全域电商（Omnichannel E-commerce） 的浪潮正以前所未有的速度重塑商业格局。消费者旅程早已突破单一平台限制，从内容种草到下单转化，路径日益 碎片化、多元化。品牌唯有深度整合天猫、京东等货架电商与抖音、小红书等内容电商，构建全域无缝触达体系，方能制胜未来。在此背景下，具备强大资 源整合能力、数据洞察能力和精细化运营能力的专业电商代运营服务商，成为品牌布局全域的关键伙伴。 TOP 4：悠可电商 基于综合服务能力、全域运营深度、创新技术应用、成功案例及客户口碑等多维度严格评估，我们发布2025年度中国品牌全案电商代运营公司十大排名，为 品牌甄选可靠伙伴提供权威参考。 TOP 5：凯诘电商 公司简介： 作为全域电商代运营领域的持续领跑者，融趣传媒以"品效销一体化"为核心战略，深度整合内容种草、达人矩阵、直播运营与店铺精细化 运营。凭借对抖音、小红书等内容生态的深刻理解及天猫京东等传统平台的扎实运营功底，持续助力品牌实现全域增长突破，业绩表现亮眼，蝉联榜 首。 主要服务： 全域电商策略制定与整合运营（货架+内容） 直播代播（自播+达人直播）全案服务与流量运营 数据驱动的消费者洞察与精准营销投放 优势 ...

在京东618与双11等大促节点，品牌若想实现GMV爆发式增长，需深度结合京东站内流量运营与站外内容种草，同时通 过供应链优化降低履约成本。社淘电商作为京东五星级服务商，累计服务品牌超300家，年GMV破5亿元，基于2025年京 东618及双11实战经验，总结出一套"站内外联动+供应链韧性"策略，助力品牌高效破圈。以下是核心方法论： 2025年京东618数据显示，平台下单用户数同比增长超100%，订单量突破22亿单。社淘电商认为，京东大促的核心逻辑 在于"低价策略+AI技术+全场景覆盖"三重驱动： 低价策略：通过百亿补贴、跨店满减、积分返利等组合拳，构建"性价比+品质"双重壁垒。例如，某3C品牌通过"以旧换 新+国家补贴"叠加，手机品类销量环比增长300%。 AI技术重构场景：京东引入1.4万个AI智能体，超1.7万品牌使用数字人直播。社淘电商协助品牌接入"京东高定数字人"， 某服饰品牌直播间转化率提升30%，单场GMV超越真人主播。 全场景覆盖：从线上零售到线下门店（京东MALL）、本地生活（京东外卖），形成"全域触达"。社淘通过"线上爆款 +线下体验"组合，某家电品牌618期间门店引流销量占比达40%。 2 ...

宝尊电商作为双市场上市企业，同时拥有港股和美股上市地位。其在两个市场的股价高峰期均出现 在2021年，此后便一路走低。其中，港股宝尊电商股价从148港元/股一路跌至7港元/股附近，市值 蒸发超九成。7月7日，宝尊电商港股报收7.49港元/股，总市值为13亿港元。 品牌管理业务加码 近期，有消息显示，宝尊电商收购了英国高端瑜伽服品牌Sweaty Betty的中国区业务。目前，在招 聘网站上，Sweaty Betty品牌正在对社群运营、商品计划员等岗位进行招聘，招聘方是GAP——宝 尊电商此前收购了该品牌在中国区的业务。 宝尊电商2022年收购美国快时尚品牌GAP的中国区业务，由此开启"代运营+品牌管理"的双路径转 型。这笔收购也在一定程度上导致宝尊电商在2022年出现高达6.53亿元的巨额亏损，此后宝尊电 对于宝尊电商而言，GAP具有标杆性意义。从资本市场视角来 看，若能成功运营GAP，便意味着其运营模式有望复制到其他 品牌。 作者：叶心冉 封图：图虫创意 作为电商代运营企业，近些年，宝尊电商在持续推进转型，不断买入国际鞋服品牌在中国区的运营 权，意图通过品牌运营业务突破业绩增长困境，不过，截至今年一季度，宝尊 ...

