记者11日从辽宁省体育局获悉，东北地区城市足球联赛（简称"东北超"）将于5月23日启动。辽宁省体 育局局长曹阳表示，这场由东北三省、内蒙古自治区体育局联合主办的赛事，将聚焦文旅黄金季，推动 东北足球振兴与文体旅商融合发展。 曹阳介绍，首届"东北超"将集结八支城市代表队参赛，分别来自辽宁沈阳、大连，吉林长春、延边州， 黑龙江哈尔滨、鸡西，以及内蒙古呼和浩特、通辽。"赛事突出'城市属性'，要求各队在名称、主场运 营及社区连接上深度扎根，强化市民认同感与荣誉感。"曹阳说。 不同于传统的单一主场开幕模式，首届"东北超"将由三省一区的省会城市于5月23日同步举办开幕式， 并在开幕式后同时打响揭幕战。"选择5月23日开赛，是赛事筹备方经过多重考量的最优解。"曹阳表 示，一方面，东北地区旅游季于5月中旬全面开启，赛事与文旅旺季同频共振，能有效推动文体旅商深 度融合，吸引更多游客与球迷参与，助力沿线城市旅游经济发展；另一方面，从气候条件来看，以最北 侧的哈尔滨为例，近五年5月中旬平均气温为17.5摄氏度、最低温10摄氏度，适宜的温度既能保障球员 发挥，也能提升观众观赛体验。 据了解，"东北超"球员须为16至40周岁的中国男性 ...

2025年12月31日晚，万家灯火中，习近平主席通过中央广播电视总台和互联网，发表二〇二六年新年贺词。聆 听贺词，眼前闪动着"向新向优"的拼搏与豪迈，胸中奔涌着中国式现代化的万千气象。 中国式现代化的新征程上，有家国的荣光，有你我的奋斗。 炫 一年燃放1300多场 浏阳烟花占据全国90%市场 长沙，作为长江中游地区中心城市，其生动的城市实践正是国家宏伟蓝图在地方的鲜活注脚：无人机演绎绚 丽"烟花"、"城超""村超"热闹非凡、新就业群体权益有了进一步保障、适老化改造给更多老年人带来方便、育 儿家庭每月多了300元补贴…… 贺词中，有我们的拼搏进取，有我们的文化传承，有我们的三餐四季。 站在时序交替的新起点上，过往的"奋发"和未来的"发愤"会此一瞬。 山海寻梦，不觉其远；前路迢迢，阔步而行。 "我们"是这篇"国家盘点"熠熠生辉的主角。"我们依靠创新为高质量发展赋能""我们以文化滋养精神家园""我们 共创共享美好生活"……不变的家常味里，正是习近平主席说的那句："柴米油盐、三餐四季，每个'小家'热气腾 腾，中国这个'大家'就蒸蒸日上。" 长沙晚报全媒体记者 朱泽寰 2025年12月31日晚，重庆天空剧院上空，数千架 ...

年底了，咱们不聊复杂的经济术语，一起来说说今年身边的小变化。回忆我这一年，赶过北京首店的首 发潮，刷到过哈尔滨冰雪大世界的热闹，收快递时，看到了前11月我国快递业务量超1800亿件的里程 碑，连身边的很多长辈，都坐上了银发旅游专列去看风景。 其实，这一年的经济温度就藏在这些日常里。正如中央经济工作会议在部署明年经济工作时明确指出 的，要"在质的有效提升上取得更大突破"，这为"十五五"开好局、起好步提供了重要指引。那些藏在柴 米油盐里的确定性，正是支撑中国经济向上向好的坚实底气。 这一年，新变化让生活更有盼头。具身智能机器人走进卖场，从生产车间到家庭服务，让"未来生活"不 再是科幻片段；量子通信、生物制造，形成更多具有带动力的新增长点，这些科技突破都在筑牢着经济 高质量发展的根基；还有"苏超"足球赛带火的城市游，成为年轻人新宠的国潮产品……日常消费里的新 鲜感，正是中国经济活力的最好证明。 记者：王晶 编导：杜文晗 拍摄：范博韬 这一年，产业链的韧性让日子更安稳。今年以来，我国新能源汽车保有量持续提升，前11个月新能源汽 车销量达1478万辆，同比增长31.2%，这背后是上千家零部件厂商的协同发力；快递小哥穿梭 ...

