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七大板块9条具体措施!泰安市真金白银激发文旅市场活力
Qi Lu Wan Bao Wang· 2025-05-14 03:20
一、丰富大型演出市场供给 1.组织举办大型演唱会、音乐活动等演出的,按照单场演出入场观众1万人至2万人(含)且售票收入不低 于500万元的、2万人以上且售票收入不低于1000万元的,单场次分别一次性奖补10万元、20万元;连续 举办多场的,根据每场入场观众人数对应的奖补标准相累加。该项奖励以每年60万元为额度上限,以申 报时间先后顺序奖完为止。 齐鲁晚报.齐鲁壹点张亢郭健 5月9日,泰安市文化和旅游局联合市财政局印发《泰安市进一步促进文旅消费的若干措施》,围绕"丰 富供给、做强市场、提升服务"三大主线推出七大板块9条具体措施,以真金白银的政策"礼包"激发文旅 消费潜力,全力推进泰安文旅"二次创业、再创辉煌"。 五、做强入境旅游市场 6.组织人员赴境外参加营销推广和展览展会活动,推广泰安文旅资源和产品线路的,参照《泰安市因公 临时出国经费管理实施办法》有关标准,对1名人员的国际旅费、境外住宿费、伙食费予以补贴,最高 不超过3万元。自行组织邀请境外文旅协会、机构和企业来泰开展文旅资源考察、产品线路研发和宣传 营销活动的,每人每天补贴最高不超过600元,单次活动补贴最高不超过1万元。该项奖励以每年50万元 为额度上 ...
深圳促消费要抓住“行走的GDP”
Shen Zhen Shang Bao· 2025-05-12 17:02
Core Viewpoint - The concert market in Shenzhen is experiencing significant growth, driven by high-profile performances and strong city management capabilities, making it a key area for service consumption and economic development [1][2][3]. Group 1: Concert Market Growth - In the first quarter of 2025, Shenzhen hosted 4,647 commercial performances, attracting 941,600 attendees and generating ticket revenue of 235 million yuan, marking a 15.6% increase in the number of performances compared to the same period in 2024 [1]. - High-profile artists, including Mariah Carey and the band Imagine Dragons, are increasingly performing in Shenzhen, indicating a rising demand for major events [1][2]. Group 2: City Management and Infrastructure - Shenzhen's excellent city management capabilities ensure the safety and smooth operation of large events, as demonstrated by the use of drones and police for crowd control during concerts [2]. - The city boasts a variety of high-quality performance venues, which are essential for hosting large-scale concerts [1][2]. Group 3: Economic Impact of Concerts - Major concerts can generate substantial direct revenue, with Mariah Carey's concert expected to exceed 20 million yuan in ticket sales [2]. - The concert economy has a multiplier effect, boosting revenues in hotels, restaurants, and related industries, with hotel prices around the venue spiking to 900 yuan per night and a booking rate exceeding 95% during events [2]. - The overall economic contribution of concerts is significant, with fans spending over 10 million yuan on support activities during events, highlighting the potential of the concert economy as a driver of local GDP [2]. Group 4: Service Consumption Focus - The Chinese government is prioritizing consumption and domestic demand to counter external uncertainties, with Shenzhen positioned to leverage its strengths in service-oriented consumption, particularly in the entertainment sector [3]. - The city's economic development, high disposable income, and comprehensive urban infrastructure provide a solid foundation for expanding service consumption [3].