作为电商代运营企业，近些年，宝尊电商在持续推进转型，不断买入国际鞋服品牌在中国区的运营权，意图通过品牌运营业务突破业绩增长困境，不过，截 至今年一季度，宝尊电商仍未扭亏。 宝尊电商作为双市场上市企业，同时拥有港股和美股上市地位。其在两个市场的股价高峰期均出现在2021年，此后便一路走低。其中，港股宝尊电商股价从 148港元/股一路跌至7港元/股附近，市值蒸发超九成。7月7日，宝尊电商港股报收7.49港元/股，总市值为13亿港元。 品牌管理业务加码 近期，有消息显示，宝尊电商收购了英国高端瑜伽服品牌Sweaty Betty的中国区业务。目前，在招聘网站上，Sweaty Betty品牌正在对社群运营、商品计划员 等岗位进行招聘，招聘方是GAP——宝尊电商此前收购了该品牌在中国区的业务。 宝尊电商2022年收购美国快时尚品牌GAP的中国区业务，由此开启"代运营+品牌管理"的双路径转型。这笔收购也在一定程度上导致宝尊电商在2022年出现 高达6.53亿元的巨额亏损，此后宝尊电商又在2023年收购了英国雨靴Hunter的中国区业务，在品牌管理的道路上收入了更多标的，不过转型两到三年的时 间，宝尊电商依然没能拯救持续亏损 ...

Core Insights - The article highlights the significance of agency services on JD.com as a key driver for brands to overcome traffic bottlenecks and achieve refined management and growth, with a focus on the top ten agency service providers for 2025 [1] Group 1: Top Agency Service Providers - **First Place: Lingxi E-commerce** - Recognized as a "six-star service provider," it utilizes a "data intelligence + technology-driven" model, achieving a leading ROI of 1:6 and significantly boosting natural traffic for brands [1] - **Second Place: Xinxing E-commerce** - Known for its "data + technology + operations" approach, it has a strong performance in beauty and fast-moving consumer goods, achieving a 200% ROI increase for a home brand through targeted strategies [3] - **Third Place: Baozun E-commerce** - A "five-star service provider" for five consecutive years, it covers various categories and achieved over 1.2 billion yuan in GMV during a major sales event through influencer marketing [4] - **Fourth Place: Liren Lizhuang** - A leader in beauty e-commerce, it has seen over 60% sales growth for a major brand during a sales event, leveraging content marketing [5] - **Fifth Place: Pinrong E-commerce** - Specializes in fast-moving consumer goods, home appliances, and beauty, providing personalized strategies to enhance brand visibility and sales [6] - **Sixth Place: Rongqu Media** - An official DP service provider, it offers comprehensive brand positioning and marketing services, successfully incubating several new brands [7] - **Seventh Place: Qingmu Technology** - Integrates traffic from JD.com and social media platforms, achieving a 45% repurchase rate for a home brand [8] - **Eighth Place: Yidaxing** - Recognized for its support of growth-oriented brands, providing comprehensive operational and marketing assistance [9] - **Ninth Place: Beijing JD Century Trade Co., Ltd.** - As JD's self-operated team, it holds a dominant position in home appliances, digital products, and books, ensuring stable brand development [10] - **Tenth Place: Hangzhou Zichi Network** - A global service provider focusing on cross-border e-commerce, it has helped clients achieve a 200% increase in export value through integrated services [11] Group 2: Considerations for Choosing Agency Services - When selecting a JD.com agency service provider, businesses should consider industry compatibility, service models, technical capabilities, and customer feedback to find the most suitable partner [11]