《澳门每日时报》12月18日文章，原题：中国如何将体育转化为真正的产业 在一个冬季周末，华东城 市无锡一座室内滑雪场里回响着初学者们的惊呼声，其中许多人此前从未接触过滑雪板。摔倒后拍落身 上霜雪的当地居民王悦（音）说："这是我第一次尝试。但……我决心在今冬成为一名又酷又厉害的滑 雪高手。"该滑雪场所在辖区的冰雪场地全年吸引人流量达50万人次，每年举办十余场各类冰雪比赛， 仅此类运动就带动1.8亿元的旅游消费。该滑雪场成为中国缺乏天然降雪地区如何从冰雪热潮中觅得商 机的典范之一。 最能体现这一点的莫过于引发轰动的江苏草根足球赛事"苏超"。今年启动的这项省内赛事迅速发展为一 种全国现象，85场比赛现场观众总数达243.3万人次。为了给那些无法获得门票的球迷营造体育场氛 围，组织方在全省设立573个集观赛、购物、美食、互动娱乐于一体的"'苏超'第二现场"，每个现场配 备巨型屏幕、美食摊位、零售摊位并开展夜间娱乐活动。"苏超"创造了"1元门票带动7.3元周边消费"以 及全域超380亿元的消费拉动。 体育引领的旅行消费，如今已成为中国社会的新风尚之一。今年11月在粤港澳大湾区举办第十五届全国 运动会期间，广州重点推出5 ...

央视网消息：2025年重庆城市足球超级联赛，也就是"渝超"联赛，自9月13日开赛以来持续升温。12月6日，九龙坡鑫源熊猫队与 沙坪坝队的焦点战在重庆奥体中心上演，超4万球迷现场观赛，刷新赛事开赛以来的观赛纪录。 赛事+消费 周边商圈客流增长超50% 重庆市体育局副局长 杜学勇："赛事+消费"模式最重要的是找准赛事与市民需求的结合点，后续将推出"渝超主题旅游线路"，联 动更多商家推出赛事专属优惠。 12月6日下午，九龙坡鑫源熊猫队主场迎战沙坪坝队，重庆奥体中心4万余张门票提前售罄。赛场内，两队球员激烈角逐，球迷此 起彼伏的助威声点燃全场。赛场外，配套的惠民集市同步开放，本地特色美食、文创产品集中亮相，九龙坡文旅IP"奇三妹"大熊猫主 题展区，更是吸引大批球迷驻足打卡。 为保障赛事品质与观众消费体验，九龙坡区专门将奥体中心足球场升级为真草场地，并推出"渝超同行嗨行卡""一票玩转九龙 坡"等特色活动，布局"观赛+购物+娱乐"综合消费场景。自9月中旬开赛以来，重庆以赛事为纽带，推动"赛事+消费"相互融合。据当 地体育局统计，截至目前已间接带动消费超3.5亿元，各赛区周边商圈客流量平均增长50%以上。 ...

新疆素有浓厚的足球氛围，截至2024年，当地拥有各类足球场地4595个，平均每万人拥有足球场数量位 居全国前列。同时，新疆已创建全国、自治区足球特色学校959所，占中小学校总数的20%以上。 巴楚胡杨足球队参加了此次"喀什杯"，球队曾在2025年贵州村超"一带一路"国际友谊赛中战胜巴西教练 团队足球队。球队队员阿卜杜拉·阿布都外力说："球队里有农民、外卖员、教师等不同职业的业余爱好 者，也有退役球员。赛事为我们提供了竞技和交流的平台。" 中新社新疆岳普湖12月1日电 题：新疆民间足球赛事出圈 绘就体旅融合"新景" 作者 胡嘉琛 绿茵场内，来自不同城市、职业的足球爱好者切磋竞技；赛场外，匠人手工制作的奖杯模型引人称奇； 社交媒体上，博主热情洋溢地介绍着当地风土人情……近期，在新疆举办的两个民间足球赛事，勾勒出 新疆文体旅融合发展的新场景。 2025年"喀什杯"足球超级邀请赛(简称"喀什杯")正在岳普湖县举办。连日来，能容纳约1.7万名观众的体 育场几乎座无虚席，看台上男女老幼的呐喊声此起彼伏。40岁的岳普湖县业余足球选手凯赛尔·塔依尔 说："在这里，足球就是最受欢迎的运动。" 11月29日，2025年"喀什杯" ...

Group 1: Core Insights - The northeastern provinces of China are focusing on developing their winter tourism and ice economy, with specific growth targets set for the upcoming seasons [1][2][3] - Liaoning aims for a 15% increase in tourist numbers and a 13% rise in tourism revenue for the 2025-2026 winter season [1] - Jilin has set a target of over 180 million ice tourism visitors and total spending exceeding 330 billion yuan, both achieving double-digit growth [1] - Heilongjiang is working towards becoming a world-class ice tourism destination, targeting a 10% increase in visitor numbers and a 15% rise in total spending [1] Group 2: Industry Development Goals - By 2030, Liaoning plans to establish high-quality ice sports and tourism destinations, with an ice industry output value of around 250 billion yuan [4] - Jilin aims to create an internationally influential ice economy cluster, targeting 300 million ice tourism visitors and total spending of 540 billion yuan by 2030 [4] - Heilongjiang's goal is to have its ice industry output exceed 450 billion yuan by 2030, positioning ice consumption as a key growth driver for domestic demand [4] Group 3: Economic Impact and Strategy - The ice and snow economy is recognized as a significant avenue for expanding domestic demand and achieving high-quality service consumption [2] - The central government has emphasized the development of ice economy destinations in regions like Beijing, Hebei, and the northeastern provinces [2] - The overall scale of China's ice sports industry is projected to reach 970 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2025 [3]

