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环球质选:我们不是商品的搬运工
Huan Qiu Wang Zi Xun· 2025-06-09 09:51
来源:环球网 图为"环球质选"项目启动现场 目前,首批入驻"环球质选"平台的百年老字号、非遗等品牌,将通过这一体系实现从"被看见"到"被渴 望"的品牌价值跃迁。 电商新业态激活乡村经济新引擎 乡村振兴是"环球质选"战略布局的根基,平台深入源头产地,建立严格品控与溯源体系。 产地直采赋能:深入县域及乡村,发掘具有地域特色与非遗基因的优质农副产品和手工艺品,建立"产 地直供"高效链路,最大化惠及生产者。 标准化与品牌化:协助乡村合作社和小微企业建立生产标准、完善资质认证,推动"土特产"升级为拥有 市场认知度和溢价能力的"精品国货"。 6月6日,致力于中国优质传统文化传播与现代消费链接的创新网购平台"环球质选"正式宣布启动。该项 目以"甄选国粹,质联全球"为核心理念,聚焦中华老字号与非物质文化遗产产品的深度挖掘与品牌重 塑。将通过创新的电商模式,为乡村产业振兴注入强劲动能,助力新消费增长与新经济发展。 老字号非遗新生:从匠心传承到品牌跃升 "环球质选"深知老字号与非遗产品在当代市场面临的困境——品质卓越却声量不足、工艺精湛却"曝 光"有限。平台突破传统电商局限,构建"深度孵化+全域营销"赋能体系。 平台文化团队将对 ...
四川元象智枢商务信息咨询有限公司:抖音小店供应链管理
Sou Hu Cai Jing· 2025-06-09 08:29
Core Insights - Douyin Xiaodian leverages supply chain management and logistics optimization to enhance efficiency, reduce costs, and strengthen competitiveness in the e-commerce sector [1][4] Supply Chain Management - Douyin Xiaodian employs precise market analysis and user behavior data to achieve refined supply chain management, allowing for effective inventory management and reduced risks of stockouts and excess inventory [1][3] - The company focuses on building long-term stable relationships with suppliers to ensure supply chain stability and reliability, which also enables better pricing and quality of goods [3] Logistics Optimization - Douyin Xiaodian has established a nationwide logistics network through partnerships with multiple logistics companies, ensuring fast delivery and optimized delivery routes based on user location and purchasing habits [3] - The introduction of smart logistics systems allows for real-time tracking and monitoring of logistics information, improving efficiency and reducing logistics losses [3] Information Flow Management - The company has implemented an efficient information management system that facilitates information sharing and real-time updates across supply chain segments, enhancing transparency and enabling timely problem resolution [3] Customer Service - Douyin Xiaodian emphasizes high-quality customer service to enhance user shopping experiences, thereby increasing user satisfaction and loyalty, which is a crucial aspect of supply chain management [3][4] Conclusion - Overall, Douyin Xiaodian's strategies in supply chain management and logistics optimization not only improve operational efficiency and reduce costs but also enhance market competitiveness, providing valuable insights for other e-commerce platforms [4]
2025年父亲节专题选品参考
Shopee· 2025-06-09 07:25
S Shopee 2025年 父亲节专题选品参考 Father' s Day Category Bible 2025.06 s 父亲节日历(2025年) 楼转载 二月 三月 四月 五月 六月 七月 八月 九月 十月 十一月 十二月 杰转软 父 亲 6月15日 8月8日 11月12日 12月5日 节 -马来西亚、菲律宾 -台湾站点 -泰国 -越南、新加坡 墨西哥、西伦比亚、智利 8月10日 -巴西 Shopee卖家学习中心官方出品严禁 Frivale & (oniclenlia! Shopee头% E ·品严禁转载 1美容健康品类父亲节选品专题 2男包品类父亲节选品专题 3手表品类父亲节选品专题 目录 4配饰品类父亲节选品专题 5鞋靴品类父亲节选品专题 6男装品类父亲节选品专题 转载 Shopee实物 Private &: Confidentia Shope 美容健康品类父亲节选品专题 热销品:男士香水、护理套装(剃须刀、理发器、胡须美容套装等)、筋膜枪 按摩仪、电动牙刷 男包品类父亲节选品专题 P'rivate&Contidentia. 美容健康品类父亲节选品专题 方出 ENCHEN IEE PRODIK T ...
