Core Insights - The article highlights the vibrant consumer activity in Chengdu during the "May Day" holiday, showcasing a surge in new product launches and store openings, contributing to a "first-release economy" that enhances the shopping experience for residents and tourists [1][3][5] Group 1: New Store Openings and Product Launches - JD MALL's first store in Sichuan has become a new consumer landmark, attracting over 200,000 visitors since its opening on April 18, with significant foot traffic during the holiday [5] - The store features a 40,000 square meter immersive experience space and hosts multiple product launch events for brands like Bosch, TCL, Samsung, Siemens, and OPPO during the "May Day" period [5][7] - The main consumer products during this holiday are home appliances, including refrigerators, washing machines, air conditioners, and televisions, with a notable increase in customer traffic exceeding 20,000 by 5 PM on the first day [5][9] Group 2: Cultural and Experiential Events - The "May Day" holiday also saw the debut of the "Global Super Model Competition" in Chengdu, attracting over 20,000 attendees and merging historical industrial sites with modern fashion expressions [7][9] - The "Garfield Family: Fantastic Adventure - Immersive Theater" exhibition opened in Chengdu, offering a unique cultural experience that combines immersive storytelling with themed food and merchandise [11][13] - Various cultural activities, such as the "Spring Breeze" event and the pet food festival, were organized across Chengdu's commercial districts, enhancing the city's appeal as a vibrant consumer destination [15][16] Group 3: Market Potential and Future Plans - The article emphasizes Chengdu's potential to reshape the global fashion landscape due to its unique cultural characteristics, favorable policies, and robust infrastructure [9] - Brands are planning to expand their presence in Chengdu, with intentions to open 5-6 additional stores in the region, capitalizing on the city's youthful consumer base and growing retail sales [13]

首店经济是首发经济的重要组成部分，有利于创造消费热点、激发消费热 情、彰显创新能力。笔者近期调研了上海首店经济的发展状况，感受到了 优质门店带来的精彩卖场呈现、旺盛客流量、创新货品组合、与众不同的 购物体验。展望未来，看好线下零售渠道的高质量发展趋势，市场份额将 向优势商圈、创新店铺集中，首店经济也将助力各地消费市场的繁荣。 首店经济：首发经济的重要组成部分 文/中国国际金融股份有限公司研究部董事总经理 郭海燕 ，中国国际金融股份有 限公司研究部研究助理 庄铭楷 ，中国国际金融股份有限公司研究部副总经理 周 彭 2024年7月21日，党的二十届三中全会审议通过了《中共中央关于进一步全面深化改革、推进中国式现代化的决定》（以下简称《决定》），其中针对"构建 全国统一大市场"进行了系统规划，并提及"积极推进首发经济"。同年，中央经济工作会议将提振消费作为2025年的首要任务，并明确指出要"积极发展首发 经济"。 "首发经济"的内涵丰富，发轫于"首店经济"，从全链路强调企业创新。根据《决定》辅导读本，首发经济是指"企业发布新产品，推出新业态、新模式、新 服务、新技术，开设首店等经济活动的总称，涵盖了企业从产品或服务 ...

