九米公司致力于打造品牌出海生态。（网站截图） 深圳商报首席记者 刘琼 跨境电商如何赋能产业带？深圳这些创新实践给出了答案。 记者了解到，九米公司聚焦深圳及周边地区家居、消费电子、服装、农产品等特色优势产业，依托九米数据 平台，通过独立站集群、海外仓服务、海外展销到前置理货仓的"一站式"跨境服务，协助跨境电商企业全球 多渠道多市场布局。 目前，九米公司已成功推动左右家私、圳品集团等深圳传统制造企业通过跨境电商渠道出海至加拿大、德国 等地，带动合作企业出口利润提升约3%；并吸引赣州家居、新余鞋业等多地产业带对接合作，形成"服务赋 能产业、产业反哺电商"的跨境出海新模式。 "新国货"畅销带动上游 12月19日，记者从深圳市商务局获悉，广东省商务厅近日正式发布《广东省跨境电商赋能产业带发展实践案 例（2025年）》以及《2025年广东省"跨境电商＋产业带"助力"百千万工程"产业振兴重点企业名单》。其 中，深圳2个案例入选，5家重点企业在列。 记者梳理名单发现，深圳入选案例和企业呈现出多元形态。案例中，深圳市前海九米信息技术有限公司致力 于打造品牌出海生态，深圳术叶创新科技有限公司则以徕芬品牌为载体，以技术驱动实现数字 ...

Core Insights - The "New Consumption Conference" held in Shanghai focused on the theme of "Cross-Border Growth and Integrated Innovation," discussing industry trends, business models, and strategies for rapid brand growth and innovation [2] - The consumer market is undergoing significant changes, driven by the emergence of the younger generation, particularly Generation Z, who are reshaping consumption demands and preferences [3][4] - The conference highlighted the importance of brands evolving from mere sellers to experience co-creators, emphasizing the need for deeper connections with consumers [5] Industry Trends - The consumption sector is witnessing a shift towards health-oriented and experiential consumption, moving from merely purchasing products to a holistic approach to self-care [4] - The Hong Kong stock market has become a primary venue for consumer companies to go public, with over 23 IPOs in the retail and consumption sector by the end of November [6][7] - The demand for new consumer brands is high, with a significant number of companies applying for listings, particularly in the consumer sector, indicating a robust supply-demand dynamic [7] Brand Strategies - Brands are increasingly focusing on international expansion as a core strategy, with successful domestic models serving as a foundation for global competition [8] - Emotional value is becoming a key decision-making factor in consumer choices, leading to the emergence of new consumption scenarios and demands [9] - Collaborative marketing and cross-industry partnerships are seen as effective strategies for brands to refresh their image and reach new consumer segments [9] Future Outlook - The 2025 consumer market in China is expected to explore new balances amid structural changes, with a focus on both short-term pressures and long-term confidence [10] - The conference underscored the ongoing transformation of consumption as a driving force for global economic growth, entering a phase rich with opportunities [10]

谈到利润分配模式，徐伟强有着更深刻体会。"我们打破了传统外贸'2:8'的利润格局，将利润拆解为工厂、贸易、品牌服务、库存账期、本地服务五大模 块。"徐伟强表示，这一创新的目的在于推动各方从博弈关系转向共享共生，最终驱动中国产业带实现从"产品出海"到"品牌出海""标准出海"的持续升级。 "我们将把'4:6/6:4'的利润共享模式推广至更多合作国家。"徐伟强表示，吸引更多伙伴加入"链式共享"生态，最终打造具有全球影响力的中国产业带品牌集 群。 面向未来，徐伟强表示，脉链集团下一步将聚焦三大关键发力点。首先，集团将强化科技创新对供应链的赋能，利用大数据、AI技术精准预测需求，并推 动工厂产品向智能化、高端化升级。其次，深化"地头"资源整合，加快在重点市场布局区域服务中心，完善本地化服务体系，拓展"百城万店"的渠道网络。 此外，集团还将推动"利益重构"进一步全球化落地。 浙江脉链品冠科技有限公司（脉链集团）董事长徐伟强。 中国商报（记者 于佳鑫）12月18日，第十二届中国商业创新大会在北京举行。浙江脉链品冠科技有限公司（脉链集团）董事长徐伟强在接受中国商报记者 专访时表示，中国品牌出海机遇空前。"全世界只有中国拥有如 ...

