（来源：经济日报） 1月12日，重庆市垫江县桂东街道高桥社区沃柑基地，游客在体验采摘的乐趣。 该社区引进特色沃柑50亩，积极发展休闲农业、乡村旅游、农村电商等新业态，推动"柑橘+乡村游"深度融合。 龚长浩摄（中经视觉） 转自：经济日报 ...

三是各地正在兴起的农文旅融合新产业（300832）新业态。既根据当地农业资源、传统文化因地制宜， 又随着消费需求、市场动向的变化，融入新概念，发展新模式。比如，各地方兴未艾的"旅游+体育""农 业+研学""农业+康养"等。多元化业态着力于提升体验、促进消费，不仅提高了农业综合效益，对于就 业的辐射带动也较强。 2025年12月29日至30日，中央农村工作会议在北京召开。会议强调，培育壮大县域富民产业，拓展农民 参与产业发展渠道和方式，健全联农带农机制。 近年来，依托各地的自然生态和历史文化等资源禀赋，培育具有特色的优势农业产业集群，提升农业产 业化水平，成为地方政府推动乡村全面振兴的重要抓手。 2025年9月16日，国新办举行新闻发布会，介绍"十四五"时期农业农村发展成就。农业农村部部长韩俊 在答记者问时表示，"十四五"期间，强农惠农富农政策支持各地建设210个优势特色产业集群、250个现 代农业产业园、1098个农业产业强镇项目。 当前，农文旅融合、生态农业、休闲农业、农村电商等"农业+"新兴业态不断涌现。业界人士认为，农 业产业集群已经明显表现出三种发展形态和途径，一种是特色农产品规模连片种养殖以及深加工 ...

中新网金华1月12日电 题：从"一块姜"到"一场游" 浙江永康激活乡村共富动能 不仅如此，科技赋能还成为永康农文旅融合的另一支点。 冬日清晨，浙江永康唐先镇三合村薄雾缭绕。当地晓姜共富工坊内，一口口铁锅腾起热气，五指岩生姜 与红糖慢火熬煮，辛香与甜润交织在空气中。 借农文旅融合之力，这座有着三四百年生姜种植历史的古村正走出一条特色产业赋能乡村共富路。 "过去种姜是小规模经营。"当地六旬村民成元兴回忆，早年间，三合村的生姜多靠挑担赶集售卖，行情 不好时难免滞销。 如今，随着共富工坊建设和区域协作机制落地，三合村的传统种植业迎来转机。作为永康市"五彩乡旅 综合体"项目的重要辐射村，三合村被纳入当地花街、唐先、象珠、舟山、前仓等乡镇协同发展的整体 布局——以水果采摘为引、休闲农业为基础、民宿度假为延伸，分散的乡村资源正串点成线、连线成 片。 其中，唐先镇联合金华地区的义乌赤岸、东阳画水、武义茭道等毗邻乡镇，组建"共富协作联盟"，围绕 冷链物流、共富工坊、品牌销售等关键环节协同发力，为五指岩生姜等特色农产品打通产销通道。 "订单有人对接，包装仓储集中解决，收入比以前翻了一番。"当地生姜种植户黄大伯说。 通过联盟搭建的 ...

（来源：中国经济导报） 转自：中国经济导报 智慧农场里，不少北方游客在这里第一次见到了南方植物；田园民宿区，小木屋、蒙古包、房车错落有 致；福宝乐园里充满孩子们的欢声笑语……在石家庄市正定县塔元庄同福乡村振兴园，由村企银合作构 建起的"春赏花、夏嬉耍、秋采摘、冬民宿"全季旅游体系，精准契合了城市消费者的休闲需求。 这种合作模式的成功，离不开精准的政策赋能。上述负责人表示，在推进城郊休闲农业与城乡融合发展 方面，河北省从要素保障、政策支撑等关键环节发力，出台一系列针对性举措，为河北省乡村振兴注入 强劲动能。 河北省自然资源厅、河北省发展改革委、河北省农业农村厅三部门联合印发的《保障和规范农村一二三 产业融合发展用地实施细则》明确，坚持土地要素跟着项目走，新增建设用地计划指标向农村产业融合 发展项目倾斜，各地每年安排不低于10%的新增建设用地计划指标保障乡村振兴，主要用于农村一二三 产业融合发展项目，优先保障入库项目。 得益于这一政策，塔元庄村民把土地流转给河北塔元庄同福农业科技有限公司参与智慧农业产业园建 设，增加土地流转收益，每年每亩地可获得2000元租金收入。利用村集体建设用地及闲置、低效资产使 用权入股， ...

