1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、 误导性陈述或重大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息 的真实、准确、完整。 3.第一季度报告是否经审计 登录新浪财经APP 搜索【信披】查看更多考评等级 □是 √否 一、主要财务数据 证券代码：002515 证券简称：金字火腿 公告编号：2025-021 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗 漏。 重要内容提示： √适用 □不适用 单位：元 ■ 其他符合非经常性损益定义的损益项目的具体情况 □适用 √不适用 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 √否 ■ （二） 非经常性损益项目和金额 □适用 √不适用 公司不存在其他符合非经常性损益定义的损益项目的具体情况。 将《公开发行证券的公司信息披露解释性公告第1号一一非经常性损益》中列举的非经常性损益项目界 定为经常性损益项目的情况说明 公司不存在将《公开发行证券的公司信息披露解释性公告 ...

Group 1 - The passing of You Mu, a veteran in the meat processing industry, has raised concerns about the recent struggles of major companies in the sector [1][2] - You Mu had a significant career, starting from a salesperson at Shuanghui to becoming the general manager and later the president, overseeing a period of rapid growth for the company [1] - After leaving Shuanghui, You Mu held leadership positions at Yurun and Chundu, indicating his influence in the industry [1] Group 2 - Shuanghui's 2024 performance report showed a revenue of 59.7 billion yuan, a year-on-year decline of 0.64%, and a net profit of 4.989 billion yuan, down 1.26% [2] - Yurun Foods reported a revenue of 992 million HKD for the year ending December 31, 2024, a decrease of 29.67%, with a loss attributable to shareholders of 38.573 million HKD, although this was a 73.87% improvement year-on-year [2] - Both Shuanghui and Yurun, once dominant players in the meat processing industry, are now facing challenges in achieving growth [3]

金字火腿（002515）公告，2025年第一季度营业收入1.29亿元，同比下降2.76%。净利润2433.71万元， 同比增长2.93%。 ...

图片来源：图虫 2018年8月，游牧离开双汇后，以深圳市宝能投资集团高级副总裁的身份重新出现在公众视野中。2020年8月2日，他被任命为雨润肉类产业集团董事兼总 裁。两年后，游牧又辞去了这一职务。2023年，他加盟春都食品，担任洛阳春都食品集团总裁。 4月21日下午，游牧的老同事收到其两个女儿发来的讣告，得知他因突发心梗离世。游牧的告别仪式于4月22日上午9点在漯河卧龙公墓举行。 10:55 ◎ 7 □ ◎ 图 * 游牧 4月21日，据多家媒体报道，57岁的游牧因突发心梗离世。游牧曾在中国肉制品行业担任重要职务，曾在双汇、雨润、春都等多个集团担任过总裁。 10:48 游牧1967年出生，其职业生涯起步于漯河市商管委。2001年，他加入双汇，从一名业务员做起，凭借出色的市场嗅觉和销售能力迅速崭露头角，历任销售部 长、肉制品事业部总经理等职。2007年，年仅40岁的他出任双汇集团总经理，成为当时行业中最年轻的掌舵者之一。 在他的主导下，双汇于2010年至2013年迎来了历史性的"黄金增长期"，营收先后突破300亿元、400亿元大关。2015年，游牧出任双汇发展总裁，开始推动公 司由高温肉制品向低温肉制品转型。他提 ...

Industry Overview - Low-temperature luncheon meat is made from fresh or frozen meat, processed through various methods, and stored at temperatures between 0℃ and 4℃, which helps retain more nutrients and provides a better texture compared to room-temperature luncheon meat [1][4][9] - The market for low-temperature luncheon meat in China has grown significantly, from 878 million yuan in 2015 to 16.273 billion yuan in 2024, indicating a strong demand for healthier and more nutritious food options [1][9] Consumer Preferences - A survey indicates that 66.1% of consumers prefer low-temperature luncheon meat due to fewer additives, while 60.7% value its safety and health benefits, and 57.0% appreciate its tender texture [3][9] - The frequency of purchasing low-temperature luncheon meat has increased, with 43.6% of surveyed consumers buying it more often than the previous year, particularly among those aged 18-59 [7][9] Market Trends - The market for low-temperature luncheon meat is expected to reach over 21 billion yuan by 2026, driven by consumer preferences for convenience, health, and nutrition [9][17] - The industry is moving towards more standardized practices, with companies focusing on reducing additives and improving product quality to meet consumer demands for healthier options [18][19] Competitive Landscape - The low-temperature luncheon meat market is competitive, with major players like Shuanghui, Wangjiadu, and others increasing their market presence [11][20] - The market concentration is expected to rise, as companies innovate and expand their product offerings to cater to diverse consumer needs, including low-fat and high-protein options [20]

Core Viewpoint - Jinzi Ham Co., Ltd. is planning a share transfer that may involve a change in control, leading to a temporary suspension of its stock trading. The company has struggled to meet performance commitments since its founder sold shares in 2021, and recent profit increases have been attributed to asset sales rather than core business growth [1][11]. Financial Performance - In 2024, Jinzi Ham achieved revenue of 344 million yuan, a year-on-year increase of 9.62%, and net profit of 62.17 million yuan, up 55.19% from the previous year. However, the non-recurring net profit fell to 23.55 million yuan, a decline of 27.70% [2][3]. - The increase in net profit was primarily due to the sale of a 12.2807% stake in Zhejiang Yindun Cloud Technology Co., Ltd. for 428 million yuan, contributing an additional 26.26 million yuan to net profit [3]. Investment Strategy - Jinzi Ham has a history of diversifying into various sectors since 2013, including rare earths, banking, e-commerce, health, and new energy vehicles. However, many of these ventures have not been successful, leading to performance issues [1][6]. - The company has made significant investments in the AI and computing sectors, but faced challenges in achieving performance targets set in investment agreements with Yindun Cloud, which has struggled financially [4][5]. Market Position and Challenges - The company's core products, particularly ham and specialty meat products, have seen declining gross margins for four consecutive years, with ham's margin at 26.14% and specialty meat's at 7.67% in 2024 [14][15]. - Jinzi Ham is attempting to capture the young consumer market by launching innovative products, but its pre-prepared food offerings have been limited and are still in the trial phase [16][17]. Future Outlook - The company plans to enhance its product offerings and improve profitability through capital operations and market expansion, particularly in e-commerce and international markets [15][16]. - Despite the challenges, Jinzi Ham aims to develop new products and optimize its operations to recover from declining margins and improve overall performance [15][16].