Group 1 - The 2025 Bridge Music Festival is a significant cultural event in Tianjin, showcasing a blend of traditional and modern performances, enhancing the city's cultural atmosphere and tourism appeal [2][4] - The Tianjin Cultural and Tourism Bureau emphasizes the integration of culture, tourism, and commerce to drive consumer upgrades, reflecting the city's cultural essence [2][3] - Tianjin's Tsingwan Square is positioned as a "city living room," attracting over 2 million visitors from the Beijing-Tianjin-Hebei region in 2024 through various cultural and sporting events [3][9] Group 2 - The immersive experience of the first interactive crosstalk venue, "Encounter Crosstalk Society," adds vitality to Tsingwan Square's economy, blending traditional art with modern engagement [6][7] - Tsingwan Square aims to enhance its cultural offerings by transforming its space into a dynamic cultural container, promoting a series of events that highlight Tianjin's diverse cultural charm [7][9] - The "Tianjin Eye" Ferris wheel project achieved record revenues exceeding 90 million yuan and welcomed over 1.1 million visitors in 2024, showcasing the area's tourism potential [10][12] Group 3 - The Ancient Culture Street in Tianjin recorded a visitor count of 13.5 million in 2024, highlighting the successful fusion of traditional culture and modern trends [13][15] - The Mudman Zhang family business has seen a 40% increase in visitor numbers and significant revenue growth, driven by innovative cultural products and experiences [15][18] - The Yangliuqing Painting Society is leveraging e-commerce and collaborations with cultural IPs to attract younger consumers, enhancing the reach of traditional crafts [17] Group 4 - In 2024, Tianjin received 260 million domestic tourists, generating 293 billion yuan in tourism revenue, marking a year-on-year growth of 10.9% and 32.3% respectively [17] - The online tourism sector in Tianjin reported 28.1 million total visitors and a transaction volume of 4.66 billion yuan in the first quarter of 2025, indicating a strong recovery and growth in tourism [17] - The surge in inbound tourism orders during the "May Day" holiday, with a 250% year-on-year increase, is expected to further boost international consumption in Tianjin [17]

Core Viewpoint - The article highlights the upcoming "May Day" holiday in Chongqing, where the Yuzhong District is leveraging "first-release economy" to host a series of international and domestic brand exhibitions, creative theme shows, and immersive experiences, aiming to create a cultural and consumption boom in the city [1]. Group 1: Major Exhibitions and Events - The "teamLab FuturePark" exhibition, recognized as one of the "Top 10 Must-See Exhibitions Worldwide," will debut in Chongqing at the Metropolitan Oriental Plaza, showcasing interactive digital art experiences [1]. - The "Digimon: Forever Youth" immersive theme exhibition at Longfor Chongqing Times Square features nostalgic elements, including original artwork and iconic scenes from the series, appealing to fans of the franchise [3][4]. - Various unique exhibitions are being held in Yuzhong, such as the "Spring Echo" themed exhibition curated by Chen Tianci, which showcases rare personal artifacts of the literary icon San Mao [5]. Group 2: Local Cultural Expressions and Innovations - The "Xumi Country" photography exhibition by local artist Dai Xiaobing presents over 70 previously unopened caves of the Dazu Rock Carvings, emphasizing the cultural heritage of Chongqing [5]. - The "ROLLIN' WILD" exhibition introduces a large-scale IP exhibit and themed amusement areas, aiming to convert virtual traffic into physical consumption [5]. - The "Chongqing Boy" participatory exhibition explores the local spirit through interactive and co-creative experiences, blending modern and traditional cultural elements [5]. Group 3: Brand Launches and Fashion Events - Several brand launches are scheduled around the "May Day" holiday, including a fashion show by Chongqing Department Store in collaboration with Bi Yin Le Fen, and exclusive product releases from Air Jordan and other brands [6]. - The Chongqing business committee emphasizes that these first releases and exhibitions not only enhance consumer experiences but also contribute to the upgrade of shopping districts and the quality of consumption [6].

东华里商业街区 图片来源：成都市青羊区提供 首发的不止南翔馒头店。"蜀锦台"成都首店、"东方仙苑"成都首店、"杨麻辣茶馆串串"西南首店、"蜀 游记"成都首店等多家首店集中亮相，以满足消费者多元需求、提升城市商业活力。 4月11日，"2025成都首发季"正式启动，并同步发布《成都市推动首发经济发展三年行动计划（2025— 2027年）》，提出要通过实施新品首发攻坚、各类首店引育、活动矩阵打造、特色载体营建、营商环境 提升五大首发行动，全方位优化首发经济发展生态。 "'首字招牌'是提振消费、繁荣市场的重要引擎。"青羊区商务局相关负责人表示，将依托核心商圈和商 业载体，引聚国际化品牌入驻开设首店、旗舰店、概念店，并支持其首发首秀活动落地，提升首发经济 影响力，为城市发展注入澎湃动力。 街区以餐饮业态为基底，汇聚"南翔馒头店""杨麻辣茶馆串串""蜀锦台"等知名餐饮品牌，同时引入创新 元素，打破传统商业街区的单一模式。据东华里项目负责人钟恒介绍，项目方还在现场设有古风非遗游 戏体验区，让游客在游玩中感受传统文化的魅力。 开业当天，南翔馒头店西南首店成为焦点。豫园股份（600655）合伙人、豫园文化饮食集团联席总裁杨 炯 ...

