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餐饮“白月光们”再开张,排队的人却没了?
3 6 Ke· 2025-07-14 02:41
Core Viewpoint - The return of "鹿角巷" (The Alley) marks a significant comeback in the tea beverage market, aiming to regain its former popularity amidst fierce competition and evolving consumer preferences [1][5][17]. Company Overview - 鹿角巷 originally opened its first store in Shanghai in 2017, quickly gaining fame with its signature black sugar pearl milk tea, which led to a surge in popularity and the emergence of the "dirty tea" trend [5]. - At its peak, 鹿角巷 had over 7000 imitations across the country, while only 114 authentic stores existed, leading to significant brand dilution [5]. - The company invested over 100 million yuan in anti-counterfeiting efforts from 2018 to early 2022 [5]. Recent Developments - In June 2023, 鹿角巷 announced the opening of 30 new stores across various cities, including Beijing and Shenzhen, as part of its strategy to rebuild brand influence [7]. - As of now, 鹿角巷 has established nearly 40 stores in 25 cities nationwide [9]. Product and Pricing Strategy - 鹿角巷 continues to focus on its black sugar pearl series while introducing new products like rainbow crushed ice and freshly brewed tea, emphasizing the use of fresh milk [9]. - The pricing strategy positions most products in the range of 15-20 yuan, with an average consumption of 16 yuan at the Beijing flagship store, maintaining a mid-range price point [11]. Store Format and Marketing - The new store format has shifted from larger spaces to smaller ones, approximately 20-30 square meters, aligning with current market trends [11]. - The brand employs a "one-day store manager" marketing strategy to attract customers, featuring guest appearances from celebrities [11]. Market Context - The return of 鹿角巷 coincides with a broader trend of nostalgic brands re-entering the market, such as 桃园眷村 and LADY M, which also aim to leverage their past popularity [12][14]. - The competitive landscape has evolved significantly, with new brands like 喜茶 and 奈雪 enhancing their product offerings and supply chains, while price wars are becoming prevalent in the industry [18].
面包新语广深所有门店正常营业
Nan Fang Du Shi Bao· 2025-07-13 23:07
Core Viewpoint - The closure of all BreadTalk stores in Chengdu has raised consumer concerns regarding difficulties in refunding stored value cards and the inability to use them in other locations [2][3][4]. Group 1: Company Operations - The closure of Chengdu stores is attributed to the expiration of franchise agreements, which is described as a normal business transition [4]. - Shenzhen Xinyu Catering Management Co., responsible for the brand's operations in the Greater Guangzhou area, clarified that it has no legal or operational ties to the Chengdu stores [4]. - The Chengdu operations are managed by Sichuan Xinyu Catering Management Co., which is a separate entity from Shenzhen Xinyu [4]. Group 2: Consumer Issues - Consumers reported issues with refunding stored value cards, with some stating that refunds require proof of purchase, leading to frustration [3][5]. - The Chengdu office of urban management acknowledged the complaints and stated that they are addressing the situation [3]. - Legal experts suggest that consumers may need to pursue administrative complaints or judicial avenues for resolution, as the operators in different regions are not legally bound to each other [5].
