Core Viewpoint - The Chinese automotive market continues to show positive growth, with production and sales increasing by 12.7% and 10.9% respectively in the first five months of the year, despite ongoing price competition revealing underlying issues in the industry [2] Group 1: Industry Trends - The China Automotive Industry Association reported that from January to May, the production and sales of automobiles reached 12.826 million and 12.748 million units respectively, indicating a strong market performance [2] - The ongoing price competition has prompted industry leaders to call for a reduction in "involution" among companies, encouraging a shift towards value-added services rather than price cuts [2] - Several automakers have begun implementing policies to counteract price competition by offering lifetime warranty services, aiming to enhance customer value and service rather than engaging in price wars [2][3][4] Group 2: Company Initiatives - GAC Toyota has introduced a lifetime warranty for its entire lineup, covering key components such as the engine and transmission, valued at approximately 8,000 yuan [2] - FAW-Volkswagen has also launched a lifetime warranty policy for its flagship SUVs, covering major systems without mileage or time limits, and has seen a significant increase in orders for its models [3] - Li Auto has rolled out a "lifetime warranty relay plan" for its Li ONE owners, allowing for the transfer of warranty benefits to new vehicle purchases [4] Group 3: Consumer Perception and Challenges - While lifetime warranties are seen as beneficial for both companies and consumers, there are concerns regarding the stringent conditions attached, such as requiring maintenance at authorized dealerships [8][9] - Some consumers have reported discrepancies between the advertised lifetime warranty and the actual coverage, leading to dissatisfaction and perceptions of misleading marketing [9][10] - The automotive industry is facing challenges in effectively implementing customer-centric policies, with many companies struggling to transition from traditional pricing models to value-based pricing [10]

Core Viewpoint - The home hardware industry is facing intensified price wars and a lack of quality trust, prompting NUOMI to launch the "Quality Commitment Letter," establishing a new standard for quality service with a "Lifetime Warranty" to rebuild trust in the industry [1][6][15] Industry Overview - The Chinese home hardware market is substantial, reaching 226.11 billion yuan in 2023 and expected to exceed 324.4 billion yuan by 2028, despite the overall downturn in the home industry [2] - The home hardware sector is experiencing stable growth against a backdrop of fierce competition, leading to a vicious cycle of price wars and low quality, with significant issues such as product homogeneity and inadequate after-sales service [2][4] Quality Commitment Initiative - NUOMI is the first in the industry to publicly commit to quality through the "Quality Commitment Letter," which guarantees free updates or repairs for products with quality issues within their lifecycle [6][8] - This commitment addresses the lack of authoritative documentation in quality service, providing customers with a strong basis for rights protection [6][8] Impact on Stakeholders - The "Lifetime Warranty" directly addresses pain points for various customer groups, transforming the traditional limited warranty (usually 1-3 years) into a more comprehensive offering [8][10] - Partners of NUOMI benefit from reduced after-sales costs associated with hardware quality issues, allowing them to escape the homogenized price competition and enhance product premium capabilities [10] - Designers are liberated from concerns about hardware durability, enabling them to pursue design freedom without compromising on quality [11] Consumer Benefits - The Quality Commitment Letter serves as a "lifetime worry-free" quality contract for consumers, significantly shortening the decision-making process by establishing trust in the reliability of hardware products [13] - This initiative positions hardware components as "durable assets" rather than "consumables," fostering a long-term win-win value for consumers, designers, and B-end partners [13] Conclusion - NUOMI, with over 20 years in the high-end custom hardware sector, maintains a commitment to "professionalism, high-end, and quality," supported by over 260 patents and a smart manufacturing base [14] - The release of the Quality Commitment Letter is set to establish new quality standards in the industry, aligning Chinese manufacturing with global standards and fulfilling the quality expectations of millions of households [15]