这可能是第一场针对全国范围内烘焙主理人的比赛，主理人之间比什么？产品、运营、品牌...在总决赛开幕前，让我们一同回顾本届大赛的非凡之 处。 还记得三个月前，那场如火如荼的以"我的烘焙我的城"为主题，点燃无数烘焙主理人创业梦想的赛事吗？ 历经三个月全国范围的激烈角逐与严格筛选， 首届"爱真杯"中国烘焙主理人创业大赛即将迎来最终章！ 就在1天后，这场属于中国烘焙新锐力量的 巅峰对决，将在 武汉国际博览中心Bakery China展会 正式上演！ 他们初赛带来了27款入围产品，共同描绘出当代中国烘焙最前沿、最具活力的图景。 这不是一场传统的烘焙技艺大赛。从 超过300家报名品牌 初赛中脱颖而出的 20强 ，每一位都可以说，非常有"两把刷子"。 例如比创意——如何用烘焙产品诠释地域特色？ （以下排序不分先后） 「948CAKE定制蛋糕」将百年大连的发展与城市地标融入蛋糕，目标瞄向星辰大海； 「起风了烘焙」用产品"莫日格勒"讲述少数民族与风土的故事； 「 你 好 马 塔 B a k e r y & C a f e 」 把 桂 花 与 青 梅 一 起 融 入 作 品 如 同 四 季 的 流 转； | 作品编号 | 作品名 ...

Group 1: 85 Degrees C Bakery Brand - The bakery chain "85 Degrees C" has closed multiple stores in cities like Nanjing and Hangzhou, with some locations seeing a reduction in store count by half [1] - The brand has not disclosed the exact number of closures or reasons, but industry analysis suggests declining same-store sales and competition as primary factors [1] - The brand's rapid expansion was driven by its "coffee + bread" model, peaking at over 1,000 stores nationwide, indicating a potential adjustment period for traditional bakery models [1] Group 2: Gold Jewelry Price Increase - On October 14, spot gold prices surpassed 1,210 yuan per gram, marking an increase of approximately 400 yuan per gram for the year [2] - Brands like Chow Tai Fook and Chow Sang Sang announced price hikes for their "one-price" gold jewelry, with increases ranging from 10% to 35% starting mid-October [2] - Many styles of gold rings and bracelets from established brands are sold out, indicating a supply-demand imbalance driven by rising gold prices [2] Group 3: Regulation on Low-Price Competition - The newly revised Anti-Unfair Competition Law prohibits platform operators from forcing sellers to sell below cost, aiming to curb disruptive low-price competition [3] - This regulation is expected to limit the aggressive pricing strategies of leading brands, potentially alleviating operational pressure on smaller businesses [3] - The law may help restore the pricing system and promote quality competition in the industry, highlighting the importance of compliance and product differentiation for brands [3] Group 4: "Yujian Xiaomian" IPO Application - "Yujian Xiaomian" has received approval from the China Securities Regulatory Commission for its overseas listing application, planning to issue up to 235 million shares [4] - The company aims to convert 613 million shares held by 11 shareholders into shares for overseas listing on the Hong Kong Stock Exchange [4] - A successful IPO could enable the company to accelerate store openings and upgrade its supply chain, positively impacting the restaurant sector's sentiment [4]

近日，85度C所属上市公司美食-KY发布重大讯息称，其决定调整中国大陆市场经营策略，优化营运规模，关闭盈利状况持续低于预期的特定区域及特定 门店。 85度C门店调整背后是 对此，10月13日，85度C相关负责人回应南都湾财社记者采访称，85度C集团因应展店策略调整，汰换择优，仍对中国大陆市场抱有信心；连锁行业展店 闭店属于企业正常运营现象。 85度C回应退出部分区域 "仍对中国大陆市场抱有信心" 根据官方公告，为应对整体环境变化，同时权衡海内外各市场的发展情况，美食-KY董事会决议调整中国大陆市场经营策略，并优化营运规模。美食-KY 计划终止在中国大陆盈利状况持续低于预期的特定区域及特定门店，与此同时，将配合业务规模的调整，同步优化生产物流供应链、营运后勤等部门的资 源配置。 美食-KY预计经过此次调整，公司整体资源运用效率可望提升，中长期有助于增进股东权益及企业价值。 另据媒体报道，美食-KY本次调整幅度为近五年最大，预估全年在中国大陆的关店数将超过40家。 美食-KY所指的中国大陆门店，为烘焙面点品牌85度C门店。对于美食-KY的调整计划，85度C相关负责人告诉南都湾财社记者，集团因应展店策略调整， 汰换 ...

