金价在年内上涨了30%，而据老凤祥8月28日披露半年报，公司上半年实现营业收入333.56亿元，同比 下降16.52%；归属于上市公司股东的净利润12.2亿元，同比下降13.07%；基本每股收益2.3327元/股，营 收和利润明显下滑，显示出单纯依赖品牌老字号已不足以应对市场变化。 就在9月15日，老凤祥还发公告称，公司下属控股子公司上海老凤祥有限公司和上海老凤祥钻石加工中 心有限公司拟共同投资设立老凤祥奢品销售有限公司，注册资本5000万元，其中上海老凤祥有限公司出 资4000万元，占比80%；上海老凤祥钻石加工中心有限公司出资1000万元，占比20%。 老凤祥称此举是为进一步提升"老凤祥"品牌形象和价值，加快开拓中高端市场，提高"老凤祥"品牌在奢 品市场的影响力和市场占有率。 10月9日晚间，老凤祥（600612.SH）发公告称，公司拟通过下属控股子公司老凤祥香港有限公司 （LFXHK）投资认购迈巴赫奢侈品亚太有限公司（MAP）发行的2000股有投票权普通股，占发行及配 发后MAP股权的20%，总投资额为2400万美元。此外，MAP与LFXHK的关联公司上海老凤祥臻品商贸 有限公司签署《品牌代理协议》，就 ...

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of RMB 180.50, indicating a potential upside of 31.8% from the current price of RMB 136.91 [1][10][11]. Core Insights - The company reported strong performance in 2Q25, achieving a record high gross margin driven by robust sales of high-end models and product mix optimization. The revenue for 1H25 was RMB 624.02 billion, a slight year-on-year decrease of 4.06%, but net profit surged by 81.03% to RMB 29.4 billion [2][7]. - The company is expected to continue its upward trajectory in the second half of 2025, supported by the "Wenjie high-end matrix + M8 pure electric first delivery" strategy, which is anticipated to drive both volume and price increases [7]. Financial Overview - Revenue projections show significant growth from RMB 35,842 million in 2023 to RMB 175,174 million in 2025E, reflecting a year-on-year growth of 20.7% [6][12]. - The net profit is expected to rise from a loss of RMB 2,450 million in 2023 to RMB 10,884 million in 2025E, with a corresponding increase in earnings per share from RMB -1.62 to RMB 7.21 [6][12]. - The gross margin is projected to improve from 9.9% in 2023 to 27.1% in 2025E, indicating enhanced profitability [15]. Sales Performance - In 1H25, total sales reached 198,600 units, with new energy vehicle sales accounting for 172,100 units, representing a year-on-year growth of approximately 8.2% [7]. - The Wenjie brand delivered 107,000 units in 2Q25, a quarter-on-quarter increase of 135.8%, with the M8 and M9 models performing particularly well [7]. Cost Management - The report highlights a decrease in the ratio of selling, general, and administrative expenses to revenue, which fell to 20.9% in 2Q25 from 22.8% in 1H25, indicating improved cost efficiency [7].

Summary of Chuanfeng Power Conference Call Company Overview - Chuanfeng Power's business segments include all-terrain vehicles (ATVs), motorcycles, and electric two-wheelers. The revenue distribution for 2024 is projected to be 48% from four-wheel vehicles, 40% from motorcycles, and 3% from electric vehicles [4][5][6]. Industry Insights - The global all-terrain vehicle market is stable, with North America dominating, contributing 80% of the market. The preference in North America is shifting towards high-end models, while Europe primarily favors ATVs [2][6]. - The demand for all-terrain vehicles surged post-pandemic, with North American demand increasing by 28% in 2020. However, there was a decline in 2021-2022, yet demand remained above pre-pandemic levels [8][9]. Key Financial Metrics - Chuanfeng Power's revenue is expected to reach 1.9 billion yuan in 2025 and 2.5 billion yuan in 2026, with a long-term market capitalization target of 70-80 billion yuan [7][36]. - The company’s global all-terrain vehicle sales increased from 67,000 units in 2020 to 151,000 units in 2021, raising its market share from 6% to 15% [6][9]. Market Dynamics - The North American market has transitioned from a supply-demand imbalance to a promotional phase to reduce inventory, with Chuanfeng responding by stabilizing prices and increasing promotional expenses [11][9]. - Tariffs and international shipping costs have significantly impacted Chuanfeng's all-terrain vehicle business, with ATV tariffs rising from 2.5% to 27.5% in 2021, affecting profit margins [12]. Product Development - Chuanfeng has made progress in optimizing its product structure, particularly in the 1,000CC segment, with new high-end models like U10 Pro and Z10 set to launch [13][18]. - The company is focusing on expanding its product offerings in the 600-800CC range while continuing to develop small-displacement scooters [25]. Competitive Landscape - Chuanfeng leads in non-U.S. dealer channels but still lags behind competitors like Polaris in the U.S. market [3][14]. - The company’s high-end product U10 Pro has shown strong performance, with superior specifications compared to competitors [16][17]. Future Outlook - The electric two-wheeler market is expected to grow significantly, with Chuanfeng's electric brand "Jiehe" projected to sell 600,000 to 700,000 units in 2025 [30]. - The domestic large-displacement motorcycle market is on an upward trend, with a significant increase in the share of models above 400CC [19][20]. Strategic Initiatives - Chuanfeng is enhancing its brand competitiveness through extensive marketing efforts and channel expansion, aiming to increase its dealer network significantly by 2025 [26][27]. - The company is committed to R&D, with a focus on improving technology and product capabilities, which is expected to drive future growth [28]. Conclusion - Chuanfeng Power is well-positioned for growth in the all-terrain vehicle and motorcycle markets, with a strong focus on product innovation, market expansion, and strategic partnerships. The long-term outlook remains positive, with significant potential for market capitalization growth [36].

Disclaimer The presentation material contains forward-looking statements. Such forward-looking statements are subject to various risks, uncertainties and assumptions, certain of which are not under our control, causing actual results and growth which may differ materially from these direct or indirect forward-looking statements. Forward-looking events and relevant development discussed herein may differ from the expectation of Hilong Holding Limited (the "Company"), and even never occur due to such risks, u ...