编者按： 在当代中国，有这样一群"追光少年"：他们突破边界、打破偏见，以行动重新定义自我与未来。九号公 司联合各地媒体发起 #寻找中国的追光少年# 活动，聚焦他们的成长之路，见证他们如何以行动"重构现 实"——既照亮自己，也点亮他人。九号公司，愿做他们追光路上坚实的科技伙伴，陪伴追光少年一起 向光而行，携手奔赴无限可能的未来。 本期《寻找中国的追光少年》，我们走近九号电动车用户李丰辰——他把对羽毛球的热爱磨炼成安身立 命的技能，守护着学员成长，也照亮自己前行的路。 李丰辰右手握着羽毛球拍站在球场上，23岁的他有着超乎年龄的沉静和耐心。周六上午9点，第一批羽 毛球课的学员已经到场，有力的击球声在球馆里回响。这是他一天中的第一节课，也是这个周末近二十 节课的开始。 从家往返学校的路上，李丰辰喜欢骑电动两轮车。在淘汰了续航堪忧的旧车后，他在九号电动车门店选 中了一辆外形"帅气"、续航时间长的"梦中情车"。这是少年从初入社会，到找到自己位置的蜕变之旅， 九号电动车是这段路上最可靠的"出行搭子"。 把爱好变成别人抢不走的本事 一个热爱羽毛球的少年，成了羽毛球教练。在外人看来，能把兴趣当成事业无疑是幸运的，但只有李丰 辰 ...

Core Insights - The article discusses the rapid evolution of electric bicycle modifications in China, highlighting the cultural shift from basic speed enhancements to more elaborate and creative customizations [1][11][12] - It emphasizes the growing popularity of electric bike racing events, particularly in cities like Nanning, which reflects a burgeoning subculture around modified electric bikes [6][11] - The article notes that a significant portion of electric bike users, particularly delivery workers, are increasingly viewing their vehicles as a means of personal expression rather than just transportation [6][11][12] Industry Trends - The new national standards for electric bicycles restrict speeds over 25 km/h, leading to a surge in modifications that push these limits, with some bikes reportedly reaching speeds of 200 km/h [1][3] - The market for modified electric bikes is expanding, with an estimated 45% of users considering modifications, indicating a strong trend towards personalization and performance enhancement [11] - The modification culture is becoming more inclusive, appealing to a wide demographic beyond affluent individuals, with modifications ranging from aesthetic changes to performance upgrades [6][12] Consumer Behavior - Consumers are increasingly willing to invest significant amounts in modifications, with some spending upwards of 60,000 yuan, comparable to the price of a new car, to customize their electric bikes [12][14] - The trend is characterized by a desire for unique and personalized vehicles, with modifications reflecting individual tastes and lifestyles, from retro styles to futuristic designs [12][14] - The rise of brands like Niu and Ninebot is indicative of a competitive landscape where companies are catering to the modification market, with Niu being seen as an entry-level option and Ninebot appealing to more serious enthusiasts [12][14]

Core Viewpoint - The article discusses the rise of Ninebot as a prominent player in the electric scooter market, highlighting its unique features, brand appeal, and the challenges it faces in a competitive landscape. Group 1: Brand and Market Position - Ninebot electric scooters have become a status symbol among urban youth, with features like NFC card unlocking and smart driving capabilities that differentiate them from traditional scooters [4][9][11] - The brand has established a strong presence in the high-end segment of the electric scooter market, with sales of over 600,000 units priced above 4,000 yuan in 2024, significantly outpacing competitors like Yadea [18][23] - Ninebot's pricing strategy positions it as a premium brand, with models priced around 5,000 yuan, which is approximately 20% higher than average electric scooters [19][22] Group 2: Financial Performance - Ninebot's sales surged to 2.59 million units in 2024, generating revenue of 7.211 billion yuan, marking a significant increase from the previous year [23] - In the first half of 2025, Ninebot continued its growth trajectory with revenue reaching 6.823 billion yuan, a year-on-year increase of 101.6% [23][36] - The company's stock price has increased over 200% from its low point, with a market capitalization of approximately 47.933 billion yuan, surpassing industry leader Yadea [36] Group 3: Technological Innovation - Ninebot has integrated advanced technologies into its electric scooters, such as keyless unlocking, GPS anti-theft, and ABS, positioning itself as a tech-driven company [34] - The company has shifted its focus to the electric scooter market after initial challenges with balance scooters, recognizing the opportunity for innovation in a crowded field [31][34] - The introduction of new national standards for electric bicycles poses both challenges and opportunities for Ninebot, as it must adapt to regulatory changes while maintaining its competitive edge [40][42] Group 4: Competitive Landscape - Traditional brands like Yadea and Aima are beginning to catch up in terms of smart features, which could erode Ninebot's differentiation in the market [42] - The electric scooter market is expected to see limited growth, with total sales projected to reach 52 million units in 2025, indicating a potential saturation point [40] - Ninebot's reliance on its electric scooter business raises concerns about its long-term sustainability in a rapidly evolving market [37][43]

