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【独家专访】从检察院到面包房:把纳西火腿、牦牛奶酥揉进面团,他在丽江烤出另一种人生
东京烘焙职业人· 2025-08-25 08:31
东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说,说他们精彩的创业 故事。 我们希望能够从创始人、主理人的经历中,去记录、去观察、去思考开店这件不容易的事情, 我们相信,这是一种值得探索的事。 【独家采访 · 第 174 家】 /// 在云南丽江,距离喧嚣古城不远的一处静谧角落,一座百年纳西老宅静静坐落在这里。木窗推开, 远方雪山清冽的风涌入,与刚出炉的可颂黄油香气融为一体。 这里就是 「鹿溪可颂」 ,一家用云南风土和法式技艺揉合出来的面包店。它的主理人鹿溪,曾是检 察官、记者、教师、翻译,直到命运的起伏把他推到烤炉前,他才真正找到了与自己契合的生活节 奏。 鹿溪是土生土长的丽江纳西族人。大学毕业后,他通过公务员考试进入检察院工作。在旁人眼里, 这是稳定体面的职业,但对他来说,却像一个无法挣脱的牢笼。 "法律工作太循规蹈矩,没有个人发挥的空间。想到一辈子都要做同样的事情,我就不寒而栗。" 工作几年后,他毅然辞职,开启了人生探索的旅程——当过记者,做过教师,足迹远至非洲大地。 2006年,命运将他带到法国。正是在这个面包香气弥漫的国度,在一次偶然的机会,他接触到了烘 焙,并且出于兴趣,在法国接 ...
【书籍专题 · 面包大全】肉松卷
东京烘焙职业人· 2025-08-25 08:31
Group 1 - The article discusses the process of making a specific type of bread, detailing the ingredients and steps involved in the preparation and baking [2][3][5] - Key ingredients include sweet dough, ham cubes, fresh scallions, white sesame, and meat floss, which are used for decoration and filling [3][12] - The baking process involves fermentation, applying egg wash, adding toppings, and baking at specified temperatures for a set duration [9][14][21] Group 2 - The article features a section on industry insights, highlighting various successful baking shops and their strategies amidst challenges in the market [30] - It mentions the opening of a new bakery by Haidilao, emphasizing its competitive pricing strategy to attract customers [31] - The article also includes interviews with industry veterans and champions, providing perspectives on trends and innovations in the baking sector [31]
迷你的力量,为什么饮料冰淇凌都在变小?
3 6 Ke· 2025-08-25 00:10
Group 1: Mini Products Trend - The concept of "mini" represents an extreme form of the one-person economy, offering a wider selection of products with lower individual burdens [1][25] - Mini products, such as 42g ice cream cones and 30g ice bricks, cater to consumers seeking smaller portions with less psychological burden [2][5] - The trend of miniaturization in food and beverages is gaining momentum, with companies like Coca-Cola introducing smaller packaging to appeal to modern consumers [6][7] Group 2: Market Impact and Consumer Behavior - Coca-Cola's introduction of a 248ml pocket bottle and 200ml mini cans has led to a market revival, with a 2.5% revenue increase in 2023 [8] - The miniaturization trend is also evident in alcoholic beverages, with smaller bottles becoming popular for home cocktail mixing [9][11] - The shift towards mini products aligns with changing consumer behaviors, particularly among younger generations who are drinking less and prefer smaller social gatherings [13][14] Group 3: Economic and Health Considerations - Mini products can serve as a pricing strategy, allowing companies to maintain or increase profit margins despite lower unit prices [15][16] - The demand for single-serving products is rising due to the increasing number of single-person households in China, projected to reach 150-200 million by 2030 [23][25] - Mini products provide a way for consumers to indulge in treats without excessive caloric intake, catering to a growing health-conscious market [26]
【书籍专题 · 面包大全】香葱面包
东京烘焙职业人· 2025-08-24 08:33
Core Viewpoint - The article discusses the recipe and preparation process for scallion bread, highlighting the ingredients and steps involved in making this baked product. Ingredients Summary - Sweet dough: 240 grams - Surface decoration includes: - Egg wash: appropriate amount - Fresh scallions: 50 grams - Onions: 30 grams - Cheese shreds: appropriate amount - Salad dressing: 50 grams - White sesame: appropriate amount [2] Preparation Steps Summary - Step 1: Divide the fermented sweet dough into 60 grams each, roll into balls, and let rest for 20 minutes [4] - Step 2: Roll out the dough [6] - Step 3: Make cuts on one end of the dough [7] - Step 4: Roll the dough into a cylindrical shape [8] - Step 5: Place in paper trays and ferment at 30°C and 75% humidity for 50 minutes [12] - Step 6: After fermentation, brush the surface with egg wash [13] - Step 7: Sprinkle cheese shreds and chopped onions on top [15] - Step 8: Add fresh scallions [19] - Step 9: Squeeze salad dressing and sprinkle sesame [20] - Step 10: Bake in the oven at 200°C for the top and 180°C for the bottom for 13 minutes [21][23]
【书籍专题 · 面包大全】菠菜核桃面包
东京烘焙职业人· 2025-08-23 08:32
