以下文章来源于有数DataVision ，作者黄茜琳 有数DataVision . 数据表象与商业真相 | AF 1 | 黄茜琳 | | p | | --- | --- | --- | --- | | 1 | | | | | 编 | 木平 13 | | | | | | P > | | 瑞幸打败星巴克成为无可争议的龙头之后，一个新问题亟待解答：平价连锁咖啡行业，下一个领军者将 花落谁家？ 时至今日，挪瓦咖啡恐怕是最有希望跻身行业"第二"的人选之一。 据媒体报道[1]：挪瓦咖啡在国内持续高速增长，成立前5年，年复合增长率超 100%，今年同比增幅更达 4 倍以上。 与此同时，其 单月开店数高达1800家，增速为同时期行业第一，目前总门店数破万家，还在稳步推进海 外市场布局。 在卷成红海的咖啡赛道里，挪瓦凭借扩张快、生意好的后发优势，成功和其他咖啡巨头掰起了手腕。 总结下来，挪瓦咖啡突围的核心在于六个字： 不跟风、只创造。 颠覆模式 规模是平价现制咖啡的命门，更大的规模不仅能覆盖更宽的消费场景，也能通过规模效应摊薄经营成 本。 但实际上，绝大多数玩家连行业的入场券都拿不到。壹览商业曾做过一个统计，除了头部5家咖啡品 ...

Core Viewpoint - Luckin Coffee has achieved significant commercial success while leading the industry with a comprehensive green sustainable development strategy, recently awarded the "Sustainable Ecological Contribution Model Award" at the First Financial China Corporate Social Responsibility Model Selection [1] Group 1: Sustainable Development Strategy - The 2025 First Financial China Corporate Social Responsibility Model Selection focuses on "sustainable competitiveness," assessing how Chinese companies transform social responsibility practices into long-term capabilities that drive business, environmental, and social resilience [3] - Luckin Coffee's "Towards a Better Tomorrow" strategy emphasizes corporate social responsibility, providing innovative solutions for business innovation, environmental friendliness, and ecological protection, setting a benchmark for new consumer brands [3] Group 2: Green Value Chain Initiatives - Luckin Coffee has built a green value chain, utilizing technological innovation to drive industry progress, including the establishment of a fresh fruit processing plant in Yunnan, which employs advanced water treatment technologies to achieve zero industrial wastewater discharge and significantly reduce water usage [3] - The Jiangsu roasting base, operational since 2024, integrates green operational principles and received the LEED BD+C Platinum certification in May 2025, with ongoing construction of two additional factories in Qingdao and Xiamen also adhering to the highest LEED Platinum and Chinese Green Building Three-Star standards [5] Group 3: Front-End Consumer Engagement - Luckin Coffee extends its sustainability standards to front-end consumption, developing a standardized LEED store model, with three stores in Xiamen, Tianjin, and Hangzhou achieving LEED Gold certification, demonstrating excellence in energy conservation, water saving, and indoor environmental quality [7] - The flagship store in Beijing's Zhongguancun received the LEED v4 ID+C Platinum certification, serving as a positive example for the domestic coffee industry [7] Group 4: Biodiversity and Social Responsibility - Luckin Coffee actively engages in biodiversity protection and social welfare, launching a "Business for Good" biodiversity project in collaboration with WWF and OPF, focusing on the conservation of the endangered Blue-throated Bee-eater, with its population increasing from 119 in 2023 to nearly 500 by July 2025 [7] - The company supports the "Benevolence Campus Health Action" by donating eight "Benevolence Medical Rooms" in Yunnan and Xinjiang, and has partnered with the Red Cross Foundation to assist children with congenital heart disease from these regions [10] Group 5: Long-term Strategic Shift - Luckin Coffee's sustainable development practices are integrated into its core business strategy, transitioning from a focus on scale growth to prioritizing quality, responsibility, and sustainable competitiveness, positioning itself as an advocate for sustainable lifestyles and a pioneer in harmonious coexistence between industry and ecology [10]

Core Viewpoint - The article highlights the transformation of Yunnan's coffee industry, emphasizing the integration of ecological protection, technological innovation, and collaborative efforts among various stakeholders to achieve sustainable development and high-quality growth in coffee production [1][11][14]. Industry Overview - By 2023, China surpassed the United States with 49,700 brand coffee stores, becoming the world's largest market for coffee shops, with a total of 254,370 coffee stores nationwide by October 15, 2025 [3]. - Luckin Coffee, a leading domestic brand, has nearly 30,000 stores, driving the growth of the coffee industry in Yunnan [3]. Ecological and Quality Foundations - Yunnan coffee's unique quality is attributed to its natural ecology, with processing facilities located in the Gaoligong Mountain National Nature Reserve, home to many endangered species [5][6]. - The region's specific terrain, climate, and volcanic ash soil create a microenvironment that produces the distinct flavor profile of Baoshan coffee [6]. Sustainable Practices and Innovations - Luckin Coffee collaborates with the World Wildlife Fund (WWF) to implement ecological responsibility, restoring habitats for endangered species and achieving significant increases in local bird populations [8]. - The company promotes intercropping techniques to help farmers generate income while cultivating coffee, enhancing both economic viability and coffee quality [10]. Collaborative Ecosystem - The transformation of Yunnan coffee requires a symbiotic network involving government, enterprises, research institutions, international organizations, and local communities [11]. - The Baoshan processing facility serves as a hub for sustainable practices and biodiversity training, directly benefiting local farmers and enhancing industry efficiency [13]. Growth Metrics - During the 14th Five-Year Plan period, the Baoshan coffee industry experienced a compound annual growth rate of over 110%, with the proportion of specialty coffee rising from 10% to 75% and deep processing rates increasing from 30% to 90% [13]. Cultural Significance - The integration of Yunnan's coffee production with Luckin Coffee's brand represents a new narrative for Chinese coffee, transforming it from a foreign commodity to a cultural symbol [14].

