Core Viewpoint - The "Three-Year Action Plan for High-Quality Development of Ice and Snow Tourism in Liaoning Province (2025-2027)" aims to enhance the province's ice and snow tourism industry, targeting over 260 million annual visitors and more than 250 billion yuan in revenue by 2027 [1][3]. Group 1: Development Goals - The plan includes the cultivation of 10 provincial-level ski resorts and the creation of over 10 premium ice and snow tourism routes [3][4]. - By 2027, the annual reception of visitors in the province is expected to exceed 260 million, with total revenue reaching over 250 billion yuan [1][3]. Group 2: Specific Measures - The plan outlines 14 specific measures to promote the upgrading of ice and snow tourism, focusing on resource development across professional, hobbyist, and general public dimensions [4]. - It encourages the construction of high-standard ski resorts and ice rinks in suitable areas to meet the needs of both competitive athletes and leisure enthusiasts [4]. Group 3: Multi-Industry Integration - The plan emphasizes the integration of ice and snow tourism with various sectors, including sports events, marine tourism, wellness, and local cuisine, to create a diverse product offering [5]. - It aims to shift ice and snow tourism from mere sightseeing to deep experiential activities, enhancing market vitality [5]. Group 4: Service Optimization - The plan proposes improvements in service infrastructure, including smart parking systems and multilingual guidance, to enhance visitor convenience [7]. - It also highlights the application of AI technology in tourism services, such as deploying AI consultation robots and holographic guides in key scenic areas [7]. Group 5: Event-Driven Development - The plan aims to leverage high-level ice and snow events to drive tourism growth, focusing on community participation and market cultivation [8]. - It encourages the creation of a "second venue" for events, integrating viewing experiences with tourism consumption [8]. Group 6: Regional Collaboration - The plan stresses the importance of regional collaboration to create a complementary and efficient ice and snow tourism development framework [9]. - It outlines specific strategies for different regions within Liaoning to enhance their unique tourism offerings and attract visitors [9].

Group 1: Ice and Snow Sports Growth - The popularity of ice and snow sports is increasing across China, with notable venues such as the Mohe North Pole Ski Resort, which is the northernmost outdoor ski resort in the country, offering unique experiences like night skiing and snow sculpture displays [1][9] - In Wuhan, the Ganlu Mountain International Ski Resort is the largest indoor ski resort in Central China, featuring six professional ski trails and various snow entertainment projects, contributing to the local winter tourism economy [9][13] Group 2: Tourist Experiences and Engagement - Tourists are enjoying unique experiences, such as night skiing in Mohe, which offers a different atmosphere compared to daytime skiing, with fewer crowds and enhanced lighting [3] - The immersive experiences in places like the North Village and the "Woodland Night City" in Wuhan are enhancing the cultural engagement of visitors, with activities that blend historical elements with modern entertainment [7][13] Group 3: Economic Impact and Visitor Growth - The indoor ski resort in Shenzhen has become a core project in the Greater Bay Area, attracting over 40,000 visitors daily, with 30% of them being tourists from Hong Kong and Macau, indicating a significant economic impact [15][21] - The tourism marketing strategies in Shenzhen aim to create a network that connects major cities in the Greater Bay Area, enhancing visitor numbers and promoting regional tourism [21][23]

