Workflow
文旅融合
icon
Search documents
新疆:开放自信气象新
Ren Min Ri Bao· 2025-11-20 02:10
刷护照,"秒"通关。新疆乌鲁木齐天山国际机场,英国游客希利·帕特里克感叹:"速度太快了!" 口岸"智慧旅检"建设、"7×24小时预约通关模式"……技术升级、服务优化、体验刷新,新时代的新疆敞 开怀抱,欢迎世界各地的来客。今年前10月,新疆边检机关共查验出入境人员365.4万人次,同比增长 36.4%。其中,外国籍人员166.5万人次,同比增长22.3%。 2023年8月,习近平总书记在听取新疆维吾尔自治区党委和政府、新疆生产建设兵团工作汇报时强 调:"要加大新疆旅游开放力度,鼓励国内外游客到新疆旅游。"今年9月,习近平总书记在听取新疆维 吾尔自治区党委和政府工作汇报时叮嘱:"强化文旅融合,促进文化旅游业发展。" 牢记嘱托、砥砺奋进,新疆着力打造特色旅游产品、推进基础设施建设、提升旅游服务质量,积极展现 开放自信的新面貌新气象。 三维扫描,交河故城的夯土墙重现古老街巷格局;人工智能修复,克孜尔石窟的壁画填补岁月侵蚀的裂 痕……中华文化汇纳千川万流,始终是新疆各民族的情感依托、心灵归宿和精神家园,也是新疆各民族 文化发展的动力源泉。 加强文物保护利用和文化遗产保护传承,新疆把各民族优秀传统文化发扬光大。"这里的人 ...
把握机遇丰富高质量旅游产品
Jing Ji Ri Bao· 2025-11-20 00:20
Group 1 - The core viewpoint emphasizes the importance of integrating culture and tourism to enhance high-quality tourism products and services, which is crucial for meeting people's needs and building a strong cultural and tourism nation [1] - During the "14th Five-Year Plan" period, the quality and efficiency of cultural and tourism integration in China have significantly improved, with various innovative formats such as "intangible cultural heritage + tourism" emerging [1] - Recent reports highlight the need for deeper integration of culture and tourism, aiming for a broader, deeper, and higher-level development to enhance the connection between cultural experiences and tourism [1] Group 2 - Current challenges in tourism product supply include insufficient depth in cultural integration and a lack of local cultural characteristics, leading to a homogeneous tourism product offering [2] - To overcome barriers to high-quality tourism product supply, efforts should focus on deepening cultural resource exploration, promoting digital transformation in cultural tourism, and combining effective market mechanisms with proactive government involvement [2] - Emphasizing the integration of local cultural content into tourism experiences can help meet diverse consumer demands and avoid excessive homogenization of tourism products [2] Group 3 - The promotion of digital transformation in cultural tourism involves leveraging technology to enhance the quality and efficiency of tourism products, including the application of artificial intelligence [3] - Strengthening the use of new media platforms in the cultural tourism sector can help create engaging content that resonates with the public, transforming online traffic into lasting engagement [3] - A combination of effective market practices and supportive government policies is essential for fostering a healthy and regulated tourism market, ensuring consumer rights and optimizing the overall experience [3]
破解票根经济的双重挑战(微观)
Ren Min Ri Bao· 2025-11-19 22:20
Core Insights - The ticket economy is emerging as a new strategy to boost consumption in various regions, transforming tickets into "passports" for exploring cities and enhancing cultural tourism [1] Group 1: Ticket Economy Implementation - Shanghai has initiated a ticket-linked consumption pilot program, allowing consumers to receive a "ticket code" for exclusive discounts in dining, entertainment, and retail by presenting their event tickets [1] - The "ticket code" offers dynamic adaptability, with real-time updates on discount lists and merchant offers, facilitating consumer choice [1] - Events like sports