Core Insights - A new trend in tourism, known as "factory tours," is emerging, where factories open parts of their facilities to the public, transforming production areas into popular tourist spots [1] Group 1: Factory Tours Popularity - Xiaomi's smart car factory in Beijing regularly opens to the public, allowing visitors to observe the entire car manufacturing process, with over half of the attendees being young people [2][4] - Young visitors are drawn to factory tours due to their interest in technology and the desire to understand product manufacturing processes [4] - Family groups also participate in factory tours, providing educational experiences for children [4] Group 2: Industrial Tourism Growth - The Jiangnan Shipyard in Shanghai has become a popular destination for industrial tourism, attracting visitors nationwide [6] - The shipyard offers immersive experiences that allow visitors to understand the evolution of shipbuilding from traditional methods to modern technology [8] - Since its opening, the shipyard has developed over 20 educational courses related to shipbuilding history and technology, receiving over 180,000 visitors, with nearly 40% being educational groups [8][10] Group 3: Culinary Factory Experiences - New consumer trends have led food companies to open their factories, offering visitors hands-on experiences in food production [11] - The Huangshanghuang Industrial Tourism Base in Nanchang utilizes advanced multimedia technology to showcase food culture, allowing visitors to engage in food preparation and tasting [12][14] - The base has attracted over one million visitors since its opening, with interactive experiences fulfilling the demand for emotional value in consumer activities [16]

Group 1 - The AG600 amphibious aircraft production line in Zhuhai, Guangdong, has become a new hotspot for immersive tourism experiences, allowing visitors to closely observe the manufacturing process since its opening in January 2022 [1][7] - The AG600 aircraft received its type certificate in April and production license from the Civil Aviation Administration of China in June, marking its entry into mass production [7] - The production line offers interactive activities such as flight simulation and model-making, enhancing visitor engagement and educational value [9] Group 2 - In Zhuzhou, Hunan, the automotive manufacturing super factory has designed an immersive tour route that showcases the entire production process, attracting numerous visitors and students [10][14] - The factory utilizes advanced technologies like artificial intelligence and edge cloud computing, making the production line a visual spectacle and a platform for external communication [12][14] - Zhuzhou has developed five distinct industrial tourism routes that encompass various industries, enriching the tourism landscape and integrating "intelligent manufacturing" into cultural tourism [18] Group 3 - Baotou's Baogang Group, one of the earliest steel industrial bases in China, is innovating through the integration of industry and tourism, offering visitors a close-up experience of automated steel pipe production [19] - The number of visitors to Baogang's industrial tours has been increasing, with over 22,000 visitors in the previous year and more than 15,000 visitors recorded so far this year [21] Group 4 - The ancient city of Jiaohe in Turpan, Xinjiang, has upgraded its night tour experience with enhanced light and shadow effects, improving the overall visitor experience [22][24] - The new lighting features include poetry projections and decorative lanterns, which vividly showcase the historical and cultural significance of the site [24] Group 5 - The Zhengzhou Railway Bureau has launched a tourism ticket that allows travelers to visit Beijing, Xi'an, and Luoyang, promoting a seamless travel experience across these historical cities [25][27] - This ticket offers flexibility and cost savings, allowing travelers to cancel reservations and board trains using their ID cards, enhancing convenience [27]

Group 1 - The core idea of the articles is the rising trend of industrial tourism, where companies open their factories to the public as a new marketing strategy and revenue source [1][3]. - Companies in various sectors, particularly food and beverage and automotive manufacturing, are increasingly offering factory tours to enhance customer engagement and brand experience [1][2]. - The industrial tourism initiative in Qiantang District is projected to attract 1.2 million visitors in 2024, generating an economic benefit of 200 million yuan [3]. Group 2 - Different companies are adopting unique approaches to factory tours, with food and beverage companies focusing on interactive experiences, while automotive manufacturers emphasize technological showcases [1][2]. - The Zhejiang Printing Group offers educational programs that combine factory tours with hands-on learning experiences, charging fees for participation [2]. - The concept of factory tours is seen as a way for companies to convert fixed manufacturing costs into competitive advantages by transforming production facilities into advertising platforms [3].

