需求驱动

Search documents
从“苏超力量”看城市发展逻辑转变
Xin Hua Ri Bao· 2025-08-26 07:25
□ 陈正峰 期待的力量:点燃城市增长的动力引擎 牵引城市发展逻辑从"资源依赖"向"需求驱动"转变。"我们已经渴望一场'苏超'很久了。"这句心声道出 了赛事出圈的关键——精准捕捉到人们内心深处对鲜活生活的向往、对自我价值的追寻、对公平竞技的 期待。这种集体渴望并非抽象的情绪宣泄,而是能转化为现实动能的精神力量,进而推动消费偏好 从"物质满足"转向"情感体验"。这映射到城市发展中,便是消费结构的升级会进一步倒逼产业结构向更 注重品质、体验与社会价值的方向调整,这与城市经济结构转型升级中"以消费引领产业升级、以需求 倒逼供给侧结构性改革"的路径高度契合。这种逻辑的转变意味着动力机制的迭代:城市增长不再依赖 资源的堆砌,而是通过搭建开放的参与平台、营造有温度的生活场景,将"人的向往"转化为价值创造的 引擎,推动城市在资源配置中兼顾效率与公平,以社会共识与稳定为发展筑基,最终形成更具韧性、活 力与包容性的新发展逻辑,这正是渴望的力量赋予城市发展的深层变革。 协同的力量:革新城市治理的运行机制 "苏超"出圈,折射城市发展逻辑的转变。从"物本导向"到"人本导向",从"千城一面"到"各美其美", 从"功能满足"到"情感共鸣" ...
今日视点:按下“需求驱动”快进键 机器人产业迸发新动能
Zheng Quan Ri Bao· 2025-08-05 22:44
Core Insights - The Chinese robotics industry is entering a new development stage driven by both technological innovation and consumer demand activation [1][2][4] - The upcoming World Robot Conference in Beijing and the launch of the E-Town Robot Consumption Festival signal a shift from a technology-driven narrative to a demand-driven approach in the industry [1][2] Technological Innovation - Initially, the robotics industry focused on "technology-driven" advancements, emphasizing algorithm optimization and hardware upgrades [1] - As technology transitions from laboratory settings to real-world applications, challenges arise in adapting to complex environments and diverse user needs [1] Consumer Demand Activation - The Beijing Economic-Technological Development Zone's model of combining high-end exhibitions with consumer engagement reflects the industry's shift towards demand-driven growth [2] - Initiatives like the issuance of consumption vouchers and subsidies aim to break the perception of robots as luxury items, making them more accessible to consumers [3] Policy and Ecosystem Development - A long-term mechanism for "demand-driven innovation" is necessary, including tax incentives for first-time buyers of domestic robots and the establishment of demand-matching platforms [2] - Building a standard system for safety and compatibility in robotics will facilitate market competition and innovation [2] Industry Application and Customization - The industry must transition from "finding applications for technology" to "defining technology based on scenarios," tailoring solutions to specific industry needs [3] - Collaboration with downstream clients to create "scenario laboratories" can lead to customized robotic solutions that meet precise operational requirements [3] Future Outlook - With ongoing policy support, awakening consumer markets, and targeted technological breakthroughs, the Chinese robotics industry is poised for significant advancement in the global value chain [4]
72款产品年销超250万件,美ONE优选多款产品荣登天猫热销榜单
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-13 06:53
Core Insights - The article highlights the rapid growth of the Chinese e-commerce brand 美ONE优选, which has successfully connected high-quality manufacturers with consumers, achieving over 2.5 million sales of 72 self-operated products and serving more than 1.5 million users [1][9]. Group 1: Business Model and Strategy - 美ONE优选 aims to empower "invisible champion" factories by providing them a platform to showcase their products directly to consumers, overcoming challenges related to brand operation and market access [3][5]. - The brand collaborates with top manufacturers, leveraging the influence of live streaming to enhance product visibility and credibility, thus attracting more orders and partnerships [5][6]. - The selection process for partner factories involves rigorous quality control and cultural value assessment, ensuring that products not only meet high standards but also resonate with traditional craftsmanship [5][6]. Group 2: Product Development and Quality Control - 美ONE优选 emphasizes strict quality control throughout the supply chain, requiring partner factories to pass evaluations from third-party organizations, with most achieving scores between 80-90 [6][7]. - The product development cycle is extensive, averaging 4-6 months, focusing on user experience and continuous feedback for product optimization [6][8]. - The brand has successfully launched various products, such as soft-bristle toothbrushes and premium dried fruits, which have received positive market responses and high sales volumes [7][8]. Group 3: Market Performance and Future Outlook - The brand's product range has expanded to 72 SKUs, covering diverse categories, with several items achieving significant sales milestones, such as over 500,000 units for garbage bags and more than 100,000 units for other popular products [9][12]. - 美ONE优选's growth reflects a shift in the e-commerce landscape from traffic competition to value competition, positioning itself as a co-creator of brands rather than just a manufacturer [12]. - Future plans include focusing on high-potential categories like beauty tools and pet products, with a commitment to understanding consumer needs and maintaining high product quality [12].