文创即为文化创意，是以文化为元素、融合多元文化、整理相关学科、利用不同载体而构建的再造与创新的文化现象。文化创意产业是在经济全球化背景下 产生的以创造力为核心的新兴产业，强调一种主体文化或文化因素依靠个人（团队）通过技术、创意和产业化的方式开发、营销知识产权的行业。文化创意 产业主要包括广播影视、动漫、音像、传媒、视觉艺术、表演艺术、工艺与设计、雕塑、环境艺术、广告装潢、服装设计、软件和计算机服务等方面的创意 群体。 一、文创行业概述 二、全球文创行业现状 一方面，人们的文化消费需求不断增长，对文化产品的品质、内涵和多样性有了更高要求，消费者日益青睐个性化、沉浸式及文化共鸣体验，推动了文创产 品形态与商业模式更加多元化发展；另一方面，全球文化交流日益频繁，不同文化之间的相互影响和融合不断加深，为文创行业提供了丰富的素材和广阔的 市场。近年来，全球文创产业稳步扩张，市场规模由2019年的16.0万亿元大约增长至2024年的19.5万亿元。 数据整理：中金企信国际咨询 三、中国文创行业现状 我国拥有悠久的历史和丰富的文化资源，为文创行业提供了取之不尽、用之不竭的创意源泉。近年来，文化自信不断增强，中华优秀传统文化 ...

作为2013文化创客园新联会实践创新基地的品牌活动，"新阶层人士有话说"主题分享会迎来第三届思享 风暴。 据了解，"文博趣市"汇集了众多优质文创项目，其中60%的创意摊位来自园区孵化企业，40%由横岗本 土文创品牌组成。这种结构既展现了园区孵化培育的成果，又彰显了横岗本土文创的独特魅力。活动现 场，各类创意产品琳琅满目，从手工艺品到数字文创，从传统技艺到现代设计，无一不是"让艺术走进 生活，让产业扎根城市"的生动诠释。 "AI元力觉醒——数创矩阵再升级"主题分享会上，不鸣文化董事长夏雷发表了题为《AI赋能新媒体行业 之换道超车》的精彩演讲。此外，活动现场的AI技术体验展区成为最大亮点，以"零距离、深交互"为理 念打造的三大沉浸式场景吸引了众多参会者驻足体验：在宇树机器人"铁蛋"展区，搭载先进算法的智能 机器人展示了精准避障能力，其敏捷的移动与实时响应引发阵阵赞叹；在"豹剪"智能动画区，突破性的 AI动漫技术解决了"角色一致性"行业难题，呈现惊艳的国产动态漫画作品；在"必豹"数字人体验区，仅 需5分钟即可完成虚拟分身创建，现场演示从建模到克隆的全流程AI创作…… 今年的分会场活动上，有八家数字创意新赛道IP企业 ...

Group 1: Core Economic Engines - The article discusses four new economic engines driving the transformation of Heilongjiang: digital economy, bio-economy, ice and snow economy, and creative design [1][20] - The focus is on high-quality development and sustainable revitalization, showcasing the integration of technology and culture in industrial transformation [1][20] Group 2: Digital Economy - The digital economy is characterized by the application of intelligent technologies in traditional industries, such as the use of drones for agricultural mapping and smart inspection robots [3][4] - Heilongjiang's digital economy emphasizes practical applications in essential sectors like agricultural protection and industrial inspection, demonstrating a pragmatic innovation approach [6][4] Group 3: Bio-Economy - The bio-economy in Heilongjiang leverages its agricultural resources and complete pharmaceutical supply chain, transforming agricultural waste into green energy [8][6] - The region's agricultural products, such as corn, are being utilized in multiple sectors, enhancing the recognition of the land's value [8] Group 4: Ice and Snow Economy - The ice and snow economy is evolving from a seasonal industry to a year-round sector through technological integration and creative design [20][18] - Companies are innovating by combining local cultural elements with ice sports equipment, reflecting a growing interest in winter sports and tourism [16][20] Group 5: Creative Design - Creative design is being used to transform traditional cultural symbols into modern products, enhancing cultural confidence and engagement with younger generations [13][10] - The core competitiveness of the cultural and creative industry lies in converting cultural heritage into emotional value, as seen in various innovative products [13][10]

