Core Insights - The article highlights the rising popularity of immersive VR shows in China's cultural tourism sector, particularly during the recent National Day and Mid-Autumn Festival holiday, where Shanghai welcomed nearly 3.6 million tourists on the first day [1][2]. Group 1: Industry Trends - Immersive large-space VR shows are emerging as a new trend in the cultural tourism sector, with approximately 300 VR projects expected to debut nationwide by 2025, becoming standard features in popular cultural landmarks and exhibitions [2]. - The term "灵境" (Lingjing), meaning an imaginative and poetic virtual "metaverse," has been adopted to describe these VR experiences, indicating a shift towards more creative and engaging cultural presentations [2]. - The integration of artificial intelligence in VR production is significantly reducing both the production cycle and costs, leading to a surge in new VR shows in the cultural tourism market [2]. Group 2: Notable Projects and Exhibitions - The Shanghai Museum's exhibition "Pyramid at the Top: Ancient Egyptian Civilization" has generated significant interest, complemented by the VR show "The Vanishing Pharaoh," which has become highly sought after [4]. - The "Amazing Ancestors: The Time-Traveling Adventures of Zhou" art show at the Shanghai Museum allows visitors to engage with cultural artifacts through a virtual experience, enhancing the appreciation of traditional Chinese culture [2][7]. - The "Paris 1874: Impressionist Night" VR show, associated with the exhibition at the Pudong Art Museum, has also attracted considerable attention, indicating a trend of pairing physical exhibitions with immersive VR experiences [4]. Group 3: Future Prospects - Despite the growing competition in the VR space, the current audience for VR experiences remains limited to niche groups, suggesting that broader market acceptance will take time [6]. - The VR sector is expanding into various fields, including gaming, performances, films, and educational experiences, with the potential for new blockbuster hits to emerge, particularly in the film industry [8]. - The first domestic VR feature film, "The Legend of the Gods: Prequel," showcases high production standards and interactive elements, indicating a promising future for immersive cinema experiences [8].

Core Insights - The article highlights the surge in tourism in Shanghai during the National Day and Mid-Autumn Festival, with nearly 3.6 million visitors on the first day, showcasing the popularity of immersive VR experiences in cultural tourism [2] Group 1: Immersive VR Experiences - Immersive large-scale VR shows are emerging as a new trend in China's cultural tourism sector, with approximately 300 VR projects expected to debut nationwide by 2025, becoming standard features in popular cultural landmarks and exhibitions [4] - The rapid application of artificial intelligence has significantly reduced the production cycle and costs of VR shows, leading to an influx of new VR content in the cultural tourism market [4] - The Shanghai Museum's exhibition "The Pyramid's Summit: Ancient Egyptian Civilization" has generated significant interest, complemented by the VR show "The Vanishing Pharaoh," which has become highly sought after [5] Group 2: Audience Engagement and Market Potential - Despite the growing popularity of VR shows, the current audience primarily consists of niche groups seeking unique experiences, indicating a need for broader market acceptance and habitual engagement with VR content [7] - The domestic first VR feature film "The Legend of the Gods: Prequel" has garnered attention for its high production standards and immersive storytelling, showcasing the potential for VR to redefine cinematic experiences [9] - The integration of VR technology in various sectors, including gaming, performances, and education, suggests a promising future for immersive experiences, with the potential for the next blockbuster to emerge from the film industry [7][9]