本食谱选自《面包大全 》 材料: | 高筋面粉500克 | 砂糖75克 | 盐6克 | | --- | --- | --- | | 干酵母5克 | 奶粉10克 | 菠菜180克 | | 蜂蜜35克 | 鸡蛋60克 | 黄油50克 | 核桃仁100克 蛋液适量 菠菜核桃面包 制作过程: 1. 将所有材料(除黄油外)一起搅拌,至面 团表面光滑,再加入黄油搅拌至面团能拉 出面膜,再加入核桃仁搅拌均匀,以室温 30℃,发酵60分钟。 2. 发酵完成后,分割成100克/个。 3. 将面团滚圆,松弛30分钟。 4. 再将面团擀开,卷成圆柱形。 5. 接口向下,放入模具。 6. 以温度30℃、湿度75%,发酵50分钟, 发酵好后,在表面刷上蛋液。 7. 放入烤箱,以上火200℃、下火200℃, 烘烤15 分钟即成。 月度好文: 烘焙职人专访: 行业前辈: 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 比赛冠军: 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩然 | 王记 | 周振山 | 田孝清 | 于鹏 | 李骏 飞 | 刘欣茹 | ...
宜宾市叙州区焙福里烘焙坊(个体工商户)成立 注册资本8万人民币
Sou Hu Cai Jing· 2025-08-23 07:46
Core Viewpoint - A new bakery business named Yibin Xuzhou District Beifu Bakery has been established, indicating growth in the local food and beverage sector [1] Company Summary - The bakery is registered as an individual business with a legal representative named Liu Yaxin [1] - The registered capital of the bakery is 80,000 RMB [1] - The business scope includes general projects such as internet sales (excluding goods that require permits) and licensed projects like food sales and catering services [1]
开江米琪烘焙房(个体工商户)成立 注册资本2万人民币
Sou Hu Cai Jing· 2025-08-23 07:46
Core Viewpoint - The establishment of Kaijiang Miqi Bakery indicates a growing trend in the small food and beverage sector, reflecting increased entrepreneurial activity in the food industry [1] Company Summary - Kaijiang Miqi Bakery is registered as an individual business with a legal representative named Xu Gongmei [1] - The registered capital of the bakery is 20,000 RMB [1] - The business scope includes licensed projects such as small catering, small grocery, and food workshop operations, which require approval from relevant authorities before commencement [1] - The general project involves the sale of food, specifically only pre-packaged food [1] Industry Summary - The food industry is witnessing a rise in small-scale enterprises, particularly in the bakery segment, which may indicate a shift in consumer preferences towards local and artisanal food products [1] - The regulatory framework requires businesses in this sector to obtain necessary approvals and permits, ensuring compliance with food safety standards [1]
茶咖日报|喜茶正式上线淘宝闪购!超4000家门店全线入驻
Guan Cha Zhe Wang· 2025-08-22 12:02
Group 1 - Heytea has officially launched on Taobao Flash Sale, with over 4,000 stores nationwide fully operational [1] - The collaboration with Taobao Flash Sale aims to provide differentiated products and brand experiences to a broader consumer base [1] - The overall market capacity for food delivery has increased from 100 million orders per day to over 200 million [1] Group 2 - Moutai has also announced its entry into Taobao Flash Sale, indicating a trend among leading brands to utilize this platform for business growth [2] - The launch of Heytea on Taobao Flash Sale is seen as a significant move, suggesting a shift in the industry from competition for traffic to ecosystem building [2] - The new customer count for tea merchants on Taobao Flash Sale saw a week-on-week increase of 255% on the day of the autumn equinox [1][2] Group 3 - Chayan Yuese has opened three new stores in Changsha, expanding into the new Chinese baking sector with products priced mainly between 3-6 yuan [1][2] Group 4 - Cangzhong Ancient Tea announced that some bank accounts have been frozen due to a lawsuit, impacting normal payment operations [4] - The lawsuit involves a business cooperation contract dispute, with the company and its executives listed as defendants [5] Group 5 - Kudi Coffee (Hengqin) Co., Ltd. has been established with a registered capital of 100 million USD, focusing on various services including restaurant management and supply chain management [6][7] Group 6 - Tianrun Dairy reported a net loss of 21.86 million yuan for the first half of 2025, with total revenue of 1.395 billion yuan, a decrease of 3.30% year-on-year [8] - The company has invested in 20 enterprises and participated in 1,269 bidding projects, indicating active engagement in the market [8]
贵价烘焙,攻占北上广
Hu Xiu· 2025-08-22 10:33
Core Insights - The rise of premium baking in first-tier cities is marked by long queues at stores like UH Youhe and Mr. Stone's Oven, indicating strong consumer interest despite high prices [1][3][4] - Premium baked goods are priced significantly higher than regular bread, with average spending between 40 to 60 yuan per person, yet they attract a large number of young consumers [1][6][7] Market Trends - Premium baking brands are focusing on first-tier cities, particularly Beijing, Shanghai, and Guangzhou, to capture high-end market segments [8][9] - The competitive landscape includes both established brands and new entrants, with many targeting high-traffic shopping centers for their locations [5][6] Consumer Behavior - The appeal of premium baking lies in its ability to transform high prices into perceived value, positioning products as essential for a quality lifestyle [6][11] - Consumers are drawn to the experience of freshly baked goods, with many brands emphasizing transparency in their baking processes [6][10] Product Strategy - Premium baking brands prioritize high-quality ingredients, using natural and imported components to justify their pricing [7][12] - The product offerings are diverse, with a focus on health-conscious options and innovative designs to meet consumer demands [13][19] Business Model Challenges - High operational costs, including rent and labor, pose significant challenges for premium baking brands, particularly in first-tier cities [15][16] - The reliance on marketing strategies to drive initial consumer interest raises concerns about long-term customer retention and repeat purchases [17][18] Future Outlook - The premium baking sector must shift from merely attracting traffic to creating lasting value through product quality and innovation [19][20] - Addressing the balance between high-end positioning and sustainable profitability will be crucial for the longevity of these brands in a competitive market [18][19]
便利店+商超=烘焙新势力?全球商超烘焙市场给中国的启示
东京烘焙职业人· 2025-08-22 08:34
Core Viewpoint - The Chinese baking market is experiencing a shift from independent bakeries to new retail channels such as supermarkets and convenience stores, indicating a change in consumer demand despite stable market demand [1]. Group 1: Market Dynamics - In 2024, the number of baking stores in China saw a net growth of nearly zero, with 92,000 new stores and 91,000 closures, highlighting a stagnation in traditional bakery growth [1]. - New retail channels are showcasing strong sales, with examples including Sam's Club's Swiss roll sales exceeding 1 billion yuan, Hema's strawberry box cake generating 200 million yuan in seasonal sales, and Pang Donglai's mooncake sales estimated at 200 million yuan [1]. Group 2: International Comparisons - The trends observed in the Chinese baking market are not unique but are part of a broader global phenomenon influenced by the development of industrial food technology and rapid market expansion [4]. - Mature baking markets in Japan, South Korea, Europe, and North America have established stable supermarket baking models that meet consumer needs while continuously creating popular products [5]. Group 3: Asian Market Insights - Japan and South Korea serve as benchmarks in the Asian baking market, characterized by high-frequency purchases and a preference for soft bread, with a supply chain model centered around short shelf-life products [6]. - The emphasis on freshness is a common principle in Japanese and Korean supermarkets, supported by a mature "factory collaboration + regional distribution" system [7]. Group 4: Consumer Preferences - In Japan, 82.8% of consumers prefer to buy bread from supermarkets, while in South Korea, this figure is 76%, indicating a strong consumer preference for supermarket-bought baked goods [11]. - Health considerations have become essential, with products like "no added sugar toast" and "low GI whole grain bread" dominating sales in Japan and South Korea [12]. Group 5: North American Market Characteristics - The U.S. baking market is characterized by family-oriented consumption, with supermarkets catering to bulk purchases and family needs, leading to a unique model of large packaging and high cost-effectiveness [23]. - Supermarkets in the U.S. account for approximately 70% of total bread sales, with a focus on stable quality and low prices, although they lack the innovative marketing strategies seen in Japanese convenience stores [30]. Group 6: European Market Trends - The European baking market is projected to reach $157.36 billion by 2025, with supermarkets contributing approximately 60%-70% of sales, reflecting a high dependency on supermarket channels [31]. - Different countries in Europe have tailored their baking strategies based on local consumer preferences, with Germany focusing on cost control through self-owned factories and local ingredients [33]. Group 7: Strategic Recommendations for China - Chinese supermarkets and chain brands can learn from international practices by adopting strategies such as fine segmentation, local sourcing, and fresh product delivery to enhance consumer trust and satisfaction [42][43]. - Emphasizing family-oriented products and transparent labeling can help build consumer confidence and cater to local market demands [44][46].