作者 | 宝珠 编辑 ｜ 江江 视觉 | 顾芗 城市中产喜欢在背包上炫耀Labubu，小镇青年喜欢在短视频里炫耀电动车。 是的，如果一辆电动车的解锁方式足够多，那就值得拿来炫耀：屁股一坐解锁，手机一贴解锁，尊贵 NFC卡解锁…… ，， 九号电动车 NFC卡解锁操作 车钥匙是什么？早就过时了。 电动四轮车能做到的，如今，电动两轮车都可以，包括硬科技含量最高的智能驾驶——即便人不在车 上，电动车也能自己滚着两个轮子，乖乖听指令开到终点。除此之外，这些电动车还能投屏导航、听音 乐、接电话…… 平时不骑电动车的人，看到这些不免会大吃一惊：电动车已经发展成这样了？ 如果多加注意，就会发现这些高级的、值得炫耀的电动车，大多来自同一个品牌： 九号 。 九号电动车测试从高处一跃而下，车身依旧可以保持平衡，继续行驶 一辆九号电动车是如此不同寻常，以至于它的车标也相当抢手。 小学生们喜欢它，和烟卡一样，九号车标是可以用来"拍"的，还可以用来交换游戏皮肤。 十八九岁的"混子们"更喜欢它。抠掉一个九号车标，"混子们"转头就能在网上卖二三十块钱，如果运气 好，抠到限量款，一下能赚上百元。 九号车主们曾经深受其扰，江苏新沂、安徽砀山的公 ...

Core Viewpoint - The electric bicycle industry is experiencing rapid growth in the first half of 2025, driven by the end of the transition period for new national standards and a nationwide subsidy policy for trade-ins. [1] Industry Performance - In the first half of 2025, the national sales volume of electric two-wheelers reached 3,232.5 million units, with all six representative listed companies in the industry reporting double growth in performance. [1] - Yadea Holdings led the industry with a revenue of 19.186 billion yuan, a year-on-year increase of 33.11%. [1] Company Highlights - Ninebot Company achieved significant growth, with a revenue of 11.742 billion yuan in the first half of 2025, representing a year-on-year increase of 76.14%. [1] - The net profit for Ninebot in the same period was 1.242 billion yuan, up 108.45% year-on-year, surpassing the total profit for the entire year of 2024. [1] - The company sold 2.39 million electric two-wheelers, marking a 99.5% increase in sales volume. [1] - Ninebot's stock price increased dramatically from around 22 yuan per share at the beginning of 2024 to 77 yuan per share, reflecting a rise of over 200%. [1] Shareholder Actions - Despite the strong performance, the controlling shareholders of Ninebot, Gao Lufeng and Wang Ye, reduced their holdings by nearly 800 million yuan shortly after the company announced its half-year results. [2] - The timing of the share reduction during a peak performance period raised concerns among investors regarding the future growth prospects of the company. [2] Regulatory Changes - The new national standard for electric bicycles, effective from September 1, 2025, aims to enhance safety and performance, including mandatory speed limits and anti-tampering technology. [2] - The transition to the new standard includes a complete cessation of production of old standard vehicles and a ban on the sale of such vehicles by December 1, 2025. [2] Market Dynamics - Despite the impending regulatory changes, old standard electric bicycles have gained popularity, particularly due to their modification potential, which appeals to a segment of consumers. [3] - Ninebot electric bicycles have been associated with illegal modifications, leading to concerns about safety and regulatory compliance. [3]

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 出品：新浪财经上市公司研究院 作者：新消费主张/cici 2025年上半年，电动自行车在新国标过渡期结束与全国性以旧换新补贴政策的双重刺激下，电动自行车 行业迎来高速增长。奥维云网数据显示，2025年上半年电动两轮车全国内销量达3232.5万台，同比激增 29.5%。头部企业凭借渠道、技术与产品优势进一步扩大市场份额，市场集中度持续提升。 报告期内，电动自行车行业上市公司业绩表现亮眼，行业内6家代表上市公司均实现业绩双增。其中， 雅迪控股营收、归母净利润规模位居行业首位，营收为191.86亿元，同比增长33.11%；归母净利润为 16.49亿元，同比增长59.5%。动态来看，九号公司业绩增速最快，营收同比增长76.14%至117.42亿元， 归母净利润同比增长108.45%至12.42亿元。相比较之下，"电驴界爱马仕"小牛电动营收、归母净利润规 模双双垫底，报告期内，公司的营收为19.38亿元，同比增长34.1%，公司归母净利润仍处于亏损状态， 公司股东应占亏损为3296.42万元，但相比上年同期7972万元的亏损，亏损规模有所减少。 ...