Core Viewpoint - The once-popular bakery brand 85°C is experiencing a wave of store closures, indicating a significant decline in brand popularity and market presence [2][5][9]. Group 1: Store Closures - Multiple 85°C stores have closed recently, including four in Hangzhou and others in cities like Shanghai, Jiangsu, Tianjin, and Guangdong, highlighting a broader trend of declining business [2][3][4]. - The company plans to close at least 40 unprofitable stores, but the actual number may exceed this estimate based on current closure rates [4][5]. - In 2023, 85°C faced significant losses, with approximately 200 million New Taiwan Dollars (around 46 million RMB) lost in the first half of the year, and projections suggest losses could exceed 400 million New Taiwan Dollars (over 93 million RMB) by 2025 if operational adjustments are not made [5][9]. Group 2: Brand History and Market Position - Founded in 2004 in Taiwan, 85°C initially thrived by offering affordable gourmet coffee and baked goods, quickly gaining market share and becoming a popular brand in mainland China after its 2007 entry [8][10]. - At its peak in 2018, 85°C had over 475 stores in mainland China, but has since struggled to maintain its market position amid increasing competition from local brands and new entrants [8][10][11]. - The brand's decline is attributed to the rise of competitors like Naixue's Tea and other local bakery brands that have captured consumer interest and market share [10][11]. Group 3: Industry Trends - The bakery industry in China is experiencing a dichotomy, with some established brands like 85°C and BreadTalk facing difficulties, while others like Haolilai and Bao Shifu are thriving [12][13]. - The overall market for baked goods is projected to grow, with estimates suggesting it could reach 859.56 billion RMB by 2029, indicating potential opportunities for brands that can adapt and innovate [14]. Group 4: Strategic Recommendations - 85°C should accelerate the closure of underperforming stores to reduce costs and improve efficiency [15]. - The company needs to focus on valuable markets, particularly in Eastern and Southern China, and consider exiting less profitable regions [16]. - Emphasis on product innovation and the introduction of new popular items is crucial for regaining consumer interest and market relevance [17][18].

美食-KY预计经过此次调整，公司整体资源运用效率可望提升，中长期有助于增进股东权益及企业价 值。 | | 平員科出 (上中公司) 2/23 美食-KY 公司提供 | | --- | --- | | 序號 | 1 | | 發富日期 | 114/10/09 | | 發言時間 | 13:42:30 | | 發言人 | 李翰霖 | | 發言人職稱 | 副總經理 | | 發言人電話 | (02)2657-6685 | | 主旨 | 董事會決議中國大陸市場營運優化。 | | 符合條款 | 第51款 | | 事實發生日 | 114/10/09 | 另据媒体报道，美食-KY本次调整幅度为近五年最大，预估全年在中国大陆的关店数将超过40家。 近日，85度C所属上市公司美食-KY发布重大讯息称，其决定调整中国大陆市场经营策略，优化营运规 模，关闭盈利状况持续低于预期的特定区域及特定门店。 对此，10月13日，85度C相关负责人回应南都湾财社记者采访称，85度C集团因应展店策略调整，汰换 择优，仍对中国大陆市场抱有信心；连锁行业展店闭店属于企业正常运营现象。 退出部分区域，预计全年关店超40家？ 85度C回应：仍对中国大陆市场抱有 ...

Core Insights - The recent events involving Luo Yonghao and Xibei have significantly impacted the restaurant industry, particularly highlighting the sensitivity surrounding prepared dishes and the effectiveness of marketing strategies [1] - Xibei's controversial marketing tactics have led to a public relations crisis, but their willingness to acknowledge mistakes and offer discounts has helped restore customer interest [1] - The brand Laoxiangji has gained consumer favor by transparently labeling its food preparation methods, allowing customers to make informed choices [3][4] Group 1: Company Strategies - Laoxiangji, founded in October 2003, positions itself as a "Chinese fast food" brand focusing on cost-effectiveness, standardization, and quick service [8] - The average price for a meal at Laoxiangji ranges from 30 to 49.9 yuan, with a focus on providing a quality dining experience for white-collar workers [9][10] - Laoxiangji maintains a high percentage of freshly prepared meals, with 70.6% of its offerings made on-site, contrasting with the growing trend of prepared dishes [10] Group 2: Market Dynamics - The emergence of new consumer brands in Anhui, such as Tianshan and Liuliu Mei, reflects a growing recognition of local products and preferences [5][6] - Anhui's unique geographical and cultural characteristics contribute to a diverse food landscape, enabling the development of various consumer brands that cater to different tastes [17][22] - The local supply chain and cultural integration are crucial for Anhui brands, allowing them to establish a strong market presence while maintaining quality and authenticity [27][28] Group 3: Consumer Preferences - Consumers are increasingly drawn to brands that offer transparency and quality, as seen with Laoxiangji's clear labeling of food preparation methods [3][11] - The preference for local flavors and products is evident in the success of brands like Kawan Kawa, which emphasizes high-quality ingredients and customer service [13][17] - The competitive landscape in Anhui is characterized by brands that prioritize local engagement and community ties, fostering a sense of trust and reliability among consumers [31]

