据一汽奥迪最新消息：1月15日，"2026一汽奥迪千万用户盛典暨新品发布之夜"将在深圳启幕，全新奥 迪Q5L将正式上市，全新奥迪A6L也将在本次盛典中迎来全球首秀。 此次盛典还将以更丰富的叙事维度展现其背后的体系实力。本次盛会将设立特别直播间，邀请来自一汽 奥迪研发、制造、销售与售后服务体系的员工代表，讲述幕后关于严谨测试、匠心制造与温情服务的真 实故事，从"造车人"与"服务者"的视角，深度诠释一汽奥迪"以用户为中心"的理念如何贯穿产品全生命 周期。 作为本次盛典的焦点，即将上市的全球豪华中型SUV——全新奥迪Q5L，是一汽奥迪融合前瞻科技与本 土化深度洞察的匠心之作。新车基于先进的PPC豪华燃油智能平台打造，优化升级车身比例与动感化细 节设计。针对中国市场专属加长的轴距达到2945mm。此外，全新奥迪Q5L全系标配HDI双电机全域智 混技术，在油电之间重建"黄金分割"，兼得传统驾驶乐趣与电动化的平顺静谧；新车深度融合定制化华 为乾崑智驾®技术，实现智能领域的跨越式突破。 一汽奥迪相关负责人介绍，本次盛典现场将精心构筑"时光长廊"，回溯品牌发展的每一个关键里程碑： 从1988年开创中国豪华汽车技术合作先河的历 ...

Core Insights - The 2025 Guangzhou International Auto Show emphasizes the theme "New Technology, New Life," showcasing the transformation of the automotive industry in China and its leadership in global automotive innovation [1][2] - In the first ten months of 2023, China's automobile production and sales reached 27.69 million units, marking year-on-year growth of 13.2% and 12.4% respectively, with new energy vehicles (NEVs) accounting for 51.6% of total sales in October [1][3] - The auto show features a total exhibition area of 220,000 square meters with 1,085 vehicles on display, including 629 NEVs and 93 global premieres [1] Industry Trends - The auto show reflects the shift of China's automotive industry from electrification to intelligent technology, highlighting the advancements in smart electric vehicles [2] - Domestic brands have achieved significant growth, with sales of 14.24 million units in the first ten months, representing 61.2% of total automobile sales [3] - Major domestic players like BYD and GAC Group are showcasing their latest models and technologies, reinforcing their positions in the "electric intelligence new ecosystem" [3][4] Joint Ventures and Innovations - Joint venture brands are adopting a dual fuel strategy, integrating both traditional and electric vehicles to meet local consumer demands [5][6] - Notable joint ventures like FAW Toyota and Ford are unveiling new models that emphasize hybrid technology and local adaptation [6][5] - Some joint venture brands have opted out of the show, indicating strategic shifts and resource allocation towards product development and market positioning [7] New Energy and Emerging Players - The new energy vehicle sector is highlighted by innovative models from emerging brands, with companies like NIO and Xiaomi showcasing their latest offerings [8] - The auto show serves as a platform for new entrants to demonstrate their technological advancements and market strategies, contributing to the dynamic landscape of the automotive industry [8][9] - The event will continue until November 30, featuring industry forums and discussions that will shape the future of the automotive market in China [9]

Core Viewpoint - The 2025 Shanghai International Automobile Exhibition showcases FAW Audi's strong product lineup, including the global debut of the new Audi Q5L and the first reveal of the A5L's interior design, highlighting the brand's commitment to luxury and innovation [1][3]. Product Launch and Strategy - FAW Audi plans to launch a robust product offensive in 2025, leveraging both the PPC luxury fuel platform and the PPE luxury electric platform to create innovative luxury products tailored for Chinese customers [1][12]. - The introduction of the Q6L e-tron family and A6L e-tron marks a transition in the luxury electric vehicle market from the "1.0 oil-to-electric exploration phase" to the "3.0 high-quality safety and technology leap development phase" [3][10]. Technological Advancements - The A5L features a blend of technology and comfort, showcasing a new interior design that enhances the driving experience, and is the first luxury fuel model equipped with Huawei's advanced technology [4][6]. - The new Audi Q5L, designed by the chief designer of Audi R8, emphasizes a combination of spaciousness and sporty aesthetics, setting a new benchmark in the luxury SUV segment [9]. Market Positioning - FAW Audi aims to provide a comfortable, convenient, and safe driving experience through its dual-platform strategy, reinforcing its position in the luxury car market [12]. - The company targets to achieve cumulative vehicle deliveries exceeding 10 million by 2025, reflecting its long-term commitment to growth and customer-centric development [12].

Core Viewpoint - FAW Audi is launching several new models at the 2025 Shanghai International Auto Show, focusing on both luxury fuel and electric platforms to meet the growing demand for intelligent features in the Chinese market [1][3]. Group 1: Product Launches - FAW Audi showcased the new Audi Q5L, A5L, A6L e-tron, Q6L e-tron, and Q6L Sportback e-tron at the 2025 Shanghai International Auto Show [1][3]. - The A5L is the first luxury fuel model to feature Huawei's Qian Kun technology, utilizing the E³ 1.2 electronic architecture and offering a spacious interior with a wheelbase of 2969mm [3][5]. Group 2: Technological Advancements - FAW Audi plans to leverage the PPC luxury fuel platform and PPE luxury electric platform for product development, collaborating with leading suppliers like Huawei and CATL to enhance smart features [3][8]. - The A6L e-tron is equipped with a 107kWh battery, providing a range of 770km and supporting rapid charging from 10% to 80% in 20 minutes [8]. Group 3: Design Features - The new Q6L e-tron features a unique design with a light-up four-ring logo and a market-specific sphere front face, with an increased wheelbase of 2995mm to cater to local preferences for spaciousness [10]. - The A6L e-tron includes an immersive cockpit design with multiple screens, including an 11.9-inch virtual cockpit and a 14.5-inch OLED central display, enhancing the user experience [7][8].