被印尼指控“涉嫌垄断”,TikTok Shop回应
Guan Cha Zhe Wang· 2025-06-06 09:39
KPPU指出,其中之一是,此次收购将印尼实物商品电子商务市场(电子类、时尚类、日用品、家居家 具、玩具等品类)的两个参与者合并为一体,导致市场集中度显著提升。"整体评估表明,由于单边效 应,收购后可能出现价格上涨的情况。" KPPU还强调,此次交易存在强大的网络效应,最终可能因不公平竞争损害多方利益,包括中小微企业 和消费者。 6月6日,观察者网获悉,TikTok Shop和Tokopedia日前就印尼商业竞争监督委员会(KPPU)指出的潜在 垄断行为或不正当商业竞争风险作出了回应,表示将尊重调查程序,并与KPPU合作。 "我们尊重仍在进行的调查程序,并准备好与KPPU合作,回应各方关注的提议。"TikTok发言人在接受 外媒采访时说道。 据悉,这一垄断风险的指控源于KPPU对两大平台交易的全面评估。2023年底,TikTok收购了Tokopedia 75.01%的股份,交易于2024年1月完成。作为战略合作伙伴关系的一部分,Tokopedia和TikTok Shop印度 尼西亚的业务将整合至PT Tokopedia旗下,TikTok成为PT Tokopedia的控股股东。 然而,在TikTok Shop与T ...
全网都在一件代发,为何独独闲鱼挨骂
3 6 Ke· 2025-06-05 12:52
Core Insights - The drop shipping business model is facing structural changes, with major e-commerce platforms benefiting, while Xianyu has its own concerns [1] - Xianyu's growth is not yet at its peak, requiring more personal sources to expand its platform scale [1][9] - The unique user mindset of Xianyu may hinder the drop shipping model's sustainability if it dominates the platform [1][19] Group 1: E-commerce Platform Dynamics - 1688's active buyer count is projected to exceed 100 million by February 2025, marking a historical high, with a 55% year-on-year increase in 2024 [2] - The drop shipping model on 1688 has seen a 75% year-on-year increase in active buyers [2] - Pinduoduo reported a revenue of 95.7 billion yuan in Q1 2025, a 10.21% year-on-year growth, but its operating profit dropped by 38% [5] Group 2: Regulatory Changes and Compliance - Recent adjustments to the "refund only" policy across multiple platforms have closed loopholes that allowed users to exploit the drop shipping model [8][7] - Xianyu's user base surpassed 600 million by November 2024, with a daily GMV exceeding 1 billion yuan [9] - Xianyu has implemented a basic software service fee of 0.6% for sellers, indicating a shift towards a more compliant platform [12] Group 3: User Experience and Market Perception - The perception of second-hand goods on Xianyu is unique, as buyers prioritize the quality and legitimacy of items, which may be compromised by drop shipping [15][16] - Instances of "pseudo-second-hand" goods can damage user trust, as buyers may receive items that lack authenticity [15][19] - The need for a robust feedback mechanism is essential for addressing transaction disputes and enhancing user experience on C2C platforms like Xianyu [20][21]
淘宝联手顺丰推“次日达”,618电商加码时效竞速
Di Yi Cai Jing· 2025-06-05 10:38
Group 1 - The core focus of the article is the increasing competition in logistics efficiency among e-commerce platforms during the 618 shopping festival, with a specific emphasis on the collaboration between Taobao Tmall and SF Express to enhance delivery speed [1][2] - Taobao Tmall has launched a high-quality logistics service brand called "Jisu Shangmen," which aims to provide next-day delivery for participating products, enhancing consumer choice and recognition [1][2] - The initial phase of the "Jisu Shangmen" service involves a pilot program with select merchants, and after successful testing, it will be opened to all merchants on the platform [1][2] Group 2 - The logistics experience manager at Taobao Tmall highlighted that superior logistics capabilities will become a crucial competitive metric for merchants, with those meeting standards receiving more platform resources [2] - The article notes that consumers can now filter products by "next-day delivery" on Taobao, indicating a shift towards more immediate delivery options [2][3] - JD Logistics has also announced its own initiatives to enhance delivery efficiency during the 618 festival, indicating a broader trend in the industry towards improving logistics capabilities [3] Group 3 - The CEO of iiMedia Consulting emphasized that quality logistics services can significantly boost merchant visibility and sales during the 618 festival, as consumer expectations for delivery speed continue to rise [3] - The demand for faster delivery options, such as next-day, same-day, and hourly delivery, is increasing, prompting merchants to optimize their logistics processes while managing costs [3] - The competition in the logistics sector is expected to intensify as e-commerce platforms expand their demand for timely deliveries, leading to new challenges for logistics companies in optimizing processes and enhancing efficiency [3]
