在传统咖啡门店模型中，营业时间通常局限于"早八晚十"，但房租成本却是按24小时计算的。如何提升固定成本的剩余价值，是提升单店ROI（投资回报 率）的关键。挪瓦咖啡是目前行业内唯一一家主打24小时营业、全天候提供咖啡的连锁品牌。 挪瓦咖啡于2019年创立，以"低糖、低脂、健康"为差异化卖点，明星产品包括控糖版生椰拿铁、0乳糖A2拿铁等。 2025年，挪瓦咖啡的门店数量实现了快速增长。截至2024年底，挪瓦有1200多家门店。进入2025年后，1月门店数量破2000家，7月增至3000多家，下半年继 续加速扩张，到12月全球门店总数已经超过1万家。目前，中国门店数量破万家的咖啡品牌有4家，除挪瓦咖啡外，还有瑞幸咖啡、库迪咖啡和蜜雪冰城旗下 的幸运咖。 挪瓦咖啡采用轻资产扩张的方式，通过与便利店、网吧、加油站等高频消费场景合作，以"店中店"形式快速扩张。这种模式无需承担独立门店的租金、装修 及大部分人力成本，单店投入大幅降低 另外，快速开店得益于供应链建设。挪瓦咖啡已布局了自有咖啡生产与原料供应体系，其中咖啡烘焙工厂在2025年正式投产，其自动化程度可以原料成本下 降约5%，人工成本降低40%。此外，挪瓦咖啡还在全 ...

Core Insights - NOWWA Coffee has completed a significant C round financing of several hundred million yuan, attracting notable investors such as Junlian Capital and Shengwang Fund, indicating strong confidence in the brand's long-term growth potential [1][3] - The company has rapidly expanded its presence, aiming to exceed 10,000 stores globally by October 2025, positioning itself among the top five coffee brands in terms of store count in China [1][3] Company Overview - Founded in June 2019 and headquartered in Shanghai, NOWWA Coffee is a premium coffee chain that has undergone multiple financing rounds, including angel, Pre-A, A, B, and B++ rounds, with significant investments from various venture capital firms [1] - The brand focuses on "healthy coffee," emphasizing low-sugar, low-fat, and low-calorie products, aligning with the growing consumer demand for healthier beverage options [3] Market Positioning - A survey indicated that over 50% of consumers prefer low-sugar or no-sugar beverages, with only 5.4% favoring high-sugar options, highlighting a shift in consumer preferences that NOWWA Coffee is capitalizing on [3] - The company has successfully launched several health-oriented products that have gained popularity among younger consumers, particularly women aged 20-35 [3] Operational Strategy - NOWWA Coffee is set to launch an automated coffee roasting factory in 2025, which will enhance product quality while reducing raw material and labor costs [5] - The company employs a "light asset" expansion model, utilizing a "store-in-store" strategy to embed coffee outlets within convenience stores and office buildings, significantly lowering rental and operational costs [5][7] Challenges and Risks - Despite its rapid growth, NOWWA Coffee faces challenges related to brand recognition, as 91.9% of its stores are embedded within other retail spaces, leading to lower brand recall compared to standalone stores [7] - The competitive landscape in the domestic coffee market is intensifying, with established players like Luckin Coffee and Kudi Coffee posing significant challenges, necessitating a balance between expansion speed and individual store profitability [7] - The scale of operations demands a stable supply chain and consistent product quality, making it crucial for NOWWA Coffee to maintain high standards as it grows [7] Future Outlook - The recent C round financing will support NOWWA Coffee's initiatives in product development, brand building, digital upgrades, and supply chain optimization, which are essential for addressing current challenges and sustaining growth [7]