锚定15-20元价格带，用爆款特调打破同质化 比星咖啡的核心策略之一，是坚守"高性价比精品创意咖啡"定位，精准锚定15-20元价格带——这一被头部品牌忽略的 市场空白。比星咖啡团队认为，产品、品牌与服务的持续迭代才是真正的护城河。"咖啡早已不是高溢价舶来品， 30、40元一杯的时代已成过去，消费者更看重价格与价值的对等。" 转自：新华财经 近日，比星咖啡宣布完成数千万元B轮融资。本轮融资由苏州农发资本管理的苏州农业产业科创基金与江苏疌泉农发 产业基金独家领投。这不仅是本土品牌的亮眼表现，更是比星咖啡三年内斩获的第四轮融资，充分彰显了资本对其发 展路径的持续认可与坚定信心。 回溯比星咖啡的融资历程，资本青睐早有迹可循。2022年，获得顺为资本数千万元天使轮投资；一年前，又完成由正 煊资本领投、顺为资本跟投的A轮融资。自2022年6月在苏州开出首店以来，比星咖啡始终聚焦精品咖啡小店加盟模 式，扩张步伐稳健有力。截至目前，其国内签约门店已突破500家，在营门店近300家——较A轮融资时实现翻倍增 长，"千店目标"正在稳步落地。与此同时，品牌国际化布局也取得实质性突破，成功进驻印尼、日本、意大利等市 场，其中重点拓展 ...

12月11日，以"0糖、低脂、健康"为特色的挪瓦咖啡正式宣布，其全球门店总数已突破10000家，覆盖国 内超过300座城市（含澳门），并在澳洲、东南亚等海外多地落地。业内人士认为，以挪瓦咖啡拓店速 度和创新模式，综合公司在供应链、体系化外卖运营以及渗透年轻人群的能力，挪瓦很有可能成为中国 咖啡品牌的新标杆案例，冲击连锁咖啡行业第二的地位。 外卖运营能力是挪瓦咖啡的另一长板。据悉，在外卖平台上，挪瓦咖啡是今年增速最快的饮品品牌，处 于头部品牌地位，享有抖音、淘宝闪购、美团等各大平台优质合作资源。在11月份，挪瓦咖啡与某外卖 平台开展了深度合作，在试点城市650家门店上线4日后，日均杯量同比增长约210%；全国推广当天， 超过80%门店出现订单峰值。 在供应链方面，挪瓦咖啡已建立包括咖啡豆烘焙工厂在内的15座仓配中心。2024年，该品牌完成了由宁 波奉化区属国有投资平台领投的B+轮融资，资金主要用于建设宁波咖啡产业基地及专属工厂，该工厂 已于2025年投产。此前，挪瓦咖啡曾获得SIG、金沙江创投等机构的投资，百丽集团也曾参与投资。 正是在上述底层能力的沉淀下，带动了门店生意显著增长，回本周期也不断破纪录。据了解， ...

近日，西湖区留下街道，300米长的"和漫巷"迎来了一家特别的咖啡店——瑞幸咖啡全国首家无障 碍门店。它的隔壁就是浙江特殊教育职业学院（以下简称"特教学院"）。这家新加入的咖啡店，依托高 校、属地街道、社区和企业的多元力量，共同探索特教学院学生高质量就业的新路径。 一家为特殊学生"量身定制"的咖啡店 无障碍设计贯穿这家瑞幸咖啡门店的每个细节：入口坡道、降低的取餐台、手语标识、便于文字交 流的平板电脑、轮椅充电位……这些设施不仅为残障顾客提供便利，更营造了包容的氛围。 咖啡店所在的和漫巷，已是浙江特殊教育职业学院打造的"和迈享"就业创业基地——约4000平方米 的开放街区，汇聚了咖啡、烘焙、推拿、手工艺、电商等多种业态。浙江特殊教育职业学院校长黄宏伟 说，"这条开放式实训街区，全方位帮助学生从课堂走向社会。" 据介绍，中西面点工艺专业的学生大二就开始进巷入店，从食品安全、烘焙技艺到门店经营，全方 位实践。在这种真实的工作环境中，很多学生突破自我，实现一次次令人欣喜的进步。作为长期共建伙 伴的可莎蜜儿，是基地内最大的实践点位。"往年学生是毕业才来实习，现在'店内实践'融入专业课程 中。"中西面点专业课教师罗珍颖说。 ...