Core Insights - The integration of technology and cultural tourism is creating innovative experiences, such as VR exhibitions that allow visitors to engage with historical sites like the Palace of Versailles [1][3] - The Shanghai Astronomy Museum and other venues are leveraging VR and AR technologies to enhance visitor engagement and expand access to cultural experiences [1][3] - Artificial intelligence and other advanced technologies are optimizing tourism services, providing real-time information and enhancing the overall visitor experience [4] Group 1: Technological Innovations in Cultural Tourism - The "Light Domain Wonderland" VR exhibition in Shanghai has received positive feedback for its immersive experience that transports visitors to historical settings [1] - The Shanghai Astronomy Museum has established VR metaverse experience stations to cater to increased visitor demand, offering immersive moon-viewing experiences during the upcoming National Day holiday [1][3] - The "Dragon Roar Nine Provinces" exhibition at the Shanghai Natural History Museum allows visitors to interact with lifelike dinosaur projections, enhancing educational engagement [3] Group 2: AI and Smart Tourism Services - The introduction of AI-driven tourism assistant "Hu Xiaoyou" provides a comprehensive platform for tourists to access information on commercial outlets, tourist traffic, and weather conditions [4] - The cultural tourism sector is identified as a rich field for technological innovation, with new technologies fostering a shift towards more efficient, digital, and intelligent service delivery [4]

Core Insights - The 2025 China International Service Trade Fair showcased various AI technologies enhancing multiple sectors, including sports, education, cultural tourism, and retail, demonstrating the unique charm of artificial intelligence [1][5]. Sports Industry - Dongwang Tianxia Technology Co., Ltd. focuses on digital upgrades in sports consumption, enhancing venue operation efficiency and creating smart sports experiences [1]. - The company has partnered with the Beijing Sports Bureau to develop the "Beijing Fitness Map," which includes smart recommendations and navigation, addressing citizens' fitness needs and contributing to a "15-minute fitness circle" [2]. - Dongwang serves over 30,000 sports venues nationwide, achieving an average revenue growth of approximately 30% for these venues [2]. Education Sector - Dolphin AI Learning, a product from Beijing Yuanli Technology Co., Ltd., is the first AI-based Chinese language learning tool focused on reading and writing skills, engaging students through interactive dialogues with AI [2]. - The "AI+" education model is reshaping the school ecosystem, with robots like "Xiao Yan" providing various support roles, including tutoring, safety guidance, and dietary advice [2]. Cultural Tourism - An AI holographic dressing machine at the cultural tourism exhibition allows visitors to experience wearing traditional Hanfu digitally, showcasing the immersive capabilities of AI technology [3]. - The AI fridge magnet creation area attracted many visitors, allowing them to create personalized digital art quickly [3]. Retail and Delivery Services - Meituan's "Little Yellow Bee" robot demonstrates advanced capabilities in voice command response and efficient delivery in various environments, including airports [4]. - Meituan's AI tools for restaurant management, such as the intelligent steward, assist small and medium-sized businesses in operational tasks and data analysis, enhancing efficiency [5]. - The introduction of AI digital employees, including business managers and customer service specialists, supports over 50,000 educational training venues [5]. Overall Impact - AI is transitioning from a conceptual phase to practical applications across various sectors, enhancing efficiency and creating new experiences, thereby reshaping lifestyles and business models [5].

Group 1 - The cultural and tourism industry in Beijing is undergoing a significant digital transformation driven by new information technologies such as artificial intelligence, big data, virtual reality, and 5G [1][2] - The Beijing Municipal Bureau of Culture and Tourism has announced the selection of 14 outstanding cases and 8 excellent solutions for cultural and tourism technology innovation for 2025, showcasing important breakthroughs and innovative achievements in the smart cultural tourism sector [1][2] - The initiative aims to promote the application of technological innovations in the cultural and tourism industry, enhancing the quality of development and providing replicable and scalable practices for the industry [2][3] Group 2 - The selected cases and solutions demonstrate the successful integration of technology and cultural tourism, focusing on enhancing visitor experiences and improving enterprise management [2][3] - The Beijing Municipal Bureau of Culture and Tourism plans to continue promoting digital transformation and the integration of technology with cultural tourism, aiming for a more vibrant, meaningful, and high-quality development phase [3] Group 3 - A total of 88 outstanding cases and 9 excellent solutions have been collected and published in recent years, providing effective support for the development of cultural tourism technology innovation [1][3] - The initiative reflects the resource endowment and industrial advantages of Beijing as a national cultural and technological innovation center, aiming to stimulate innovation vitality in the cultural and tourism sectors [1][3]