文 |《BUG》栏目 刘丽丽 星巴克 CEO 被曝薪酬缩水 6500 万美元（折合人民币约 4.5 亿元）。星巴克近日提交的 备案文件显示，公司 CEO 布莱恩·尼科尔 2025 财年总薪酬为 3100 万美元，而 2024 财 年其总薪酬为 9600 万美元。其薪酬大幅缩水和公司股价下跌导致绩效奖金落空有关。 资本市场对星巴克的态度在变。而随着连锁咖啡市场进入"战国时代"，星巴克在中国市场 的份额已从 42% 跌至 14% 。中国消费者在离开星巴克。据多位消费者反映，遭遇店员推 销，大大影响消费感受，甚至目睹疑似赶人的推销。《 BUG 》栏目就此询问北京某星巴克 门店，店员坦言，这种推销的任务一直都有。 而星巴克一直标榜的区别于其他本土咖啡品牌的"第三空间"属性，也在变味，被批评"店里 环境跟菜市场一样"，"椅子坐 10 分钟就开始腰酸背痛"。而星巴克招聘兼职员工的数量在 提升，有门店店员表示，全职员工已多年不招聘。 60% 的股权出售后，星巴克在中国市场会有新的转机吗？分析人士认为，高层减薪、基层 减员，只是最基本的降本增效。"星巴克无论是在中国或全球，成也定位、败也定位，要大 改。" 星巴克员工在推销 ...

在产品端，挪瓦以"健康咖啡"切入，通过低糖、低脂、低热量的清晰产品标签，在消费者中建立了明确 的健康心智，已成为中国健康咖啡第一品牌。 在供应链端，挪瓦已布局自有咖啡生产与原料供应体系，咖啡烘焙工厂已于2025年正式投产，加上全国 15 座仓配中心和数字化运营能力，为长期规模化扩张提供稳定支撑。 过去一年，挪瓦咖啡实现了快速稳健增长，单月最高开店量达1800家，加速覆盖全国300余座城市及澳 大利亚，东南亚等海外市场。 2026年1月26日，挪瓦咖啡（NOWWA COFFEE）已经完成数亿元C轮融资。本轮融资吸引了君联资 本、昇望基金、华映资本、挑战者创投、源星资本、金沙江创投等多家机构，向阳资本担任财务顾问。 其中源星资本自2020年后持续4轮注资，金沙江亦是多轮增加投资。 此次投资，彰显了资本市场对挪瓦咖啡核心竞争力和未来发展潜力的一致信心：挪瓦构建了一套在中国 乃至全球市场都极具稀缺性的差异化稳健增长路径。 编辑：戴威 审核：顾军 王薇 校对：芮天舒 C轮融资完成后，挪瓦咖啡将持续投入产品研发，品牌建设，数字化运营和供应链体系升级等，加速全 球化布局，为消费者提供更好的产品和服务。 记者：程宬 ...

文|《BUG》栏目 刘丽丽 星巴克CEO被曝薪酬缩水6500万美元（折合人民币约4.5亿元）。星巴克近日提交的备案文件显示，公 司CEO布莱恩·尼科尔2025财年总薪酬为3100万美元，而2024财年其总薪酬为9600万美元。其薪酬大幅 缩水和公司股价下跌导致绩效奖金落空有关。 资本市场对星巴克的态度在变。而随着连锁咖啡市场进入"战国时代"，星巴克在中国市场的份额已从 42%跌至14%。中国消费者在离开星巴克。据多位消费者反映，遭遇店员推销，大大影响消费感受，甚 至目睹疑似赶人的推销。《BUG》栏目就此询问北京某星巴克门店，店员坦言，这种推销的任务一直 都有。 而星巴克一直标榜的区别于其他本土咖啡品牌的"第三空间"属性，也在变味，被批评"店里环境跟菜市 场一样"，"椅子坐10分钟就开始腰酸背痛"。而星巴克招聘兼职员工的数量在提升，有门店店员表示， 全职员工已多年不招聘。 60%的股权出售后，星巴克在中国市场会有新的转机吗？分析人士认为，高层减薪、基层减员，只是最 基本的降本增效。"星巴克无论是在中国或全球，成也定位、败也定位，要大改。" （星巴克员工在推销 来源：小红书） 店员推销是常态？ 原来不做推销的星巴 ...