第三届“爱在5月”南京文旅消费促进活动启幕 我市推出“跟着演出(赛事)游南京”三重优惠大礼
Nan Jing Ri Bao· 2025-05-12 02:41
部分校地合作成果也一并发布,如南京艺术学院、南京传媒学院与牛首山文化旅游区合作举办 的"牛首山·南京大学生青春戏剧季",东南大学、南京理工大学与江苏大剧院合作推出的"昆剧·校园青春 版《牡丹亭》"等。10名"南京文旅大学生推荐官"受聘上岗,他们将肩负起宣传推广南京文旅的重任, 吸引更多年轻人关注南京。 这个5月,南京先后举办张学友、周深、莫文蔚等多位歌手的大型演唱会。为进一步推动南京文体 旅商融合发展,市文化和旅游局与市商务局、市体育局等多个部门共同发起"跟着演出(赛事)游南京 乐享'1+3'优惠活动":从5月9日起,凡购买南京市域内举办的大型演出和重大体育赛事门票的观众,凭 观演(观赛)票据即可享受南京市域内景区景点、住宿餐饮、商场购物等三重优惠。 活动现场还发布了江苏省内近期20余场重磅演出资讯,涵盖流行、国风、古典等多元类型。5—6 月,南京文旅还推出100余场异彩纷呈的文旅项目,涵盖剧场演出、展览展陈、演艺表演、文创市集 等,以此吸引游客,促进消费。 "观众在宁享受音乐(赛事)盛宴的同时,还能以更优惠的价格赏金陵美景、品金陵美食、享金陵 美宿、购金陵好物。"市文化和旅游局市场管理处处长楼钱良介绍,"1 ...
一季度南京文化、体育和娱乐业同比增长16.9%
Nan Jing Ri Bao· 2025-05-12 02:35
"南京的体育赛事真多、真精彩,马拉松、世界室内田径锦标赛、中国田径街头巡回赛……都很好 看!" "'五一'假期来南京看了演唱会,吃了美食、看了美景、逛了商场,收获满满。" "清明假期我们全家来南京了,'五一'假期又来了,太喜欢这座城市了。" …… 文体盛宴精彩纷呈,五湖四海游客纷至沓来,"跟着演出游南京""跟着赛事游南京"已成潮流,而"文 旅+消费""体育+消费"等模式,更是打造沉浸式融合消费场景,让众多游客大呼读"宁"千遍不厌倦。 "跟着演出、赛事游南京",邂逅山水城林 "今天来到这里看中国田径街头巡回赛,一下就把我的回忆拉到了3月底的2025南京世界田联室内 锦标赛现场。"5月1日晚,在百家湖商圈凤凰台广场,2025中国田径街头巡回赛·南京站暨"跃动百家湖 潮聚凤凰台"运动员进商圈活动开幕,当晚的女子撑竿跳高比赛精彩纷呈。"南京的体育赛事、运动氛 围,都很棒!"安徽游客王爱娟说。 "来南京千万别错过这家绝美书店。""南京市中心竟然藏着'小阿那亚'。""在锦创书城天台,来一场 城市之巅的松弛感度假。"社交平台上,秦淮区水西门大街的锦创书城朝天宫店成为年轻人口中必打卡 的点位之一。 走进锦创书城,"透明的玻璃 ...
抠门的年轻人,为什么在演唱会上一掷千金
Feng Huang Wang· 2025-05-12 01:49
Core Insights - The article emphasizes the importance of placing people at the center of economic policies aimed at boosting consumption and stimulating the economy, highlighting the need for policies that enhance individual satisfaction and happiness [12]. Group 1: Economic Impact of Music Festivals - The first Super Strawberry Music Festival in the Greater Bay Area attracted approximately 80,000 attendees, generating around 280 million yuan in consumption in Dongguan [2]. - The hotel occupancy rate in Dongguan increased by about 70% during the music festival compared to the same period last year [2]. - The average spending per attendee at the music festival was significantly higher than the average spending of domestic tourists during the May Day holiday, indicating the strong consumption-driving ability of the event [3]. Group 2: Demographics and Consumption Patterns - Young people are not reluctant to spend; rather, they engage in "self-satisfying consumption," which is evident in their willingness to spend significantly at music festivals [4][9]. - Dongguan's location in the economically developed Pearl River Delta, along with its proximity to major cities like Hong Kong and Guangzhou, enhances its attractiveness for young consumers [4]. Group 3: Government and Local Business Initiatives - Local governments in Dongguan capitalized on the music festival by organizing various promotional activities to boost consumption, resulting in a nearly 35% increase in social consumption compared to the previous year's May Day holiday [7]. - The city launched over 180 cultural and tourism activities linked to the music festival, effectively leveraging the event to stimulate local economic activity [7]. Group 4: Broader Trends in the Entertainment Sector - The article notes a surge in concerts and music festivals during the May Day holiday, with over 30 events held nationwide, indicating a growing trend in the entertainment sector [8]. - The consumption patterns associated with concerts and music festivals reflect a significant release of pent-up demand among fans, which can lead to substantial short-term economic benefits [8][11].
