01 爬楼的潮流，带红垂直马拉松 当代都市打工人，正在把楼梯间「卷」成新的健身场景。 根据GlobalMD全球医生组织公开的信息，即使每天只以中低强度坚持爬楼十几分钟，也能有效增进心肺能力、改善腰腹力量与腿部肌群。各大社媒平台 上，也铺满了前后对比明显的减脂效果和针对不同人群的训练攻略。 社媒关于爬楼运动的讨论 传播带动下，不论是高层居民选择避开电梯步行上楼，还是上班族利用休息时间走进消防通道挥洒汗水，在忙碌的现代都市节奏中，爬楼这一无需特定场 地预约，不必支付入场费用，只需一双运动鞋和一段楼道便能进行碎片、高效训练的运动形态，正在变得火热。 但在现代传播环境下，想「出头」就得有噱头。爬楼运动火了后，或是为了「量化」自己的运动表现与满足成就感，或是为了「找搭子」「进圈子」获得 更好的运动体验氛围，又或者只为满足猎奇心理，打卡拍照......用双脚爬上城市地标高楼，成为了这一群体快速膨胀的需求。 喜欢爬楼的都市人群，率先盯上了原本「隐匿」在城市各个大厦里的垂直马拉松比赛。 大众热情催生业态发展。据世界高塔竞速协会（TWA）公布的数据显示，2024年中国各种规模、等级的垂马活动已超过百场——从632米的上海中心到 ...

Core Viewpoint - Guangzhou is actively promoting sports consumption through various initiatives, including the preparation for major sporting events and the development of sports-related activities to boost the local economy [1][2]. Group 1: Sports Consumption Initiatives - The Guangzhou Municipal Bureau of Commerce has released a draft plan to enhance sports consumption, focusing on events like the 15th Provincial Games and the Special Olympics [1]. - The plan includes organizing sports carnivals, consumption seasons, and promoting sports events in scenic areas and commercial districts [2]. - The city aims to support the upgrade of ice and snow venues and accelerate the construction and operation of the Hong Kong Jockey Club's Conghua Racecourse to foster the development of ice sports and horse racing consumption [2]. Group 2: Economic Impact and Participation - The sports consumption scale in Guangzhou is projected to exceed 63 billion yuan in 2024, indicating strong growth in the sports industry [1]. - During the May Day holiday, the "Hot Snow Miracle" venue reported a nearly 30% increase in visitor traffic, with skiing experiences accounting for about 60% of the activities [2]. - The ongoing sports carnival initiatives are expected to enhance the public fitness activity system and create a vibrant atmosphere for the upcoming sports events, converting event traffic into consumer spending [2].

Core Viewpoint - The Chengdu Xiangcheng Sports Center is being prepared to host the soft hockey events for the 2025 Chengdu World Games, with a focus on cost-effective and efficient venue optimization [5][6]. Group 1: Venue Preparation - Over 130 students from three schools participated in a soft hockey experience event at the Chengdu Xiangcheng Sports Center, which is one of the 27 competition venues for the 2025 Chengdu World Games [5]. - The center is also the first newly constructed venue completed for the 31st World University Summer Games held in 2023 [5]. - The venue will host soft hockey competitions from August 6 to 13, 2025, starting one day before the opening ceremony [5]. Group 2: Optimization Strategies - The venue's layout has undergone multiple optimizations to enhance operational efficiency, with 85% of the renovation tasks completed and expected to be handed over by the end of the month [6]. - The energy systems, including lighting and electricity, have been optimized to reduce costs while meeting required standards, improving the competition experience for athletes [8]. - A streamlined process for managing materials has been established, focusing on the principle of "frugality and necessity," with 138 common materials categorized and managed to avoid waste [8].