Core Viewpoint - The article discusses the "Three-Year Action Plan for High-Quality Development of Ice and Snow Tourism in Liaoning Province (2025-2027)", which aims to significantly enhance the ice and snow tourism sector in Liaoning, targeting over 260 million annual visitors and more than 250 billion yuan in revenue by 2027 [1][2]. Group 1: Action Plan Overview - The action plan includes the cultivation of 10 provincial-level ski resorts and the creation of over 10 premium ice and snow tourism routes, aiming to enhance the overall consumption effect and brand influence of Liaoning's ice and snow tourism [2][3]. - The plan outlines 14 specific measures to promote the quality upgrade of ice and snow tourism, focusing on resource development across professional, hobbyist, and general public dimensions [3]. Group 2: Development Strategies - The plan emphasizes the need to develop high-standard ski resorts and ice rinks in suitable areas to meet the demands of both competitive athletes and casual enthusiasts [3]. - It encourages the construction of indoor ice venues and community-based ice amusement parks to cater to the general public's desire for ice-related experiences [3][4]. Group 3: Product Innovation - The action plan aims to transition ice and snow tourism from mere sightseeing to deep experiential activities, integrating various sectors such as sports events, marine tourism, wellness, and local cuisine [4]. - It promotes the development of a diverse product system, including unique ice and snow events and winter educational practices, to enhance market vitality [4]. Group 4: Service Optimization - The plan proposes improvements in service infrastructure, including smart parking systems and multilingual guidance, to enhance visitor convenience and accessibility [5][6]. - It highlights the application of AI technology in tourism services, such as deploying AI consultation machines and holographic projection systems in key scenic areas [5][6]. Group 5: Event-Driven Tourism - The action plan focuses on leveraging high-level ice and snow events to drive tourism development, creating a system that encourages public participation and market cultivation [6]. - It aims to establish a comprehensive tourism experience around events, integrating viewing, interaction, and consumption [6]. Group 6: Regional Collaboration - The plan stresses the importance of regional coordination to create a complementary and efficient ice and snow tourism development framework across Liaoning [7]. - It outlines strategies for different regions within Liaoning to develop unique ice and snow tourism products, enhancing the overall tourism appeal of the province [7].

为抢抓承办"十五冬"战略机遇，全面推进高品质冰雪旅游目的地建设，促进冰雪旅游消费提质升级， 《辽宁省冰雪旅游高质量发展三年行动计划（2025—2027年）》公开征求意见。其中提到，充分挖掘辽 宁冰雪文化内涵，健全完善专业型、爱好型、大众型三级产品体系，持续创新"冰雪+""+冰雪"多元业态 与消费场景，构建层次清晰、特色鲜明的辽宁冰雪旅游发展新格局，塑造具有辽宁辨识度的大众冰雪旅 游品牌。培育省级以上滑雪旅游度假地10个，打造冰雪旅游精品线路10条以上，冰雪旅游综合消费带动 效应显著增强，辽宁冰雪品牌影响力全面提升。力争到2027年，全省冰雪旅游年接待人次突破2.6亿， 年综合收入达到2500亿元以上。 江海证券指出，受到2022年北京冬奥热后续推动，我国冰雪运动持续升温，市场规模快速增长，2024 年，中国冰雪产业规模达到9800亿元，同比增长10.8%，预计2025年我国冰雪产业规模将突破1万亿 元。滑冰滑雪等冰雪运动项目已经从小众运动消费逐步迈向大众化消费，同时旅行和滑雪相结合，已经 成为了一种新的休闲娱乐和度假方式，成为了冬季旅游生活全新的体验。随着冬奥会和亚冬会在我国陆 续举办，带动了我国冰雪旅游政策 ...

Group 1 - The Jinan Municipal Political Consultative Conference held a meeting to discuss the expansion and enhancement of the city's ice and snow economy, gathering experts, industry representatives, and officials to provide insights [1] - Jinan has 12 outdoor ice and snow venues, the highest in Shandong Province, with 23 snow tracks covering an area of 450,000 square meters, and 35 main enterprises in the ice and snow industry [1] - In the 2024-2025 snow season, Jinan's ice and snow venues received 434,000 visitors, a 21% year-on-year increase, generating revenue of 32.47 million yuan [1] Group 2 - Suggestions were made to create a unique ice and snow brand for Jinan by leveraging its unique spring water culture, including proposals for "ice and snow + spring water" themed tourism packages [1][2] - The chairman of Sunshine Sports Operations (Shandong) Co., Ltd. proposed to develop a "spring water ice and snow" city IP and to actively bid for national ice and snow events to enhance the city's influence [2] - The integration of ice and snow sports with tourism and hospitality was discussed, with examples of projects that combine skiing, hotels, and entertainment to enhance visitor experience [2] Group 3 - The meeting highlighted the importance of popularizing ice and snow sports and training backup talent for sustainable industry development, noting a shortage of professional venues, coaches, and operational talents [2] - The Jinan Sports Bureau is working on plans to build professional venues that meet high-level event requirements and to collaborate with strong ice and snow regions to attract talent [2][3] - The consensus was that Jinan can achieve high-quality development of its ice and snow economy by leveraging its geographical advantages, cultural heritage, and industrial foundation through technological empowerment and innovative integration [3]

