一汽奥迪在2025年的市场表现，并非偶然的爆发，而是其长期构建的"体系韧性"与"精准战略卡位"共同 作用的结果。这背后，是产品、技术、服务与组织能力的系统性支撑。 2025年，中国汽车市场在电动化与智能化的双重浪潮中持续洗牌，竞争格局愈发复杂。 从销量表现来看，一汽奥迪全年在中国市场零售销量为570,088辆，批发量达到566,988辆。其中，奥迪 A6L以全年17.2万辆的销量，再度蝉联豪华C级轿车市场销量冠军；奥迪Q5L以14万辆的全年销量，坐 稳豪华B级SUV燃油车市场销冠位置。这些经典主力车型在其各自细分领域的亮眼表现，也展现出了一 汽奥迪深厚的市场根基与用户认可。 "油电同智"战略的落地成效，成为一汽奥迪应对行业变革的关键抓手。2025年8月，奥迪PPE豪华纯电 平台的首款产品——奥迪Q6L e-tron家族上市，重新定义了豪华电动高价值标准。11月，全球首款搭载 华为乾崑智驾 技术的燃油车一汽奥迪A5L正式推出，打破了传统燃油车在智能化方面的边界，为用户 提供了媲美电动车的智能驾驶体验。 在这样的大背景下，一汽奥迪实现了销量的逆势增长，成为中国市场首个达成千万用户的合资豪华汽车 品牌。其中，燃油车 ...

在充满挑战的2025年，一汽-大众实现全年销量158.7万辆，连续7年蝉联中国合资车企销量第一和燃油车市场销量第一，并成为国内首家累计产销突破 3000万辆的乘用车企业，彰显了央企合资企业在产业转型期的强大韧性与体系实力。 2026年，一汽-大众将提速智能电动转型，全面推进新一轮电动化规划落地，明确到2030年新能源销量占比约60%的目标，从2026年下半年起，新能源 商品将进入密集投放阶段。 全新速腾S精准满足新时代客户日益多元的用车需求 一汽-大众将在新能源领域发起一场覆盖全品牌、多个细分市场的系统性攻势，加速抢占新能源赛道主动权。其中，大众品牌将推出迈腾PHEV、探岳L PHEV、速腾L HEV车型，满足主流市场对新能源的迫切需求，并带来ID.AURA全新新能源序列的两款纯电车型；奥迪品牌将带来基于PPE豪华纯电平台的 A6L e-tron，树立电动时代的豪华科技标杆；捷达品牌的首款新能源车型J01也将在年内上市，首发搭载自主研发的SOA电子电气架构等核心技术。这一轮密 集投放实现了从主流到豪华、从混动到纯电的全覆盖，为一汽-大众新能源销量跃升提供坚实支撑。 在行业竞争进入拼创新、拼智能的新阶段，一汽- ...

BBA已经跌下神坛！ 这并不是电车通危言耸听。曾几何时，BBA在中国市场如日中天，年销70万辆是家常便饭，但去年BBA三家销量集体大幅跳水，最令人唏嘘的莫过于奔 驰，不仅年销量跌至55.19万辆，更惨遭奥迪反超，昔日的王者光环瞬间黯淡。 为什么BBA突然失速了？电车通经过分析后发现，导致它们整体失速的核心，恰恰出在SUV细分市场，旗下卖得最好的SUV几乎都「扑街」了。 | 品牌 雷科技 电车通制图 | 2025年 2025年销量/万辆 同比 | | --- | --- | | 宝马 | 62.55 -12 | | 奥迪 | -4 61.7 | | 奔驰 | 55.19 -1 | 制图：雷科技｜电车通 不是市场不要豪华SUV了，而是国产新势力，直接把BBA的餐桌给掀了。 回看去年30万以上SUV战场：奥迪Q5L、奔驰GLC、宝马X3/X5这些老牌贵族节节败退；而对面，小米YU7、问界M8、蔚来ES8等新贵正集体冲高。 | 排名 雷科技 电车通制图 | 车型 | 年销量排名变 | | --- | --- | --- | | 1 | 特斯拉Model Y | | | 2 | 小米YU7 | | | 3 | 问界M8 ...