Core Viewpoint - Yantai City is actively developing industrial tourism to cultivate new industrial momentum and expand tourism opportunities, transforming old industrial sites into cultural landmarks [2][3][4] Group 1: Industrial Tourism Development - Yantai has redefined tourism experiences, with young people increasingly visiting places like the Yantai Brewery for leisure activities [2] - The city is home to significant industrial heritage sites, including the Yantai Brewery and other historical factories, which are being repurposed as tourist attractions [2][3] - The local government aims to build a world-class cultural tourism city, achieving notable progress with multiple national and provincial industrial heritage sites [3] Group 2: Industrial Heritage and Cultural Significance - The transformation of old factories into cultural landmarks reflects the city's historical and emotional connections to its industrial past [2][3] - Yantai's industrial tourism is seen as a way to showcase the city's unique character and craftsmanship, emphasizing the importance of preserving industrial history [3] Group 3: New Tourism Products and Initiatives - The establishment of the first state-owned capital investment company, Guofeng Group, has led to the promotion of four industrial tourism routes, integrating various themes such as aerospace and marine resources [4] - These new tourism products aim to attract both domestic and international visitors, enhancing the overall tourism landscape in Yantai [4]

Core Viewpoint - Factory tours are becoming a popular trend among young people, transforming industrial sites into attractive destinations for low-cost outings and social experiences [3][4][15]. Group 1: Factory Tour Popularity - In January 2025, Xiaomi's factory tour attracted 4,600 applicants for a limited 20 spots, resulting in a selection probability of only 0.4%, lower than the odds of winning a Shanghai license plate [3]. - The social media engagement for "industrial tourism" increased by 125% in 2024 compared to 2023, although it saw a decline in 2025, with engagement down to about 25% of the previous year's levels by May [4][6]. Group 2: Historical Context and Evolution - The concept of factory tours originated in the 1950s in France with Citroën, and in China, it has evolved from a business necessity to a trendy activity [8][9]. - Over the past five years, at least 13 companies have opened their factories to the public, primarily in the automotive and food and beverage sectors [9]. Group 3: Unique Experiences Offered - Factories are now creating engaging experiences, such as Tesla's Shanghai factory showcasing robotic arms and Xiaomi's factory featuring automated guided vehicles [12]. - Food and beverage factories are focusing on interactive experiences, like the mini-factory at Weigang Fresh Time, where children can participate in milk processing [12][14]. Group 4: Target Audience - Two main demographics are emerging: families seeking educational experiences for children and young adults treating factory tours as trendy social outings [16][18]. - Young people are increasingly viewing factories as "industrial Disneyland," enjoying the modern production lines and the visual spectacle they offer [18]. Group 5: Marketing and Revenue Generation - Factory tours are becoming a new marketing strategy, with companies like Qingdao Beer Museum generating significant revenue from ticket sales, totaling 3.9895 million yuan during the 2025 Spring Festival [21]. - Companies are leveraging factory tours to convert manufacturing costs into competitive advantages, enhancing consumer trust through transparency [22][23]. Group 6: Challenges and Future Potential - The industrial tourism market in China currently holds less than 5% of the total tourism market, indicating significant growth potential [26]. - For factory tours to become a larger trend, they must stimulate public curiosity and provide low-barrier experiences, relying on B2B supply to develop more engaging projects [27][28].

