Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [6]. Core Views - The electric two-wheeler industry is entering a high-quality development phase, with the company positioned as a leading player benefiting from policy support and market recovery [7][37]. - The company has demonstrated strong revenue growth, with a projected compound annual growth rate (CAGR) of 20.8% from 2020 to 2024, and a net profit CAGR of 30.5% during the same period [6][18]. - The company is expected to continue expanding its market share and profitability through innovation, product diversification, and strategic channel development [8][41]. Summary by Sections Company Overview - The company is a leading manufacturer in the electric two-wheeler sector, having participated in the formulation of national standards since its inception in 1997 [16]. - The company has established a comprehensive production base across four regions in China, enhancing its manufacturing capabilities [16]. Industry Analysis - The electric two-wheeler industry is projected to recover to stable growth, driven by policies encouraging replacement and new market demands such as instant delivery and shared riding [7][29]. - The industry has seen a compound annual growth rate of 10.6% from 2019 to 2023, with sales reaching 55 million units in 2023 [29]. Financial Performance - The company's revenue increased from 2.38 billion yuan in 2020 to 5.07 billion yuan in 2024, with a net profit rising from 40 million yuan to 117 million yuan during the same period [6][18]. - The report forecasts net profits of 184 million yuan, 267 million yuan, and 347 million yuan for 2025, 2026, and 2027, respectively [6][56]. Product and R&D Strategy - The company is focusing on five core systems in R&D, including liquid-cooled motors and smart battery maintenance systems, with R&D investment reaching 231 million yuan in 2024 [8][41]. - A diversified product matrix has been established, covering various market segments from economy to luxury models, with a strategic focus on high-end markets [8][41]. Market Opportunities - The global electric assist bicycle market is expected to grow from 35 billion USD in 2024 to 62 billion USD by 2030, with a CAGR of 10% [8][52]. - The company is actively expanding its presence in overseas markets and has launched a high-end brand, LIVA, to tap into the electric assist bicycle segment [8][53].

Summary of Conference Call Records Industry Overview - The electric two-wheeler market is significantly influenced by national subsidy policies, with sales expected to grow in Q2 2025. Brands like Ninebot and Niu are benefiting notably, but the sustainability of subsidy policies remains a key uncertainty for future market performance [1][4][29]. - The implementation of new national standards is anticipated to impact the electric two-wheeler market, with brands actively developing models that comply with these standards, expected to launch new products in the second half of 2025 [1][9]. - Traditional electric vehicle brands such as Yadea and Aima face competitive pressure from emerging brands in terms of smart features and price transparency, despite efforts to catch up in smart technology [1][15]. Key Points on Sales and Market Dynamics - As of June 2025, single-store sales are approximately 130 to 140 units, with national standard vehicles accounting for 80% and electric motorcycles for 20% of sales [2]. - Overall sales in Q2 2025 doubled compared to the same period last year, with sales structure remaining consistent [3]. - The primary driver for sales growth in Q2 2025 is the national subsidy policy rather than promotional activities [4]. - Current inventory levels are at 500 to 600 units, significantly higher than usual, to prepare for the upcoming sales peak [5]. - The national subsidy policy has increased significantly compared to the previous year, with a commitment from the business bureau to maintain the policy throughout the year [6]. Profitability and Competitive Landscape - Dealer profits are under pressure, with electric motorcycle profit margins stabilizing around 10%, while electric bicycle margins are lower [12]. - The most popular price segment for electric motorcycles is between 4,000 to 5,000 yuan, accounting for about 60% of total sales [12]. - Traditional brands are struggling to compete with electric two-wheeler brands in terms of price transparency and sales strategies, leading to a significant difference in consumer perception and purchasing behavior [14]. Future Outlook - The market performance in Q3 2025 is expected to remain stable, but a potential halt in national subsidies could lead to a significant downturn in consumer purchasing willingness [14]. - The transition to electric motorcycles is seen as beneficial for dealers, potentially reducing regulatory issues and improving market operations [11]. - The introduction of new models that comply with the 2024 national standards is still in the development phase, with expected launches around July 2025 [34]. Additional Insights - The impact of promotional activities, such as the 618 shopping festival, has been mixed, with some brands experiencing significant sales boosts while others see minimal effects [26][30]. - The competitive landscape is evolving, with brands like Spring Wind benefiting from improved international brand image and proactive market strategies, leading to increased sales [21]. - The overall sentiment among dealers is cautiously optimistic for Q3, with expectations of increased sales driven by new model launches and seasonal demand [80]. This summary encapsulates the key insights from the conference call records, highlighting the dynamics of the electric two-wheeler market, sales performance, profitability challenges, and future outlook.