五一过后，青州古城热度依然不减。红火的旅游市场也带火了文创消费，在青州古城阜财门的一家文创店，一件件融合青州文化元素的文创产品设计精 巧，不少年轻人穿梭其中，挑选购买。"现在的文创产品都很有创造性，这些产品都是根据一些传统的东西创造出来的，非常有意义，也挺符合我们的消费 意向，我们年轻人也都很愿意为这种传统文化买单。"游客梁若曦如是说。 青州市紧盯年轻群体消费需求，持续加大特色文创产品创新力度，以设计新颖、内涵丰富、制作精美的文创产品，吸引越来越多的年轻人为传统文化"买 单"。 文创产品不仅是市民和游客的心头好，更成为年轻人表达文化认同的新方式。青州博物馆以"知识场景"与"情绪消费"为支点，推出了文创盲盒、非遗手 绳、盖章打卡等消费新场景，让年轻人在"买文化"时有了更多的心仪之选。游客郑茹梦说："这些文创产品既符合我们现代年轻人的审美，又包含了非遗的 工艺，也是一种文化传承、文化符号，拿回家当纪念品都很好。" 文创店店长张舒介绍说："因为博物馆热，很多年轻人都愿意进博物馆，消费比例差不多占到游客的一半左右。我们还会根据馆内文物，结合一些可以佩戴 类的、实用性的产品，促进年轻群体的消费。" 以创新破题，以美学焕 ...

Core Viewpoint - The article highlights the rapid growth and market success of Tong Shifu, a company specializing in copper crafts, which has gained significant popularity among young male consumers, paralleling the success of brands like Bubble Mart in the new consumption sector [3][48]. Company Overview - Tong Shifu, founded by Yu Guang, has become the leading brand in China's copper cultural and creative products industry, leveraging a unique market position and a focus on quality [7][9]. - The company has recently submitted its IPO application in Hong Kong, indicating its readiness for public listing [9]. Business Strategy - Yu Guang's entrepreneurial journey reflects a commitment to quality and innovation, having previously succeeded in the bathroom fixtures industry before pivoting to copper crafts [12][16]. - The company employs a pricing strategy aimed at making copper products accessible to a broader audience, with items like the "Twelve Zodiac" series priced as low as 99 yuan [21][23]. - Tong Shifu has adopted a marketing approach similar to Xiaomi, focusing on community engagement and brand loyalty through events like the "Copper Fan Heroes Conference" [27][30]. Market Performance - In 2024, Tong Shifu achieved a revenue of 5.71 billion yuan with a net profit of 790 million yuan, reflecting a net profit margin of 13.8% [46]. - The company holds a 35% market share in the Chinese copper cultural and creative products market, positioning it as a dominant player [46]. Consumer Demographics - The primary consumer base consists of over 500 million "Copper Fans," predominantly young males aged 30-35, indicating a strong trend towards interest-based consumption [48].

Core Insights - The CSF Cultural Conference 2025 is set to take place from June 11-13 at the Shanghai New International Expo Center, gathering over 1,000 brands and attracting more than 60,000 attendees, marking a significant event in the stationery and office supplies industry [1] - The conference aims to activate the trillion-level industry ecosystem through a dual circulation strategy, enhancing both domestic and international trade opportunities [1] Domestic and International Trade Strategy - The "dual engine" strategy focuses on leveraging a 70-year-old buyer database to connect with local channel giants while reaching out to global buyers, particularly in emerging markets like Southeast Asia, as well as Japan, South Korea, Europe, and North America [1] New Product Launches - The conference will serve as a premier platform for new product launches, with numerous innovative products set to debut, including a fully automatic pencil sharpener and an AI science machine by Tianwen Stationery [3] Thematic and Customization Highlights - The event will feature a new character, Xiaowenzi, who will engage with attendees and promote limited edition items, reflecting the trend towards youth-oriented customization [4] - The CSFxSJ Market will showcase over 1,000 square meters of creative market space with 160 booths, including DIY areas and workshops, enhancing the interactive experience for attendees [4] ESG Initiatives - The conference emphasizes sustainability and environmental responsibility, incorporating digital solutions to reduce paper usage and promoting a "paperless" exhibition experience [4] Additional Attractions - The event will also include various activities such as children's color trend releases, special sales of imported stationery, and collaborations with well-known influencers [5] Conclusion - The CSF Cultural Conference 2025 is positioned as a pivotal event for the global stationery and office supplies industry, offering a platform for innovation and market expansion [6]