手势感应、脑电波交互、AI算法解析……当前沿科技遇上古老石窟艺术，会碰撞出怎样的文旅火花？ 近日，记者来到四川省资阳市安岳县石窟数字展示中心，开启了一场特殊的文化探索之旅。 安岳是中国石刻艺术之乡，石刻以"古、多、精、美"为特色。安岳石窟研究院院长谢杨介绍："全县现 有石窟寺近500处，其中，全国重点文物保护单位10处，现存摩崖造像10万余尊、居全国第二，摩崖经 文近40万字、居全国第一。"过去，欣赏这些藏于乡野的石刻需要跋山涉水；如今，一座总投资5亿元、 占地107亩的石窟数字展示中心，让千年艺术瑰宝"走"出乡野山间、"活"在游客心中。 "科技赋能，就是要建设智慧文旅平台，提升数字治理与服务能力。"四川省文化和旅游厅二级巡视员吕 志军介绍，四川省充分利用科技手段，大力实施旅游景区强基焕新行动，推动全省旅游景区开展"微改 造、精提升"和数字化建设。同时，加快建设全省旅游智慧管理平台，完善"文旅指数"应用场景建设方 案，提升文旅服务智能化水平，开展安全应急管理、惠企政策直达快享等线上服务应用创新，提升消费 体验，吸引更多游客从"头回客"成为"回头客"。 在峨眉山海拔2540米的接引殿租赁点，一群游客正排队体验刚 ...

Core Viewpoint - Digital technology is profoundly reshaping the cultural and tourism industry, with technological innovation becoming the core driver to address development pain points and stimulate consumer vitality [1] Group 1: Transformation of Tourism Consumption - Tourism consumption is shifting from "superficial sightseeing" to "deep immersion," from "single-point service" to "full-domain intelligence," and from "offline limitations" to "cross-domain interaction" [1] - New technologies such as artificial intelligence, virtual reality (VR), and ultra-high-definition are acting as "experience reconstructors," "demand activators," and "boundary expanders," injecting strong momentum into new tourism consumption [1] Group 2: Immersive Experience Reconstruction - Traditional tourism experiences are being transformed by new technologies, allowing visitors to become participants rather than mere observers, which enhances ticket sales, secondary consumption, and repeat visit rates [2] - The National Grand Theatre's "second scene" utilizes ultra-high-definition technology to break the time-space limitations of performance consumption, achieving nationwide cultural dissemination [2] - VR technology is being used to convert "one-time experiences" into "sustainable consumption," significantly lowering content adaptation and distribution costs across different venues [2] Group 3: Intelligent Service Integration - The core pain point in tourism consumption is the mismatch between service and demand, which is being addressed by intelligent service systems powered by AI and big data, enabling personalized service [4] - AI-driven products like "Starfire Companion" enhance the travel experience by providing in-depth knowledge and dynamic adjustment of explanation strategies [4] - Intelligent robots are addressing service coverage issues, with significant interaction volumes reported, indicating a high level of engagement [4] Group 4: Cross-Domain Integration - New technologies are not only optimizing existing tourism consumption scenarios but also breaking the traditional perception of tourism as merely "scenic spots," promoting deep integration with transportation, gaming, and content creation [5] - The "Star Light Train" exemplifies the integration of tourism and transportation, offering combined ticketing options that unlock new thematic travel possibilities [6] - Gaming is evolving into a comprehensive media form that enhances cultural dissemination and user engagement through interactive advertising [6] Group 5: International Expansion of Tourism Technology - The international expansion of tourism technology is pushing consumption scenarios onto the global stage, with innovations like 360-degree immersive projection technology being promoted in Southeast Asia [6] - The overall transformation of tourism consumption is characterized by becoming "more immersive, more intelligent, and more open," injecting lasting vitality into the consumer market [6]