Core Viewpoint - The closure of multiple 85°C stores in Hangzhou and other cities highlights the challenges faced by the bakery industry, including rising costs and increased competition, despite a projected market growth in the sector. Company Summary - 85°C, a Taiwanese chain established in 2003, expanded aggressively into mainland China starting in 2007, reaching a peak in 2018 with nearly 100 new stores annually [11] - Recently, 85°C has been closing stores, with four locations in Hangzhou shutting down, including the iconic Qingchun Road store [3][7] - The company's parent, Meishi-KY, announced a strategic shift in response to underperformance in specific regions, indicating a broader trend of store closures in the bakery sector [13] Industry Summary - The bakery industry is experiencing a wave of closures, with notable brands like BreadTalk and others also shutting down locations across various cities [13] - Despite the closures, the baking market is expected to grow by 5.2% in 2024, reaching a market size of 110.5 billion yuan, indicating ongoing expansion potential [14] - Future trends in the baking industry are expected to focus on chain operations, product quality, and a blend of online and offline sales strategies, emphasizing health and nutrition [14]

Core Viewpoint - The closure of multiple 85°C stores in Hangzhou and other cities highlights the challenges faced by the bakery industry, including rising costs and increased competition, despite a projected market growth in the sector. Company Summary - 85°C, a Taiwanese chain established in 2003, expanded aggressively into mainland China starting in 2007, reaching a peak in 2018 with nearly 100 new stores annually [10] - The company has recently faced a slowdown in growth, with its parent company, Meishi-KY, announcing a strategic adjustment in mainland China due to underperformance in specific regions and stores [12] - The closure of the 85°C store on Qingchun Road in Hangzhou, which had been operating for over a decade, is part of a broader trend, with four stores in Hangzhou closing recently, including the upcoming closure of the Binjiang store on October 15 [3][6] Industry Summary - The bakery industry is experiencing a wave of store closures, with other brands like BreadTalk and Huan Niu Cake House also shutting down multiple locations [12] - Despite the closures, the baking market is projected to grow by 5.2% year-on-year in 2024, reaching a market size of 110.5 billion yuan, indicating ongoing expansion potential [13] - Industry experts suggest that the future of the baking sector will focus on chain operations, product quality, and a blend of online and offline sales strategies, emphasizing health and nutrition [13]

Core Insights - The article highlights the entrepreneurial journey of Xin Xin, the founder of "Bread & Circus," emphasizing her transformation from a health-conscious individual to a successful bakery owner focused on healthy eating [3][6][58] - The brand has gained popularity by integrating local ingredients and creating unique products that resonate with the community, such as the "crispy fish tart" that combines local flavors [16][18][21] Group 1: Entrepreneurial Journey - Xin Xin's journey began with a personal health transformation, losing 70 pounds and realizing the importance of healthy eating [4][6] - She transitioned from a healthy meal studio to a bakery, focusing on creating nutritious bread that complements a balanced diet [6][8] Group 2: Brand Development - "Bread & Circus" has established itself as a local cultural symbol, with unique branding elements like the "red-nosed bus" and immersive experiences that attract customers [13][23][26] - The bakery's design and atmosphere evoke a carnival feel, enhancing customer engagement and brand recognition [10][12] Group 3: Product Innovation - The bakery offers around 40 different SKUs, ensuring a mix of fresh bread and pastries to maintain customer interest [34][36] - Products are made with high-quality ingredients, including imported flour and butter, emphasizing health without compromising taste [40][42] Group 4: Community Engagement - The brand actively participates in local markets and events, creating interactive experiences that foster community connections [13][8] - Xin Xin collaborates with local agricultural products, promoting regional flavors and supporting local farmers [18][21] Group 5: Health Focus - The bakery prioritizes health by using natural sweeteners and extending fermentation times to reduce sugar content, ensuring a healthier product [42][54] - Transparency in ingredient sourcing and nutritional information builds trust with customers, reinforcing the brand's commitment to health [50][57]

本食谱选自《面包大全 》 原味马芬面包 材料： 3. 将发酵好的面团翻面，让面团增加弹 性，每40分钟翻一次，共翻3次。 4. 将面团分割成80克/个。 高筋面粉500克 盐6克 蜂蜜30克 全麦天然酵种225克 水190克 牛奶40克 黄油36克 表面装饰： 玉米淀粉适量 制作过程: 1. 将所有材料一起倒入搅拌机中，搅拌至 面团光滑有弹性。 2. 以室温28℃，发酵60分钟。 7. 放 入 圆 形 模 具 ， 以 温 度 28 ℃ 、 湿 度 75%，发酵60分钟。 5. 然后将面团滚圆。 6. 蘸上玉米淀粉。 8. 发酵好后，在表面盖上烤盘，放入烤 箱，以上下火200℃，烘烤18分钟即成。 9、 如何让吐司4天依然保持柔软？我们问到了林育玮老师的独家秘笈！ 10、 【日本探店】现象级面包店AMAM Dacotan！一位天才"料理师"开创了烘焙全新赛道 烘焙职人专访： 行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩然 | 王记 | 周振山 | 田 ...