Core Viewpoint - The electric bicycle industry is experiencing rapid growth in the first half of 2025, driven by the end of the transition period for new national standards and a nationwide subsidy policy for trade-ins. [1] Industry Performance - In the first half of 2025, the national sales volume of electric two-wheelers reached 3,232.5 million units, with all six representative listed companies in the industry reporting double growth in performance. [1] - Yadea Holdings led the industry with a revenue of 19.186 billion yuan, a year-on-year increase of 33.11%. [1] Company Highlights - Ninebot Company achieved significant growth, with a revenue of 11.742 billion yuan in the first half of 2025, representing a year-on-year increase of 76.14%. [1] - The net profit for Ninebot in the same period was 1.242 billion yuan, up 108.45% year-on-year, surpassing the total profit for the entire year of 2024. [1] - The company sold 2.39 million electric two-wheelers, marking a 99.5% increase in sales volume. [1] - Ninebot's stock price increased dramatically from around 22 yuan per share at the beginning of 2024 to 77 yuan per share, reflecting a rise of over 200%. [1] Shareholder Actions - Despite the strong performance, the controlling shareholders of Ninebot, Gao Lufeng and Wang Ye, reduced their holdings by nearly 800 million yuan shortly after the company announced its half-year results. [2] - The timing of the share reduction during a peak performance period raised concerns among investors regarding the future growth prospects of the company. [2] Regulatory Changes - The new national standard for electric bicycles, effective from September 1, 2025, aims to enhance safety and performance, including mandatory speed limits and anti-tampering technology. [2] - The transition to the new standard includes a complete cessation of production of old standard vehicles and a ban on the sale of such vehicles by December 1, 2025. [2] Market Dynamics - Despite the impending regulatory changes, old standard electric bicycles have gained popularity, particularly due to their modification potential, which appeals to a segment of consumers. [3] - Ninebot electric bicycles have been associated with illegal modifications, leading to concerns about safety and regulatory compliance. [3]

Core Viewpoint - The electric bicycle industry is experiencing rapid growth in the first half of 2025, driven by the end of the transition period for new national standards and a nationwide trade-in subsidy policy, with a significant increase in sales and performance among listed companies in the sector [1][2]. Industry Performance - In the first half of 2025, the national sales volume of electric two-wheelers reached 32.325 million units, a year-on-year increase of 29.5% [1]. - The market concentration is increasing as leading companies leverage their advantages in channels, technology, and products to expand market share [1]. Company Performance - All six representative listed companies in the electric bicycle industry reported double growth in performance during the reporting period [1]. - Yadea Holdings led the industry with a revenue of 19.186 billion yuan, up 33.11% year-on-year, and a net profit of 1.649 billion yuan, up 59.5% [2]. - Ninebot Company exhibited the fastest growth, with revenue increasing by 76.14% to 11.742 billion yuan and net profit rising by 108.45% to 1.242 billion yuan [2][4]. - In contrast, Niu Technologies reported the lowest revenue and net profit, with revenue of 1.938 billion yuan, up 34.1%, but still incurred a net loss of 32.964 million yuan, although the loss decreased compared to the previous year [2][4]. Ninebot Company Insights - Ninebot Company achieved a remarkable performance in the first half of 2025, with revenue of 11.742 billion yuan, a year-on-year increase of 76.14%, and net profit of 1.242 billion yuan, up 108.45% [6]. - The company sold 2.39 million electric two-wheelers, marking a 99.5% increase, and its stock price surged over 200% since early 2024 [6][8]. - Despite strong performance, the actual controllers of Ninebot, Gao Lufeng and Wang Ye, reduced their holdings by nearly 800 million yuan, raising concerns about the sustainability of the company's high growth [4][8]. Regulatory Changes - The new national standard for electric bicycles will be implemented on September 1, 2025, which includes stricter safety and performance requirements, potentially impacting the market dynamics [10][12]. - The transition to the new standard will phase out old models, with a complete ban on sales of non-compliant vehicles by December 1, 2025 [12]. - The new regulations aim to enhance safety by limiting speed and preventing modifications, which could affect the appeal of certain brands, including Ninebot, known for their modifiable designs [10][13].