新闻发布会现场 四是持续增强市场牵引力。聚焦国际消费中心城市建设，发挥成都服务成渝地区双城经济圈、辐射欧亚广阔市场优势， 抢抓国家战略备份、"两重""两新"政策机遇，发展壮大首发经济、冰雪经济、夜间经济、银发经济，持续释放消费场 景，为转移企业提供更广阔的市场空间、更丰富的投资机会、更宏大的发展舞台。 五是持续增强区域协同力。深入贯彻省委"四化同步、城乡融合、五区共兴"战略部署，加强与省内市州产业联动，深 化"研发+生产""总部+基地"产业协同发展模式，通过专班共组、利益共享、园区共建等方式吸引东部沿海大项目、大平 台来川布局。深入推进成渝地区双城经济圈建设，吸引更多电子信息、装备制造领域高能级企业落地，共同打造世界级 产业集群。 赵春淦回答记者提问 赵春淦进一步说，同时，成都将围绕推进校企深度合作、强化平台策源赋能、用好人才引育政策等推动转移企业与本地 创新资源深度协同，重点做好四个方面工作。 一是在行政审批上，提供"一站式"服务。深化"高效办成一件事"改革，健全涉企审批事项"主动服务+绿色通道"机制，持 续推进证照联办融合审批试点、水电气网联合报装。优化惠企政策申报流程、兑付机制，分类推动免申即享、易申快 ...

Group 1 - The core concept of the "first launch economy" encompasses a series of economic activities related to the first release of products or services, including the establishment of flagship stores and R&D centers, contributing significantly to retail and surrounding sectors [1][6][12] - The first launch economy is projected to reach a scale of 10 trillion yuan by 2025, accounting for approximately 20% of China's total retail sales [1][56] - Major cities in China are categorized into three tiers based on their development of the first launch economy, with Shanghai and Beijing leading the first tier, followed by cities like Guangzhou and Chengdu in the second tier, and emerging cities like Zhengzhou in the third tier [1][12] Group 2 - The development of the first launch economy is supported by a robust policy framework, with increasing government initiatives aimed at fostering innovation and enhancing consumer experiences [1][36][37] - The first launch economy is characterized by its ability to drive large-scale consumption and create a vibrant ecosystem around new products and services, leading to significant economic impacts [1][7][12] - The evolution of the first launch economy reflects a shift towards a more consumer-centric approach, aligning with trends of personalized and high-quality consumption driven by rising disposable incomes [1][47][56] Group 3 - The global first launch economy has experienced four major waves driven by technological revolutions, each enhancing competitive dynamics and market structures [13][15] - Regions like Silicon Valley and Shenzhen are at the forefront of the first launch economy, leveraging technological advancements to maintain a competitive edge in various sectors [18][20] - The first launch economy is entering a "multi-dimensional resonance" era, where collaboration among different regions enhances overall competitiveness [20][19] Group 4 - The first launch economy in China is supported by a unique infrastructure system that combines digital capabilities, manufacturing networks, and innovative policies [40][41] - Continuous investment in R&D is crucial for the growth of the first launch economy, as it fosters technological innovation and enhances product competitiveness [44][45] - The first launch economy is currently transitioning from a growth phase to a more mature stage, characterized by simultaneous expansion and quality improvement across various sectors [53][56]

