记 者丨毕凤至 江佩佩 编 辑丨谭婷 12月1日，无锡千亿服装民企海澜集团在官方微信公众号发布"庆生海报"，庆祝海澜集团成立37周年。 同一天，一家名为"海澜之水"的水饮公司悄然注册成立。 天眼查App显示，近日，江阴海澜之水饮料有限公司成立，法定代表人为薛海军，注册资本500万人民 币，经营范围包括食品销售、食品用塑料包装容器工具制品销售、塑料制品销售、保健食品销售等。股 东信息显示，该公司由海澜之家品牌管理有限公司全资持股。 | | @公司 都在用的真业查明工同 | 查看机 题关系 查风险 | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | | 原因上 图的第二届天堂中心 中国 | 【明庫藏之木饮料有限公司 | 0 天服一下 | 器应用· | | 陶务合作 企业爆产品。 曾开通会员 · 盘 后吸 | | | 基本信息 215 | 法律返设 | 经营风险 | 经营信息3 | 公司发展 | 知识产权 | | | | 股东信息 1 ■ 三股权持 | | | | | ● 持般比例 · | ■ 合田 | ●天眼血 | | 序号 | | 股东 ...

MACD金叉信号形成，这些股涨势不错！ 格隆汇12月3日｜华安证券研报指出，东鹏饮料H股发行更近一步，重申三大逻辑。本次H股所募资金拟 用于海外产能布局推进、供应链&渠道建设与优化、品牌营销打造等实质性落地工作，有望看到公司出 海战略加速落地。公司具全国化+平台化+国际化三大长期成长逻辑，当前H股发行稳步推进，预示特饮 将有创新和海外双重突破+特饮之外品类拓展不断，三大逻辑下的高成长性具充分看点。当前股价对应 PE分别为30/24/19倍（考虑到近期A股企业登陆H股实际发行时基本存在一定折价，假设以9折测算，公 司对应26年H股估值仅22x，为近年相对低位），展望26年，重申"买入"评级。 ...

Core Insights - The article highlights that the largest domestic beverage company in China, Nongfu Spring, is focusing on three strategic areas for 2026: strengthening its bottled water business, expanding its tea beverage offerings, and promoting new products like ready-to-drink coffee [1][3][9] Bottled Water Business - Nongfu Spring aims to solidify its bottled water segment as a strategic priority, focusing on wholesale and traditional customers while enhancing water knowledge education and sports marketing [3][5] - The company holds a leading market share of approximately 30% in the bottled water category, indicating its commitment to deepening its competitive advantage [3][5] - Recent financial reports show a revenue of 9.443 billion yuan from bottled water, reflecting a year-on-year growth of 10.7%, contributing to 36.9% of total revenue [5][8] Tea Beverage Expansion - The company plans to increase its presence in the tea beverage market by introducing new packaging sizes, including 900ml and 335ml options for its Oriental Leaf brand [7][8] - Tea beverages generated 10.089 billion yuan in revenue, making it the largest revenue contributor among all business segments [8][10] - Despite the slowdown in the growth of sugar-free tea, Nongfu Spring is strategically expanding its product specifications to capture a larger market share [8][9] Ready-to-Drink Coffee Development - Nongfu Spring is set to promote its ready-to-drink coffee products, particularly the newly launched "Tanru Coffee" priced at 5 yuan for 400ml, targeting a gap in the market [9][13] - The ready-to-drink coffee segment currently holds less than 2% market share, with a year-on-year decline of 13.48% expected in 2024 [9][14] - The company leverages its extensive distribution network of over 2 million retail terminals to facilitate the introduction of its coffee products [14][15]

天眼查App显示，近日，江阴海澜之水饮料有限公司成立，法定代表人为薛海军，注册资本500万人民 币，经营范围包括食品销售、食品用塑料包装容器工具制品销售、塑料制品销售、保健食品销售等。股 东信息显示，该公司由海澜之家品牌管理有限公司全资持股。 出品：21财经客户端 南财快讯工作室 海澜集团旗下主品牌海澜之家，2014年以"男装第一股"的身份登陆A股，最新市值近300亿元，近日递 表港交所，拟冲刺"A+H"上市。 ...

"小洋人"和"达能"的知识产权拉锯战，终于划下句点。 至此，持续四年的跨国知识产权纠纷，终于尘埃落定。 时值2021年，达能公司在江苏苏州商场小超市里发现一款名为"酷动"的维生素补充剂，无论瓶型、还是标签风格，都与自家知名产品"脉动"非常相似。达 能随即取证，并于当年11月15日正式向苏州市中级人民法院提起诉讼，指控小洋人生物乳业集团（以下简称：小洋人）推出"酷动"饮料涉嫌模仿"脉动"包 装装潢，构成不正当竞争。 与此同时，在案件审理过程中，达能公司还针对小洋人已注册的"酷动 KU DONG"商标，向国家知识产权局提出了商标无效宣告请求。 彼时，达能的策略是"双管齐下"。一方面通过民事诉讼主张"脉动"独特的瓶身和包装属于有一定影响力的商品装潢，要求禁止小洋人的"山寨"产品上市； 另一方面试图从注册商标上拔掉"酷动"的合法性，以断其品牌根基。 小洋人这边也不示弱，一面应诉抗辩不正当竞争指控，一面向专利主管机关请求宣告达能涉案的饮料瓶外观设计专利无效。 尘埃落定 近日，最高人民法院对达能公司持有的一款饮料瓶外观设计专利（二审案号：（2025）最高法知行终429号）作出终审判决：认定涉案专利与现有证据组 合形成的对 ...