Summary of Conference Call on Home Appliance Industry and Company Updates Industry Overview - The electric bicycle industry is experiencing significant changes due to new national standards, which favor leading companies and impose higher R&D and financial requirements on high-end smart brands [2][27]. - The introduction of the GB17,761 standard has accelerated industry decline, impacting market dynamics and increasing operational risks for retailers [27]. Company Insights: Jihua Channel Expansion - Jihua has rapidly expanded its channel through a primary partner model, with store numbers expected to reach 2,000 by year-end, up from approximately 1,000 at the end of last year [1][4][6]. - As of May 21, 2025, Jihua has around 1,500 to 1,600 channels, with a significant portion still under renovation [4]. Dealer Composition and Strategy - Approximately 95% of Jihua's dealers have experience in the two-wheeler industry, with 20% from the motorcycle sector, including traditional brands like Yamaha and second-tier brands [5]. - Dealers are willing to join Jihua despite short-term losses, motivated by the potential of smart electric vehicles and the brand's growth opportunities [8]. Product Strategy - Jihua's MO model has received poor market feedback, while the upgraded A4 model has seen high acceptance but is currently in short supply [1][10]. - The launch of the 2025 A14 model has negatively impacted sales of the 2024 version due to pricing strategies [10]. Supply Chain and Production - Jihua is negotiating with suppliers to ensure supply chain stability and reduce procurement costs through increased production volumes [14][15]. - The company aims to launch 4-5 new products this year, supported by a newly established R&D team and production facilities [13]. Competitive Landscape - Jihua's dealer policy is competitive, offering full support for store renovations and rent subsidies, resulting in higher terminal gross margins compared to competitors like 9号 and 小牛 [17][18]. - The competition among new brands is intense, with Jihua, 9号, and 小牛 each having strengths in product quality, riding comfort, and cost-effectiveness [19][20]. Market Performance - Jihua's first-quarter shipment was approximately 100,000 units, with a retail-to-inventory ratio of 1:1 [3]. - The company is facing challenges with product and capacity issues but is actively working to address these through strategic adjustments [14]. Future Plans - Jihua plans to accelerate store openings in the fourth quarter to prepare for 2026, with a focus on maintaining quality while expanding [9]. - The company is committed to enhancing user experience and maintaining strict pricing controls to build consumer trust [25]. Additional Insights - The competitive dynamics in the electric bicycle market are shifting, with brands adopting aggressive pricing and configuration strategies to capture market share [20]. - Jihua's team is composed of highly qualified individuals, with a focus on customer service and operational excellence [21][22]. - The overlap in user demographics between Jihua and competitors like 小牛 and 9号 is low, indicating distinct market positioning [26]. This summary encapsulates the key points from the conference call, highlighting the current state and future outlook of Jihua and the electric bicycle industry.

证券研究报告 | 季报点评 gszqdatemark 2025 04 30 年 月 日 九号公司（689009.SH） 业绩增长强劲，两轮车持续放量 事件：公司发布 2025 年一季度报。公司 2025 年实现营业总收入 51.12 亿元，同比增长 99.52%；实现归母净利润 4.56 亿元，同比 增长 236.22%。 两轮车板块高增。分业务看，公司电动两轮车实现收入 28.62 亿元， 同比+140.5%，销量 100.38 万台，同比+140.8%，均价 2851 元， 以旧换新政策驱动下公司增长强劲；自主滑板车实现收入 3.95 亿 元，同比+30.4%，实现销量 20.67 万台，同比+36.3%，均价 1911 元；全地形车实现收入 2.15 亿元，同比持平，实现销量 4822 台， 同比-12.1%，均价实现 44587 元，同比+13.8%提升强劲；TOB 业 务实现 8.1 亿元，同比+91.9%，配件业务实现 8.3 亿元。 盈利能力持续提升。毛利率：2025Q1 公司毛利率实现 29.67%，同 比-0.81pct。费率端：2025Q1 公司销售/管理/研发/财务费率为 8.18%/5 ...

证券研究报告 | 季报点评 gszqdatemark 2025 04 30 年 月 日 九号公司（689009.SH） 业绩增长强劲，两轮车持续放量 事件：公司发布 2025 年一季度报。公司 2025 年实现营业总收入 51.12 亿元，同比增长 99.52%；实现归母净利润 4.56 亿元，同比 增长 236.22%。 两轮车板块高增。分业务看，公司电动两轮车实现收入 28.62 亿元， 同比+140.5%，销量 100.38 万台，同比+140.8%，均价 2851 元， 以旧换新政策驱动下公司增长强劲；自主滑板车实现收入 3.95 亿 元，同比+30.4%，实现销量 20.67 万台，同比+36.3%，均价 1911 元；全地形车实现收入 2.15 亿元，同比持平，实现销量 4822 台， 同比-12.1%，均价实现 44587 元，同比+13.8%提升强劲；TOB 业 务实现 8.1 亿元，同比+91.9%，配件业务实现 8.3 亿元。 盈利能力持续提升。毛利率：2025Q1 公司毛利率实现 29.67%，同 比-0.81pct。费率端：2025Q1 公司销售/管理/研发/财务费率为 8.18%/5 ...