Core Viewpoint - The company is actively expanding its presence in the East China commercial market through strategic acquisitions and internationalization efforts [2][3]. Group 1: Acquisition of Zhejiang Medical Industry - The company announced that its subsidiary, Guangzhou Pharmaceutical, plans to acquire 100% equity of Zhejiang Medical Industry from Haizheng Pharmaceutical for a total consideration of 501 million yuan [1]. - Zhejiang Medical Industry is ranked among the top six pharmaceutical distribution companies in Zhejiang Province, with projected revenues of 4.245 billion yuan for 2024 and 2.920 billion yuan for the first quarter of 2025 [2]. - This acquisition is expected to enhance Guangzhou Pharmaceutical's customer network in Zhejiang and surrounding areas, optimizing its industrial layout in East China and improving market coverage [2]. Group 2: Investment in Nanjing Pharmaceutical - The company announced an investment in Nanjing Pharmaceutical through its subsidiary, Guangyao Phase II Fund, to acquire a portion of its shares by September 2025 [2]. - This investment aims to strengthen business cooperation with Nanjing Pharmaceutical, enhancing collaboration in capital, distribution channels, and traditional Chinese medicine, thereby optimizing the industrial layout in East China [2]. Group 3: Internationalization of Health Sector - In 2025, the company plans to accelerate the internationalization of its health sector, launching four international flavors in a global event in Shanghai [3]. - The international flavors have been gradually launched in countries like Singapore and Malaysia since November, and a local production cooperation framework has been signed with partners in Malaysia [3]. - The company is transitioning from product export to industry chain export and brand export, indicating a significant upgrade in its international strategy [3]. Group 4: Profit Forecast and Valuation - The company maintains its net profit forecasts for 2025 and 2026 at 3.12 billion yuan and 3.431 billion yuan, respectively [3]. - The current A-share price corresponds to a price-to-earnings ratio of 13.4 and 12.2 for 2025 and 2026, while the H-share price corresponds to 8.8 and 7.9 [3]. - The company maintains a target price of 34.0 yuan for A-shares and 23.0 HKD for H-shares, indicating potential upside of 32.5% and 24.7%, respectively [3].

Core Insights - The 2025 New Consumption Conference highlighted the transformation of the consumption industry, emphasizing the shift from "Chinese consumption" to "consumption China" and the importance of cross-industry growth and innovation [1][10] Industry Trends - The consumption sector is undergoing significant changes, driven by the emergence of a new generation of consumers, particularly the Z generation, who are reshaping demand and preferences [2][3] - Investment institutions continue to seek opportunities in the consumption sector, indicating strong investment demand despite competitive pressures [2] Brand Evolution - Brands are transitioning from being mere sellers to becoming experience co-creators, integrating more deeply into consumers' lives [4] - The relationship between brands and consumers is evolving from a one-way transaction to a two-way nurturing and growth dynamic [4] Market Dynamics - The Hong Kong stock market has become a primary venue for consumer companies to go public, with over 23 IPOs in the retail and consumption sector by the end of November [5][6] - The influx of capital into new stock offerings reflects a market response to trends and confidence in the consumption sector [6] International Expansion - Many consumer brands are prioritizing international expansion as a core strategy, viewing it as a natural choice for growth rather than a desperate measure [7] - Successful domestic models are seen as essential for competitive international ventures, with brands needing to establish a strong presence in global markets [7][8] Consumer Insights - Emotional value is becoming a key decision-making factor in consumer behavior, influencing product innovation and market strategies [8] - Brands are encouraged to create products and services that translate abstract emotions into tangible consumer experiences [8][9] Conclusion - The 2025 New Consumption Conference underscored the complex dynamics of the consumption market, highlighting the balance between short-term pressures and long-term confidence, as well as the interplay between local focus and international outreach [10]