Core Viewpoint - The article discusses the rising trend of factory tours in China, highlighting how companies are leveraging these tours for brand marketing and consumer engagement, transforming traditional manufacturing spaces into interactive experiences for visitors [10][36][41]. Group 1: Factory Tour Popularity - In January 2025, Xiaomi's factory tour attracted 4,600 sign-ups with a low selection probability of 0.4%, lower than the odds of winning a Shanghai license plate [4]. - The social media presence of "industrial tourism" increased significantly, with a 125% rise in engagement from 2023 to 2024, although it saw a decline in 2025 [8]. - At least 13 companies have opened their factories to the public in the past five years, primarily in the automotive and food and beverage sectors [11][16]. Group 2: Experience and Engagement - Companies are creating unique experiences to attract visitors, such as Tesla's Shanghai factory showcasing robotic arms and Xiaomi's factory featuring automated guided vehicles [19]. - Food and beverage factories are focusing on interactive experiences, like the mini-factory at Weigang Fresh Time, where children can engage in milk processing activities [19]. - High-quality factory tours are being marketed as educational experiences for families, with parents seeking tangible learning opportunities for their children [25][27]. Group 3: Marketing and Brand Strategy - Factory tours are evolving into a new form of brand marketing, allowing companies to convert manufacturing costs into competitive advantages by showcasing their production capabilities [36]. - The Qingdao Beer Museum generated significant revenue, earning 3.9895 million yuan during the 2025 Spring Festival, demonstrating the financial potential of factory tours [35]. - Social media platforms like Xiaohongshu report a 171% increase in searches related to factory tours, indicating growing public interest [33]. Group 4: Future Potential - China's industrial tourism market currently holds less than 5% of the total tourism market, suggesting significant growth potential [41]. - The success of factory tours depends on the ability to stimulate public curiosity and provide low-barrier experiences [43]. - The development of more engaging factory tour projects will be crucial for attracting larger audiences and enhancing the overall experience [44].

Core Viewpoint - The article discusses the rising trend of factory tours in China, highlighting their popularity among young people and the potential for industrial tourism to become a significant market segment [2][38]. Group 1: Popularity and Demand - Factory tours have gained traction, with events like Xiaomi's factory tour attracting 4,600 applicants for just 20 spots, resulting in a 0.4% chance of winning a spot, which is lower than the odds of winning a Shanghai license plate [4]. - The social media presence of "industrial tourism" increased by 125% in 2024 compared to 2023, although it saw a decline in 2025, with current engagement at about one-fourth of the previous year's levels [8][10]. - At least 13 companies have opened their factories to the public in the past five years, primarily in the automotive and food and beverage sectors [16]. Group 2: Evolution of Factory Tours - Factory tours originated in the 1950s in France and have evolved from being a means for business partners to visit production sites to a trendy activity for the general public [12][13]. - Modern factories are now designed to attract visitors with interactive experiences, such as Tesla's Shanghai factory showcasing robotic arms and Qingdao Beer Museum presenting a theme park-like experience [19][21]. - Companies like 1688 are transforming their manufacturing costs into competitive advantages by opening their factories to the public, thereby enhancing trust and transparency in B2B transactions [33]. Group 3: Target Audience - The audience for factory tours can be divided into two main groups: families seeking educational experiences for children and young adults looking for trendy social media content [22][26]. - Young people view factory tours as a form of entertainment, akin to visiting a "Disneyland for industry," where they can witness advanced technology and production processes [26][27]. - The emotional connection to industrial heritage is also significant, with some visitors perceiving factory tours as a journey through historical industrial culture [30]. Group 4: Economic Impact - Factory tours can generate substantial revenue, as seen with Qingdao Beer Museum earning approximately 3.99 million yuan during the 2025 Spring Festival [32]. - The industrial tourism market in China currently holds less than 5% of the total tourism market, indicating significant growth potential [38][39]. - The success of factory tours depends on their ability to spark curiosity and provide low-barrier experiences for visitors [40].