Group 1 - The core viewpoint emphasizes the importance of rural特色产业 as a powerful engine for farmers' income growth and a crucial support for high-quality county economic development, with a goal to modernize agriculture into a large industry by 2025 [1] - By 2025, it is projected that there will be over 100,000 large-scale agricultural processing enterprises in China, achieving approximately 18 trillion yuan in revenue and 1.2 trillion yuan in profit, with a main agricultural product processing conversion rate reaching 75% [1] - The development of rural特色产业 must adhere to a differentiated approach, leveraging local resources and comparative advantages to avoid homogenization and blind competition [1] Group 2 - Strengthening key agricultural core technology and promoting agricultural new quality productivity through technological innovation is essential for refining rural特色产业 [2] - Focus areas include biological breeding, smart agriculture, and green agriculture, with an emphasis on integrating technology with the entire agricultural value chain [2] - The promotion of green development and the transformation of agricultural development methods are necessary to enhance product quality and meet consumer demand for high-quality agricultural products [2] Group 3 - A full industry chain development mindset is crucial for enhancing rural特色产业, promoting the integration of primary, secondary, and tertiary industries [3] - The strategy involves extending beyond traditional agricultural production to include deep processing of agricultural products and exploring various agricultural functions and values [3] - New business models such as leisure agriculture, rural tourism, and rural e-commerce should be developed to create a modern agricultural industry system [3] Group 4 - Resource aggregation and optimal factor allocation are vital for the development of rural特色产业, addressing current issues like insufficient rural infrastructure and inefficient factor allocation [4] - Infrastructure improvements, including high-standard farmland, rural roads, irrigation systems, and modern cold chain logistics, are necessary to support rural特色产业 [4] - Policies should be optimized to attract quality labor to agriculture and related industries, while also ensuring that farmers benefit from the development of rural特色产业 [4]

而要发挥好县域作为连接城市与乡村关键枢纽的作用，就需要坚持因地制宜、特色发展。我国 县域资源禀赋差异显著，生态优势县域可以发展乡村旅游、休闲农业，推动农文旅融合发展； 传统手工艺发达的地区可培育特色文创产业，打造区域公共品牌。通过特色产业培育，让县域 经济既有"量"的增长，更有"质"的提升，为农民经营性收入增长提供坚实产业支撑。 充分挖掘经营性收入作为农民主要收入来源的潜力，关键落脚点则在于拓展农民参与产业发展 的渠道和方式。当前我国农民经营性收入中，初级生产环节收益占比较高，产业链延伸环节收 益提升空间较大，这正是渠道拓展的重点方向。这既需要创新利益联结机制，鼓励发展订单农 业，让农民与企业形成稳定的产销关系，另外，也要引导农民参与产业全链条发展，从种植养 殖向加工、流通、服务等环节延伸，提升农民在产业链中的话语权和收益分配权。让更多农民 能通过产业发展提升经营性收入。 需要进一步明确的是，农业科技发展与培育县域富民产业是相互支撑有机整体。只有二者协同 发力，才能推动农业农村向"造血式"发展转变，筑牢乡村振兴的经济基础。农业新技术突破为 县域富民产业提供技术支撑，通过技术创新提升特色产业的竞争力和附加值；县 ...

Core Viewpoint - The Shandong provincial government is accelerating agricultural modernization during the "14th Five-Year Plan" period, focusing on rural revitalization and the development of a modern rural industry system that supports economic growth in rural areas [1] Group 1: Agricultural Development and Modernization - Shandong has leveraged its agricultural advantages to create a modern rural industry system, emphasizing local specialties and products [1] - The provincial government has issued implementation opinions to promote high-quality development of rural industries, establishing development plans for 26 specialty industries [2] - A "13+N" system for cultivating specialty industries has been developed, with successful examples like the "土特产" (local specialties) gaining recognition [2] Group 2: Agricultural Processing and Leading Enterprises - The province has strengthened the role of leading enterprises in modern agriculture, focusing on deep processing of agricultural products to enhance value chains [3] - As of October, Shandong has established 30 high-quality development pilot counties for agricultural processing, with 11,621 processing enterprises generating an annual revenue of 2.3 trillion yuan, accounting for 10% and 8% of the national totals respectively [3] - The number of provincial and national key leading enterprises has increased significantly, with 141 agricultural enterprises making it to the national top 500 [3] Group 3: New Industries and Rural Economy - Shandong is actively developing new industries such as rural tourism, leisure agriculture, and rural e-commerce, contributing to the diversification of rural economic functions [4] - The province has built 8 national key leisure agriculture counties and 92 beautiful leisure villages, attracting over 200 million visitors annually [4] - Digital agriculture initiatives have been implemented, with 20 counties recognized for their development in this area, alongside the establishment of various digital platforms [4]