演出经济如何成为“抢不走的GDP”
Jing Ji Ri Bao· 2025-05-10 22:12
Core Insights - The surge in music festivals and concerts during the "May Day" holiday reflects a shift in consumer demand from material satisfaction to emotional value, highlighting the importance of "self-investment" among young people [1][2] - The performance economy is recognized for its significant spillover effects, with cities leveraging music events to enhance their cultural tourism landscape, leading to increased hotel bookings and local economic activity [2][3] - There is a growing need for the performance economy to evolve from a focus on "star power" to "content creation," ensuring that each city develops its unique cultural offerings to sustain long-term growth [2][3] Group 1 - The number of orders for food, accommodation, and entertainment packages related to music festivals and concerts increased by 180% year-on-year during the "May Day" holiday [1] - Major music festivals in cities like Beijing, Chengdu, and Wuhan have significantly boosted local tourism and cultural activities [1] - The cross-city attendance rate for large concerts was 64.2% last year, with 41.5% of attendees staying for two days and 37.0% staying for three days or more [1] Group 2 - Smaller cities are experiencing a rise in music events, such as the Huluguo Music Festival in Chuzhou and the Peach Music Carnival in Yining, which are driving local hotel bookings and revealing new market potential [2] - The performance economy is referred to as "walking GDP," emphasizing its potential to generate substantial economic activity [2] - Cities are challenged to transform their performance economy into a sustainable competitive advantage rather than relying solely on transient star power [2] Group 3 - Initiatives like "fan pick-up services" and local food stalls at music festivals are being implemented to enhance visitor experiences and stimulate spending [3] - The goal is to convert fleeting "traffic" into lasting emotional connections with cities, encouraging visitors to return [3] - Collaborative efforts among various sectors are essential to transform the current "performance heat" into a lasting "cultural heat" for economic growth [3]
来贵阳,感受一场路边音乐会(探访)
Ren Min Ri Bao· 2025-05-09 22:29
Core Viewpoint - The roadside music concerts in Guiyang have become a cultural phenomenon, enhancing the city's charm and providing a platform for local musicians and community engagement [4][11]. Group 1: Event Overview - Over 400 roadside music concerts have been held in Guiyang, attracting more than 3 million attendees and featuring over 70,000 participants on stage [11]. - The concerts are free, non-commercial, and encourage public participation, creating a shared cultural experience [4][5]. Group 2: Cultural Significance - The concerts blend historical architecture with modern music, enriching the cultural landscape of Guiyang [4][5]. - The initiative has historical roots, dating back to 1937, when music was used to unite people during challenging times [5]. Group 3: Community Engagement - Local musicians from various backgrounds, including the visually impaired, have found a platform to showcase their talents, fostering inclusivity [7][8]. - The concerts have inspired a new generation of performers, with participants from different age groups and professions taking the stage [6][8]. Group 4: Promotion of Local Culture - The events serve as a platform for promoting Guizhou's unique cultural heritage, including traditional music and local cuisine [8][9]. - More than 80 local bands and 1,500 musicians have participated, with a focus on original works and local cultural expressions [8][11]. Group 5: Media and Publicity - The concerts have gained significant online exposure, with over 50 billion views across various platforms, thanks to the involvement of new media volunteers [9][10]. - The initiative has successfully integrated music into the urban development narrative, enhancing the city's cultural identity [10][11].