Group 1 - Huazhi Technology experienced a 20% limit-up increase in stock price [1] - Other companies such as Jinyun Laser, Baixinglong, Chuangyuan Co., Jinghua Laser, and Guangbo Co. also saw stock price increases [1] - The Hong Kong stock market's IP cultural star stock, Pop Mart, rose over 2% in early trading, with a market capitalization exceeding 280 billion HKD, setting a new historical high [1]

Group 1 - The core viewpoint is that museums in China are evolving into new cultural consumption scenes, attracting increasing visitor interest through innovative exhibitions and cultural products [1][2] - As of the end of 2024, there are 7,046 registered museums in China, an increase of 213 from the previous year, with total visitor numbers reaching 1.49 billion, up from 1.29 billion in 2023 [1] - The rise of traditional culture has led museums to transform their signature artifacts into IP-based cultural products, significantly boosting sales and engagement [2] Group 2 - Cultural product sales in Xinjiang's museums increased from over 2 million yuan in 2022 to nearly 20 million yuan in 2024, while Henan Museum's product variety grew from 102 in 2019 to over 2,000, with sales rising from over 2 million yuan to over 40 million yuan by 2023 [2] - Despite the high visitor numbers, there is still significant potential for the commercial transformation of cultural resources in museums, indicating room for growth in the cultural creative industry [2] - The phenomenon of homogenization in cultural products is noted, with many lacking unique creative expression and practical value, which hinders their appeal [3] Group 3 - Strengthening intellectual property protection is essential to enhance the commercial value of creative products and attract talent to the cultural creative industry [3][4] - The success of cultural products like those from the Palace Museum and popular media such as "Black Myth: Wukong" is attributed to the combination of IP creativity and protection [4]

□ 本报记者 杨民仆 5月18日是国际博物馆日。在"让文物活起来"的热潮中，博物馆文创不断推陈出新，冰箱贴也意外"出 圈"。别出心裁的设计不仅将历史文化融入日常生活，也展现出巨大的商业潜力。冰箱贴为什么成为文 创"顶流"？又为文创产业带来哪些启示？ 成功"吸粉"无数，市场销售火爆 "目前常州博物馆共有各类文创商品2000多款，2024年10月1日，'国风超有戏'文物复刻立体冰箱贴系列 上线后，凭借创新的交互设计和文化叙事，半年销售近1.5万个，销售额突破61.1万元，成为常州博物馆 现象级文化消费产品。"该馆文创部负责人左佳佳告诉记者。 据介绍，"国风超有戏"以"南宋朱漆戗金莲瓣式人物花卉纹奁""越窑青釉刻花卷草纹镂空香熏""南宋银 鎏金水仙花台盏"等馆藏6件珍贵文物为设计原型，通过精巧的立体设计与细腻的工艺复刻，将文物中的 经典元素转化为兼具艺术性与实用性的文创产品。设计团队融入换色、组合等创新玩法，让庄重的文物 变得鲜活灵动，拉近历史与现代距离。同时，常博推出AR互动冰箱贴，消费者扫描二维码，即可"激 活"《东坡舣舟亭图卷》等古画，使其从平面变为动态影像，备受市场追捧。 "冰箱贴走红并非偶然，每个因素都如 ...

□ 韩宗峰 《中共中央关于进一步全面深化改革、推进中国式现代化的决定》提出，完善区域一体化发展机制，构 建跨行政区合作发展新机制。对此，要打破行政区划限制，推进江苏区域协调发展向更高水平迈进，要 推进实行统一的市场准入和公平竞争制度，为促进各类要素合理流动和高效集聚创造良好条件。同时， 区域间也有必要以南北共建园区等载体为抓手，加强平台建设、信息交流、资源共享和项目合作，促进 域内更多企事业单位以"总部+基地""研发+生产"等模式，参与到全省南北产业链双向融合中来，进一步 形成协同发展的良好格局。 对江苏而言，苏南有先进的管理理念、良好的产业基础、优秀的人才团队，苏北则有丰富的自然资源禀 赋、相对低成本的劳动力等优势。苏南、苏北两相结合，能为区域协调发展注入新动能。以光伏产业为 例，去年盐常宿淮光伏集群入围国家先进制造业集群，对于苏北三市来说，"牵手"常州市实现了这一集 群数量零的突破。常州具备发达工业基础，产业集中度高；苏北则拥有丰富的滩涂与海洋风光资源，这 种跨行政区合作有助于省内区域经济一体化。同样，"总部、研发在苏州，生产、制造在宿迁"也是苏 州、宿迁两市创新产业（300832）培育发展模式的一大探索 ...