湖南省政府新闻办在长沙召开《湖南省提振消费专项行动方案》新闻发布会。杨世豪摄 中新网长沙4月29日电(杨世豪)29日在长沙召开的《湖南省提振消费专项行动方案》新闻发布会提出， 首发经济是今年消费领域的重点，包含发布新产品，推出新业态、新模式、新服务、新技术，开设首店 等经济活动。 湖南要大力招引国内外知名品牌、孵化培育本土消费品牌，明确奖补支持首发经济发展。 近年来，湖南孵化培育了大批新消费品牌，本土品牌首发势能强劲。为进一步激发首发经济内生动力， 政策还明确支持本土新消费品牌在模式创新、产品研发、连锁经营等方面给予最高100万元奖补。 湖南积极引导"湘品出湘"，对本省企业在全国直辖市、省会城市、计划单列市新开设或重装升级打造具 有一定规模和影响力的湘品展示营销中心的，予以最高50万元补助。 针对持续优化首发经济发展环境，湖南提倡打造首发经济新场景，鼓励各市州聚焦消费场景化改造、品 质化供给、数字化赋能、多元化创新、供应链提升等方面，积极推动商圈、步行街、社区商业中心等开 展创新提升改造工程，对改造提升项目产生的银行贷款，按贷款利率的50%给予贴息支持，单个运营管 理单位单个项目年度累计贴息补助最高100万元 ...

本报记者 孟珂 南开大学金融发展研究院院长田利辉认为，各地在"五一"假期前夕推出促消费举措，有望推动文旅消费爆发，释放消费潜 力。其中，发放消费券直接让利消费者，降低消费成本，能快速激发消费热情；丰富消费场景、多方联动举办活动，拓宽了消 费领域，提升消费体验。 "五一"假期前夕，各地陆续出台重磅优惠活动，推出一系列便民优惠举措，为假日经济注入新动能。 谈及促消费、扩内需还应采取哪些举措，刘向东认为，要积极发展首发经济、冰雪经济、银发经济等，打造消费新场景培 育消费新增长点；为包括入境游客在内的消费者提供更便利的吃住娱购条件；规范市场秩序，持续营造放心、安心、舒心的消 费环境。 其中，发放消费券成为多地刺激消费的关键举措。例如，河南省将在"五一"假期发放4000万元文旅消费券，涵盖景区门票 和酒店住宿等，以推动文化和旅游消费。"五一"期间，四川全省各地将通过"财政补贴+市场联动"发放各类文旅专项消费券 6800余万元。黑龙江省提出，全省各地持续聚焦消费品以旧换新、百货、商超等领域，推出"以旧换新消费季""龙江好物展销 节"等省级促消费活动，活动同期计划配套发放政府消费券5000余万元，以消费券、电子红包、线下折 ...

Core Insights - The 2025 China (Chongqing) International Consumption Festival has commenced, aiming to stimulate market consumption vitality and support the development of Chongqing as an international consumption center [1][2] - The festival emphasizes "first launches" and "first showcases," gathering renowned domestic and international consumer brands to enhance the shopping experience in Chongqing [1][2] Group 1: Event Overview - The festival is themed "Love Chongqing, Shop Global," focusing on fashion consumption and quality living [1] - It aims to upgrade the supply of quality products and services, enhance cross-industry integration, and improve smart and green consumption experiences [1] Group 2: Activities and Initiatives - The event will feature over 500 promotional activities, ensuring continuous consumer engagement throughout the month [2] - Various institutions and platforms, including banks and e-commerce sites, will distribute millions of yuan in consumption vouchers to encourage spending [2] Group 3: New Projects and Collaborations - New projects such as the International Luxury Consumption Center and the "Trendy Play Z+" flagship store were showcased and signed during the festival [2] - The festival highlights the integration of all districts and key commercial enterprises in Chongqing to create a comprehensive consumption ecosystem [2]