作为利亚德集团旗下聚焦文旅科技板块的核心企业，励丰文化始终以"文化+科技+艺术"融合为核心理 念，推动从产品研发、集成应用到场景落地的全链条发展。她强调，显示技术是集团的基石业务，曾服 务于奥运、亚运、世博等多项国家重大盛事。而文旅板块作为"第二曲线"，正通过运营前置、城市更新 与业态提升，持续拓展文化体验新边界。 李曲柳特别强调了IP布局在集团战略中的重要性。她表示，中华文明IP具有巨大的开发潜力，励丰文化 正尝试通过大数据分析消费者偏好，将文化内容转化为具有持续影响力的IP资产，并在文体、文娱、文 博、研学等场景中实现商业化闭环。 "夜间经济是我们很重要的一块领域，因为这是刺激消费的一个重要支点，从国家到地方都在推动夜间 经济。"李曲柳介绍说，在夜间经济领域，励丰文化深度参与广东、湖南、贵州等多地旅发大会，推 动"一江两岸"等城市能级提升项目。李曲柳以湖南怀化旅发大会为例，介绍了其如何以在地文化为核 心，融合自然景观与商业业态，打造整体化数字场景，并通过文化主题激活二次消费，构建年轻人喜爱 的"新国潮"社交空间。 （文章来源：21世纪经济报道） 在数字展陈方向，励丰文化积极探索公共文化服务与文化产业融合的 ...

活动期间，来自江苏凤凰新华书店集团、苏州丝绸博物馆、同程旅行等各界专家进行专题交流。各设区 市文广旅局、文旅科技研发载体、省文旅科技创新服务联盟围绕"十五五"文旅发展规划编制、文旅行业 共性关键技术研发、人工智能+文旅创新、文旅场景培育和开放展开研讨和对接交流。 本报讯 （记者 付奇） 11月25日、26日，为研究谋划"十五五"文旅科技融合发展的具体举措，全省文化 和旅游行业数字化高质量发展交流活动在南京举办，相关部门发布了全省文化旅游与科技融合发展的年 度"成绩单"，并整理发布《2025年全省文化和旅游科技目录》。 过去一年，我省实现对全省文旅行业6977家监管主体单位的实时监测全覆盖，"江苏智慧文旅平台行业 监管能力提升"项目入选数字社会重大场景项目名单。江苏打造更具温度的智慧文旅服务体系，持续优 化"江苏公共文化云""江苏图书馆云"等平台功能，焕新升级"苏心游"公共服务平台，打造更聪明更懂游 客的"旅游搭子"；依托江苏智慧文旅平台，汇聚36类、4.63亿条文旅数据资源，开展数据确权和资产评 估。 ...

本报讯（记者孙云柯）在昨天举行的城市副中心文化旅游区招商推介会上，火星人居科幻城、法拉利世 界娱乐综合体等4个重点项目签约，总投资额近百亿元。这批重磅项目的落地，为副中心文旅区注入产 业新动能，带动其加快成为"近悦远来"的高品质世界级旅游目的地。 法拉利世界娱乐综合体是速度与激情交织、心跳与引擎共鸣的激情体验项目，包含世界速度最快的罗萨 方程式过山车、电竞乐园、法拉利博物馆、法拉利俱乐部等多类业态，有望成为亚洲首家法拉利世界娱 乐综合体，年客流量预计将达180万人次。"法拉利是国际顶级IP品牌，落地副中心文旅区的娱乐综合体 项目将秉持前沿理念与现代设计，深度融合中国文化与国际IP，建设一座国际化的文娱主题公园。"中 国专业国际投资有限公司董事局主席沈田义介绍。 火星人居科幻城项目是国内首个集火星文化创意、航天科普教育、沉浸科普互动、太空娱乐体验为一体 的火星主题沉浸式体验基地。"项目以火星为背景，联合科研科普科教打造沉浸式体验场景，包括VR大 空间、漂流体验项目等。我们依托该项目已单独开展了剧本创作、游戏创作及漫画创作，实现一整套文 旅产品体系化开发，将在副中心文旅区实现首个项目落地。"项目负责人朱良智介绍， ...

Core Insights - The article discusses the integration of artificial intelligence (AI) and digital technologies into service consumption, highlighting a shift towards a more intelligent and digitalized service landscape in various sectors, particularly healthcare and tourism [1][2][5]. Group 1: Digital Service Consumption - Digital service consumption refers to the application of technologies like AI, virtual reality, and augmented reality in service scenarios, enhancing experiences in sectors such as tourism and healthcare [2][5]. - The Chinese government has initiated policies to expand digital service consumption, encouraging e-commerce platforms to innovate and integrate online and offline services [1][2]. Group 2: Healthcare Innovations - Companies like Dineike are leading the development of smart hospitals, providing a range of products and services that enhance hospital operations and patient experiences [3]. - Dineike has successfully assisted over 2,000 hospitals in upgrading to smart systems, indicating a significant market opportunity in the healthcare sector [3]. Group 3: AI in Consumer Services - AI technologies are transforming both online and offline consumer interactions, improving efficiency and service capabilities for businesses [4]. - For instance, AI-driven retail systems can process transactions significantly faster than traditional methods, enhancing customer service in food and retail sectors [4]. Group 4: Market Potential - The global digital service market is projected to reach several trillion dollars by 2025, indicating vast growth potential in this area [3]. - The integration of AI into service consumption is seen as a crucial step for economic transformation and consumer upgrade [2][3]. Group 5: Challenges Ahead - Despite the advancements, challenges remain in consumer trust and technology maturity, particularly concerning data security and privacy [6]. - There is a need for stronger policy support and innovation encouragement, especially for small and medium-sized enterprises, to enhance consumer confidence and promote technological development [6].