Core Viewpoint - The article discusses the "Guangzhou Consumption Promotion Special Action Implementation Plan (Draft for Comments)" aimed at stimulating consumer demand and enhancing the local economy through various measures, including optimizing real estate policies, promoting sports and elderly consumption, and improving service quality [4][18]. Group 1: Employment and Income Enhancement Actions - The plan includes initiatives to promote employment through large-scale job fairs and online recruitment activities, targeting a job placement rate of at least 70% for the 2025 graduating class [5]. - It aims to expand channels for property income and support the revitalization of rural collective idle land and housing [6]. Group 2: Consumer Capacity Support Actions - The plan emphasizes increasing support for childbirth and childcare, including the implementation of national childcare subsidy policies and enhancing pediatric services in hospitals [7]. - It also focuses on improving educational services and expanding access to quality early childhood education [8]. Group 3: Service Consumption Quality Improvement Actions - The plan promotes the "Eat in Guangzhou" initiative through various food festivals and the issuance of dining vouchers to enhance the local culinary reputation [10]. - It aims to optimize cultural and tourism consumption by leveraging cultural venues and scenic spots to create innovative consumption experiences [10]. Group 4: Major Consumption Upgrade Actions - The plan includes measures to promote the replacement of old consumer goods, particularly in the home appliance and automotive sectors, through subsidies and group purchasing activities [12]. - It also focuses on meeting housing consumption needs by advancing the renovation of old residential areas and improving housing fund policies [13]. Group 5: Policy Support and Coordination - The plan emphasizes the importance of policy coordination across various sectors, including finance, industry, and investment, to support consumption initiatives [19]. - It highlights the need for enhanced credit support for consumer loans and the development of financial products tailored to new consumption models [19][19]. Group 6: Consumption Environment Improvement Actions - The plan aims to improve consumer rights and enhance the overall consumption environment by promoting trustworthy consumption practices and establishing consumer rights protection mechanisms [16]. - It also includes initiatives to upgrade consumption carriers, such as modernizing retail systems and enhancing the infrastructure for last-mile delivery [17].

Core Viewpoint - The article discusses the "Guangzhou Consumption Promotion Special Action Implementation Plan (Draft for Comments)" aimed at stimulating consumer demand and enhancing the local economy through various measures and initiatives [4]. Group 1: Employment and Income Promotion - The plan includes hosting large-scale job fairs and optimizing employment services to enhance job opportunities [5]. - It aims to expand channels for property income and support personal investment in government bonds [5][6]. - The minimum wage will be adjusted to 2500 yuan/month, and measures will be taken to ensure reasonable income growth [6]. Group 2: Consumer Capability Support - The plan emphasizes increasing support for childbirth and childcare, including the implementation of child medical service improvements [7]. - It aims to enhance educational services by increasing enrollment in high schools and improving early childhood education [7]. - The healthcare and elderly care systems will be improved, including the establishment of friendly hospitals for mothers and children [8]. Group 3: Service Consumption Enhancement - The plan promotes the "Eat in Guangzhou" initiative through various food festivals and culinary events [9]. - It aims to optimize cultural and tourism consumption by enhancing service offerings at cultural venues and tourist attractions [10]. - Sports consumption will be developed through major events and community sports activities [10]. Group 4: Major Consumption Upgrade - The plan encourages the replacement of old consumer goods and supports home renovations [12]. - It aims to meet housing consumption needs by promoting the renovation of old neighborhoods and improving housing policies [12]. - The automotive consumption scene will be expanded through various initiatives, including hosting automotive events [13]. Group 5: Quality Consumption Improvement - The plan seeks to create a new urban consumption brand, "Yangcheng Consumption New Eight Sceneries," to enhance the shopping experience [14]. - It promotes new consumption models such as live e-commerce and community group buying [14]. - The plan supports the development of first-release economies to attract new brands to Guangzhou [14]. Group 6: Consumption Environment Enhancement - The plan includes measures to protect workers' rights to rest and vacation [16]. - It aims to improve the consumer environment by increasing the number of trustworthy consumption units and enhancing credit systems [17]. - The plan promotes the upgrade of consumption carriers, including the development of high-end commercial spaces [17]. Group 7: Optimization of Restrictive Measures - The plan proposes to reduce consumption restrictions by optimizing real estate policies and eliminating purchase limits [18]. - It aims to create a first-class business environment to facilitate economic activities [18]. Group 8: Strengthening Policy Support - The plan emphasizes the need for coordinated policies across various sectors to support consumption [19]. - It aims to enhance investment support for projects in education, healthcare, and cultural tourism [19][20]. - The plan encourages financial institutions to provide better credit support for consumer loans [20].

Group 1 - The Fourth Weihai International Week features over 20 international activities aimed at enhancing the city's global investment appeal and international reputation [2][3] - Since its inception in 2022, Weihai International Week has organized nearly 100 international activities, attracting over 2000 international guests and facilitating around 300 cooperation intentions [2][3] - This year's event includes high-profile activities such as the International Nuclear Engineering Conference and various technology innovation cooperation forums, highlighting Weihai's commitment to international collaboration [3][4] Group 2 - Weihai has made significant progress in establishing a Sino-Korean Free Trade Zone, with over 995 Korean-funded enterprises, accounting for 54.1% of the city's foreign enterprises [4] - The city's trade with Korea has seen a 67.8% increase over the past decade, with Weihai's port expected to rank third in the nation for imports and exports with Korea in 2024 [4] - Cultural exchanges have been fostered through partnerships with seven Korean cities and the ongoing organization of the Sino-Korean Innovation Competition [4]