面包新语退出成都:授权到期,中国市场近四年净减179家店
Nan Fang Du Shi Bao· 2025-07-13 14:18
Core Viewpoint - The closure of all BreadTalk stores in Chengdu has raised consumer concerns regarding difficulties in refunding stored value cards and the inability to use them in other locations [1][2][3] Group 1: Store Closures and Consumer Issues - All 11 BreadTalk stores in Chengdu have closed, with reports of consumers unable to refund their stored value cards [2][3] - The Chengdu operation claimed that the closure was due to the expiration of franchise agreements, which is considered a normal business transition [1][3] - Consumers reported difficulties in contacting the business and issues with refunding stored value cards without purchase receipts [3][6] Group 2: Company Responses and Legal Context - Shenzhen Xinyu Catering Management Co., responsible for the brand's operations in the Guangdong and Shenzhen regions, stated that there is no legal or operational relationship with the Chengdu stores [1][4] - Legal experts indicated that consumers can only claim breach of contract from the service provider, and the lack of a legal relationship between different regional operators complicates the situation [5][6] Group 3: Brand Performance and Market Presence - BreadTalk has seen a net reduction of 179 stores in China over the past four years, indicating a declining market presence [7][9] - The brand has previously exited multiple cities, including Xi'an and Fuzhou, due to various operational challenges [7][9] - As of June 2023, BreadTalk had 173 stores across China, with the majority located in Guangdong province [9][10] Group 4: Financial and Operational Insights - The estimated startup cost for a 70-square-meter BreadTalk store is around 2 million yuan, significantly lower than previous reports of 5-6 million yuan [10] - The brand's parent company, BreadTalk Group, has faced financial difficulties, including a net loss of 580,000 Singapore dollars in 2019 [9]
网红品牌突发!11家门店集体歇业,电话不通、退款无门!曾大排长龙……
第一财经· 2025-07-13 13:10
2025.07. 13 本文字数:887,阅读时长大约1分钟 日前,有网友通过"四川省网上群众工作平台—问政四川"反映,成都面包新语(BreadTalk)突然 闭店,尽管公司声称是升级改造,但实际上成都所有门店都已关门,且没有提前通知储值卡用户,导 致消费者持有的储值卡没办法再进行消费。 消费者找到公司要求退款时,公司找各种理由搪塞:要求消费者提供转账支付凭证;以现金等方式购 买,无法提供购买凭证的,则不予退卡。 "面包新语四川"官方微信服务号信息显示,涉事公司主体为四川新语餐饮管理有限公司,该公司于6 月26日00:41发布《退卡公告》。 来源丨 上观新闻 作为初代网红品牌,"面包新语"曾风靡一时。但令人意外的是,"面包新语"的业务在成都却戛然而 止。 成都面包新语《退卡公告》。面包新语四川官方微信服务号截图 12日,有成都本地媒体报道称,成都面包新语所发布《退卡公告》电话一直打不通,成都11家面包 新语门店集体歇业,部分铺位已换店开业。 面包新语天府广场店原铺位已引进其他烘焙品牌,正在装修。 面包新语凯德天府店原铺位已变更为苹果零售店 "黄金平替",单日大跌6%! 其中,面包新语原位于成都市天府广场门店早 ...
一周上新!泽田本家、盒马、叮咚买菜...海内外新品资讯抢先看 | 全球职人情报站
东京烘焙职业人· 2025-07-13 04:19
Core Viewpoint - The article provides a comprehensive overview of the latest trends and new product launches in the baking industry, highlighting innovative offerings from various brands and companies. Group 1: New Product Launches - Ze Tian Ben Jia introduces "Pixel Berry Copper Roasted Cake" featuring large blueberries and yogurt cream [10] - Gao Cai Sheng presents "Duck's Milk Bread" made with fresh coconut milk and a crispy outer shell [14] - PantrysBest launches "Lychee and Plum Cake," combining seasonal lychee with plum flavors [16] - Qikong's store offers "Crepe Toast," known for its soft texture and rich flavor [18] - Lawsonina releases "Soft Heart Bread," a fluffy bread with multiple flavor options [21] - Youhe's "Black Pepper Sausage Danish Stick" combines black pepper aroma with sausage in a flaky pastry [23] - Bread Workshop's "Ice Skin Mousse" features various fruity