matches can drive significant tourism, as evidenced by the 249.62 million visitors to A-level tourist attractions in three cities during recent holiday matches, marking an 11.45% year-on-year increase [1] Group 2: Consumer Experience and Collaboration - The initial ticket purchasing experience significantly influences consumers' willingness for subsequent purchases, highlighting the importance of collaboration within the cultural tourism industry [2] - To enhance the ticket's value, it is essential to connect isolated products and services, providing consumers with richer and higher-quality options [2] - Improving the ticket economy's potential requires focusing on consumer experience, integrating various sectors, and fostering a strong connection between initial and related purchases [2] Group 3: Challenges and Innovations - The ticket economy faces dual challenges: maintaining the attractiveness of ticket projects and ensuring that associated projects share a common core [3] - Innovative formats and continuous engagement are necessary to prevent consumer fatigue and sustain interest in ticket projects [3] - Designing associated projects should be consumer-driven, utilizing big data and AI to analyze preferences and enhance the relevance of integrated offerings [3]
新疆开放自信气象新
Ren Min Ri Bao· 2025-11-19 22:20
本报乌鲁木齐11月19日电 (记者贺勇、蒋云龙)刷护照,"秒"通关。新疆乌鲁木齐天山国际机场,英 国游客希利·帕特里克感叹:"速度太快了!" 口岸"智慧旅检"建设、"7×24小时预约通关模式"……技术升级、服务优化、体验刷新,新时代的新疆敞 开怀抱,欢迎世界各地的来客。今年前10月,新疆边检机关共查验出入境人员365.4万人次,同比增长 36.4%。其中,外国籍人员166.5万人次,同比增长22.3%。 2023年8月,习近平总书记在听取新疆维吾尔自治区党委和政府、新疆生产建设兵团工作汇报时强 调:"要加大新疆旅游开放力度,鼓励国内外游客到新疆旅游。"今年9月,习近平总书记在听取新疆维 吾尔自治区党委和政府工作汇报时叮嘱:"强化文旅融合,促进文化旅游业发展。" 陆上铺坦途。截至2024年底,新疆公路总里程超23万公里,硬化路和客车通到所有具备条件的建制村; 去年底,天山胜利隧道顺利贯通,通车后,经此穿越天山峻岭,只需20多分钟。 牢记嘱托、砥砺奋进,新疆着力打造特色旅游产品、推进基础设施建设、提升旅游服务质量,积极展现 开放自信的新面貌新气象。 开放自信,源于壮丽的风景。 新疆牢固树立和践行绿水青山就是金山银 ...
从山海古城到青春乐场,日照的滨海文旅破圈之路
Zhong Guo Xin Wen Wang· 2025-11-19 10:46
Core Insights - The article highlights the cultural and tourism appeal of Rizhao, particularly through its historical sites and modern events, showcasing a blend of ancient heritage and youthful energy [1][4][6] Historical Significance - The ancient ginkgo tree at Dinglin Temple, known as a "living fossil," stands 26.7 meters tall with a trunk circumference of 15.7 meters, attracting visitors and symbolizing the deep historical roots of the region [3][4] - Rizhao's rich history, including the reconstruction of the ancient Ju State capital, enhances its cultural tourism identity, making it unique and competitive in the market [4] Event-Driven Tourism - The 2025 Rizhao New Youth Music Festival attracted tens of thousands of attendees, emphasizing the city's vibrant music scene and its ability to draw crowds through large-scale events [1][5] - The festival's design, which includes overnight celebrations, aligns with Rizhao's coastal characteristics, promoting a unique experience of enjoying music while witnessing sunrise [5][6] Industry Transformation - The local tourism industry is shifting from a focus on accommodation to experiential offerings, with 38% of revenue now coming from various experiences rather than just lodging [8] - The rise of themed boutique homestays, such as "sea homestays" and "mountain homestays," reflects a diversification in tourism offerings, enhancing visitor engagement and supporting rural revitalization [8][9] Youth Engagement and Innovation - The integration of young people's perspectives into tourism strategies is reshaping the local economy, with new business models emerging that prioritize experiences over traditional lodging [8][9] - Local youth and entrepreneurs are increasingly contributing to the revitalization of rural areas, bringing fresh ideas and investments to enhance the tourism landscape [9]