开心麻花《偷心晚宴》即将登陆天桥1922街区
Qi Lu Wan Bao· 2025-05-09 03:03
当百年工业遗存与戏剧艺术相遇,会碰撞出怎样的火花?5月30日、31日,开心麻花沉浸互动带餐喜剧《偷心晚宴》将首次登陆济南天桥1922街区(原成丰 面粉厂旧址),在融合巴洛克风格与现代电竞文化的独特空间中,为泉城观众奉上一场跨越时空的"文化+娱乐"双重盛宴。 值得一提的是,此次济南站演出将融入本土元素。据制作团队透露,剧中台词与场景设计或将结合济南方言及成丰面粉厂历史,打造专属泉城的"定制笑 点",让观众在沉浸剧情的同时感受城市文化的独特魅力。 演出信息: 时间:2025年5月30日、31日 19:30 地点:济南1922成丰剧场(天桥区官扎营新区天成路辅路) 购票渠道:开心麻花官网(微信小程序)、大麦网、猫眼演出 此次开心麻花《偷心晚宴》的演出场地 ——1922 成丰剧场,由原面粉厂原粮仓库改造而来。场馆建筑面积约 1200㎡,配备专业级声光电舞台设备,能实现 声音的清晰传递与光影的细腻呈现,为演出提供稳定且优质的视听保障。同时,剧场配套设施完备,设有功能齐全的休息室、专业化妆间及标准化后台准备 间,确保演出团队及嘉宾的使用需求。在这里,工业遗存的砖石肌理与现代专业设施相融合,观众步入其中,既能触摸城市记忆, ...
市文旅局局长钟晓敏做客“民生访谈” 来沪旅游人次加速增长
Jie Fang Ri Bao· 2025-05-09 01:30
Core Insights - Shanghai's tourism industry showed positive growth during the recent "May Day" holiday, with 16.5 million visitors, a year-on-year increase of 1.61% [1] - Total tourism revenue reached 20.11 billion yuan, reflecting a 10.20% increase compared to the previous year [1] - The Shanghai Municipal Bureau of Culture and Tourism plans to enhance cultural tourism through resource integration and innovative experiences [1] Group 1: Tourism Performance - During the "May Day" holiday, 660 commercial performances were held, attracting approximately 740,000 attendees, which is a 25.91% increase year-on-year [1] - Box office revenue from these performances reached about 163 million yuan, marking a significant 59.41% increase [1] - Key cultural venues in Shanghai received a total of 2.1335 million visitors [1] Group 2: Cultural and Tourism Infrastructure - Shanghai boasts 171 museums, 99 art galleries, 133 theaters, and numerous new performance spaces, establishing itself as a cultural hub [2] - Major upcoming cultural events include a revival of the classic musical "Les Misérables" and the opening of the Shanghai LEGO Land this summer [2] - The city is also set to complete several significant cultural tourism projects, including the Shanghai Grand Opera House and the Shanghai Literature Museum [2] Group 3: Resource Development and Promotion - The Shanghai Municipal Bureau of Culture and Tourism has identified 750 premium tourism points from nearly 2000 resources, launching the "20+16X" tourism routes [3] - A comprehensive "Shanghai Story" database is being developed to enhance the cultural narrative and visitor experience [3] - The bureau will introduce "city ambassadors" to share engaging stories about Shanghai with tourists, aiming to improve service quality and cultural transmission [3]
去年全国演出市场总收入近八百亿元 演出市场活力满满
Ren Min Ri Bao· 2025-05-08 21:43
过去一年,演唱会、音乐节的场次、票房成绩屡创新高,小剧场、演艺新空间和线上演出持续"圈粉", 演出"走出去"亮点频频,演出市场表现活跃,对文旅消费拉动作用明显。 日前举办的2025中国(成都)演出交易会上,中国演出行业协会发布最新数据显示,2024年全国演出市 场总收入796.29亿元,同比增长7.61%。其中演出票房收入579.54亿元,其他收入216.75亿元。 刚刚过去的"五一"假期,文艺演出市场热度持续攀升。据中国演出行业协会数据,"五一"假期全国营业 性演出(不含娱乐场所演出)场次3.35万场,票房收入21.59亿元,观众人数1031.59万人次。国家艺术 院团精心策划优秀经典作品集中展演,推出27个剧目52场演出;全国5000人以上大型营业性演出票房达 12.12亿元,陶喆、张杰、时代少年团等的演唱会和江苏常州太湖湾音乐节等演出项目热度居高;演唱 会门票预售火热,孙燕姿、凤凰传奇等的演唱会开票即售罄。 文旅融合成为音乐节实现差异化竞争的重要方向。"不少音乐节都会结合当地的民族民俗文化和城市定 位,联动高铁票和门票等进行内容创新和宣传推广。"刘克智说。 "演艺经济已经成为四川文旅消费新的增长极。"四 ...