据哥伦比亚Valora Analitik网站12月4日报道，哥全国外贸协会主席迪亚斯预计，哥今明两年出口表 现将持续低迷，2025年出口额或低于500亿美元，2026年恐进一步下滑。迪亚斯称，受政府推进能源转 型影响，明年矿能类出口将继续下降。咖啡虽将在2025年迎来历史性收官，但2026年产量及国际价格预 计双双回落。迪同时对2026年美国贸易政策走向及持续的政治摩擦表示担忧，认为相关不确定性将拖累 哥外贸表现。美方已于11月调整关税政策，将包括咖啡、可可、牛油果、香蕉等在内的多项哥农产品关 税降至零，但另一批产品仍需通过双边谈判才能降税，而在当前外交关系紧张背景下，哥方争取空间有 限。协会同时警告，巴西、厄瓜多尔及中美洲国家正加速与美方达成协议，哥在竞争中处于不利位置。 （原标题：哥伦比亚2025年出口或难达500亿美元） ...

Group 1 - Xiaomi Group repurchased approximately 2.4 million Class B shares for about HKD 100 million, with a repurchase price ranging from HKD 41.82 to HKD 41.92 per share [1] - Pop Mart appointed Wu Yue, President of LVMH Greater China, as a non-executive director, effective December 10, 2023, following the resignation of He Yu due to other work commitments [2] - Luckin Coffee established a new company in Yunnan with a registered capital of USD 10 million, focusing on food sales, production, and catering services [3] Group 2 - Zhou Jingren became a partner at Alibaba, with recognition for his leadership in the Tongyi Laboratory, which has maintained the competitive edge of the Qwen model [4] - Qianwen App launched four new AI features, achieving over 30 million monthly active users within 23 days of public testing [4] - Fliggy reported a nearly 30% year-on-year increase in car rental users for 2025, with the average rental period exceeding six days [5] Group 3 - Nissan announced a partnership with UK-based Wayve Technologies to develop autonomous driving technology, aiming for hands-free driving on urban roads and highways by 2027 [6] - Meituan hired Pan Xin, former head of ByteDance's visual model AI platform, to lead multi-modal AI innovation [6] Group 4 - "Mys Topology" completed nearly CNY 100 million in angel round financing, with funds directed towards the construction of a medical isotope production base [8] - Alibaba Cloud launched the AgentRun function, a one-stop AI infrastructure platform that integrates serverless features with AI applications, aiming to reduce total cost of ownership by 60% [8] Group 5 - Swire Properties announced the expansion of Qiantan Place, which includes two super Grade A office buildings, expected to be completed by the end of 2026 [9]

Core Insights - Tims China reported a total revenue of RMB 358 million for Q3 2025, with system sales reaching RMB 420 million, reflecting a year-on-year growth of 12.8% [1] - The total number of stores increased to 1,030, with 15 new stores added during the reporting period [1] - The company has successfully issued approximately $89.9 million in secured convertible bonds, improving its financial structure and providing crucial funding for future development [1] Financial Performance - The company achieved a same-store sales growth of 3.3% in its direct-operated stores [2] - Other income profit increased by 58.2% year-on-year, contributing to stable cash flow and profitability from franchise and retail operations [2] Market Strategy - Tims China is focusing on optimizing its store network while consolidating its competitive advantage in core cities [1] - The company is implementing a differentiated "coffee + warm food" strategy to enhance customer experience and drive sales [2]

以下文章来源于茶咖观察 ，作者蒙嘉怡 茶咖观察 . 导读： 咖啡 的另 一 种 可 能 ： 好 喝 、好嚼、好日常。 蒙嘉怡 丨 作者 木鱼 丨 编辑 茶咖观察 丨 出品 过去几年，连锁咖啡从高端商场走向街头巷尾，依托标准化供应链高速扩张，成为中国消费 市场中少数仍在稳步增长的热门赛道。从瑞幸、库迪，再到刚破万店的幸运咖，市场热度持 续攀升。 当大家都在同一个战场上拼价格、拼速度时，边际效益持续递减，品牌忠诚度难以建立。此 时，如何做出一杯既平价又有品质、既好喝又有新意的咖啡来留住消费者，成为摆在所有参 与者面前的核心命题。 然而，表面的繁荣之下，竞争维度却日趋单一：产品同质化愈演愈烈，一旦某款产品走红， 便迅速被复制到其他品牌菜单；产品趋同之后，价格战接踵而至，现磨咖啡一路从 9 . 9 元降 至 2 . 9 元；价格拉不开差距后，品牌又开始比拼上新与联名的速度。据茶咖观察统计，仅今 年 1 0 月，门店数排名前十的咖啡品牌就上新了 4 1 款产品。 壹览商业旗下，茶饮、咖啡、饮料研究机构 CoCo 都可（以下简称 CoCo ）——这个早在 2 0 1 3 年就已启动咖啡项目的茶饮品牌——正 展现出另一条发 ...