Core Viewpoint - The article discusses the rising popularity of local football leagues in China, particularly the "Su Super" league in Jiangsu and the upcoming "Ba Shu Xiong Qi Cup" in Sichuan, highlighting their potential to boost local economies and promote community engagement in sports [1][9][10]. Group 1: "Su Super" League - The "Su Super" league has attracted over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match, significantly surpassing the attendance of the China League [9]. - The league has positively impacted local tourism and cultural consumption, with Jiangsu's tourism department promoting over 1,800 cultural and tourism activities during the league's season [9]. - The A-share sports concept index has risen over 10% since the league's inception, indicating a strong market response to the league's popularity [9][10]. Group 2: "Ba Shu Xiong Qi Cup" in Sichuan - The "Ba Shu Xiong Qi Cup" is set to take place from June 21 to July 6, 2025, with finals scheduled for September 5 to September 27, 2025 [2]. - The league will feature both men's and women's teams, with a total of four regional divisions for men and two for women, promoting inclusivity in sports [2][4]. - Participation criteria include age restrictions and residency requirements, ensuring local representation in the league [4]. Group 3: "Yue Super" League in Guangdong - The "Yue Super" league is planned for July to October 2025, aiming to enhance football's popularity in Guangdong [5][7]. - The league will prohibit foreign players and those with professional experience in higher-tier leagues, while allowing players from Hong Kong, Macau, and Taiwan to participate [7]. - The league's organization aligns with broader governmental initiatives to promote sports and improve public health through increased participation in football [5].

Group 1 - The integration of sports events and cultural tourism is gaining significant attention, with recent events demonstrating strong consumer engagement and economic impact [1][2] - The 2025 "Factory BA" Basketball Championship in Zhuzhou is expected to attract millions of spectators, with previous events drawing over 28 million visitors and boosting local hospitality and dining sectors [1] - The inaugural Jiangsu Province Urban Football League attracted over 180,000 attendees during the Dragon Boat Festival, leading to a 14.63% year-on-year increase in tourism spending across six major cities [1] Group 2 - The "Event + Cultural Tourism" model is maturing, driven by high competition levels and spectator appeal, alongside effective new media promotion and government initiatives [2] - In 2023, the average hotel booking volume in marathon-hosting cities increased by 230%, while dining consumption surged by 45% during CBA playoff periods [2] - The rise of "event economy" is reshaping market dynamics, creating new travel consumption scenarios that align with the preferences of Generation Z [2]

Core Insights - The Jiangsu Provincial Urban Football League, humorously dubbed "Su Super," has rapidly gained national attention, with sold-out tickets and attendance exceeding 10,000 per match, creating a vibrant atmosphere typically seen in top-tier events [1][2] Group 1: Event Impact - "Su Super" has transformed regional disadvantages into a significant traffic and engagement opportunity, showcasing the diverse characteristics of Jiangsu's cities and enhancing local pride through competitive matches [2][4] - The league has stimulated real economic growth, with 90,000 spectators during the Dragon Boat Festival leading to a 14.63% increase in tourism consumption across six host cities [3] Group 2: Market Demand - The success of "Su Super" is attributed to its alignment with public demand for competitive sports, filling a gap left by the dissolution of the Jiangsu Suning team in 2021, and effectively capturing the essence of competitive spirit [4] - The model of government support combined with grassroots engagement has proven effective in meeting market needs and driving consumption, a strategy that could be replicated in other regions [4]

Core Insights - The "Jiangsu Super League" (苏超) has gained significant popularity, attracting over 180,000 spectators since its inception on May 10, with an average attendance exceeding 10,000 per match, surpassing many professional leagues [1][2] - The league has successfully integrated local culture and sports, creating a strong social impact and enhancing community engagement [1][2] Group 1: Attendance and Engagement - The third round of the "Jiangsu Super League" attracted 15,669 fans to a single match, contributing to a total of over 90,000 attendees across six cities during the round [2] - The upcoming matches have seen all home tickets sold out, indicating high demand and interest in the league [2] Group 2: Economic Impact - Local businesses have reported a significant increase in revenue, with some vendors experiencing nearly double their usual income on match days [4] - The league has boosted local tourism, with hotel occupancy rates increasing by 20% to 30% and retail and dining sectors seeing a 15% to 25% rise in sales during match events [4][5] Group 3: Cultural Integration - The league has sparked a "meme competition" on social media, enhancing its visibility and engagement among fans [3] - Local governments and businesses have launched promotional activities linked to the league, such as discounts for ticket holders and themed products, further driving consumer interest [5][7] Group 4: Merchandise Sales - Merchandise related to the "Jiangsu Super League," including team jerseys and themed products, has seen a significant sales increase, with some items selling out rapidly [6][8] - A canvas bag featuring a popular local team has sold nearly 3,000 units within days of its launch, showcasing the league's influence on local commerce [7]