total investment of the past decade [1]. Group 2: AI Product Internationalization - Alibaba Cloud is accelerating the internationalization of its AI products, with the PAI development, training, and inference services covering 17 global regions [4]. - The company has open-sourced over 200 models, resulting in more than 100,000 derivative models, establishing the largest open-source model ecosystem globally [3]. Group 3: Integrated Service Experience - Alibaba Cloud will enhance its consulting, technology, and service teams for overseas operations, providing 24/7 integrated services [6]. - The company offers high ROI solutions tailored to meet the diverse needs of Chinese enterprises abroad, exemplified by GAC Group's use of Alibaba Cloud to address compliance challenges in overseas markets [7]. Group 4: Case Studies - GAC Group reported a 50% reduction in data processing costs by utilizing Alibaba Cloud's Lindorm big data engine for its overseas vehicle networking system [7]. - A startup, Aishi Technology, has achieved over 60 million global users for its AI video generation platform, PixVerse, with significant support from Alibaba Cloud in overcoming technical challenges [8][9].

"在美国开店不是从 0 开始，是从负三层开始。" 文 丨 陈晶 编辑 丨 管艺雯 中国茶饮狂飙突进，一年可以卖出上百亿杯现制饮品、开出 40 多万家门店，因为中国是个大一统市 场，一切高度标准化，从加盟装修到原料配送，所有环节都由成熟服务商兜底。 而在美国，当地消费者十年前就喝上了植脂末冲调的台湾珍珠奶茶，但始终没能成为主流，最大的品 牌也只开出几百家店，因为美国作为契约社会的严密性，门店租约一签就是 10 年，50 多个州的加盟 法规都不相同，商场还有竞业限制， 要开出一家店过程极为漫长。 大多数中国茶饮品牌的出海首选是华人更多、供应链更近的东南亚市场，蜜雪冰城在东南亚已经开出 了 4800 家店，当地第二、第三名都是一比一对标蜜雪的品牌，门店已超千家； 而喜茶、霸王茶姬选 择在欧美市场建立自己的影响力，即使开店更慢。目前喜茶在海外门店不到 100 家，霸王茶姬在美国 摸索一年半，今年 5 月才开出首店。 汪洁不想在东南亚继续卷低价，她的计划是将国内成熟的运营、营销打法带到美国，组建专门团队先 做好自营店，再开放给特许经营商，只有发达国家的大市场才能撑起团队成本。 在国内，柠季选址靠大众点评、高德地图的数据 ...