flavors [26] - KenGee's "Lemon Yuzu Ice Chiffon" is described as refreshing and light for summer [29] - Gu Gu Bread's "Berry Basque" combines multiple berry flavors in a creamy dessert [31] - Sun Beibei's "Lime Cheese Cake" offers a blend of rich cheese and zesty lime [33] Group 2: Industry News - Honey City Love becomes a sponsor for the 2025 Suzhou Super League, indicating growth in brand visibility [150] - General Mills collaborates with Mott's to launch a new soft-baked snack made with fruit puree [151] - Yakult introduces a zero-sugar version of its probiotic drink, enhancing nutritional value [152] - Wei Quan Catering announces that its coffee will switch to A2 beta-casein protein milk, responding to consumer demand [153] - Cha Yan Yue Se launches its first short-shelf-life pastry, indicating a trend towards fresh baked goods [154] Group 3: Company Developments - Bawang Tea Ji sells 51% of its Thai company stake, marking a significant step in its Southeast Asian expansion strategy [156] - Several industry leaders are recognized in the 2025 Forbes China Best CEO list, showcasing notable achievements in the sector [157] - Naixue faces allegations of workplace bullying, raising concerns about company culture [158] - Barry Callebaut lowers its sales forecast, reflecting challenges in the global chocolate market [159]
【书籍专题 · 巧克力糖制作 】巧克力经常出现的几大现象
东京烘焙职业人· 2025-07-13 04:19
本干货摘选自 《巧克力糖制作》 有时在我们制作巧克力的时候或是巧克力经过多次使用时会发现 巧克力中有颗粒,而且越用越多,那么颗粒是怎么形成的呢?巧克 力经过高温加热或是多次使用时产生的颗粒我们称之为返砂。 通常有两种情况会使巧克力返砂 温度:当融化巧克力温度比较高的时候, 巧克力里面的糖份就会变 成糖浆,继续加热就会变成焦糖,再加热就会返砂,这样在操作或 是食用的时候就会出现颗粒, 所以应用适合的温度来融化; 水份:当巧克力里面的糖与水份接触后就会融化变成糖浆,所以巧 克力会变稠,继续加热就会慢慢的变成焦糖,再加热就会返砂,最 后就会有颗粒。 当巧克力返砂后,用时要用细的筛子过滤,不过我建议为了不影响 制作产品的味道和口感最好是把巧克力换掉,这样才能保持巧克 力产品香浓柔滑的口感和质量。 有两种情况会使巧克力变稠: 水份:当巧克力里面的糖与水份接触后就会融化变成糖浆,所以巧 克力会变稠, 这样会影响整体的口感, 所以巧克力在制作的时候应 尽量避免与水份接触; 油脂:在制作巧克力的时候, 巧克力里面的油脂就会慢慢流失, 因为 巧克力里面的油脂是会沾在操作的案台或工具上,这样巧克力在 用过几次就会变稠, 要想让巧 ...
成都11家门店突然歇业!网红面包店电话不通、退款无门
21世纪经济报道· 2025-07-13 00:32
Core Viewpoint - The sudden closure of all BreadTalk stores in Chengdu raises concerns about the company's operational stability and customer service practices, particularly regarding the handling of prepaid card refunds during the announced upgrades [1][3][10]. Company Summary - BreadTalk, founded in Singapore in 2000, operates a franchise model in lower-tier cities while maintaining direct control in first-tier cities. The company has expanded to 477 stores across 13 countries and regions [15]. - The Sichuan branch, established in 2005 with a registered capital of 3 million RMB, is currently in a state of operation but has faced financial difficulties, including being listed as a high-consumption restriction enterprise due to loan disputes [15][17]. - The company has recently experienced a collective closure of 11 stores in Chengdu, with reports indicating that the closures were not communicated effectively to customers, particularly those with prepaid cards [2][10]. Industry Context - The bakery industry is undergoing significant restructuring, with many established brands exiting the market while new entrants, such as tea and coffee brands, are diversifying into baked goods [19][20]. - Competitors like Sam's Club and Hema are gaining traction with their own bakery products, indicating a shift in consumer preferences and market dynamics [21]. - The industry has seen notable failures, including brands like Tiger Head and Christine, which have faced severe operational challenges and financial losses [24].