2026年1月15日，"一汽奥迪千万用户盛典暨新品发布之夜"在深圳举办。这场盛典不仅宣告中国市场首个千万用户合资豪华汽车品牌诞生，更以全新奥迪 Q5L上市、全新奥迪A6L全球首秀的硬核动作，为中国汽车工业高质量发展写下关键注脚。 作为多年深耕中国市场的豪华汽车品牌，一汽奥迪的发展轨迹始终与中国汽车产业的升级脉络同频共振。一汽奥迪不仅完成了从技术引入到全价值链本土化 的跨越，更以长期主义实践为行业提供了转型升级的可借鉴范本。 而一汽奥迪38年深耕达成的千万用户里程碑，也绝非单纯市场数字叠加，而是行业引领力与跨国合作模式进化的双重印证。从中国汽车市场蹒跚起步到全球 汽车产业格局重构，38年足以见证一个时代的变迁。一汽奥迪38年深耕的深层价值，早已超越企业自身发展，成为中国汽车产业从"追赶"到"并跑"再到"领 跑"的生动注脚，更印证了跨国合作与本土创新融合的必然趋势。 面向汽车行业电动化、智能化的深刻变革，一汽奥迪明确了"油电混共进全智"战略，为豪华品牌转型提供了全新范式。当前，行业内普遍存在"电动化=智能 化"的片面认知，一汽奥迪创新性推出PPC豪华燃油智能平台与PPE豪华纯电平台，让燃油车与电动车都能享受同等领 ...

Core Viewpoint - The article discusses the significant decline in sales of traditional luxury car brands (BBA: BMW, Benz, Audi) in China for 2025, attributing this downturn to the rise of domestic electric vehicle brands and changing consumer preferences [6][9]. Group 1: Sales Performance - In 2025, the sales figures for BBA in China were as follows: BMW (including MINI) sold 625,500 units, down 12.5%; Audi (from FAW and SAIC) sold approximately 617,000 units, down 5%; and Mercedes-Benz (including commercial vehicles) sold 575,000 units, down 19% [6][8]. - The collective decline in sales for BBA is not seen as a short-term fluctuation but rather a structural loss due to the surge in new energy vehicles, with the penetration rate nearing 60% and domestic brands capturing 65% of the market share [9]. Group 2: Market Dynamics - The article highlights that the traditional luxury brands are struggling to maintain their market position as consumers shift away from brand loyalty, with BBA's user intent loyalty dropping below 18% in 2025 [13][14]. - The competition from new energy brands like NIO, Li Auto, Tesla, and Xiaomi is evident, with a significant percentage of their potential repeat customers coming from former BBA users [14]. Group 3: Strategic Responses - BMW has initiated price cuts on over 30 models to attract customers, with the entry-level electric iX1 dropping to 187,500 yuan, but the effectiveness of this strategy in boosting sales remains uncertain [10][11]. - Audi plans to launch new models like the A6L e-tron and E7X in 2026 to address its technological shortcomings, while Mercedes-Benz aims to introduce 15 new models, including a locally produced electric GLC [16][18]. - BMW's upcoming iX3, set to launch in late 2026, will feature advanced technology and pricing will be crucial for its success in the new energy market [17].

Core Insights - FAW Audi has achieved a significant milestone by reaching a cumulative user base of over 10 million in the Chinese market, making it the first joint venture luxury car brand to do so [2][3] - The company launched the new Audi Q5L, which features smart upgrades and is the first luxury fuel SUV equipped with Huawei's advanced intelligent driving system, marking a significant entry of high-level smart driving technology into traditional fuel luxury vehicles [2] - Audi's future product architecture will focus on the PPC luxury fuel intelligent platform and the PPE luxury pure electric platform, aiming for synchronized advancements in both fuel and electric vehicle models by 2026 [2] Company Developments - The new Audi Q5L is priced between 309,800 to 384,800 yuan and incorporates hybrid technology to reduce energy consumption, while also offering a long-wheelbase version and several market-specific color options [2] - FAW Audi's customer experience strategy, named "Zhen·Heart Path," aims to enhance its service system in response to the evolving competitive landscape of the luxury car market [3] - The company is leveraging its extensive existing user base and sales service system to accelerate its transformation towards smart technology, amidst increasing competition from local new energy brands and traditional luxury brands transitioning to electric vehicles [3]

Core Insights - The event on January 15 marked a significant milestone for FAW Audi, celebrating the delivery of the 10 millionth Audi vehicle and showcasing new models like the Audi A6L and Q5L, alongside a new customer experience strategy [1][3] - FAW Audi's achievement of 10 million users reflects a deepening collaboration between Chinese and German automotive industries, emphasizing high-quality openness and localized innovation [3][9] - The theme of the event, "Achieving Millions of Beautiful Moments," highlights the trust built over time between FAW Audi and its users, showcasing a commitment to a user-centered long-term value approach [4][8] Product and Service Commitment - FAW Audi emphasizes uncompromising craftsmanship in product quality, ensuring that global luxury standards are rooted in China, which has led to the Q5 family leading its market segment for 16 years with nearly 2 million users [6][8] - The company has a history of accurately responding to user needs, from the introduction of luxury cars in 1988 to the launch of the Q5 in 2010, and now with the "Oil-Electric Hybrid Intelligent" strategy to meet high-end smart travel demands [6][8] - FAW Audi has built a comprehensive service ecosystem with nearly 600 dealerships, enhancing user experience through initiatives like exclusive user rights and high-value service packages [8][14] Strategic Partnerships and Industry Impact - The partnership between FAW and Audi, initiated in 1988, represents a successful model of cooperation that has evolved into a new paradigm for joint ventures in China [9][11] - FAW Audi's growth has been supported by a full value chain localization process, integrating R&D, production, quality assurance, and marketing, which has also uplifted the entire automotive supply chain [11][13] - Collaborations with leading local tech companies like CATL and Huawei are pivotal for FAW Audi's transition into the intelligent and electric vehicle era, driving high-quality industry development [13][14] Future Directions - FAW Audi's "Oil-Electric Hybrid Intelligent" strategy aims to address the evolving automotive landscape by offering both fuel and electric options, ensuring users experience cutting-edge technology regardless of their choice [14][16] - The integration of advanced technologies in both electric and fuel models signifies a shift towards deeper collaboration in core technology development and ecosystem building [16][18] - As FAW Audi looks towards the next milestone of 10 million, it aims to leverage its 38 years of experience and strategic foresight to foster high-quality development and continue its legacy of user value creation [18]