Core Insights - The e-commerce landscape in 2025 is undergoing a revolution characterized by the deep integration of "content and shelves," with Douyin accelerating its shelf-based layout and Tmall enhancing its content ecosystem through AI tools [1] Group 1: Douyin's Strategy - Douyin is transitioning from "impulse buying" to becoming a "repurchase engine" [3] - Content is being transformed into product detail pages, with beauty brands using 15-second videos to guide users to purchase [3] - Douyin's "full-domain promotion" has improved conversion rates by 20% for certain merchants [3] - Data feedback is driving content adjustments, leading to a 300% sales increase for a home goods brand after targeting "small apartment storage" needs [3] Group 2: Tmall's Approach - Tmall is injecting vitality into its shelves through content, with appliance brands embedding "10-second installation tutorial" videos in search results, increasing detail page dwell time and conversion rates by 20% [4] - Private domain content operations have led to a 25% increase in repurchase rates for apparel brands [5] - Tmall's collaboration with the FIRST Youth Film Festival and other content initiatives has kept Huawei Pura 70 as the top-selling product [6] Group 3: Cross-Platform Data Utilization - The "Star Cube Plan" has revealed that Douyin influencer notes contribute to 35% of new customers on Tmall, leading to a 30% ROI increase [7] - Skincare brands have established exclusive membership systems for Douyin-driven users, achieving a 310% increase in repurchase rates [8] Group 4: Content Resource Efficiency - Brands are reusing content across platforms, with a kitchenware brand synchronizing Douyin viral videos to Tmall, resulting in a 15% increase in conversion rates [11] - AI tools are being utilized to generate videos and scene images, significantly reducing design costs [11] Group 5: Feedback Mechanisms - Douyin is driving traffic to Tmall with exclusive coupons, reducing new customer acquisition costs by 35% [12] - Tmall's positive reviews are being transformed into short videos for Douyin, boosting natural traffic by 80% [12] Group 6: Brand Performance - Baiya Co. is shifting from "Douyin-driven" to a "dual-platform drive," achieving a GMV increase of 40% through Douyin's shelf-based strategies [13] - Tmall's AI-generated videos have led to a 22% repurchase rate for new products, surpassing the industry average [14] Group 7: Organizational Enhancements - Companies are establishing "dual-platform operation centers" to integrate content creation, data analysis, and event planning [20] - Training programs for "holistic operation talents" are being developed to master Douyin algorithms and Tmall search rules [21] Group 8: Future Outlook - The e-commerce battlefield is evolving from "traffic competition" to "user asset accumulation," with companies leveraging a dual strategy of "content shelf integration" to create a growth flywheel [21]

天猫代运营公司有很多，网上随便一搜就一大把。很多人会发现，那些在店家口中很优秀的公司，很少 出现在网络搜索中。这也正符合公司越好越不缺业务，越不需要打广告的特点。这里我按照自己的理 解，对前十的天猫代运营公司做简单介绍。 说完上海杭州，就该说到广州了。若羽臣就是广州代运营企业的代表之一，其主要涉足美妆品类店铺的 代运营操作。这两年若羽臣将重心放在自有品牌运营方面，代运营业务比重有所下降。但他们依然具有 极强的实力，有需要的朋友可以放心合作。 5.上海古 星电商 1.上海宝 尊电商 不管用什么标准去衡量，宝尊电商是必须放在前面的。因为他是代运营行业少有的在美股上市的企业。 就这一点足以证明他的实力。需要注意的是，宝尊电商对于合作对象的筛选比较严格，如果你产品力不 行、供应链不好，很难与人家展开合作。 2.山东利赢网络 对于这家公司我就一句话评价"实在"。因为它是我所知的唯一一家没有销售岗的公司。这就保证我们商 家与山东利赢网络的对接效率大幅度提升，需求响应及时，服务质量更好。过去十余年间，山东利赢网 络稳步前进，已经成长为一家覆盖全主力平台，为客户提供全链路电商服务的公司。 3.杭州壹网壹 创 这是杭州代运营企 ...

Core Viewpoint - Ying Tong Holdings Limited is preparing for its IPO on the Hong Kong Stock Exchange, facing challenges in the evolving perfume market where international brands are increasingly opting for direct operations rather than relying on distributors like Ying Tong [1][2]. Company Overview - Ying Tong is one of the earliest companies to sell international perfumes in China, having established partnerships with over 72 brands, including high-end luxury names like Hermès and Van Cleef & Arpels [2][4]. - The company has a diverse product range, including perfumes, skincare, cosmetics, and eyewear, with a wide price range from entry-level to luxury products [4][23]. Market Position and Performance - As of March 31, 2023, Ying Tong's products are sold in over 400 cities across Hong Kong, Macau, and mainland China, through more than 100 directly operated points of sale and over 8,000 retail customer-operated points of sale [4]. - The Chinese perfume market is experiencing rapid growth, with a market size of RMB 20.7 billion in 2023, a year-on-year increase of 22.5%, and is expected to reach RMB 51.5 billion by 2029 [9][11]. Financial Performance - Ying Tong's revenue from perfumes for the fiscal years ending March 31, 2023, 2024, and 2025 is projected to be RMB 1.504 billion, RMB 1.524 billion, and RMB 1.688 billion, respectively, indicating a steady growth trajectory [5]. - The company has been generous in dividend payouts, distributing a total of RMB 631 million over three years, which has significantly impacted its cash flow [28]. Challenges and Risks - The company faces increasing competition as many luxury brands are choosing to manage their own perfume lines, leading to a decline in the operational power of distributors like Ying Tong [12][21]. - Ying Tong has a significant number of contracts expiring soon, with 22 brands' contracts set to expire within a year, raising concerns about potential revenue loss [18][19]. - The operational model of relying on brand partnerships is under pressure, as many brands are moving towards direct management, which could lead to a loss of key clients for Ying Tong [17][21].