12月18日，一则来自跨境电商平台速卖通的数据引发关注：过去一年，国产电视机在该平台的销售额同 比激增300%，成为大家电品类中增速最快的"明星"。 小米、TCL、海信、创维、康佳这五大国产电视巨头，已集体将速卖通列为出海战略的核心阵地。其 中，小米电视更是在今年"海外双11 & 黑五"大促期间，一举登上速卖通欧洲市场电视品类销售额榜首 的宝座。 最具里程碑意义的信号出现在2025年"黑五"开卖首日。据知名应用分析平台Sensor Tower数据，当日， 速卖通在欧洲多国App下载量超过亚马逊。 2025"黑五"开卖首日，速卖通在欧洲下载量超过亚马逊 这并非偶然的销售脉冲，而是中国品牌依托跨境电商平台，系统性挑战全球电商巨头亚马逊、重塑海外 市场格局的一个缩影。其背后，是平台战略的升级、品牌诉求的转变与全球贸易环境的演变。 业内人士指出，作为"出海四小龙"中唯一能在品牌出海赛道与亚马逊正面竞争的平台，速卖通此次在亚 马逊核心市场实现下载量反超，标志着速卖通开始向亚马逊的核心主场发起挑战，也吸引了各大知名品 牌将速卖通视为新主场。 本文系观察者网独家稿件，未经授权，不得转载。 国产家电品牌出海并非新鲜事，但过去 ...

12月18日，一则来自跨境电商平台速卖通的数据引发关注：过去一年，国产电视机在该平台的销售额同比激增300%，成为大家电品类中增速最快的"明 星"。 小米、TCL、海信、创维、康佳这五大国产电视巨头，已集体将速卖通列为出海战略的核心阵地。其中，小米电视更是在今年"海外双11 & 黑五"大促期 间，一举登上速卖通欧洲市场电视品类销售额榜首的宝座。 这并非偶然的销售脉冲，而是中国品牌依托跨境电商平台，系统性挑战全球电商巨头亚马逊、重塑海外市场格局的一个缩影。其背后，是平台战略的升级、 品牌诉求的转变与全球贸易环境的演变。 国产家电品牌出海并非新鲜事，但过去多以B2B贸易或为国际品牌代工为主，难以直接触达消费者并建立品牌认知。早期的跨境电商常与"低价""小商品"标 签绑定。 为了打破这一固有印象并争夺高价值市场，2025年，速卖通推出了"超级品牌出海计划"，承诺用一半成本为品牌商家带来全新增量，吸引了一批天猫品牌与 亚马逊大卖加入。该计划可为品牌提供"Brand+"专属频道和商品标签、并通过网红合作等多种海外营销方式，帮助国产品牌在海外建立心智。 本文系观察者网独家稿件，未经授权，不得转载。 尤其针对电视机这类高客 ...

