中医药
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老字号推“新”举措,经营质效全面提升
Xin Jing Bao· 2025-11-18 01:50
Core Viewpoint - The company Beijing Tongrentang (600085) demonstrates strong resilience and vitality amidst complex economic challenges, with total assets increasing from 21.838 billion to 31.198 billion from 2020 to 2024, and reaching 31.819 billion by Q3 2025, driven by new initiatives and strategies [1]. Group 1: Business Strategies - The company focuses on three major development strategies: high-quality development, large product variety, and premium product strategy, which collectively guide its path towards excellence [2][3]. - The high-quality development strategy emphasizes six aspects: high-quality party building, research, production, marketing, management, and talent, aiming for sustainable growth [2]. - The large product variety strategy aims to enhance key products' competitiveness, thereby boosting overall market scale and efficiency [2]. - The premium product strategy focuses on maintaining high quality from production to delivery, ensuring consumer trust through "zero defects" [3]. Group 2: Modern Management System - The company has established a modern enterprise management system, including three control centers for production, quality, and finance, enhancing governance and operational efficiency [4][6]. - The production control center optimizes production layouts and resource sharing, while the quality control center ensures adherence to high standards and "zero defect" management [4]. - The financial control center focuses on data integration and cost control, promoting financial data visualization [4][5]. Group 3: Industry Layout Optimization - The company is actively optimizing its industrial layout in response to favorable policies for traditional Chinese medicine, including acquiring a 51% stake in Shandong Tianyi Pharmaceutical to enhance regional market coverage [7][8]. - A new production base in Hubei is being established to expand capacity in the medicinal liquor sector, aiming to lower costs and increase production efficiency [7]. - The company is also reforming raw material procurement to ensure timely supply and quality control, particularly for rare and endangered medicinal materials [8].
营销改革,让老字号走近年轻人
Xin Jing Bao· 2025-11-18 01:50
Core Viewpoint - The company Tong Ren Tang, with a history of over 350 years, is actively reforming its marketing strategies to remain competitive in the market, focusing on innovative approaches to engage younger consumers and enhance brand recognition [1][2][3]. Group 1: Marketing Strategies - Tong Ren Tang has implemented a "saturation-free" marketing strategy, which has been recognized with an award for innovation in state-owned enterprise reform [1]. - The company is focusing on a "big variety" strategy for its well-known products, enhancing its marketing system and channel construction to adapt to new market conditions [2]. - The brand has successfully created IP images such as "Yuan Zong" and "Bai Feng," which resonate with consumers, leading to significant exposure and increased product awareness [3]. Group 2: Product Development and Cultural Integration - The "Royal Medicine Legend" product series has been launched, featuring upgrades in raw materials, packaging, and adherence to traditional manufacturing standards, aiming to provide higher quality and healthier options [3]. - A cultural exhibition titled "Royal Medicine Legend" has been organized to showcase the history of Tong Ren Tang's royal medicine, promoting traditional Chinese medicine culture [3]. Group 3: Digital Transformation and Consumer Engagement - The company has developed a data visualization platform that utilizes big data and AI to enhance marketing management and decision-making processes [4]. - An AI-driven health service platform, in collaboration with Xiaomi, has been introduced to provide personalized health advice and medication safety recommendations through mobile devices [4]. Group 4: Cultural Promotion and Heritage - Tong Ren Tang is committed to promoting traditional Chinese medicine culture through participation in various exhibitions and the establishment of a cultural display center [7]. - The company has initiated programs to preserve traditional manufacturing techniques and knowledge, including the establishment of a national-level workshop for traditional medicine artisans [8].