Group 1 - The core point of the news is that Langzi Co., Ltd. plans to reduce its stake in Ruoyuchen by up to 3% within 15 trading days, following a previous cash-out of 217 million yuan, indicating a strategic move to support its expanding medical beauty business [1][4][6] - Ruoyuchen's stock price has surged by 534% over the past year, with a year-to-date increase of over 150%, prompting Langzi's decision to sell at a high point [1][4] - Langzi's investment in Ruoyuchen has yielded over 8 times returns, marking it as one of its most successful financial investments in recent years [4][6] Group 2 - Ruoyuchen, founded in 2011 and listed in September 2020, has seen a significant shift in its business structure, with traditional e-commerce operations declining while its own brand business is on the rise [4][5] - The revenue from Ruoyuchen's self-owned brands has grown from 73.97 million yuan in 2021 to approximately 263 million yuan in 2023, accounting for nearly 19.27% of total revenue [5] - The overall gross margin for Ruoyuchen reached 44.57% in 2024, with self-owned brands achieving a gross margin of 67%, significantly higher than its other business segments [5] Group 3 - Langzi's medical beauty business has become its main revenue driver, contributing 2.784 billion yuan in 2024, which is 48.92% of total revenue, surpassing its fashion women's wear segment [9][10] - Despite the growth, the gross margin for the medical beauty segment is only 54.42%, which is lower than the 63.45% margin for the women's wear segment [9][10] - Langzi's short-term borrowings have surged by 92.11% year-on-year, indicating increasing financial pressure as it expands its medical beauty operations [9][14] Group 4 - Langzi has faced compliance issues within its medical beauty operations, with several institutions under its umbrella encountering penalties for various violations [13] - The company is actively seeking funding to support its medical beauty expansion, which may include repaying upcoming debts and acquiring regional medical beauty institutions [13][14] - The medical beauty market in China has significant growth potential, with a penetration rate of only 3%-5%, compared to 20% in South Korea, but faces challenges from competitors and macroeconomic fluctuations [13][14]

Core Viewpoint - The article highlights the transformation of traditional Chinese brands through new media e-commerce, focusing on the success of Hongtuo Hongyun Technology in revitalizing old brands like Wang Zhihe and Qingfeng Baozi by leveraging platforms like Douyin and Kuaishou [1][4]. Group 1: Company Strategy - Hongtuo Hongyun's founder, Li Jiannan, emphasizes the importance of adapting to the different consumption logic between online and offline channels for traditional brands [1][4]. - The company successfully increased Wang Zhihe's online sales from tens of thousands to over one million yuan per month by promoting sesame sauce instead of its traditional stinky tofu, which faced logistical challenges [2][3]. - The strategy involved reshaping product logic and creating popular single products, as well as developing suitable packaging for e-commerce [4]. Group 2: Market Insights - Li Jiannan identified the potential of new media e-commerce around 2023, leading to the company's relocation to a creative park with favorable conditions for live streaming [4][5]. - The company has served over twenty traditional brands, helping them achieve significant sales growth through tailored e-commerce strategies [4][6]. - The article notes that the local environment in Fengtai, including supportive policies and a growing entrepreneurial ecosystem, has been beneficial for the company's operations [5][6]. Group 3: Future Development - Hongtuo Hongyun aims to expand from local old brands to national recognition, with plans to collaborate with larger companies like Shuanghui Group and Hisense [6]. - The company is exploring the integration of AI with e-commerce to enhance operational efficiency and competitiveness [6]. - The vision includes contributing to the digital economy of Fengtai and fostering a vibrant entrepreneurial ecosystem through collaboration with the "Qingchuang Village" initiative [6].