Group 1 - The core viewpoint of the article highlights the shift in college students' consumption patterns, moving from a focus on impulsive buying to a more practical and value-driven approach, with an emphasis on smart products and experiences [1][3][36] - The survey indicates that nearly half (48%) of college students prioritize practicality in their purchases, while 24% focus on cost-effectiveness, showing a significant preference for essential items over luxury or trendy products [6][9] - Regional differences in consumption styles are evident, with students in first-tier cities like Shanghai and Beijing leaning towards trendy and innovative products, while those in central and western provinces prioritize practicality [8][9] Group 2 - The "smart consumption five essentials" for college students now include smartphones, laptops, tablets, smartwatches, and electric bicycles, reflecting a shift in necessary items for academic and daily life [15][19] - Electric bicycles have become a mainstream choice for campus transportation, with 74% of students opting for them, surpassing traditional bicycles and cars, driven by the need for convenience in larger campus environments [20][23] - In the digital realm, knowledge consumption is emerging as a necessity, with 71% of students paying for software memberships and 54% investing in knowledge courses, indicating a strong willingness to pay for personal growth and learning tools [34][36]

Core Insights - Ninebot has achieved a cumulative shipment of over 9 million smart two-wheeled electric vehicles in the Chinese market, setting a new industry growth record [1][3] - The company has demonstrated accelerated growth, taking only 52 days to move from 8 million to 9 million units, compared to 64 days for the previous milestone [1] - This achievement marks a new phase of high-quality growth as Ninebot aims for the target of 10 million units [1][3] Company Strategy - Since entering the electric two-wheeler market in December 2019, Ninebot has adhered to a development philosophy centered on product focus, user orientation, innovation-driven, and safety as a baseline [3] - The company emphasizes long-term strategic execution, strong organizational resilience, and user trust as key factors for its rapid growth [3] Market Position - Ninebot has been the global leader in smart electric vehicle sales for three consecutive years (2022-2024) and has maintained the top position in the high-end electric vehicle market (over 4000 yuan) for two years (2023-2024) [3] - The company holds the highest market penetration rate in China's smart electric vehicle sector, with 70% of sales coming from Ninebot [3] - Ninebot has been recognized as the leading brand in user satisfaction for smart two-wheeled electric vehicles, reflecting its strong product experience and service quality [3] Sales and Service Network - Ninebot has established over 9,000 stores nationwide, creating a comprehensive sales and service network that enhances user experience [4] - The company aims to provide convenient access to "true smart" riding services across various cities and scenarios [4] Innovation and Technology - The company's growth is supported by a robust R&D system and intelligent manufacturing capabilities, with a focus on safety, intelligence, endurance, and technology [4] - Ninebot is investing in cutting-edge technologies such as NimbleOS, AI, and self-balancing technology to enhance the smart mobility experience [7] Future Goals - Ninebot aims to achieve annual sales of 7 million units and solidify its brand presence among young consumers by the end of 2027 [7] - The company plans to strengthen its channel construction, user operations, and service upgrades to better meet the needs of young consumers [8]