Group 1 - The first snow holiday in Urumqi has boosted the ice and snow economy, leading to increased activity in tourism, accommodation, and dining sectors, with skiing becoming the main consumption area during this period [1][3] - Urumqi's ice and snow economy is expected to continue thriving, with over 160 ice and snow-themed events planned for the season, supported by policies aimed at enhancing winter tourism consumption [3] - The first snow holiday in Altay has provided a new growth experience for students, integrating ice sports and cultural education, which has increased winter tourism and deepened the connection between the ice economy and quality education [5] Group 2 - During the snow holiday in Jilin Province, ski resorts saw a surge in visitors, with families enjoying skiing experiences, and a one-stop ice and snow entertainment matrix being developed in Yanji City [8] - The ice and snow economy in China is experiencing unprecedented growth, with the number of companies in the ice and snow equipment sector increasing from approximately 300 in 2015 to around 900 in 2023, and sales revenue rising from less than 5 billion yuan to about 22 billion yuan [10] - China's ice and snow industry is projected to exceed 1 trillion yuan this year, driven by the popularization of ice sports and advancements in technology, positioning ice equipment manufacturing as a new growth driver for the ice economy [12]

Core Viewpoint - The winter tourism in Sichuan is experiencing a significant surge, driven by the unique combination of ice and snow resources, cultural experiences, and diverse tourism offerings, positioning the province as a key player in the national ice and snow economy [1][4]. Group 1: Ice and Snow Tourism Development - Sichuan's ice and snow tourism is expanding beyond traditional skiing to include a multi-dimensional experience that integrates sightseeing, cultural immersion, and wellness [1][3]. - The opening of the Qiangren Valley Ski Resort in Aba Prefecture attracted over a thousand skiing enthusiasts on its first day, highlighting the growing interest in winter sports [1][3]. - The province is leveraging its unique advantages, such as "warm snow, sunshine, hot springs, and folk culture," to enhance the overall tourist experience [1][4]. Group 2: Product and Experience Innovation - Sichuan is focusing on upgrading its tourism offerings across various elements, including accommodation, transportation, and entertainment, to provide a comprehensive immersive experience for visitors [3][4]. - The "ice and snow + research" initiative is emerging as a significant direction for the province's ice and snow industry, with indoor venues like "Hot Snow Miracle" in Chengdu seeing an 8% increase in visitor numbers, particularly from educational groups [3][4]. Group 3: Domestic and International Market Expansion - The province's ice and snow tourism is not only attracting domestic tourists but is also becoming a distinctive feature for expanding the inbound tourism market [4][5]. - The winter tourism season in Sichuan has been launched with over 5,000 winter cultural and tourism activities, aiming to enhance visitor engagement and satisfaction [4][5]. - The province is offering over 60 million yuan in consumer benefits through partnerships with online travel platforms and financial institutions to stimulate ice and snow consumption [4].

