新华网《对话山海》节目"山海印记"系列子栏目，聚焦地方独特的非遗技艺、物产资源及产业集群 等，以"一县一品"的优秀案例为切口，进行立体化剖析与全景式呈现。栏目旨在挖掘产业背后的创新动 能与发展智慧，为地方经济高质量发展提供可资借鉴的范式，助力乡村振兴战略，展示中国县域经济蓬 勃的内生动力与独特魅力。 清原满族自治县地处辽宁抚顺，拥有"北药道地中药材全国第一县"美誉。清原黄精作为当地特色中 药材，已纳入县级重点战略，借"一县一品"工程迈向规模化、品牌化。其以5万亩标准化基地为根基， 延伸深加工链条打造多元产品，形成"种植-加工-康养-文旅"全产业链，通过"公司+合作社+农户"模式带 动增收、助力乡村振兴。本期节目，揭秘清原如何以黄精为核，书写大健康产业发展新篇。 ...

（来源：中国医药报） □ 刘强 山楂是蔷薇科植物山里红或山楂的干燥成熟果实，又名映山红果、山梨、酸楂、楂肉，主产于河南、江 苏、浙江、安徽、湖北、贵州、广东等地，秋季果实成熟时采收，切片，干燥。北山楂以个大，皮红， 肉厚者佳。南山楂以个匀，色红，质坚者为佳。《本草纲目》记载，山楂可以化饮食、消肉积，治疗癥 瘕、痰饮痞满吞酸、滞血痛胀。 转自：中国医药报 山楂片为圆形片，皱缩不平，直径1.0厘米～2.5厘米，厚0.2厘米～0.4厘米。外皮红色，具皱纹，有灰白 小斑点。果肉深黄至浅棕色，中部横切片具5粒淡黄色果核，果核常脱落而中空。有的片上可见短而细 的果梗或花萼残迹。 山楂味酸、甘，性微温，归脾、胃、肝经，能消食健胃、行气散瘀。 临床应用中，山楂常用于治疗肉食积滞、胃脘胀满、泻痢腹痛、瘀血经闭、产后瘀阻、心腹刺痛等。焦 山楂消食导滞作用增强，可用于肉食积滞、泻痢不爽。 常见单验方 山楂的常用单验方有以下几种。 用于治疗肉类食积不化、上腹疼痛：山楂12～18克，莱菔子、枳实各9克，水煎服。 用于治疗小肠疝气、肠炎下痢：山楂15～30克，水煎后加红糖适量，每日两到三次分服。 山楂的常用食疗方包括山楂荷叶茶、山楂蛋糕 ...

Core Insights - The core viewpoint of the news is that the Bozhou Traditional Chinese Medicine Commodity Trading Center has officially released its 2026 operational plan, focusing on brand leadership and a "1+5" development strategy to ensure sustained growth in performance for 2026 [1] Group 1: Brand Strategy - The trading center will elevate brand building to a strategic core, aiming to enhance the recognition and influence of the "BoJiao" brand in the traditional Chinese medicine industry through integrated marketing and multi-dimensional communication [1] - The center plans to develop the "Shen Nong Zhou Ben Cao Zhen Xuan" IP, enhancing content e-commerce and live streaming operations to create a closed loop of "content-fans-transaction" to empower physical merchants and explore new growth channels [1] Group 2: Business Segments - The trading center will upgrade five main business segments to form a solid support for development, including: - **Herb Procurement Business**: Focused on reducing procurement costs and stabilizing the supply chain through strategic partnerships with core clients like Jiuzhou Fangyuan, aiming to establish a quality-controlled and traceable supply system [2] - **Bulk Trading Business**: Transitioning from "transaction matching" to "ecological service provider," focusing on building services, increasing platform traffic, and creating a professional B2B e-commerce platform for traditional Chinese medicine [2] - **Fresh Processing Business**: Collaborating closely with strategic partner Jiuzhou Fangyuan to expand the fresh processing industry chain, integrating upstream processing capacity through acquisitions and controlling core raw material resources [2] Group 3: Market Operations - The offline market operations will aim to increase profitability and stabilize merchant recruitment, with specific goals including ensuring rental income, raising the occupancy rate to over 95%, and optimizing market image through standardized practices [3] - The warehousing business will shift from passive rent collection to active management and profit center development, expanding value-added services such as third-party regulatory warehousing and supply chain finance [3] Group 4: Strategic Framework - The introduction of the "1+5" strategic system marks a new phase for the Bozhou Traditional Chinese Medicine Commodity Trading Center, emphasizing brand value, deep collaboration among five business segments, and the integration of online and offline operations [3] - The center aims to leverage its existing advantages in resource integration, platform operation, and industry chain services to respond to trends in standardization, digitalization, and integration, providing more efficient, transparent, and valuable services to clients in the industry [3]