Group 1 - Jiangsu Province's Xinghua City is leveraging its unique "Duo Tian" landscape and water resource advantages to develop leisure agriculture and rural tourism [3] - The innovative cooperation mechanism involving "government + social capital + village collective" has effectively revitalized rural resources [3] - The picturesque scenery of Dongluo Village, captured on December 21, showcases the beauty of the water town [3]

Core Viewpoint - Jiangsu province is showcasing a vibrant picture of rural revitalization through the integration of agriculture, culture, tourism, and commerce, leading to economic growth and improved living standards for its residents [1][3]. Group 1: Industry "Gold" - The cross-industry integration of agriculture, culture, tourism, and commerce is driving development in Jiangsu, with over 14,000 leisure agricultural parks and scenic spots established [3]. - The flower and tree industry in Shuyang has transformed through digital economy initiatives, with live streaming sales often exceeding 2 million yuan in a single session, contributing to a 350 billion yuan annual sales industry [2]. - Jiangsu's agricultural processing sector achieved revenues of 1.2 trillion yuan in the first three quarters of the year, with 915 companies generating over 200 million yuan, marking a 3.6% increase in the number of such companies [3][4]. Group 2: Ecological "Green" - The transformation of polluted fish ponds into recreational water areas in Suqian has enhanced local aesthetics and environmental quality, with significant investments in infrastructure and landscaping [5][6]. - The development of Liang Tang Village in Xuzhou emphasizes ecological preservation and cultural heritage, integrating modern amenities like a colorful running track and unique accommodations [6][7]. - Jiangsu has recognized 2,280 villages as "beautiful and livable," with ongoing projects to enhance rural environments and promote sustainable living [7]. Group 3: Life "Red" - The average disposable income of farmers in Jiangsu has increased from 12,133 yuan in 2012 to 32,414 yuan in 2024, reflecting a significant rise in living standards [8]. - The "Linking Farmers" mechanism has been pivotal in ensuring stable income growth for farmers, with innovative models in silk production and crab farming enhancing earnings for local households [9]. - The establishment of entrepreneurial hubs and agricultural projects in villages has generated substantial income, with Dafu Village reporting an annual collective income of 352,000 yuan from various agricultural activities [8].

Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the high-quality integration of agriculture, culture, and tourism (农文旅融合), aiming to transform rural areas into outdoor sports havens, digital immersive theaters, and wellness travel destinations. Group 1: Policy Measures - Guangdong's "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has issued 27 action guidelines to enhance the integration of agriculture, culture, and tourism [1] - The measures indicate a shift from pilot exploration to systematic promotion across the province, emphasizing a transition from traditional models to a multi-value chain integration [1][2] - The focus is on creating a nationally leading and globally recognized model for the deep integration of agriculture, culture, and tourism, showcasing Guangdong's unique characteristics and cultural richness [1] Group 2: Development Strategies - The measures advocate for the full integration of agriculture, culture, and tourism by breaking down industry boundaries and activating resource elements [3] - Specific strategies include developing high-quality immersive cultural tourism projects that incorporate local cultural elements, enhancing historical and cultural sites, and promoting non-heritage workshops [3] - The document encourages the development of leisure activities such as agricultural sightseeing, fishing experiences, and cultural tourism, while also enhancing rural tourism routes [3] Group 3: Health and Wellness Focus - The integration of agriculture, culture, and tourism is extending into wellness tourism, with encouragement for the development of health tourism bases and eco-friendly wellness products [4] - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, and agriculture to create high-quality wellness vacation products [4] Group 4: Market-Driven Innovation - The measures emphasize a market-oriented approach to developing tourism experiences, shifting from a supply-driven model to one that responds to market demands [7] - Initiatives include promoting local cuisine through campaigns like "Hundred Counties, Thousand Bowls" to enhance the culinary tourism experience [8] Group 5: Cultural and Historical Resource Activation - The measures propose revitalizing local cultural resources by developing unique performance spaces and themed tourism projects, as well as utilizing industrial heritage for tourism [9] - The integration of digital technology is highlighted as a means to enhance the visitor experience, with examples of AR and VR applications in tourism [10] Group 6: Branding and Promotion - The measures outline plans for branding and promoting the integration of agriculture, culture, and tourism, including the establishment of demonstration benchmarks and unique local activities [10][11] - The "Media+" initiative aims to create engaging content to attract diverse consumer groups and enhance the visibility of rural tourism projects [11]