Group 1 - The "Su Super" league has rapidly gained popularity, transforming from a grassroots event into a nationwide phenomenon, igniting public enthusiasm and engagement [1][5][6] - The league's structure is unique in the Chinese football landscape, featuring teams from 13 cities competing in a format that enhances suspense and viewer engagement [2][3] - The league encourages widespread participation by setting low ticket prices and promoting a community-driven atmosphere, with most players being amateurs from various professions [3][4] Group 2 - The league has become a cultural event, with match days turning into community celebrations, attracting large crowds and even international visitors [4][5] - The online presence of "Su Super" has exploded, with social media engagement reaching billions of views, significantly surpassing traditional professional leagues [5][11] - Economic benefits have been observed, with increased tourism and local business activity linked to the league, demonstrating a multiplier effect in the region [6][7] Group 3 - The league has sparked various commercial opportunities, including brand sponsorships and merchandise sales, showcasing its potential for economic growth [7][8] - The "meme economy" surrounding the league has created a new marketing strategy, turning local culture and humor into viral content that drives engagement [8][9] - Government support has played a crucial role in the league's success, balancing oversight with the freedom for local creativity and participation [15][16] Group 4 - The success of "Su Super" raises questions about its replicability in other regions, highlighting the importance of local governance and cultural context [15][16] - The league's decentralized structure allows for diverse participation and local branding, which may not be easily replicated in areas with different administrative dynamics [16][17] - The rise of grassroots sports like "Su Super" challenges traditional professional leagues, emphasizing community engagement and emotional connection over commercial interests [18][19] Group 5 - The league's popularity indicates a strong public interest in football, suggesting potential for grassroots leagues to serve as talent pools for professional clubs [19][20] - "Su Super" poses a competitive threat to existing professional leagues, as it attracts attention and sponsorships that might otherwise go to traditional formats [20][21] - The league's emphasis on community and enjoyment may prompt professional clubs to reassess their operational strategies and focus more on fan engagement [21][22]

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has gained significant popularity, with a ticket lottery rate of only 1.2% for the finals, indicating high demand and engagement from fans [1] - The league has transformed into a phenomenon, with regular season attendance reaching 2.1189 million and online viewership exceeding 1.735 billion [1] Group 1: Economic Impact - The "Su Super" has driven retail sales in Jiangsu, with key retail enterprises achieving sales of 11.64 billion yuan during match periods, a year-on-year increase of 34.7% [3] - The overall social retail sales in Jiangsu reached 3.47883 trillion yuan from January to September, growing by 4.2%, with the league contributing significantly to this growth [3] - Tourist attractions in host cities received 23.973 million visitors during match days, a 17.7% increase, with foreign visitors accounting for 13.703 million, up 23.5% [3] Group 2: Consumer Experience - The integration of sports events with tourism has created a new trend in the Chinese market, with initiatives like "ticket root discounts" enhancing the experience for attendees [3] - Shopping malls and commercial areas have reported over 20% increases in foot traffic and nearly 30% growth in experiential consumption on match days [2] - The "Su Super" has inspired other regions to adopt similar models, with over 10 provincial football leagues in China either ongoing or upcoming, aiming to boost local consumption [3][4] Group 3: Cultural and Social Influence - The league has become a cultural event, with large screens in commercial areas broadcasting matches, creating a festive atmosphere and attracting fans [2] - The emotional value and immersive experiences associated with sports events are reshaping consumer spending patterns, making sports a new engine for urban vitality [4]

Core Insights - The "Chuan Chao" football league in Sichuan is creating a vibrant local economy by integrating sports events with tourism and consumption, leading to increased visitor numbers and revenue for local attractions [5][10] - Nanchong is leveraging football matches to promote local tourism, offering free access to scenic spots for ticket holders and creating a comprehensive consumer experience [8][9] Group 1: Event and Tourism Integration - Nanchong is utilizing football match tickets to create a complete consumer experience, encouraging visitors to explore local attractions, enjoy matches, and indulge in local cuisine [5] - During the recent holiday period, Nanchong's A-level scenic spots welcomed 3.73 million visitors, a year-on-year increase of 3.21%, generating ticket revenue of 33.4 million yuan, up 6.78% [5] - The city has set up 20 event broadcasting points in commercial areas to enhance the connection between sports enthusiasm and consumer spending [7] Group 2: Local Business Engagement - Over 40 local businesses are participating in special promotions during the matches, with initiatives like retail vouchers to stimulate consumer interest [7] - Restaurants near broadcasting points are offering interactive promotions, such as "goal-scoring beer" and extended hours, contributing to a surge in nighttime economic activity [7] Group 3: Creative Ticketing Initiatives - The launch of a creative "cultural ticket" shaped like a scholar's hat at the Langzhong Ancient City has attracted significant tourist interest, combining entry access with a collectible item [11] - This innovative ticketing approach has resulted in 643,000 visitors and over 25 million yuan in ticket revenue during the recent holiday [11] - The scenic area is also developing various themed cultural tickets to further enhance visitor engagement and promote local heritage [11]