转自：贵州日报 贵州日报天眼新闻记者 邓钺洁 "太子参多糖提取物的附加值是原料的十倍""天麻素含量必须高于一般值""钩藤发现神经保护新功 效"——在贵州，一场以"标准升级、科技赋能、产业融合"为核心的中药材价值跃迁正在发生。昔日"天 然药库"正摆脱"卖原料"的困境，聚焦天麻、太子参、白芨、黄精、半夏、钩藤六种道地药材打造"黔六 味"公共品牌，推动大健康产业向高附加值全链条迈进。 品质跃升：从卖原料到卖标准 迎着晨露走进遵义市播州区，贵州威仕佳生物科技有限公司的无尘车间里，新鲜的太子参正经过清洗、 切片、低温干燥等二十余道工序，最终变成均匀的淡黄色饮片。 "我们和上海中医药大学合作研发的太子参多糖提取物，附加值是原料的十倍以上。"公司负责人指着检 测报告上的数据说，"每批产品都要经过62项指标检测，从含量测定到农残控制，标准十分严格。" 从卖原料到卖标准，标准化浪潮正在重塑产业链。贵州省中药材产业协会负责人邱勇拿出一本厚厚的 《"黔六味"质量标准体系》："我们从种源、种植、加工到成品，建立了全链条标准。比如天麻，不仅 规定天麻素含量必须高于0.25%，还对种植海拔、土壤pH值、采收时间都有精确要求。" 贵州中药 ...

二产延链，从"出售原料"迈向"价值倍增"。安泽已告别单纯出售原料的阶段。当地积极与北京中医药大 学、中国科学院药物研究所等科研机构合作，培育了7家中药材加工企业。下一步将加快建设现代化仓 储物流中心，大力发展精深加工，开发中药饮片、配方颗粒、功能性食品饮料等高附加值产品，并积极 引进知名药企，打造"产学研用"一体化集群，真正实现连翘价值的本地跃升。 三产赋能，从"传统产地"走向"品牌中心"。品牌与市场，是产业腾飞的双翼。安泽正与山东扁鹊集团等 行业龙头企业合作，建设智能化第三代"产地仓"，实现从产区到药企的精准直供。同时，计划在"黄花 节"期间举办首届连翘交易大会，广泛吸引行业资源。"我们要把安泽从连翘生产腹地，升级为全国连翘 的贸易集散地、信息交流地与品牌策源地。"晋红峰表示。 "世界连翘在中国，中国连翘数安泽。"晋红峰介绍，安泽素有"大药场"之称，拥有超过150万亩野生连 翘，年产量约400万公斤，占全国总产量的四分之一，是全国连翘生产第一大县。2014年，"安泽连 翘"获评国家地理标志保护产品。如何将这份大自然的厚赠，从生态资源转化为发展动能，成为安泽近 年来重点探索的课题。 围绕山西省政府工作报告提出 ...