用科技赋能中医药发展
Bei Ke Cai Jing· 2025-11-18 01:44
Core Viewpoint - The article emphasizes the integration of traditional Chinese medicine (TCM) with modern technology and innovation, showcasing Tong Ren Tang's efforts in smart manufacturing, talent development, and sustained research and development (R&D) investments to enhance productivity and maintain its industry leadership [12]. Group 1: Smart Manufacturing - Tong Ren Tang has established multiple smart manufacturing production lines, including the first domestic online detection production line for large honey pills, demonstrating a commitment to technological advancement in TCM production [5][6]. - The Daxing factory has transitioned from digital smart production lines to data-driven smart workshops, utilizing real-time monitoring systems to enhance production efficiency and quality [5][6]. - The integration of AI algorithms allows for real-time monitoring of production parameters, improving overall product quality and standardization [5]. Group 2: Talent Development - The company recognizes the importance of talent in driving innovation and has implemented a dual-channel approach for talent acquisition and development, focusing on reducing internal inefficiencies [7]. - Tong Ren Tang has established a comprehensive training system for professional skills, covering various aspects of TCM production, and has actively participated in national skill competitions, achieving notable success [8]. - The company has also introduced a contractual management system for managerial positions to enhance organizational efficiency and foster a culture of innovation [7]. Group 3: Research and Development - During the 14th Five-Year Plan period, Tong Ren Tang has invested over 1.6 billion yuan in R&D, reinforcing its commitment to scientific innovation and the integration of industry, academia, and research [9]. - The company has established long-term collaborations with academic institutions and research teams to focus on new product development and post-market evaluation [10]. - Recent achievements include the registration of several products in Canada, indicating the company's expanding international presence and commitment to quality [11].
成交7.6亿+!云南白药的高质量发展答卷
Sou Hu Cai Jing· 2025-11-17 23:03
Core Insights - The article highlights a shift in consumer behavior towards higher quality products and differentiated marketing strategies in the e-commerce industry, marking the era of value attraction [1] - Yunnan Baiyao has successfully adapted to this trend by focusing on product quality and emotional marketing, leading to significant sales growth during the Double Eleven shopping festival [4][8] Group 1: Sales Performance - Yunnan Baiyao's total e-commerce GMV exceeded 760 million, showing a year-on-year growth of over 40%, with multiple product lines experiencing substantial growth [4] - The company achieved remarkable sales milestones, with two stores surpassing 100 million in sales and ten stores exceeding 10 million [4] Group 2: Emotional Marketing - Yunnan Baiyao has optimized the entire consumer ordering process, enhancing product structure, emotional engagement, and trust reinforcement, which has led to increased brand recognition [9] - The brand effectively combines traditional Chinese medicine with modern entertainment, appealing to younger consumers through live streaming and short videos [10][16] Group 3: Product Innovation - The launch of the new Guangzhuan White Toothpaste has been a significant success, generating over 11 million in a single live stream and achieving overall sales exceeding 100 million [8] - Yunnan Baiyao has upgraded its product packaging and formulations to meet consumer demands for quality and usability, such as the innovative "small golden top" bottle cap design [23] Group 4: Market Positioning - The company is leveraging AI technology to enhance production efficiency and product quality, positioning itself as a leader in the traditional Chinese medicine and health product market [35][39] - Yunnan Baiyao's marketing strategies focus on creating relatable and engaging content that resonates with consumers, thereby strengthening brand loyalty and trust [34][39] Group 5: Consumer Engagement - The brand has successfully engaged with younger demographics through targeted marketing campaigns and events, achieving over 650 million online exposures and a significant presence among Generation Z [16] - By integrating educational content and interactive experiences, Yunnan Baiyao is enhancing consumer knowledge and satisfaction, leading to a more informed purchasing decision [18][33]
识南药、品药膳、问名医,11月20日晚,来肇庆中医夜市组个养生局!