Investment Rating - The report maintains a "Positive" investment rating for the electric two-wheeler industry [10]. Core Insights - The electric two-wheeler market is experiencing a high-end upgrade, with companies like Niu, Ninebot, and Jike leveraging technology and user needs to capture market share. Niu focuses on urban user demands for convenience, security, and safety, while Ninebot capitalizes on the 3C certification transition to enhance its market position. Jike emphasizes product reliability through extreme testing and community engagement [4][8][41]. Summary by Sections Review of the High-End Electric Two-Wheeler Journey - Niu Electric has effectively identified and addressed three key pain points: charging convenience, theft prevention, and safety. By utilizing Panasonic lithium batteries, Niu has reduced weight and improved performance, leading to significant revenue growth from 769 million yuan in 2017 to 3.288 billion yuan in 2024, with a CAGR of 23.07% [19][33]. Niu: Redefining High-End Electric Two-Wheelers - Niu's strategy includes using high-quality components like Bosch motors and advanced battery management systems to enhance performance and safety. The company has also implemented a user-friendly app for remote vehicle control, contributing to its brand recognition and market penetration [20][27]. Current Competitive Landscape of High-End Two-Wheelers - The competitive landscape features new brands like Jike, Ninebot, and Niu, which focus on community engagement and product reliability. Traditional brands like Yadi and Aima are improving core technologies but lag in smart features compared to new entrants [7][70]. Ninebot: Differentiated Positioning in the Mid-High-End Market - Ninebot has rapidly grown its revenue, reaching 14.196 billion yuan in 2024, with a 38.87% year-on-year increase. The company has successfully transitioned to a major player in the electric two-wheeler market, with a focus on smart technology and user engagement [44][41]. Investment Recommendations: New Force Brands Stand Out - The report recommends focusing on new force leaders like Ninebot and Chuncheng Power, which have demonstrated significant advantages in technology and market positioning. These companies are well-positioned to capture the growing demand for high-end electric two-wheelers [8][11].

Core Viewpoint - The electric two-wheeler market in China is evolving rapidly, with a shift towards high-end, smart electric vehicles that appeal to younger consumers, despite rising prices and concerns about the necessity of smart features [1][4][6]. Industry Overview - As of 2024, the number of electric two-wheelers in China has exceeded 350 million, indicating a significant penetration rate with an average of one vehicle for every 3-4 people [7]. - The demand for smart features is growing, with 76.4% of consumers aged 18-25 prioritizing smart functionalities when purchasing electric two-wheelers [4]. Company Performance - Niu Technologies, known as the "Tesla of two-wheelers," has seen its sales grow from 80,000 units in 2016 to over 1 million in 2021, but faced a decline in revenue and profit in 2022, with a revenue of 3.169 billion yuan, down 14.5% year-on-year, and a net loss of 49.46 million yuan [11]. - In the first half of 2025, Niu Technologies reported a revenue of 1.256 billion yuan, a 33.5% increase year-on-year, and a net profit of 5.9 million yuan, marking a turnaround after 13 consecutive quarters of losses [11]. - Ninebot, a competitor, achieved a revenue of 11.742 billion yuan in the first half of 2025, a 76.1% increase, with a net profit of 1.242 billion yuan, reflecting strong market performance [12]. Market Trends - The introduction of new national standards for electric bicycles in September 2025 is expected to benefit high-end brands like Niu and Ninebot while potentially disadvantaging lower-cost competitors [13][14]. - The average selling price (ASP) of Niu's products has decreased from over 4,900 yuan in 2019 to around 3,200 yuan in 2024, indicating a strategy to penetrate the mass market [14]. Consumer Sentiment - There is growing consumer frustration regarding the rising costs of smart features, with subscription service fees for Niu's smart services increasing from 38 yuan per year to 69 yuan per year [15]. - Reports of service issues, such as connectivity problems with Niu's smart features, have led to negative consumer sentiment, highlighting the importance of ongoing service quality in a competitive market [17]. International Expansion - China has become the largest exporter of electric two-wheelers, with exports reaching 20.63 billion yuan in the first seven months of 2024, growing over 9% year-on-year [18]. - Niu Technologies aims to expand its international presence, focusing on markets in the U.S., Europe, and Southeast Asia, despite overseas revenue accounting for only 8.2% of total revenue in Q2 2025 [20]. - Ninebot has already established a strong foothold in international markets, with overseas revenue contributing 37.7% of its total revenue in the first half of 2025 [20].