Core Insights - The article highlights the rising popularity of immersive VR shows in China's cultural tourism sector, particularly during the recent National Day and Mid-Autumn Festival holiday, where Shanghai welcomed nearly 3.6 million tourists on the first day [1][2]. Group 1: Industry Trends - Immersive large-space VR shows are emerging as a new trend in the cultural tourism sector, with approximately 300 VR projects expected to debut nationwide by 2025, becoming standard features in popular cultural landmarks and exhibitions [2]. - The term "灵境" (Lingjing), meaning an imaginative and poetic virtual "metaverse," has been adopted to describe these VR experiences, indicating a shift towards more creative and engaging cultural presentations [2]. - The integration of artificial intelligence in VR production is significantly reducing both the production cycle and costs, leading to a surge in new VR shows in the cultural tourism market [2]. Group 2: Notable Projects and Exhibitions - The Shanghai Museum's exhibition "Pyramid at the Top: Ancient Egyptian Civilization" has generated significant interest, complemented by the VR show "The Vanishing Pharaoh," which has become highly sought after [4]. - The "Amazing Ancestors: The Time-Traveling Adventures of Zhou" art show at the Shanghai Museum allows visitors to engage with cultural artifacts through a virtual experience, enhancing the appreciation of traditional Chinese culture [2][7]. - The "Paris 1874: Impressionist Night" VR show, associated with the exhibition at the Pudong Art Museum, has also attracted considerable attention, indicating a trend of pairing physical exhibitions with immersive VR experiences [4]. Group 3: Future Prospects - Despite the growing competition in the VR space, the current audience for VR experiences remains limited to niche groups, suggesting that broader market acceptance will take time [6]. - The VR sector is expanding into various fields, including gaming, performances, films, and educational experiences, with the potential for new blockbuster hits to emerge, particularly in the film industry [8]. - The first domestic VR feature film, "The Legend of the Gods: Prequel," showcases high production standards and interactive elements, indicating a promising future for immersive cinema experiences [8].

Core Insights - The article highlights the surge in tourism in Shanghai during the National Day and Mid-Autumn Festival, with nearly 3.6 million visitors on the first day, showcasing the popularity of immersive VR experiences in cultural tourism [2] Group 1: Immersive VR Experiences - Immersive large-scale VR shows are emerging as a new trend in China's cultural tourism sector, with approximately 300 VR projects expected to debut nationwide by 2025, becoming standard features in popular cultural landmarks and exhibitions [4] - The rapid application of artificial intelligence has significantly reduced the production cycle and costs of VR shows, leading to an influx of new VR content in the cultural tourism market [4] - The Shanghai Museum's exhibition "The Pyramid's Summit: Ancient Egyptian Civilization" has generated significant interest, complemented by the VR show "The Vanishing Pharaoh," which has become highly sought after [5] Group 2: Audience Engagement and Market Potential - Despite the growing popularity of VR shows, the current audience primarily consists of niche groups seeking unique experiences, indicating a need for broader market acceptance and habitual engagement with VR content [7] - The domestic first VR feature film "The Legend of the Gods: Prequel" has garnered attention for its high production standards and immersive storytelling, showcasing the potential for VR to redefine cinematic experiences [9] - The integration of VR technology in various sectors, including gaming, performances, and education, suggests a promising future for immersive experiences, with the potential for the next blockbuster to emerge from the film industry [7][9]

Core Insights - The integration of technology and cultural tourism is creating innovative experiences, such as VR exhibitions that allow visitors to engage with historical sites like the Palace of Versailles [1][3] - The Shanghai Astronomy Museum and other venues are leveraging VR and AR technologies to enhance visitor engagement and expand access to cultural experiences [1][3] - Artificial intelligence and other advanced technologies are optimizing tourism services, providing real-time information and enhancing the overall visitor experience [4] Group 1: Technological Innovations in Cultural Tourism - The "Light Domain Wonderland" VR exhibition in Shanghai has received positive feedback for its immersive experience that transports visitors to historical settings [1] - The Shanghai Astronomy Museum has established VR metaverse experience stations to cater to increased visitor demand, offering immersive moon-viewing experiences during the upcoming National Day holiday [1][3] - The "Dragon Roar Nine Provinces" exhibition at the Shanghai Natural History Museum allows visitors to interact with lifelike dinosaur projections, enhancing educational engagement [3] Group 2: AI and Smart Tourism Services - The introduction of AI-driven tourism assistant "Hu Xiaoyou" provides a comprehensive platform for tourists to access information on commercial outlets, tourist traffic, and weather conditions [4] - The cultural tourism sector is identified as a rich field for technological innovation, with new technologies fostering a shift towards more efficient, digital, and intelligent service delivery [4]