Core Viewpoint - Shanxi province, known for its traditional Chinese medicine ("Jin Medicine"), is focusing on high-quality development of the Chinese herbal medicine industry through standardized production and sales systems, diversified value systems, efficient innovation systems, and comprehensive support systems [1][2]. Group 1: Industry Development - The scale of Shanxi's Chinese herbal medicine industry is expanding, with continuous optimization of structural layout and gradual emergence of competitive advantages [1]. - Challenges include mismatches between industry development and resource endowments, as well as non-unified quality standards in planting and processing [1]. - There is an urgent need to enhance technological innovation capabilities, extend the industrial chain, and improve operational support systems [1]. Group 2: Recommendations for Improvement - Suggestions include implementing full-cycle management by focusing on seed quality, promoting ecological planting, enhancing product value, ensuring quality safety, and strengthening trading platforms [1]. - To extend the industrial chain and build a diversified value system, it is recommended to strengthen the Chinese medicine manufacturing industry and cultivate large-scale herbal medicine enterprises [1]. - The development of a health lifestyle industry and the integration of tourism with traditional medicine are also proposed to enhance market presence [1]. Group 3: Technological and Educational Enhancements - Emphasis on strengthening technological empowerment and building an efficient innovation system is highlighted [2]. - Recommendations include addressing seed source and cultivation technology challenges, forming research teams to cultivate local varieties, and promoting modern cultivation techniques [1][2]. - The establishment of a provincial Chinese medicine laboratory and the development of proprietary health products are also suggested to enhance clinical treatment capabilities [1]. Group 4: Support Mechanisms - The need for a comprehensive support system is emphasized, including ensuring reasonable returns for growers and increasing research and development subsidies [2]. - The cultivation of professional talent through specialized programs in "Traditional Chinese Clinical Pharmacy" is recommended to foster a new generation of practitioners who understand both medicine and pharmaceuticals [2].

"很润、很舒 畅！"在广东三 宝展位，新民晚 报高级记者晏秋 秋连喝两杯新会 陈皮水后赞不绝 口。1月30日， 主题为"中国年· 广东味"的"媒体 +"广货行天下 ——2026广东年 菜进上海营销行 动在上海国际会 议中心盛大启 幕。作为广东道 地养生佳品代 表，广东三宝系 列产品携手道地 广货、粤味珍品 组团参展， 以"真产地、真 年份、真品 质"的核心理念 与深厚的岭南文 化底蕴，为上海 市民带去一份兼 具养生健康与文 化底蕴的"广东 手信" 。 广东三宝借"媒体+"广货行天下——2026广东年菜进上海营销行动契机走进上海。 作为"广货行天 下"体系化落地 的重要举措，本 次营销行动以年 菜为载体，以媒 体为赋能，既是 广东年菜拓展长 三角市场的关键 一步，也是粤沪 两地深化饮食文 化交流、推动产 业协同发展的生 动实践。广东三 宝，由选自"中 广货行天下，三 宝润沪上！广东 三宝养生年货臻 礼香飘上海_南 方+_南方plus 祥的"八角福 盒"，到便捷的 罐装陈皮等，不 断适应多元消费 场景。此外，依 托"媒体+"的强 大整合能力，广 东三宝成功打通 了从品牌传播、 文化赋能到市场 销售的全链路。 此前 ...

Core Viewpoint - The article highlights the journey of a company, Chenpi Village, in successfully exporting Xinhui Chenpi (a type of dried tangerine peel) to the United States, achieving sales of over 15 million RMB and establishing a strong market presence in North America [2][59]. Group 1: Market Entry and Growth - The company started from scratch and has achieved annual sales exceeding 15 million RMB, marking a significant milestone in its internationalization efforts [2][59]. - After five years of effort, Xinhui Chenpi has officially entered the U.S. customs directory, allowing it to be sold in the North American market [3][41]. - The company became the first local enterprise in the Xinhui Chenpi industry to pass the FDA certification, which is crucial for establishing credibility in the U.S. market [40][39]. Group 2: Quality and Standards - The success of Xinhui Chenpi in the U.S. market is attributed to its high quality, which is emphasized by the saying "the older the Chenpi, the better the flavor" [24][4]. - The company has focused on meeting strict FDA standards and regulations, ensuring that every aspect of production adheres to quality requirements [30][32]. - The commitment to quality has led to a significant reduction in customs inspection rates for the company's products, reflecting its growing credibility [52][54]. Group 3: Cultural Significance and Market Strategy - Xinhui Chenpi is not just a food product but also carries deep cultural significance for overseas Chinese, representing a connection to their homeland [16][18]. - The company recognized the market opportunity to cater to the nostalgia of overseas Chinese who find it difficult to access authentic Xinhui Chenpi [25][19]. - The brand has successfully penetrated the Chinese community in North America, establishing a solid foundation for future growth [62][63]. Group 4: Future Outlook - The company aims to expand its presence in the mainstream U.S. market, acknowledging the challenges ahead while being prepared for a long-term commitment to growth [64][66]. - The goal is to make Xinhui Chenpi a globally recognized product, with aspirations for continued international expansion [66].