Core Insights - In 2025, the value of imported green coffee beans in Kunshan reached 2.56 billion yuan, marking a year-on-year increase of 56.4% [1] - Kunshan has established a coffee industry chain from scratch, now accounting for approximately 60% of the national coffee bean roasting volume [1] - The city leverages its geographical advantages and national policies to enhance the coffee import and distribution industry [1] Group 1 - The demand for coffee consumption in China is currently very strong, with significant daily import and distribution volumes [1] - The company Su Kofina Coffee (Kunshan) imported over 1,000 tons of specialty coffee beans from countries like Uganda, Tanzania, and Indonesia in 2025 [1] - The "precise procurement" strategy aligns with the diverse quality and flavor demands of domestic roasters and brands [1] Group 2 - Kunshan Customs has implemented a comprehensive regulatory scheme covering the entire coffee product lifecycle, enhancing the efficiency of customs processes [2] - The overall customs efficiency has improved by approximately 50%, with a 75% reduction in declaration costs and a 20% decrease in logistics costs for companies [2] - The customs authority has optimized the regulatory model, allowing 90% of green coffee beans to undergo "report and inspection" simultaneously [2] Group 3 - Kunshan is building a dual-path strategy of "global procurement, centralized warehousing, and domestic distribution" to create a complementary coffee market [3] - This strategy enables consumers to experience a variety of global coffee flavors while fostering an efficient and open industry ecosystem [3]

Core Insights - The coffee market is transitioning from a focus on romanticized narratives to a practical demand for daily consumption, with significant capital interest shifting towards sustainable business models [1] - NOWWA Coffee has recently completed a multi-hundred million RMB financing round, attracting notable investors, indicating strong confidence in its future [1][2] - The rapid growth of NOWWA Coffee, with a peak monthly store opening of 1,800 and expansion into over 300 cities and international markets, highlights its successful scaling strategy [2] Group 1: Business Model and Market Position - NOWWA Coffee's business model effectively aligns with the structural changes in the coffee consumption market, focusing on low-risk, high-efficiency store formats that can be rapidly replicated [4] - The company has achieved significant growth, with its supply chain capabilities playing a crucial role in maintaining quality and reducing costs, thus supporting its expansion [5] - The recent financing round has formed a strategic "empowerment alliance" among investors, each bringing unique strengths to support NOWWA's operational and global expansion [6] Group 2: Consumer Trends and Product Innovation - NOWWA Coffee has redefined the coffee experience by emphasizing "health" and "convenience," making coffee a part of everyday life rather than just a luxury item [7] - The introduction of health-focused products, such as the "0-fat latte," reflects a growing consumer preference for healthier options in the coffee market [8][10] - The company's digital operations have significantly enhanced customer engagement and sales, demonstrating the effectiveness of its online and offline integration [11] Group 3: Competitive Landscape and Future Challenges - The coffee market is shifting focus from experiential aspects to convenience and accessibility, reinforcing coffee's status as a daily consumer good [13] - The competition is deepening, with an emphasis on supply chain efficiency and digital capabilities becoming critical for leading players [13] - NOWWA Coffee's success in scaling to over 10,000 stores illustrates the potential for sustainable growth in the coffee sector, but challenges remain in product innovation and market adaptation [13][15]

Core Viewpoint - The coffee market is transitioning from a focus on romanticized consumption to a practical demand for daily coffee, with significant capital interest shifting towards sustainable business models that can withstand market cycles [1][2]. Group 1: Investment and Growth - NOWWA Coffee has recently completed a financing round of several hundred million RMB, attracting notable investors such as Junlian Capital and Shengwang Fund, marking it as the largest financing in China's catering industry over the past year [1]. - The company has experienced exponential growth, with a monthly peak of 1,800 new store openings and expansion into over 300 cities in China and international markets like Australia and Southeast Asia [4]. - By December 11, 2025, NOWWA Coffee announced that its global store count surpassed 10,000, positioning it among the top five coffee chain brands worldwide [4]. Group 2: Business Model and Market Strategy - NOWWA Coffee's business model effectively aligns with the structural changes in the coffee consumption market, focusing on rapid penetration and expansion into lower-tier markets [7]. - The company emphasizes a "cellular store" approach, allowing for low-risk, high-efficiency network penetration through easily replicable store formats [7]. - The concept of "accessibility" is central to NOWWA's innovation, transforming freshly brewed coffee into a readily available product, thus broadening its market reach [7]. Group 3: Supply Chain and Operational Efficiency - NOWWA's supply chain capabilities are crucial for its competitive advantage, with a self-owned coffee roasting factory that began operations in 2025, enhancing product quality by over 30% and reducing raw material costs by approximately 5% [8]. - The company operates 15 distribution centers nationwide, ensuring consistent quality and supply across its extensive network of stores [8]. Group 4: Consumer Engagement and Brand Positioning - NOWWA Coffee has redefined the daily coffee experience by focusing on "health" and "convenience," appealing to fundamental consumer demands and creating a differentiated market position [11]. - The introduction of health-oriented products, such as the industry-first "0-fat latte," reflects a commitment to healthier options, with fat content reduced by 99% compared to traditional lattes [12]. - The brand's digital operations have shown remarkable growth, with a partnership leading to a 210% increase in daily cup sales across 650 stores within four days [15]. Group 5: Future Challenges and Strategic Insights - The recent financing round signifies a collective confidence in NOWWA's operational and supply chain capabilities, as well as its potential to navigate future challenges [21]. - The coffee market is shifting focus from experiential aspects to the construction of a convenient network, reinforcing coffee's status as a daily consumer good [19]. - NOWWA's journey illustrates a path for local brands to evolve in a competitive market, emphasizing strategic clarity, resilient operations, and continuous iteration [21][22].