Core Insights - The 2025 China International Service Trade Fair showcased various AI technologies enhancing multiple sectors, including sports, education, cultural tourism, and retail, demonstrating the unique charm of artificial intelligence [1][5]. Sports Industry - Dongwang Tianxia Technology Co., Ltd. focuses on digital upgrades in sports consumption, enhancing venue operation efficiency and creating smart sports experiences [1]. - The company has partnered with the Beijing Sports Bureau to develop the "Beijing Fitness Map," which includes smart recommendations and navigation, addressing citizens' fitness needs and contributing to a "15-minute fitness circle" [2]. - Dongwang serves over 30,000 sports venues nationwide, achieving an average revenue growth of approximately 30% for these venues [2]. Education Sector - Dolphin AI Learning, a product from Beijing Yuanli Technology Co., Ltd., is the first AI-based Chinese language learning tool focused on reading and writing skills, engaging students through interactive dialogues with AI [2]. - The "AI+" education model is reshaping the school ecosystem, with robots like "Xiao Yan" providing various support roles, including tutoring, safety guidance, and dietary advice [2]. Cultural Tourism - An AI holographic dressing machine at the cultural tourism exhibition allows visitors to experience wearing traditional Hanfu digitally, showcasing the immersive capabilities of AI technology [3]. - The AI fridge magnet creation area attracted many visitors, allowing them to create personalized digital art quickly [3]. Retail and Delivery Services - Meituan's "Little Yellow Bee" robot demonstrates advanced capabilities in voice command response and efficient delivery in various environments, including airports [4]. - Meituan's AI tools for restaurant management, such as the intelligent steward, assist small and medium-sized businesses in operational tasks and data analysis, enhancing efficiency [5]. - The introduction of AI digital employees, including business managers and customer service specialists, supports over 50,000 educational training venues [5]. Overall Impact - AI is transitioning from a conceptual phase to practical applications across various sectors, enhancing efficiency and creating new experiences, thereby reshaping lifestyles and business models [5].

Group 1 - The cultural and tourism industry in Beijing is undergoing a significant digital transformation driven by new information technologies such as artificial intelligence, big data, virtual reality, and 5G [1][2] - The Beijing Municipal Bureau of Culture and Tourism has announced the selection of 14 outstanding cases and 8 excellent solutions for cultural and tourism technology innovation for 2025, showcasing important breakthroughs and innovative achievements in the smart cultural tourism sector [1][2] - The initiative aims to promote the application of technological innovations in the cultural and tourism industry, enhancing the quality of development and providing replicable and scalable practices for the industry [2][3] Group 2 - The selected cases and solutions demonstrate the successful integration of technology and cultural tourism, focusing on enhancing visitor experiences and improving enterprise management [2][3] - The Beijing Municipal Bureau of Culture and Tourism plans to continue promoting digital transformation and the integration of technology with cultural tourism, aiming for a more vibrant, meaningful, and high-quality development phase [3] Group 3 - A total of 88 outstanding cases and 9 excellent solutions have been collected and published in recent years, providing effective support for the development of cultural tourism technology innovation [1][3] - The initiative reflects the resource endowment and industrial advantages of Beijing as a national cultural and technological innovation center, aiming to stimulate innovation vitality in the cultural and tourism sectors [1][3]

Group 1: Cultural Tourism Development - The AnYue Digital Exhibition Center integrates digital technology with cultural heritage, providing an immersive experience of over 100,000 rock carvings, filling a gap in Sichuan's cultural tourism offerings [1][2] - Since its trial operation began on May 1, the center has attracted over 158,000 visitors and achieved a cumulative exposure of over 17 million, becoming a new hotspot for cultural tourism consumption in Sichuan [2] - The Sichuan government emphasizes the principle of "culture as the soul, tourism as the body, technology as empowerment, and protection as a priority" to enhance the cultural tourism industry [2][3] Group 2: Technological Integration in Tourism - The Sichuan Provincial Cultural and Tourism Department is implementing a "micro-renovation, fine enhancement" strategy for tourism sites, promoting digital construction and smart management platforms [3] - The introduction of exoskeleton climbing assist robots in Emei Mountain has quickly gained popularity among tourists, enhancing their experience and making climbing more accessible [3] - The integration of technology in cultural tourism not only optimizes consumer experiences but also fosters a new industrial value chain, contributing to high-quality regional economic development [3] Group 3: Digital Creative Industry Growth - The Tianfu Changdao Digital Cultural and Creative Park in Chengdu has attracted over 6,000 digital creative enterprises and more than 120,000 employees, with an industry scale exceeding 110 billion [4][5] - The park focuses on key sectors such as gaming, film and television, and digital music, housing notable companies like Tencent and Coco Bean Animation [4][5] - The park has become a significant source of digital cultural creative achievements and an industrial cluster in China [5]