Group 1 - The core viewpoint of the article highlights the shift in college students' consumption patterns, moving from a focus on impulsive buying to a more practical and value-driven approach, with an emphasis on smart products and experiences [1][3][36] - The survey indicates that nearly half (48%) of college students prioritize practicality in their purchases, while 24% focus on cost-effectiveness, showing a significant preference for essential items over luxury or trendy products [6][9] - Regional differences in consumption styles are evident, with students in first-tier cities like Shanghai and Beijing leaning towards trendy and innovative products, while those in central and western provinces prioritize practicality [8][9] Group 2 - The "smart consumption five essentials" for college students now include smartphones, laptops, tablets, smartwatches, and electric bicycles, reflecting a shift in necessary items for academic and daily life [15][19] - Electric bicycles have become a mainstream choice for campus transportation, with 74% of students opting for them, surpassing traditional bicycles and cars, driven by the need for convenience in larger campus environments [20][23] - In the digital realm, knowledge consumption is emerging as a necessity, with 71% of students paying for software memberships and 54% investing in knowledge courses, indicating a strong willingness to pay for personal growth and learning tools [34][36]

Core Insights - Ninebot has achieved a cumulative shipment of over 9 million smart two-wheeled electric vehicles in the Chinese market, setting a new industry growth record [1][3] - The company has demonstrated accelerated growth, taking only 52 days to move from 8 million to 9 million units, compared to 64 days for the previous milestone [1] - This achievement marks a new phase of high-quality growth as Ninebot aims for the target of 10 million units [1][3] Company Strategy - Since entering the electric two-wheeler market in December 2019, Ninebot has adhered to a development philosophy centered on product focus, user orientation, innovation-driven, and safety as a baseline [3] - The company emphasizes long-term strategic execution, strong organizational resilience, and user trust as key factors for its rapid growth [3] Market Position - Ninebot has been the global leader in smart electric vehicle sales for three consecutive years (2022-2024) and has maintained the top position in the high-end electric vehicle market (over 4000 yuan) for two years (2023-2024) [3] - The company holds the highest market penetration rate in China's smart electric vehicle sector, with 70% of sales coming from Ninebot [3] - Ninebot has been recognized as the leading brand in user satisfaction for smart two-wheeled electric vehicles, reflecting its strong product experience and service quality [3] Sales and Service Network - Ninebot has established over 9,000 stores nationwide, creating a comprehensive sales and service network that enhances user experience [4] - The company aims to provide convenient access to "true smart" riding services across various cities and scenarios [4] Innovation and Technology - The company's growth is supported by a robust R&D system and intelligent manufacturing capabilities, with a focus on safety, intelligence, endurance, and technology [4] - Ninebot is investing in cutting-edge technologies such as NimbleOS, AI, and self-balancing technology to enhance the smart mobility experience [7] Future Goals - Ninebot aims to achieve annual sales of 7 million units and solidify its brand presence among young consumers by the end of 2027 [7] - The company plans to strengthen its channel construction, user operations, and service upgrades to better meet the needs of young consumers [8]

Investment Rating - The report maintains a "Positive" investment rating for the electric two-wheeler industry [10]. Core Insights - The electric two-wheeler market is experiencing a high-end upgrade, with companies like Niu, Ninebot, and Jike leveraging technology and user needs to capture market share. Niu focuses on urban user demands for convenience, security, and safety, while Ninebot capitalizes on the 3C certification transition to enhance its market position. Jike emphasizes product reliability through extreme testing and community engagement [4][8][41]. Summary by Sections Review of the High-End Electric Two-Wheeler Journey - Niu Electric has effectively identified and addressed three key pain points: charging convenience, theft prevention, and safety. By utilizing Panasonic lithium batteries, Niu has reduced weight and improved performance, leading to significant revenue growth from 769 million yuan in 2017 to 3.288 billion yuan in 2024, with a CAGR of 23.07% [19][33]. Niu: Redefining High-End Electric Two-Wheelers - Niu's strategy includes using high-quality components like Bosch motors and advanced battery management systems to enhance performance and safety. The company has also implemented a user-friendly app for remote vehicle control, contributing to its brand recognition and market penetration [20][27]. Current Competitive Landscape of High-End Two-Wheelers - The competitive landscape features new brands like Jike, Ninebot, and Niu, which focus on community engagement and product reliability. Traditional brands like Yadi and Aima are improving core technologies but lag in smart features compared to new entrants [7][70]. Ninebot: Differentiated Positioning in the Mid-High-End Market - Ninebot has rapidly grown its revenue, reaching 14.196 billion yuan in 2024, with a 38.87% year-on-year increase. The company has successfully transitioned to a major player in the electric two-wheeler market, with a focus on smart technology and user engagement [44][41]. Investment Recommendations: New Force Brands Stand Out - The report recommends focusing on new force leaders like Ninebot and Chuncheng Power, which have demonstrated significant advantages in technology and market positioning. These companies are well-positioned to capture the growing demand for high-end electric two-wheelers [8][11].