Nan Fang Nong Cun Bao· 2025-11-17 12:00
Core Viewpoint - The event in Zhaoqing on November 20 aims to promote traditional Chinese medicine (TCM) and its health benefits through a unique night market experience that combines education, consultation, and cultural activities [3][4][22]. Group 1: Event Overview - The Zhaoqing Traditional Chinese Medicine Health Culture Night Market will take place during the 2025 South Medicine Food and Health Industry Conference [3]. - This night market is designed to be an immersive experience, showcasing the essence of TCM and its applications in daily life [4][22]. Group 2: Activities and Offerings - Attendees can engage with renowned TCM practitioners who will provide free pulse diagnosis, constitution identification, and health consultations [9][10]. - The event will feature traditional therapies such as moxibustion, cupping, and massage, allowing participants to experience TCM firsthand [10]. - Various local medicinal products will be showcased, including well-known Guangdong herbs and Zhaoqing specialties like cinnamon and Chinese yam [12][13]. Group 3: Educational Aspects - The market will serve as a living classroom for TCM, where visitors can learn about the principles of TCM and the concept of food as medicine [5][6][7]. - There will be opportunities to create herbal sachets and herbal soaps, promoting hands-on learning about natural health remedies [19]. Group 4: Cultural Integration - The event will include a TCM science corridor and cultural performances, integrating TCM into modern lifestyles through innovative displays and experiences [21][22]. - The night market aims to foster a deeper appreciation for TCM culture and its relevance in contemporary health practices [29][30].
中国Z世代的故事|香港“95后”中医师的大湾区逐梦记
Xin Hua Wang· 2025-11-16 12:30
Core Viewpoint - The Guangdong-Hong Kong-Macao Greater Bay Area is emerging as a hub for the traditional Chinese medicine (TCM) industry, fostering innovation and high-quality development through the integration of traditional practices with modern standards [1][2]. Group 1: Development Opportunities - Young TCM practitioners, like Guo Junmin, are seizing new development opportunities due to favorable policies [2]. - The pilot program initiated in August 2021 allows Hong Kong and Macao TCM practitioners to work in public medical institutions in mainland China, exemplified by Guo's practice in Shenzhen [1]. Group 2: Ecosystem and Support - Shenzhen is creating a supportive ecosystem that not only attracts talent but also empowers them to create long-term value in the TCM industry [2]. - The integration of traditional TCM with modern practices is seen as a way to inject new value into the industry, driven by the efforts of young practitioners [2].
以赛促学,岐黄之术联通世界
Qi Lu Wan Bao· 2025-11-14 16:34
中医理论测试以人机对话形式进行,重点考查选手中医理论与辨证论治能力。在画经点穴赛场,选手们精 准绘制经络走向、标注穴位定位,展现对经络腧穴基础知识的熟练掌握;罐法灸法考核中,选手们规范操 作拔罐、艾灸技法,注重火候控制与穴位配伍,体现中医外治法的实操精髓;推拿技术赛场,推拿手法娴熟 运用,力道刚柔并济,腰背部推拿操作展现出扎实的临床实操能力。裁判专家严格遵循"公平、公正、公 开"原则,确保赛事质量。赛场之上,选手们沉着应战、操作娴熟,既展现了扎实的专业技能,又体现了切磋 互鉴的良好氛围。 本次大赛是中医临床技能的竞技舞台,也是中医药文化国际传播的重要桥梁。赛事以"以赛促教、以赛促 学、以赛促改、以赛促建"为核心目标,不仅集中检阅了中职中医药职业教育的人才培养成果,更搭建 了"一带一路"暨金砖国家传统医学交流合作的重要平台。参赛选手纷纷表示,将以此次大赛为契机,深耕 中医临床技能实践,传承精髓、守正创新,争做中医药文化的传播者与国际健康合作的践行者。 (通讯员 朱明义) 11月7日至9日,2025一带一路暨金砖国家技能发展与技术创新大赛第二届中医临床技能赛项(中职组)在曲 阜中医药学校举办。来自国内外12支参赛 ...