Core Insights - The winter season has led to a surge in ice and snow consumption in China, with various regions innovating to create diverse ice and snow consumption scenarios, significantly boosting the ice and snow economy [1] Industry Overview - China's ice and snow industry has developed a comprehensive industrial chain covering upstream equipment manufacturing, midstream event operation and training, and downstream tourism and leisure [1] - The total scale of China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to exceed 1 trillion yuan by 2025 [1] Regional Developments - Northern regions are leveraging their ice and snow resources to innovate ice and snow attractions, sports venues, and themed accommodations, attracting numerous tourists [1] - In Jilin, ski resorts are incorporating traditional cultural elements like Peking opera to enhance visitor experiences [2] - Harbin is promoting industrial tourism by integrating local industrial heritage with ice and snow activities, enriching the cultural experience for visitors [2] Southern Region Initiatives - Southern regions are developing indoor ice and snow venues and enhancing the ice and snow equipment manufacturing industry [3] - A company in Zhejiang reported a 40% year-on-year increase in sales of children's ski gear, totaling over 70 million yuan from September to November [3] - An indoor snow venue in Shenzhen attracted over 400,000 visitors in its first month, with a peak daily attendance of over 40,000 [3] Strategic Recommendations - Northern regions should focus on quality upgrades, resource potential, and creating high-level ice and snow tourism destinations while enhancing service capabilities and exploring year-round operations [4] - Southern regions should leverage their manufacturing and technological advantages to innovate in ice and snow production and deepen the integration of local culture with ice and snow activities [4]

2022年北京冬奥会，在河北崇礼的云顶滑雪公园中，18岁的谷爱凌在自由式滑雪女子大跳台决赛的最后一跳，挑战了一个从未在比赛中完成过的动作：反 脚偏轴转体1620度。 腾空、旋转、稳稳落地，一道完美的抛物线，不仅为她斩获了冬奥金牌，也在全国范围内激荡起了前所未有的冰雪运动热。 3年后的今天，这项运动走进了越来越多人的生活中——周末约上三五好友，前往滑雪场来一场运动与休闲结合的"微度假"之旅，成为了不少年轻人的选 择； 在社交平台上，极具辨识度的外卖冲锋衣还因实用性成为了雪场上的爆款，共同见证着"冰雪热"，从专业的雪道，蔓延到了更日常的大众文化中。 如果把这股热度摊开在中国地图上，会发现一个有点反常识的变化：升温最快的，并非人们印象中的白山黑水、冰天雪地，而是以上海、杭州、深圳为代 表的南方。 从小众运动到大众日常，从北方雪山到南方城市，这背后，是一个万亿级赛道，正重构地理版图的过程。 冰雪消费的重心 正在快速南移 首先，南方更发达的经济与相对更多的高收入人群，无疑更具优势。根据今年11月抖音发布的《冰雪消费数据前瞻》提到，我国10大热门冰雪消费城市 中，有6个是南方城市：湖州、武汉、佛山、上海、深圳、宁波。 尤 ...

Core Viewpoint - The proposal by the Jilin Provincial Committee emphasizes the promotion of high-quality and efficient development of the modern service industry, aiming to enhance its integration with advanced manufacturing and modern agriculture [1] Group 1: Modern Service Industry Development - The plan includes actions to expand and improve the service industry, focusing on the specialization and high-end value chain extension of productive services [1] - It aims to enhance the quality, diversity, convenience, and professionalism of life services [1] - The initiative promotes the digitalization of the service industry [1] Group 2: Ice and Snow Economy - The strategy aims to consolidate and develop the ice and snow economy by promoting ice and snow sports, enriching ice and snow culture, and cultivating the ice and snow equipment industry [1] - It seeks to improve the quality of ice and snow tourism and accelerate talent training in this sector [1] - The goal is to create a world-class ice and snow brand and establish ice and snow tourism destinations [1] Group 3: Elderly and Health Services - The focus is on industries such as elderly care services, traditional Chinese medicine health maintenance, ecological health care, and domestic services [1] - The plan aims to enrich product offerings and accelerate the cultivation of leading enterprises in chain and group formats [1] - It emphasizes the development of the silver economy and "bird migration" style summer vacation economic clusters [1] Group 4: Logistics Infrastructure - The proposal includes accelerating the construction of national logistics hubs and key cold chain logistics bases [1] - It aims to improve the modern logistics operation system characterized by "channels + hubs + networks" [1]