Core Viewpoint - The electric two-wheeler market in China is evolving rapidly, with a shift towards high-end, smart electric vehicles that appeal to younger consumers, despite rising prices and concerns about the necessity of smart features [1][4][6]. Industry Overview - As of 2024, the number of electric two-wheelers in China has exceeded 350 million, indicating a significant penetration rate with an average of one vehicle for every 3-4 people [7]. - The demand for smart features is growing, with 76.4% of consumers aged 18-25 prioritizing smart functionalities when purchasing electric two-wheelers [4]. Company Performance - Niu Technologies, known as the "Tesla of two-wheelers," has seen its sales grow from 80,000 units in 2016 to over 1 million in 2021, but faced a decline in revenue and profit in 2022, with a revenue of 3.169 billion yuan, down 14.5% year-on-year, and a net loss of 49.46 million yuan [11]. - In the first half of 2025, Niu Technologies reported a revenue of 1.256 billion yuan, a 33.5% increase year-on-year, and a net profit of 5.9 million yuan, marking a turnaround after 13 consecutive quarters of losses [11]. - Ninebot, a competitor, achieved a revenue of 11.742 billion yuan in the first half of 2025, a 76.1% increase, with a net profit of 1.242 billion yuan, reflecting strong market performance [12]. Market Trends - The introduction of new national standards for electric bicycles in September 2025 is expected to benefit high-end brands like Niu and Ninebot while potentially disadvantaging lower-cost competitors [13][14]. - The average selling price (ASP) of Niu's products has decreased from over 4,900 yuan in 2019 to around 3,200 yuan in 2024, indicating a strategy to penetrate the mass market [14]. Consumer Sentiment - There is growing consumer frustration regarding the rising costs of smart features, with subscription service fees for Niu's smart services increasing from 38 yuan per year to 69 yuan per year [15]. - Reports of service issues, such as connectivity problems with Niu's smart features, have led to negative consumer sentiment, highlighting the importance of ongoing service quality in a competitive market [17]. International Expansion - China has become the largest exporter of electric two-wheelers, with exports reaching 20.63 billion yuan in the first seven months of 2024, growing over 9% year-on-year [18]. - Niu Technologies aims to expand its international presence, focusing on markets in the U.S., Europe, and Southeast Asia, despite overseas revenue accounting for only 8.2% of total revenue in Q2 2025 [20]. - Ninebot has already established a strong foothold in international markets, with overseas revenue contributing 37.7% of its total revenue in the first half of 2025 [20].

Core Viewpoint - Ninebot Company is experiencing a dichotomy between impressive financial performance and significant consumer complaints regarding price volatility and safety concerns related to its electric vehicles [1][2]. Financial Performance - Ninebot's gross margin is projected to reach 28.24% in 2024, with its two-wheeled electric vehicle segment achieving a gross margin of 21.1%, outperforming competitors like Yadea (15.2%) and Aima Technology (17.82%) [3]. - The company's revenue and net profit have shown significant growth over the past three years, with revenues of 101.24 billion yuan, 102.22 billion yuan, and 141.96 billion yuan from 2022 to 2024, representing year-on-year growth rates of 10.7%, 0.97%, and 38.87% respectively [2]. - The net profit for the same period increased from 4.51 billion yuan to 10.84 billion yuan, with growth rates of 9.73%, 32.5%, and 81.29% [2]. Consumer Complaints and Pricing Issues - Consumers have reported significant price fluctuations, with instances of electric vehicles dropping in price shortly after purchase, leading to dissatisfaction [3]. - For example, a consumer noted that a vehicle purchased for 4,199 yuan was reduced to 3,899 yuan within ten days [3]. Market Position and Target Demographic - Ninebot's electric vehicles are particularly popular among the youth demographic, especially those aged 15-25, due to their stylish design and advanced technology [5]. - The company has successfully captured the Gen Z market through collaborations and marketing strategies, including partnerships with popular brands and celebrities [5]. Safety and Regulatory Concerns - The company faces scrutiny due to illegal modifications of its vehicles, which have become popular among youth, leading to safety risks and regulatory actions [9][11]. - Law enforcement agencies have identified Ninebot vehicles as a focus for monitoring due to their association with illegal street racing and modifications [9][11]. - The rapid expansion of Ninebot's retail outlets has made it challenging for the company to maintain oversight and control over its franchisees, contributing to issues of non-compliance and illegal modifications [11][12].