立冬后重在“养神”
Ren Min Ri Bao· 2025-11-14 07:29
一味食疗方:黑芝麻粥。将黑芝麻(炒熟后研磨)与粳米一同放入锅中共煮成粥,可加少许蜂蜜调味。中 医认为,黑芝麻能补益精血、润燥滑肠,精足则血旺,血旺则心神得养。对于因用脑过度出现头晕、耳 鸣、早生华发的人群,食用黑芝麻粥尤为适宜。 一组穴位按摩:太溪和神门。太溪穴为肾经原穴,位于足内侧内踝后方与脚跟骨肌腱之间的凹陷处,具 有滋肾阴、补肾气的功效。神门穴为心经原穴,位于腕横纹尺侧端,尺侧腕屈肌腱的桡侧缘凹陷处,可 用拇指指尖按压这两个穴位直至有酸胀感,每次3—5分钟。 立冬,万物收藏之始。《黄帝内经》云:"冬三月,此谓闭藏,水冰地坼,无扰乎阳。"在中医理论 中,"心藏神""肾藏志"。冬季对应人体肾脏,是封藏精气的季节。现代人容易思虑过度、心神耗散,推 荐几种"养神"方式,有利于放松心情、缓解焦虑。 一杯代茶饮:甘麦安神茶。取炙甘草、浮小麦、大枣(掰开),放入杯中,用沸水冲泡,代茶频饮,适合 心绪不宁时饮用。甘麦安神茶来源于《金匮要略》中记载的"甘麦大枣汤",三药合用,能柔肝润燥,缓 解精神紧张、悲伤欲哭之感。 一种呼吸法:凝息敛神法。选择安静的时刻,保持正坐或盘坐姿势。采用"吸—停—呼"的呼吸节奏,即 先用鼻子缓 ...
以岭药业股价涨5.29%,华泰柏瑞基金旗下1只基金重仓,持有15.02万股浮盈赚取16.22万元
Xin Lang Cai Jing· 2025-11-14 02:31
Group 1 - Yiling Pharmaceutical's stock increased by 5.29%, reaching 21.49 CNY per share, with a trading volume of 1.012 billion CNY and a turnover rate of 3.50%, resulting in a total market capitalization of 35.903 billion CNY [1] - The company, established on August 28, 2001, and listed on July 28, 2011, is located in the High-tech Industrial Development Zone of Shijiazhuang, Hebei Province, focusing on the research, production, and sales of traditional Chinese medicine [1] - The revenue composition of Yiling Pharmaceutical includes cardiovascular products at 48.60%, respiratory system products at 22.80%, other products at 22.52%, and patented products at 6.08% [1] Group 2 - Huatai-PineBridge Fund has one fund heavily invested in Yiling Pharmaceutical, with a reduction of 11,000 shares in the third quarter, holding a total of 150,200 shares, which accounts for 3.25% of the fund's net value, ranking as the eighth largest holding [2] - The fund, established on July 26, 2022, has a current size of 73.3687 million CNY, with a year-to-date return of 3.17%, ranking 4132 out of 4216 in its category, and a one-year loss of 3.9%, ranking 3883 out of 3955 [2] - The fund manager, Chen Kehan, has been in position for 114 days, overseeing total assets of 2.226 billion CNY, with the best return during the tenure at 2.93% and the worst at -7.96% [2]
党建引领 汇聚发展澎湃动能
Si Chuan Ri Bao· 2025-11-13 21:00
位于成都市青羊区的航空国创中心产 业园。 青羊区少城街道总工会开展的骑手义诊活动 现场。 □青社轩 (图片由成都市青羊区委社会工作部提供) 时代潮涌,一道必须答好的新课题摆在面前—— 近年来,新经济组织、新社会组织大量涌现,新就业群体规模持续扩大,不断改变着传统的组织 形式、工作方式和治理结构。 因势而谋、顺势而为、乘势而上。聚焦"突出抓好新经济组织、新社会组织、新就业群体党的建 设,不断增强党在新兴领域的号召力凝聚力影响力",成都市青羊区主动破题,立足现实变化,把 握时代特征,以高质量党建引领新兴领域高质量发展。 强基固本 织好组织体系"一张网" 近日,一场特殊的产融对接活动在青羊区光华街道举行。前来参加活动的,除了新认定的高新技 术企业及金融机构代表,还有来自街道的专职党建服务专员。会上,除相关部门进行政策、服务 宣讲外,专职党建服务专员还就如何发挥高新技术企业党组织作用等进行政策宣讲。 在青羊区,类似的活动还有很多。要形成完善的组织体系,不仅要巩固已有的组织基础,还要扩 大组织覆盖面。近年来,青羊区坚持重点企业分类攻坚、重点区域因地制宜、重点组织统筹推 进、重点群体凝聚引领,强基固本,持续织好组织体系" ...