Core Insights - The city of Kunshan, which does not produce coffee beans, is rapidly developing a coffee industry chain worth billions, leveraging efficient trade and logistics to bring coffee beans from Africa and South America to the Chinese market [1] - The establishment of the Asia-Pacific Coffee Green Bean Distribution Center in Kunshan is a key infrastructure development that supports the coffee industry [2] - The local customs have implemented streamlined processes for coffee bean imports, significantly improving efficiency and reducing costs for businesses [3] Group 1: Industry Development - Kunshan has transformed from not producing coffee beans to handling approximately 60% of the national coffee green bean roasting volume, establishing a complete coffee industry chain [1] - The city has attracted over a hundred leading coffee companies, covering the entire coffee industry chain from trade distribution to brand sales and equipment manufacturing [1] Group 2: Infrastructure and Efficiency - The Asia-Pacific Coffee Green Bean Distribution Center features advanced facilities that maintain optimal conditions for coffee beans, with 90% of imported beans undergoing "arrival inspection" [2] - The customs have reduced the inspection time for imported coffee beans by two-thirds and eliminated the need for re-inspection certificates for transshipment [2] - Overall customs efficiency has improved by approximately 50%, with a 75% reduction in declaration costs and a 20% decrease in logistics costs for companies [2] Group 3: Regulatory Support - The customs have optimized the regulatory framework for coffee bean imports, achieving over 90% of beans being processed with "arrival reporting and inspection" [3] - The local customs have provided support for the first import of Burundian coffee beans, expanding the sources of coffee raw materials in China [3] - By enhancing the customs experience and providing policy support, Kunshan aims to attract more production factors and promote the development of a robust coffee industry ecosystem [3]

济南广电·天下泉城客户端1月26日讯 1月26日，"肯悦咖啡×这一站济南"文旅主题店宣传营销活动在高新 万达广场举办，5家融合济南城市特色的文旅主题店将陆续亮相。 济南市文化和旅游局党组书记、局长马利，济南市文化和旅游局党组成员、副局长孙静，肯德基山东市 场总经理方辉，肯德基山东市场营运经理高新春等参加活动。 推动文旅业高质量发展离不开跨行业融合互促，此次济南市文化和旅游局与肯悦咖啡携手打造文旅主题 店，是创新实践"文旅+新消费"模式的重要尝试，也是擦亮"这一站，济南"营销品牌、探索多元业态融 合路径的具体举措。据了解，双方首批合作项目，包括高新万达店、经十路店、金光城店、首诺城市之 光店、济南西站店五家文旅主题店。 不同于普通咖啡店，这五家文旅主题店既是品味咖啡的休闲空间，更是浓缩泉城魅力的微型文化展厅。 店内全方位融入济南元素，通过摆放文旅指南、展示文创产品、设置互动打卡装置等多种形式，搭建起 讲好济南故事、传递城市温度的新触点，让市民和游客在氤氲咖啡香中，近距离感受济南深厚的历史文 化底蕴与独特的泉城风貌。 "我们希望以咖啡这一时尚载体，将济南文化以更具创意、更有温度的方式融入日常休闲场景，让文化 可感 ...