为什么人总想测测自己？ 文 丨 王与桐 编辑 丨 宋玮 一款长期霸榜女性用户心智的产品，融合了星座、MBTI、情绪洞察等泛心理工具，看上去像是娱乐 产品，但背后却是严肃的算法。这个产品叫 "测测"。 每天，有超过 100 万都市女性打开测测，看看自己今日心情多少分、测测和朋友的缘分指数、问问最 近的事业和感情运势。这个看似轻盈的日常动作，为测测带来了数亿营收、多年来持续盈利。测测目 前拥有超过 5000 万注册用户，其中八成是女性，且大多数来自一线城市。而达成这样的成果时，团 队不过 200 人。 把这个产品做出来的，不是知名星座博主，也不是流量操盘手，而是一位说话慢吞吞、始终执着于 "世界是否可计算" 的理工男。 他叫任永亮，北大医学部预防医学毕业，2004 年就开始研究机器学习。真正走向 "测测" 这条路，是 因为一次感情低谷。2011 年，他 "病急乱投医"，开始用算法分析星座、生辰、性格系统，从而试图 理解人的情感走向。没想到，这一研究持续了十多年，并最终走向商业化。 "我一个理科男，怎么做了一个这么感性的产品？" 任永亮曾在深夜反复追问自己。他信仰科学、理 性，却又不断从 MBTI、多巴胺、星座中寻 ...

Core Viewpoint - The article emphasizes the importance of understanding market dynamics and selecting strong stocks, suggesting that mastering the initial concepts of trading theories can simplify the learning process for investors [1][2]. Group 1: Trading Theories - The article discusses the similarities between two trading theories: "股魔" and "缠论", highlighting that both can provide valuable insights into market behavior [1]. - It mentions that the initial ten articles of "缠论" focus on understanding the market and selecting strong stocks, which are crucial for successful trading [1]. Group 2: Analytical Framework - The article outlines a three-dimensional framework for stock selection: technical analysis, relative pricing, and fundamentals, where technical analysis includes traditional price behavior and indicators [2]. - It emphasizes that fundamentals should encompass the buying logic beyond just financial metrics, aligning with the broader understanding of market sentiment [2]. Group 3: Philosophical and Scientific Basis - The article asserts that "缠论" is grounded in philosophy, mathematics, and physics, making it a legitimate trading theory rather than mere speculation [3]. - It highlights the necessity of understanding complex science and chaos theory to fully grasp "缠论", which may pose challenges for those without a strong academic background [3].