Core Insights - The discussion highlights the transformation in cross-border marketing from individual heroism to systematic operations, emphasizing the need for a structured approach in navigating the complexities of global markets [3][10] - The collaboration between industry associations and technology platforms is identified as a key driver in overcoming challenges faced by enterprises in their international expansion efforts [7][10] Industry Transformation - The cross-border e-commerce landscape has evolved significantly, moving from reliance on personal efforts to a more systematic and strategic approach [3] - Many traditional manufacturers face challenges in transitioning to cross-border e-commerce due to a lack of understanding and resources, leading to high trial-and-error costs [3][6] Technological Empowerment - The company offers a comprehensive product matrix designed to address different stages of international expansion, including solutions for website building, customer acquisition, advertising risk management, and private traffic management [6][4] - AI-driven tools are being utilized to streamline the customer acquisition process and enhance marketing effectiveness, allowing businesses to achieve better results with lower costs [6][10] Ecosystem Collaboration - The partnership between the Shenzhen Cross-Border E-Commerce Association and the company aims to create a dual-engine model that combines strategic guidance with technological implementation [7][8] - The association plays a crucial role in providing insights, policy connections, and resource aggregation, while the technology platform offers scalable digital tools for operational growth [7][8] Compliance and Localization - Compliance and deep localization are becoming essential for brands looking to succeed in international markets, with a focus on understanding local cultures and consumer behaviors [9][10] - The need for a comprehensive understanding of global regulatory environments is highlighted as a critical factor for businesses to mitigate risks and ensure sustainable growth [9] Future Outlook - The conversation underscores the importance of adaptability and continuous learning for businesses in the fast-evolving cross-border e-commerce sector [10] - The integration of ecosystem collaboration and technological innovation is seen as a pathway for Chinese brands to transition from traditional manufacturing to sustainable global marketing strategies [11]

曾沂靖将香港的功能概括为"首站试验场"。他介绍，香港拥有国际化的检测认证体系、遍布全球的商贸 网络以及多元的文化环境。内地品牌可以先将产品引入香港，利用这里作为测试场，对接全球买家，并 在品牌策划、海外推广等方面获得支持。 澳门同样具备独特优势。作为中国第三个获评"创意城市美食之都"的城市，澳门不仅拥有深厚的中西美 食文化底蕴，更建立起了严格的食品监管体系。澳门餐饮行业协会会长李荫良表示，澳门形成的食品安 全"信任基因"，可有效助力内地优质农产品赢得国际认可。 12月17日，以"入湾出海 共创'食'机"为主题的粤港澳农产品及食品产业招商推介交流活动在广东惠州举 行。作为2025脱贫地区农副产品产销对接活动的重要组成部分，此次活动旨在汇聚业界智慧，探讨如何 借助粤港澳大湾区的综合优势，推动内地优质农产品与食品走向更广阔的市场。 质量先行 企业出海过程中遇到的第一个堵点，往往是质量认可度问题。香港贸易发展局大湾区及华中首席代表曾 沂靖首先指出，虽然内地农副产品质量已有飞跃，深受香港市民认可，但在欧美等海外市场，认可度仍 有待提升。也正因此，出海须从供给侧开始，质量是首要前提。 这一观点引发全场共鸣。中国检验有限公 ...

2025年12月11日至15日，格力电器在黑龙江省抚远市成功开展"100小时直播极寒生存挑战"活动。作为 中国最东端的城市，抚远冬季气温常达-25℃以下，成为验证空调极寒制热性能的理想环境。 这场跨越五天四夜的技术实测，不仅直观展现了中国家电的硬核品质，更通过董明珠的现场直播，勾勒 出中国科技企业跳出内卷、深耕全球的发展蓝图。从极寒之地的技术验证到全球市场的持续突破，格力 用行动证明，中国制造的底气源于核心技术，发展的正道在于价值创造。 "在任何时候，你要坚持中国品牌出海都是一件很难的事情。但它同时可能意味着是一件正确的事情。 那这个难和正确怎么才能统一起来？这里面核心两个字就是质量。如果你的质量是真正的稳定可靠，那 你就一定要坚定地走品牌出海这条道路。"朱磊表示。 董明珠、孟羽童合体亮相：实地验证极寒制暖实力 作为中国最东端的城市，抚远冬季平均气温低至-25℃，极端天气下更是跌破-35℃，被称为"中国极寒之 城"。格力选择在此开展100小时不间断直播挑战，并非偶然。这里的低温、寒风等复杂环境，正是检验 空调低温制暖性能的天然实验室，也是对行业普遍存在的"低温失效率"难题的直接回应。 12月14日，格力电器董 ...