淘宝天猫正式推出官方物流品牌“极速上门”,联合顺丰开启首期服务公测
Xin Lang Ke Ji· 2025-06-05 03:31
Core Points - Taobao Tmall has launched a high-quality logistics service brand "Express Door-to-Door" in collaboration with SF Express during the Tmall 618 shopping festival [1][2] - The service aims to enhance consumer experience by providing next-day delivery and showcasing a dedicated brand logo for eligible products [1] - The platform plans to expand the service by inviting other logistics partners to join, thereby increasing the coverage of premium services [2] Summary by Sections Service Launch and Features - "Express Door-to-Door" service has been introduced with SF Express as the initial logistics partner, allowing products to display the service logo when they meet the next-day delivery standard [1] - Merchants who commit to using SF Express will have their products highlighted with messages like "Free Shipping with SF Express" to improve consumer recognition [1] Merchant Participation and Benefits - The service is currently in a pilot phase with select merchants, and after successful testing, it will be opened to all eligible merchants, allowing them to benefit from the service branding and commitments [1][2] - The logistics experience manager at Taobao Tmall emphasized that quality logistics capabilities will become a key competitive metric for merchants, leading to increased platform resource support for those meeting the standards [2] Integration with Evaluation System - Taobao has announced a new store evaluation system called "Real Experience Score," which will directly link scores to core areas such as product quality, logistics speed, and service assurance [2] - Logistics speed, particularly "logistics delivery time," will be a critical evaluation metric, allowing high-quality logistics service providers to gain more traffic and resource support [2]
淘宝天猫推出官方物流品牌“极速上门”,联合顺丰开启首期服务公测
news flash· 2025-06-05 03:18
Core Insights - Taobao Tmall has launched a significant upgrade in logistics services with the introduction of the high-quality logistics service brand "Jisu Shangmen" during the Tmall 618 shopping festival [1] - The first phase of this initiative partners with SF Express, allowing products that meet next-day delivery standards to display the "Jisu Shangmen" brand logo [1] - All merchants who commit to using SF Express for delivery will showcase messages like "SF Free Shipping, Door-to-Door Delivery," enhancing the express service's visibility [1] - This move follows a series of measures aimed at improving the merchant environment, including combating fraudulent activities and optimizing service quality [1]
今年618大促平台求变 “种草”模式、即时零售“出圈”
Guang Zhou Ri Bao· 2025-06-04 15:46
为了进一步抢夺新流量,以往只是细分赛道之一的即时零售在今年618成为"主战场"。就在端午假期结 束不久,美团闪购就披露618首周期消费数据,3C家电、运动用品、美妆护肤、母婴奶粉、儿童玩具等 类目的超过800个品牌商、零售商成交额翻倍增长。 京东外卖与淘宝闪购也不示弱。本月1日,京东外卖公布全职骑手规模已突破10万人,比原计划提前近2 个月达成,外卖日订单量已突破2500万单。5月底,距离上线不到一个月,淘宝闪购联合饿了么公布日 订单数已超4000万。 开放合作巨头携"小弟"开启"种草"之路 面对流量增量越来越难获得的当下,今年618,京东与阿里两家电商巨头主动"破壁",相继宣布与小红 书"跨界"合作,通过"种草"机制触发更多的消费者在两家平台上的消费。据了解,618前夕,淘宝天猫 与小红书签订战略合作,打造"红猫计划",消费者在小红书"种草"笔记可直接跳转至淘宝App。 在5月底,京东也高调宣布与小红书战略合作升级,推出"红京计划"。"在小红书投放广告可添加京东购 物链接,用户点击广告可直接跳转至京东App。"京东如此介绍。 近年来,小红书在电商领域积极"跑马圈地",京东、阿里选择在上半年关键大促时间,与前 ...
监管自然人网店要兼顾保民生
经济观察报· 2025-06-04 10:45
对自然人网店的监管完善,要以保民生、保发展优先为最重要 的前提。只有如此,才能实现从监管、平台到网店店主、消费 者的多赢。 作者:信海光 封图:图虫创意 在飞速扩张的电商平台上,经营者复杂多样,除了企业、农民专业合作 社、个体工商户等办理了 登记的经营主体之外,还有销售自产农副产品、家庭手工业产品或从事便民劳务、零星小额交易等 经营活动的依法免予登记的自然人主体,即自然人网店。这些自然人网店虽然就单个而言交易规模 微小,数量却极其庞大,占到平台经营者总量的六成左右,构成中国电商生态的重要组成部分。 然而,长期 以来它们却处于一种类"灰色地带"——没有工商注册义务、责任主体模糊、售后难追 责、合规难要求,既是电商创业门槛低的体现,也成为治理难题之一。根据市场监管总局的数据, 2024年全国市场监管部门通过全国12315平台、电话、传真、窗口等渠道共受理消费者投诉、举报 和咨询3923.9万件,其中投诉1862.5万件,对自然人网店的投诉数量为1054.7万件,占投诉总量的 56.6%。 6月1日起开始实施的《自然人网店管理规范》(以下简称《规范》)正是在这一大背景下出台 的,其目的是填补自然人管理制度规则空白, ...