Core Viewpoint - Ninebot Company is experiencing a dichotomy between impressive financial performance and significant consumer complaints regarding price volatility and safety concerns related to its electric vehicles [1][2]. Financial Performance - Ninebot's gross margin is projected to reach 28.24% in 2024, with its two-wheeled electric vehicle segment achieving a gross margin of 21.1%, outperforming competitors like Yadea (15.2%) and Aima Technology (17.82%) [3]. - The company's revenue and net profit have shown significant growth over the past three years, with revenues of 101.24 billion yuan, 102.22 billion yuan, and 141.96 billion yuan from 2022 to 2024, representing year-on-year growth rates of 10.7%, 0.97%, and 38.87% respectively [2]. - The net profit for the same period increased from 4.51 billion yuan to 10.84 billion yuan, with growth rates of 9.73%, 32.5%, and 81.29% [2]. Consumer Complaints and Pricing Issues - Consumers have reported significant price fluctuations, with instances of electric vehicles dropping in price shortly after purchase, leading to dissatisfaction [3]. - For example, a consumer noted that a vehicle purchased for 4,199 yuan was reduced to 3,899 yuan within ten days [3]. Market Position and Target Demographic - Ninebot's electric vehicles are particularly popular among the youth demographic, especially those aged 15-25, due to their stylish design and advanced technology [5]. - The company has successfully captured the Gen Z market through collaborations and marketing strategies, including partnerships with popular brands and celebrities [5]. Safety and Regulatory Concerns - The company faces scrutiny due to illegal modifications of its vehicles, which have become popular among youth, leading to safety risks and regulatory actions [9][11]. - Law enforcement agencies have identified Ninebot vehicles as a focus for monitoring due to their association with illegal street racing and modifications [9][11]. - The rapid expansion of Ninebot's retail outlets has made it challenging for the company to maintain oversight and control over its franchisees, contributing to issues of non-compliance and illegal modifications [11][12].

Core Viewpoint - The electric bicycle industry is undergoing significant transformation driven by new national standards and the increasing demand for eco-friendly transportation, positioning electric bicycles as a key player in the "zero-carbon travel" trend [1][8]. Group 1: Industry Trends - The introduction of new national standards is reshaping the competitive landscape of the electric bicycle industry, affecting everything from battery production to end-user sales [1]. - The electric vehicle sector showcased innovative products at the third Chain Expo, highlighting profound changes in technology, market dynamics, and development directions within the industry [1][5]. Group 2: Company Innovations - Ninebot has emerged as a leader in the electric bicycle market by leveraging innovative technologies and understanding user needs, introducing features like the RideyGo keyless system and NimbleOS operating system [2]. - The company has significantly reduced the size of the electronic control unit (ECU) through collaboration with IoT firms, enhancing user experience with features such as Bluetooth unlocking and remote vehicle status monitoring [2]. Group 3: Market Performance - Ninebot's electric two-wheeler sales in China reached approximately 1 million units in Q1, marking a 141% year-on-year increase, with total shipments surpassing 8 million units by July 18 [3]. - The company plans to invest 826 million yuan in R&D in 2024, reflecting a 34.13% increase, to support ongoing technological innovation and product upgrades [3]. Group 4: New Product Launches - Jiangsu Laineng Technology launched the TUNEN solar-powered electric vehicle at the Chain Expo, which utilizes solar energy to reduce fire risks and eliminate the need for charging stations [5][7]. - The TUNEN solar vehicle can achieve a storage range of 40 kilometers and a maximum solar range of 20 kilometers per day, offering significant cost savings on electricity for daily users [7]. Group 5: Future Outlook - The electric vehicle industry is expected to enter a phase of greener, smarter, and more efficient development, driven by both policy and market forces [8].

Group 1 - The article discusses the evolution of low-speed electric vehicles, commonly referred to as "老头乐" (Old Man's Joy), from simple utility vehicles to trendy modes of transport for younger generations in county towns [8][9][12] - These vehicles, once used primarily by the elderly for errands, are now being embraced by young people, who modify and personalize them for social outings [10][20][32] - The article highlights the cultural significance of these vehicles, portraying them as symbols of youth and freedom, despite their poor performance and safety issues [41][52][86] Group 2 - The article points out the safety concerns associated with "老头乐," noting that they are often involved in traffic accidents, with a reported death rate exceeding 70% for drivers in accidents [65][56] - Regulatory measures have been implemented in response to the rising number of accidents, leading to a decline in production and sales of these vehicles [72][77] - The market for "老头乐" has shrunk significantly, with annual sales dropping to below 300,000 units, as competition from more legitimate vehicles increases [76][84] Group 3 - Some manufacturers have attempted to pivot by modifying their designs to sell in international markets, such as the U.S., but have faced challenges due to trade regulations [78][79] - The article mentions that some companies are transitioning to produce more conventional vehicles in response to market pressures [80][83] - Ultimately, "老头乐" is portrayed as a temporary solution for a specific demographic, with the expectation that it will be phased out as regulations tighten and consumer preferences shift [86][87]