网红面包连锁,成都11家门店突然歇业!消费者退款遇阻
Zheng Quan Shi Bao Wang· 2025-07-12 15:39
Core Viewpoint - BreadTalk, once a popular brand known for its bakery products, is facing significant operational challenges in Chengdu, leading to the closure of all its stores in the area and issues regarding the refund of stored value cards for consumers [2][3][6]. Group 1: Company Background - BreadTalk was founded in 2000 by Singaporean Guo Mingzhong and has expanded its operations to various countries including China, Indonesia, the Philippines, Kuwait, and Malaysia, receiving widespread acclaim [1]. - The company operates a franchise model, with a focus on direct management in first-tier cities and franchising in lower-tier cities, requiring an estimated startup capital of approximately 2 million yuan for franchisees [6]. Group 2: Operational Issues in Chengdu - Since early July, consumers in Chengdu have reported difficulties in obtaining refunds for stored value cards after the company announced plans to upgrade its stores without prior notice [2][3]. - All BreadTalk stores in Chengdu have closed, and the company has been accused of complicating the refund process by requiring proof of payment for card purchases, which has frustrated consumers [3][6]. Group 3: Regulatory Response - The Chengdu Qingyang District Urban Operation and Government Service Management Office has acknowledged the complaints and stated that they will provide a detailed response within 15 working days [4]. Group 4: Financial and Legal Challenges - Sichuan Xinyu Catering Management Co., which operates BreadTalk in the region, has faced legal issues, including restrictions on high consumption due to loan disputes, impacting its operational status [8]. - The company has previously exited the Xi'an market due to poor operational conditions and contractual disputes with franchisees [10].
网红面包连锁“面包新语”成都11家门店突然歇业
news flash· 2025-07-12 15:01
有成都本地媒体报道称,成都面包新语所发布《退卡公告》电话一直打不通,成都11家面包新语门店集 体歇业,部分铺位已换店开业。其中,面包新语原位于成都市天府广场门店早已打围,并重新引进其他 烘焙品牌,目前正在装修中。据旁边商铺销售人员透露,这家面包新语门店在6月中旬就已撤店。(证 券时报) ...
茶咖日报|特朗普对巴西加征关税反噬自身,美国人喝咖啡或变贵
Guan Cha Zhe Wang· 2025-07-11 11:17
Group 1: Coffee Industry Impact - The Trump administration announced a 50% tariff on Brazilian goods starting August 1, significantly affecting coffee prices in the U.S. [1] - Brazil, the world's largest coffee exporter, may halt coffee supplies to the U.S., potentially driving coffee prices to historical highs [1] - The U.S. imports approximately 8.14 million bags of coffee from Brazil annually, which constitutes one-third of its total coffee consumption [1] Group 2: New Store Openings - Yao Coffee, a brand under Beijing Jinxiang Fosun Pharmaceutical Co., has opened two new stores in Beijing, located at Fuxing Hospital and Guangwai Hospital [3] - The new stores feature a blend of white and wood color schemes, providing a pleasant environment for customers [3] - With the addition of these two stores, Yao Coffee now operates a total of five locations in Beijing [3] Group 3: New Product Launches - Cha Yan Yue Se has launched a new brand "Cha Yan Bing Fang," entering the new Chinese-style baking market with a variety of baked goods [4] - The new product line includes over 20 types of baked items, with member prices ranging from 3.3 to 9.9 yuan each, offering competitive pricing [4] - Currently, the new brand is only available at the Changsha Wanjiali store, indicating a limited initial rollout [4] Group 4: Expansion of Beverage Chains - Mixue Ice City has opened its 8th store in Hong Kong at Blue Bay Plaza, continuing its expansion in the region [5][6] - Since entering the Hong Kong market in late 2023, the brand has rapidly established a presence in key areas, including Mong Kok and Causeway Bay [6] Group 5: Incident Response - A vehicle incident occurred at a Nayuki Tea store in Wuhan, but no injuries were reported, and the store continued operations without dine-in services [7] - The incident took place during non-business hours, and the company is currently assessing damages [7]