Core Viewpoint - The article provides an overview of new vehicle models set to launch in January 2026, detailing specifications, pricing, and market segments for various manufacturers, highlighting the competitive landscape in the automotive industry. Group 1: New Vehicle Launches - BYD's Song Pro DM-i is scheduled for release on January 10, 2026, positioned as an A SUV with a price range of 12.28 to 13.08 million yuan, featuring a 1.5L plug-in hybrid engine and a pure electric range of 220 km [9]. - Chery's QQ Ice Cream will also launch on January 10, 2026, classified as an A00 HB, with a price range of 4.39 to 4.99 million yuan, powered by a pure electric engine and offering a range of 220 km [17]. - The Chery Little Ant is set to debut on the same day, with a price range of 5.49 to 6.09 million yuan and a pure electric range of 271 km [25]. - Dongfeng Nissan's Qichen D V DD-i will launch on January 13, 2026, as an A SUV, priced between 12.99 and 14.99 million yuan, featuring a 1.5T plug-in hybrid engine [33]. - BAIC's ARCFOX Kaola S will also be released on January 13, 2026, as an A SUV, with prices ranging from 9.98 to 11.98 million yuan and a pure electric range of 520 km [41]. Group 2: Specifications and Features - The Song Pro DM-i has dimensions of 4,735 mm in length, 1,860 mm in width, and 1,690 mm in height, with a wheelbase of 2,712 mm [9]. - The QQ Ice Cream measures 3,030 mm in length, 1,496 mm in width, and 1,637 mm in height, with a wheelbase of 1,960 mm [17]. - The Little Ant has dimensions of 3,242 mm in length, 1,670 mm in width, and 1,550 mm in height, with a wheelbase of 2,150 mm [25]. - The Qichen D V DD-i features dimensions of 4,620 mm in length, 1,917 mm in width, and 1,629 mm in height, with a wheelbase of 2,700 mm [33]. - The ARCFOX Kaola S has dimensions of 4,500 mm in length, 1,870 mm in width, and 1,675 mm in height, with a wheelbase of 2,820 mm [41]. Group 3: Market Positioning - The Song Pro DM-i targets the A SUV segment, indicating a focus on the growing demand for hybrid vehicles in the SUV market [9]. - The QQ Ice Cream and Little Ant are positioned in the A00 HB segment, appealing to budget-conscious consumers seeking electric vehicles [17][25]. - The Qichen D V DD-i and ARCFOX Kaola S are also targeting the A SUV segment, reflecting the competitive nature of this market with multiple new entrants [33][41].

转自：新华财经 新华财经长春1月15日电（记者张建）记者15日从中国第一汽车集团有限公司获悉，合资豪华汽车品牌 一汽奥迪迎来第1000万用户里程碑时刻，这也标志着一汽奥迪成为在华首个达到这一目标的合资豪华汽 车品牌。 1988年5月17日，一汽与大众汽车集团签署了中国汽车工业史上第一个标准的高档车技术转让协议，奥 迪品牌开始了在中国本土化的历程。从奥迪100到A6L、Q5L，再到A3、A4L、A6L、Q3、Q7、Q8以及 Q6L e-tron家族等车型，一汽奥迪已经成为中国家庭家喻户晓的豪华汽车品牌。 近年来，一汽奥迪积极响应中国用户对电动化与智能化的需求，依托PPE豪华纯电平台、PPC豪华燃油 智能平台推出一批新的车型。 一汽-大众汽车有限公司党委书记、总经理董修惠表示，一汽奥迪将继续秉承百年豪华基因，依托"油电 混共进全智"战略，加速产品迭代升级，陆续推出全新奥迪A6L、奥迪Q5L等新产品，为消费者带来更 加个性化和多元化的豪华出行新体验。 编辑：罗浩 ...

人民财讯1月15日电，1月15日，一汽奥迪Q5L正式上市，全系将可选装华为乾崑智驾，成为全球首款搭 载华为乾崑辅助驾驶技术的燃油SUV。 ...