天眼查App显示，近日，江阴海澜之水饮料有限公司成立，法定代表人为薛海军，注册资本500万人民 币，经营范围包括食品销售、食品用塑料包装容器工具制品销售、塑料制品销售、保健食品销售等。股 东信息显示，该公司由海澜之家品牌管理有限公司全资持股。 ...

天眼查App显示，近日，上饶市小默饮料有限公司成立，法定代表人为汪四火，注册资本10万人民币， 经营范围为许可项目：酒类经营（依法须经批准的项目，经相关部门批准后在许可有效期内方可开展经 营活动，具体经营项目和许可期限以相关部门批准文件或许可证件为准）一般项目：食品销售（仅销售 预包装食品），广告发布，广告制作，信息咨询服务（不含许可类信息咨询服务）（除依法须经批准的 项目外，凭营业执照依法自主开展经营活动）。 ...

晨会纪要（R3） 晨会纪要 2025 年 12 月 03 日 | 市场数据 | | | | --- | --- | --- | | 指数名称 | 收盘 | 涨跌% | | 上证指数 | 3897.71 | -0.42 | | 深证成指 | 13056.70 | -0.68 | | 创业板指 | 3071.15 | -0.69 | | 科创 50 | 1320.16 | -1.24 | | 北证 50 | 1398.13 | -0.76 | | 沪深 300 | 4554.33 | -0.48 | 上证指数-沪深 300 走势图 -9% 1% 11% 21% 31% 2024-12 2025-03 2025-06 2025-09 上证指数 沪深300 | 黄红卫 | 分析师 | | --- | --- | | 执业证书编号:S0530519010001 | | | huanghongwei@hnchasing.com | | | 胡跃才 | 分析师 | | 执业证书编号:S0530525070001 | | | huyuecai@hnchasing.com | | | 晨会聚焦 | | --- | | 一、财信 ...

Core Insights - The article discusses the presence of Japanese brands in the Chinese market that disguise themselves as local products, highlighting the consumer perception of these brands as domestic goods despite their foreign origins [1][3][12]. Group 1: Market Presence and Performance - Suntory's revenue for 2024 is projected to reach 3,079.7 billion yen, approximately 149.6 billion RMB, with over half of its income derived from overseas markets, particularly China [3]. - Suntory has accumulated revenue exceeding 140 billion RMB in China, surpassing the annual revenue of Nongfu Spring for 2024 [3]. - Yakult, since its entry into China in 1996, achieved a market share of 60% in the low-temperature yogurt drink sector by 2018, indicating its strong market penetration [5]. Group 2: Marketing Strategies - Suntory's marketing strategy includes using Chinese packaging and cultural elements to create a perception of being a local brand, which has been effective since its market entry in 1997 [3][5]. - The success of these brands is attributed to their ability to localize their products and marketing, such as Sofy's packaging stating "designed for Chinese women" [5][8]. - Daikin has established itself in the commercial air conditioning market through high-end positioning and technical advantages, despite lower brand recognition among general consumers [7]. Group 3: Challenges and Market Dynamics - Japanese brands face increasing competition from local brands like Nongfu Spring and Yuanqi Forest, which are rapidly gaining market share and innovating more flexibly [12][14]. - Consumer awareness regarding brand authenticity is rising, leading to a backlash against these "disguised" foreign brands, with discussions about their true origins becoming more prevalent on social media [12][14]. - The shift in consumer perception has prompted some Japanese companies to emphasize their Japanese heritage and quality in marketing efforts [12][14]. Group 4: Consumer Perspective - The article suggests that consumers should approach these brands with a rational mindset, recognizing that while the marketing strategies may be perceived as deceptive, they are legally compliant [13]. - It emphasizes the importance of understanding the contributions of these companies to the Chinese economy, including local production and employment [13]. - Consumers are encouraged to make informed choices based on product quality and value rather than solely on brand origin [13][14].

Core Viewpoint - The beverage market is experiencing a significant transformation characterized by rising prices and the decline of the 3 yuan price range, driven by consumer demand for healthier options and changes in the industry landscape [6][17][20]. Price Trends - Traditional beverages priced around 3 yuan are becoming increasingly rare, with many drinks now costing 5 to 6 yuan or more, reflecting a shift in consumer purchasing behavior [5][8]. - Major brands like 康师傅 and 可口可乐 have announced price increases for their products, with 康师傅's 500ml iced tea rising from 3 yuan to 3.5 yuan, and 可口可乐's prices also seeing similar hikes [12][16]. Cost Factors - The beverage industry's cost structure includes significant contributions from raw materials such as sugar, PET resin, and packaging, with sugar prices directly impacting beverage pricing [14][16]. - The rising costs of ingredients, particularly sugar, have led to increased prices for traditional sugary drinks, while healthier options often command even higher prices due to their premium ingredients [16][17]. Market Transformation - The beverage market is undergoing a profound change, with new categories like sugar-free teas and functional drinks gaining popularity, reflecting a shift towards health-conscious consumption [17][20]. - This transformation is not merely about price increases but involves a complete restructuring of the industry value chain and competitive landscape, emphasizing health, personalization, and emotional value [18][20]. Consumer Behavior - Consumers are increasingly willing to pay a premium for beverages that offer cleaner ingredients and health benefits, indicating a fundamental shift in consumer values [18][20]. - The new beverage era prioritizes product development, supply chain efficiency, and deep consumer insights over traditional price competition [20].