忻州古城“活”密码:1800年文脉解锁“白+黑”消费新图景
Sou Hu Cai Jing· 2025-11-19 08:11
青砖黛瓦间流淌着千年岁月,市井烟火中升腾着现代活力。忻州古城,这座承载1800年建城史的文化地标,正从沉睡的历史遗存蜕变为昼夜不息的消费热 土。数据显示,古城年接待游客超1200万人次,夜间消费占比达52.83%,成为忻州文旅融合的"金字招牌"。 非遗"破圈":老手艺接住新流量 "以前守着老手艺发愁,现在年轻人追着买!"在古城北巷的草木染工坊里,传承人正指导游客体验蓝染T恤制作,货架上印着大热IP的方巾、茶席被抢购 一空。这个曾濒临失传的老手艺,如今通过"体验式传承+潮流化创新"逐渐受到年轻消费群体的热捧。 这种商业生态,源于忻州古城的精准定位。划定非遗文创区、特色餐饮区、潮流体验区,既保留了河捞面、碗托、定襄蒸肉等本地老字号,又引进星巴 克、名创优品等连锁品牌,形成"老字号守根、新品牌赋能"的商业格局。 "没想到古城里能喝到喜茶,更没想到本地猪蹄能这么火!"来自北京的游客李女士拿着打卡清单,连续品尝了3家特色小吃。数据显示,古城内商户营收 持续攀升,据山西日报等媒体报道,网红猪蹄店在旅游旺季的日销量最高可达上千只,成为名副其实的"引流神器",喜茶、星巴克等新业态同样一座难 求。这种"买杯奶茶,再去啃只猪蹄" ...
从宋代学堂到科技园 快手《小铁环游记》杭州站多时空探讨亲子关系
Yang Guang Wang· 2025-11-19 07:56
Core Insights - The article discusses the successful conclusion of the Kuaishou parent-child IP "Little Iron's Journey" in Hangzhou, which achieved over 4 billion total views and over 10 million views for its main and preview content, marking a significant breakthrough in parent-child content dissemination [1][2]. Group 1: Program Overview - "Little Iron's Journey" features a unique blend of historical and modern themes, introducing celebrity guests and a "time travel" concept through a series of 10 micro-episodes and 6 special short films [2]. - The program allows children to experience different historical periods, including the Song Dynasty, the 1980s, and modern technology, fostering a rich cultural exploration [4]. Group 2: Brand Collaboration - JD.com's sponsorship of the program aligns with its brand philosophy, promoting quality time between parents and children after school through its "Stationery 3:30" initiative [4]. - The program emphasizes the emotional connection between parents and children through the use of various historical stationery, illustrating a multi-generational narrative of learning and growth [4]. Group 3: Content Strategy - The core competitive advantage of "Little Iron's Journey" lies in its authentic experiences, moving away from scripted narratives to encourage children to express themselves freely in unfamiliar settings [5]. - The program integrates deep cultural and tourism elements, enhancing the storytelling experience by showcasing local heritage and natural beauty [6]. Group 4: Emotional Engagement - The program explores the differences in parenting styles between the 1980s and today, advocating for reduced reliance on electronic devices and promoting outdoor exploration and hands-on creativity [8]. Group 5: Platform Ecosystem - The success of "Little Iron's Journey" is supported by Kuaishou's robust ecosystem, which includes a diverse array of influencers and a strong user base focused on parent-child education [9][10]. - The program's influencer strategy combines established stars with emerging talents, ensuring broad audience reach and effective brand integration [9].