Core Viewpoint - Factory tours have become a popular low-cost leisure activity for young people, transforming industrial sites into tourist attractions and social experiences [5][20][28]. Group 1: Factory Tour Trends - In January 2025, Xiaomi's factory tour attracted 4,600 applicants for a limited 20 spots, indicating a low acceptance rate of 0.4%, which is even lower than the odds of winning a Shanghai license plate [3]. - The social media presence of "industrial tourism" increased by 125% in 2024 compared to 2023, although it saw a decline in 2025, with only about 25% of the previous year's engagement by May [7][10]. - Over the past five years, at least 13 companies have opened their factories to the public, primarily in the automotive and food and beverage sectors [15][16]. Group 2: Historical Context and Evolution - The concept of factory tours originated in the 1950s in France with Citroën, and in China, it was used in the 1960s and 70s for business and technical exchanges [12][13]. - Historically, factories were viewed as uninviting production sites, but they are now being reimagined to attract visitors with unique experiences [14][19]. Group 3: Visitor Experience and Engagement - Factories are now designed to provide interactive experiences, such as mini-factories for children and immersive tours that highlight production processes [17][18]. - Young visitors often view factory tours as a form of entertainment, akin to visiting a theme park, with modern production lines offering visually appealing experiences [22][26]. Group 4: Business Implications - Factory tours serve as a new marketing strategy, allowing companies to convert manufacturing costs into competitive advantages by showcasing transparency and building trust with consumers [29][30]. - For example, Qingdao Beer Museum generated approximately 3.99 million yuan in revenue during the 2025 Spring Festival from ticket sales alone [28]. - The factory tour market in China currently holds less than 5% of the total tourism market, indicating significant growth potential [34][35]. Group 5: Future Prospects - The growth of factory tours depends on their ability to pique public curiosity and provide low-barrier experiences, with the potential for more engaging projects to be developed [36].

Group 1 - The core event was the opening of the Qingdao Lighthouse Flavor Industry Co., Ltd.'s immersive industrial tourism experience, attracting over 500 attendees, including representatives from various sectors and tourists [2] - The Qingdao Lighthouse Museum and Seasoning Science Park aims to promote traditional brewing culture while integrating cultural tourism, serving as a platform for showcasing local industry characteristics and intangible cultural heritage [2] - The park is part of the company's 2025 cultural promotion strategy, emphasizing ecological sightseeing, cultural experiences, and leisure vacation opportunities for the community [2] Group 2 - The Jiaoxi Street system is actively planning to boost consumption and expand domestic demand, leveraging the synergy of primary, secondary, and tertiary industries [3] - Various events have been organized this year, including the "May Day" event that attracted over 3,000 visitors, focusing on local food, agricultural experiences, and cultural education [3] - The street aims to enhance consumption upgrades and rural revitalization, positioning industrial tourism as a key driver for economic growth and brand storytelling [3]

Core Viewpoint - Industrial tourism has emerged as a new engine for economic, cultural, and social development, transcending traditional tourism boundaries [1] Group 1: Industrial Tourism Development - Industrial tourism is increasingly popular, transforming production lines into tourist attractions, particularly among younger demographics [2] - The Mengniu Industrial Tourism Zone showcases a full industrial chain story, emphasizing the integration of technology in tourism [2] - The Mengniu Industrial Tourism Zone has received multiple accolades, establishing itself as an industry benchmark [2] Group 2: Educational Aspects of Industrial Tourism - The industrial research market is rapidly growing, with an estimated market size of approximately 180 billion yuan by 2024 [4] - The China (Shenyang) Industrial Museum has initiated various educational activities, including industrial science popularization and workshops for students [4][5] - High-tech industrial tourism is particularly appealing to visitors, aligning with their desire for novel experiences [6] Group 3: Economic Impact - Industrial tourism is recognized as a significant economic growth point, with a rich array of resources available in China [6] - The development of industrial tourism can lead to the creation of industrial tourism towns, providing new economic opportunities for local areas [6] - The integration of modern society with industrial heritage is essential for the revitalization of historical sites [6][7]