Group 1 - The US-China trade war has escalated, with the US increasing tariffs on Chinese products from an initial 34% to 145% [1] - Despite the trade tensions, many American-owned brands disguised as domestic products are thriving in the Chinese market [4] - Harbin Beer, often mistaken as a local brand, was acquired by the American company Anheuser-Busch in 2004 [3][8] Group 2 - Yida chewing gum, popular in China, is owned by the American company Wrigley, which entered the Chinese market in 1996 [11] - Other Wrigley products, such as Green Arrow, are also American brands that perform well in China [14] - Shuanghui Group, known for its hot dogs, was sold to American firms in 2007, with significant ownership by American investor Rothschild [18][22] Group 3 - Jinlongyu, a leading cooking oil brand in China, is part of the "Yihai Kerry" group, which is a joint venture involving the American company ADM [23][25][27] - Dabao, a well-known Chinese skincare brand, was acquired by Johnson & Johnson in 2008, despite its Chinese branding [29][33] - Procter & Gamble, an American company, owns several brands in China, including Head & Shoulders and Pampers, which are often perceived as domestic products [35]

机构调研要点 为满足消费者的需求，公司将积极开发火腿延伸产品，进一步优化产品结构，降低原材料采购成本，提 高设备利用率及劳动生产力，努力提升毛利率，谢谢。 公司大力发展火腿新品以拓展火腿应用新场景，努力创造新的消费需求，目前尚在试销阶段。公司将根 据各渠道销售反馈情况，不断调整优化，努力扩大新品销售规模。 公司积极探索海外市场，将通过参加国际展会、建立海外销售网络等方式，推动产品出口，提升品牌的 全球影响力。谢谢！ 肉食是人类生存发展的必须食品，2025年及未来几年尽管经济形势相对严峻，但对美味、安全、健康的 肉制品需求依然是乐观的，关键在于公司要密切关注市场与消费者需求，积极研发生产符合市场及消费 者需求的产品，提高市场占有率，从而提升公司经济效益。谢谢。 公司重视全国的区域市场拓展，在巩固现有市场的基础上，积极开拓新市场，特别是线上销售渠道通过 电商平台（如天猫、京东、拼多多等）和社交媒体（如抖音、快手、微信等）进行品牌推广和产品销 售，提升线上市场份额。同时，深化与线下大型商超、连锁餐饮的合作，拓展定制化业务，满足不同客 户群体的需求。同时将继续加快直营门店建设。此外，探索国际市场，通过参加国际展会、建 ...

4月9日下午，金字火腿在线上召开2024年度业绩说明会。 根据金字火腿（SZ002515，股价5.23元，市值63.31亿元）此前发布的2024年财报，2024年公司实现营收3.44亿元，同比增长9.62%，归母净利润为6217.3万 元，同比增长55.19%。对比金字火腿近些年财报来看，2024年是金字火腿时隔3年营收重回增长的一年，归母净利润规模也达到了近7年来的高位。 值得注意的是，金字火腿的营收规模较2020年的7.1亿元仍然相差较远，归母净利润的增长也主要得益于在去年出售了一家联营公司股权。在9日下午举行的 业绩说明会上，如何增强盈利能力、如何拓展第二增长曲线等问题被投资者关注。 每经记者 范芊芊 每经编辑 马子卿 分产品来看，火腿产品仍然是金字火腿的支柱性产品，去年，火腿产品实现营收1.87亿元，营收占比为54.46%，其次是特色肉制品，实现营收7654.06万 元，营收占比为22.26%。 这两大产品在2024年都实现了营收的同比增长，但毛利率同比均有所下滑：火腿产品毛利率下滑了1.51个百分点，特色肉制品毛利率下滑了15.49个百分点。 这也在一定程度上导致了金字火腿在2024年扣非净利润仍呈 ...

Core Viewpoint - The company is focusing on developing its ham industry while also expanding into the prepared food sector, although progress has been slow [1][2]. Financial Performance - In 2024, the company achieved revenue of 344 million yuan, a year-on-year increase of 9.62%, and a net profit attributable to shareholders of 62.17 million yuan, up 55.19% year-on-year [1]. - The 2024 revenue marks a return to growth for the company, with net profit reaching its highest level in nearly seven years [1]. - However, the 2024 revenue is still significantly lower than the over 700 million yuan achieved in 2020, and the net profit increase was largely due to the sale of a subsidiary [1]. Product Development - The company currently has six prepared food products in development and market testing, with sales revenue from this segment being a small proportion of total revenue [1]. - The company plans to continuously adopt new technologies to develop new products and expand sales channels [1]. - In 2023, the company launched nine prepared food products, which were still in the trial sales phase with positive market feedback [2]. Strategic Focus - The company aims to vigorously develop the ham industry, focus on traditional meat products, and actively develop prepared meat products as part of its strategic approach [2]. - The traditional meat products business is facing challenges, prompting the company to explore the prepared meat sector [2].