热词看未来丨丰富高品质旅游产品供给
Xin Hua She· 2025-11-19 02:26
0:00 / 0:51 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出,推进旅游强国建设,丰富高品质旅游产品供给,提高旅游服务质 量。 文旅融合夯实发展根基 "十四五"时期,我国旅游业产品供给、服务质量持续优化,国内居民出游人次、总花费保持较高增长速度。文旅融合深入推进,"以文塑 旅、以旅彰文"的双向赋能为文旅产业培育新动能、塑造新优势。"文旅+百业""百业+文旅"释放带动效应,成为激发文旅消费、拉动综合消费、 带动增加就业的重要引擎。 近年来,河南省洛阳市充分挖掘历史文化资源,不断打造文旅新业态与消费新场景。这是5月20日,游客在龙门石窟游玩 (无人机照片)。新华社记者 郝源 摄 新华社音视频部制作 目前,我国旅游治理体系现代化水平显著提升,旅游服务国家经济社会发展的战略地位越来越高。《建议》立足"十四五"时期旅游业发展基 础,聚焦建成旅游强国战略目标,部署了系列改革发展任务,为未来5年旅游业高质量发展指明了方向和路径。 11月15日,游人在四川省巴中市光雾山旅游区赏景。新华社发(付海旭摄) 创新赋能点亮"诗和远方" 落实《建议》有关部署,加快建设旅游强国,要从旅游供给入手,释放旅游新需求 ...
11项举措让博物馆更好看更耐看
Liao Ning Ri Bao· 2025-11-19 00:49
Core Viewpoint - The province has introduced policies to enhance the quality of museum services, focusing on improving operational efficiency, incentive mechanisms, and support measures to address existing challenges in the museum sector [1][2] Group 1: Policy Measures - The new policy includes 11 specific measures aimed at resolving issues such as mismatched opening hours, homogenized cultural products, and inadequate incentive mechanisms [1] - Key requirements for improving service efficiency include planning high-quality exhibitions, extending and increasing opening hours, promoting cultural product development, optimizing service supply, and creating new cultural formats [1] Group 2: Opening Hours and Accessibility - The policy sets clear targets for extending opening hours, mandating a minimum of 60 additional open days and 90 extra hours of operation annually, with specific provisions for holidays and potential Monday openings [1] - The majority of special exhibitions, lectures, and experiential activities will remain free, ensuring public access to cultural resources [2] Group 3: Cultural Innovation and Revenue Allocation - The province encourages the development of "digital museums" and immersive experiences to enhance visitor engagement and adapt to the digital age [2] - At least 70% of net revenue from cultural product development must be reinvested into museum operations, with a maximum of 30% allocated for staff incentives [2] - Museums demonstrating effective results in extending opening hours and developing cultural products may receive increased performance-based salary allocations [2]
海外华媒探访黄山碧山村 千年古村创意融合引赞誉
Zhong Guo Xin Wen Wang· 2025-11-18 08:56
海外华媒探访黄山碧山村 千年古村创意融合引赞誉 韩国《世界侨报》总编辑李茂娥对碧山村的业态印象深刻,她说:"这里的居民深入参与到文旅业态 中,有的从事鱼灯制作,有的售卖传统美食,让徽文化变得可感可触。"李茂娥表示,创新文旅业态激 活传统文化,实现新旧融合的可持续发展,令人惊喜。 如今的碧山村,已形成民宿体验、文创街区、古景游赏、研学基地、康养疗愈五大文旅功能板块,通 过"村民主体+专业运营"的模式,成立村股份经济合作社,构建起利益共同体,"前店后坊、文旅融 合"的街区格局已然成型,实现了文化保护与经济发展的双赢。(完) 来源:中国新闻网 中新网黄山11月18日电(记者 张俊 储玮玮)"德国以啤酒而闻名,没想到能在碧山古村落里尝到德国的啤 酒。"德国开元媒体集团新媒体编辑蔡明财在碧山精酿博物馆参观时感慨道,古村落中徽派建筑、徽文 化与各类新业态的碰撞融合,带来了独特的体验。 11月18日,2025海外华文媒体走读安徽活动走进黄山市黟县碧山村。古村里,咖啡香与徽墨香交织萦 绕,传统民居被改造成文创书店与研学基地,海外华媒代表走街串巷,感受这座千年古村的魅力。 始建于公元362年的碧山村,是徽州古村落的典型代表,完 ...