Core Insights - The 2025 China Cultural Tourism Industry Expo showcased the integration of AI, AR, VR, and XR technologies, significantly transforming the experience in the cultural tourism sector [1][2][3] - The event highlighted innovative applications such as the AI digital ambassador "Huang Xiaoxi" in Guizhou, which provides personalized travel planning and real-time recommendations [1] - Companies like Lingban Technology introduced AI glasses with real-time translation and interactive features, redefining consumer experiences in cultural tourism [2] - The XR technology experience showcased immersive virtual reality projects, enhancing audience engagement and interaction [3] Group 1 - The expo took place from September 12 to 14 at the Wuhan National Convention and Exhibition Center, attracting large crowds and featuring various cultural and technological exhibits [1] - AI technologies are increasingly common in the cultural tourism industry, with notable advancements in wearable devices that enhance user interaction [2] - The integration of AI, AR, VR, and XR is pushing the cultural tourism experience into a new era characterized by intelligence, immersion, and connectivity [3] Group 2 - "Huang Xiaoxi," the AI digital ambassador, was launched in April 2023 and offers features such as itinerary planning, booking, and travel diary generation [1] - Lingban Technology's AI glasses, Rokid Glasses, support multiple languages and include practical functions like object recognition and navigation [2] - The XR technology experience featured projects like "Landing on Mars" and "Wukong Returns to Journey to the West," showcasing the potential of virtual reality to create engaging narratives [3]

Core Viewpoint - The event highlighted the integration of technology in the cultural and tourism sectors in Beijing, showcasing innovative cases and solutions that enhance service efficiency and cultural expression [1][2]. Group 1: Innovative Cases and Solutions - A total of 14 outstanding cases and 8 excellent solutions were selected, including projects like the National Centre for the Performing Arts' ultra-high-definition digital performances and VR experiences at the Old Summer Palace [1]. - The selected innovations also feature applications of artificial intelligence, such as AI digital store managers and multilingual AI transparent screens, aimed at improving service and governance in the cultural tourism sector [1]. - Other notable projects include immersive experiences in the metaverse, such as the 798 VR cinema and the Yiyun Digital Art Center, as well as physical venues like the Aipalang Outdoor Smart Playground and Haidian Park AI Technology Theme Park [1]. Group 2: Government Support and Future Plans - The Deputy Director of Beijing's Cultural and Tourism Bureau emphasized the importance of technology in transforming the cultural tourism industry and enhancing its service capabilities [2]. - The bureau plans to continue fostering an innovative ecosystem, encouraging collaboration among market entities and research institutions to deepen the integration of technological innovations into cultural tourism [2]. - Future initiatives will focus on promoting digital transformation in the industry, providing a supportive environment for technological advancements, and sharing best practices to lead the digital and intelligent transformation trends [2].

Group 1 - The event held on September 12, 2025, showcased 14 outstanding cases and 8 excellent solutions in cultural and tourism technology innovation in Beijing [1][2] - Selected cases include high-definition digital performances at the National Centre for the Performing Arts and VR experiences at Yuanmingyuan, highlighting the capital's cultural heritage [1] - The solutions encompass AI applications in tourism services, such as AI digital store managers and multilingual AI transparent screens, as well as immersive experiences in the metaverse [1] Group 2 - Liu Zhuang, Deputy Director of the Beijing Municipal Bureau of Culture and Tourism, emphasized that technology is crucial for the transformation and upgrading of the cultural and tourism industry [2] - The bureau aims to foster a better innovation ecosystem, encouraging market entities and research institutions to explore and collaborate on technological integration in cultural tourism [2] - Future efforts will focus on enhancing support for cultural tourism technology innovation, promoting deeper integration with technology, and sharing advanced experiences to lead the digital and intelligent transformation of the industry [2]