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雷军:小米精英驾驶培训·浙江站明日报名 1999元/人
Sou Hu Cai Jing· 2025-09-05 10:20
Group 1 - Xiaomi Group's founder and CEO Lei Jun announced a new round of registration for the "Elite Driving - Advanced Driving Training" in Zhejiang, starting on September 6, with a price of 1999 yuan per person, and the first 10,000 participants can register for free [1][3] - The training aims to enhance driving skills and safety awareness for Xiaomi car users, further enriching the user service system [1][3] - The training will be conducted at the Zhejiang International Circuit, providing an immersive advanced driving experience in a professional track environment [3] Group 2 - The first registration phase opens on September 6 at 10:00 AM for users participating in sessions from September 13 to September 21, while the second phase will open on September 16 for sessions from September 22 to September 28 [3] - Eligible participants include users who have locked orders for Xiaomi SU7, Xiaomi SU7 Ultra, and Xiaomi YU7 models, and they must register through the "Xiaomi Car APP" [3] - Since the launch of the Xiaomi SU7, it has gained significant market attention due to its excellent performance and intelligent features, indicating Xiaomi's ongoing investment in the automotive aftermarket service sector [3]
汽车之家再次易主 18亿美元“卖身”海尔后将走向何处?
Jing Ji Guan Cha Wang· 2025-09-01 10:30
Core Viewpoint - After being acquired by Ping An for nine years, China's largest automotive vertical media platform, Autohome, has been sold to Haier Group's subsidiary, Kataychi Holdings, for approximately $1.8 billion, marking a significant shift in ownership and strategy [1][2]. Group 1: Transaction Details - Kataychi Holdings acquired about 43.0% of Autohome's shares from Ping An's Yunchen Capital, becoming the controlling shareholder [1]. - Following the transaction, Ping An retains approximately 5.1% of shares and one board seat, indicating a shift from major shareholder to a significant financial investor [1][3]. - The deal, announced in February, took six months to finalize, raising questions about Haier's motivations for investing in a declining automotive media business [1][4]. Group 2: Haier's Strategic Intent - Haier's Chief Brand Officer has denied speculation about entering the car manufacturing sector, stating the acquisition aims to enhance services in the automotive aftermarket [1][2]. - Kataychi Holdings, established in November 2022, focuses on electric vehicle charging and post-vehicle services, including used car services and infrastructure [1][2]. Group 3: Autohome's Performance and Challenges - Autohome, founded in 2005, has been a leading automotive vertical website, but its revenue and profit have significantly declined since 2021, with a projected net income of RMB 1.68 billion for 2024, halving over four years [3][4]. - The company's media advertising revenue has dropped sharply by 35.46% in Q2 2025, now constituting only 16.24% of total revenue, while the lead generation service faces challenges from the rise of direct sales models in the EV sector [4]. - Autohome's new CEO has indicated a strategic shift towards becoming an automotive ecosystem platform, collaborating with Haier and Ping An [4].