Core Insights - The Chenzhou National Agricultural Science and Technology Park in Anren County, Hunan Province, ranked first among 46 evaluated agricultural science and technology parks in the province for the 2025 assessment due to its innovative achievements and solid development results [1] Group 1: Resource Activation and Infrastructure Development - The local government has prioritized the development of the park, with leaders actively addressing key issues related to project construction and resource allocation [1] - The activation of the long-idle Guanhui Industrial Park has attracted five technology-based enterprises, achieving zero vacancy in the park's facilities [1] - Infrastructure projects such as a sewage treatment plant and a smart cold chain logistics park are being accelerated, which has helped reduce production costs for enterprises by approximately 20% [1] Group 2: Industry Ecosystem and Chain-based Investment - The park has shifted its investment strategy from single projects to a focus on industry ecosystems, targeting key sectors like grain and oil processing and traditional Chinese medicine [1] - Several downstream supporting enterprises have been successfully introduced, fostering a direct supply system between enterprises [1] - In 2025, the park attracted eight new enterprises, with four of them commencing production [1] Group 3: Technological Empowerment and Innovation - The park has deepened partnerships with local universities to enhance research and development, establishing the province's first "Rice Technology Small Courtyard" and seven innovation stations [2] - Key technological advancements, such as the development of high-yield, low-cadmium rice varieties, have received national project approval [2] - Digital transformation initiatives have been implemented, significantly improving production efficiency for companies like San Cheng Food [2] Group 4: Business Environment Optimization - The park has introduced integrated services and measures to improve the business environment, helping companies recruit over 200 employees [2] - A rapid response mechanism for corporate demands has been established, effectively resolving over 60 issues [2] - Financial products like "Agricultural Credit Guarantee" and "Guarantee Loans" have injected over 82 million yuan into enterprises [2] Group 5: Development Momentum and Achievements - In 2025, the park initiated 24 projects with a total investment of 1.12 billion yuan and generated tax revenue of 10.15 million yuan, showing significant growth across multiple indicators [2] - Leading enterprises in the park, such as Shengping Rice Industry and Xinliang Grain and Oil, have entered the "Top 500 Agricultural Enterprises in China," indicating strong development momentum [2]

Core Viewpoint - The article highlights the historical significance and modern development of Huoshan Dendrobium, a traditional Chinese medicinal herb, emphasizing its unique characteristics, cultivation challenges, and the evolution of its market presence over the past century [1][3][15]. Group 1: Historical Background - Huoshan Dendrobium, known as "Huoshan Xian Cao," is revered as one of the "Nine Great Immortal Herbs" in traditional Chinese medicine, with a specific growth environment and limited production, making it extremely rare [3][5]. - The herb has been cultivated in Huoshan since at least 1899, when the founder of the Xiaos family, Xiao Hongsheng, established a pharmacy that emphasized the quality of Huoshan Dendrobium [5][11]. - By 1911, there were seven private pharmacies in Huoshan, but the market faced challenges due to reliance on farmers and rising prices [6][7]. Group 2: Development and Innovation - The establishment of "Hui Sheng Tang" in 1989 marked a significant shift, as the company began to cultivate Dendrobium using modern agricultural techniques while maintaining traditional quality standards [11][13]. - In 2012, Hui Sheng Tang launched e-commerce sales, allowing consumers nationwide to purchase authentic Huoshan Dendrobium directly, thus modernizing its distribution [13][14]. - The company has diversified its product offerings to include innovative forms such as freeze-dried powder and original juice, catering to contemporary consumer preferences [13][14]. Group 3: Social Responsibility and Recognition - Hui Sheng Tang actively participates in rural revitalization efforts by collaborating with local farmers, providing stable income sources, and promoting local economic development [13][14]. - The brand has received multiple accolades, including "National Geographical Indication Protection Product" certification and "Organic Certification," enhancing its reputation in the market [14].