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从品牌赞助到文创开发、少儿赛事赋能,社会资本一路“助攻”——
Nan Jing Ri Bao· 2025-08-25 02:33
Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has emerged as a significant sports IP since its launch on May 10, 2023, driving economic benefits through the integration of culture, tourism, sports, and commerce [1][2] Group 1: Event Impact - The initial rounds of "Su Chao" faced low attendance, but subsequent matches saw a dramatic increase, with attendance reaching 60,633 for a match on August 17, setting a record for amateur football events in China [2][3] - The event has sparked a surge in local tourism, with data showing a 28.4% year-on-year increase in visitor numbers to monitored sites in Nanjing during mid-August [3] Group 2: Business Opportunities - Local businesses are capitalizing on the "Su Chao" phenomenon, with 409 entities participating in promotional activities and 87 locations set up for live broadcasts of matches [3][6] - Sponsorship opportunities have attracted companies like Jiangsu Huari Fashion Group, which reported a 17% increase in online sales and a 50% growth in social media engagement following their sponsorship of the league [4][5] Group 3: Cultural and Community Engagement - The grassroots nature of the league has fostered a sense of community and pride among residents, enhancing local engagement with the sport [2][6] - The league has also inspired youth participation in football, with increased attendance from children and the formation of women's teams [3][4] Group 4: Future Prospects - The success of "Su Chao" is expected to lead to further events and collaborations, with Nanjing planning to host over ten major sporting events in the coming year [7] - The integration of sports with e-commerce and digital platforms is seen as a new growth avenue for local businesses, expanding the commercial ecosystem around sports events [7]
“城市伴手礼”中的人文经济学(评论员观察)
Ren Min Ri Bao· 2025-08-24 21:59
Core Insights - The concept of "city gifts" is emerging as a unique way for tourists to take home memories of a city, combining aesthetic experience with emotional satisfaction [1][2][3] - The integration of local culture into consumer products is creating new consumption scenarios and stimulating economic potential [2][3][4] Group 1: Cultural and Economic Impact - "City gifts" reflect the spirit and historical culture of a city, enhancing cultural identity for both locals and visitors [3][4] - The popularity of city gifts indicates a shift towards cultural consumption, representing a blue ocean market for tourism-related products [2][3] - Successful city gifts must balance cultural uniqueness with contemporary aesthetics and functionality to maintain relevance [3][4] Group 2: Urban Development and Cultural Soft Power - The development of city gifts is part of a broader strategy to enhance urban cultural soft power, as emphasized by national policies [3][4] - Cities with rich cultural heritages, like Jingdezhen and Suzhou, are leveraging their historical significance to drive modern creative industries and employment [4] - Continuous innovation in cultural expressions and deep integration with economic activities will lead to new consumption landscapes and urban vitality [4]
“票根经济”串珠成链 “坪山仲夏夜”玩转夜经济
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-22 08:40
Core Viewpoint - The "Pingshan Midsummer Night" event in Shenzhen is a significant initiative to promote consumption through a "ticket root economy," integrating cultural, sports, tourism, and commercial activities to create a multiplier effect on consumer behavior [1][2]. Group 1: Event Overview - The "Pingshan Midsummer Night" event commenced on August 22, featuring three main themes: drama performances, a beer carnival, and trendy activities, running until August 31 with over 100 performances scheduled [1]. - The event includes 11 different drama productions with 17 performances, showcasing works from local theater companies and universities, including immersive readings of classic plays [1]. Group 2: Economic Impact - Pingshan District reported a retail sales total of 13.094 billion yuan in the first half of the year, marking a year-on-year growth of 10.5%, which is 7 percentage points higher than the overall growth rate in Shenzhen [1]. - The beer carnival, a key component of the event, will feature exhibitions from local companies such as BYD and QiXin Cultural, showcasing popular models and cultural products [2]. Group 3: Future Plans - Pingshan District plans to establish "Pingshan Midsummer Night" as a permanent annual event, aiming for regular summer festivities in the future [3].
青旅新发地乡创产业园开园,打造全国乡创产业一站式服务平台
Xin Jing Bao· 2025-08-22 07:30
Core Insights - The Qinglv Xinfadi Rural Innovation Industrial Park opened on August 21 in Beijing's Fengtai District, covering an area of 14,000 square meters and currently hosting 37 enterprises in the agricultural sector [1] Group 1: Park Development - The park was transformed from an old residential area known as "72 rooms," which previously contained 72 dilapidated houses, located near the Xinfadi wholesale market [1] - The renovation preserved the original architectural style and included a section to showcase local culture, highlighting the evolution of Xinfadi from rural fields to a key supplier of agricultural products in the capital [1] Group 2: Collaborative Model - The park is built through a collaboration model involving state-owned enterprises, market entities, village collectives, and new farmers, aiming to create a one-stop service platform for rural innovation industries [1] - It provides comprehensive services for agricultural products entering Beijing, cultural and creative development, industrial operations, and cross-border cooperation, breaking regional and industry barriers [1] Group 3: Facilities and Services - The park plans to construct 46 independent courtyard-style office units, ranging from 136 to 536 square meters, integrating office space, communication, exhibition, cultural creativity, and industrial services [1] - Currently, it has attracted enterprises from various fields, including agricultural research and development, agricultural technology, live streaming for agricultural products, and cultural exhibitions [1]
活力中国调研行|福建蟳埔村:簪花如潮涌 古村焕新生
Xin Hua She· 2025-08-20 01:26
Core Viewpoint - The article highlights the revitalization of Xunpu Village in Quanzhou, Fujian, through the promotion of the traditional "Zan Hua Wei" cultural experience, which has significantly boosted local tourism and economic development [2]. Group 1: Cultural Significance - Xunpu Village is an important historical site, recognized as a key starting point of the ancient Maritime Silk Road, with a history spanning over a thousand years [2]. - The "Zan Hua Wei" tradition, involving floral hairpins and floral arrangements, has been an integral part of the local culture and was included in the second batch of national intangible cultural heritage in 2008 [2]. Group 2: Economic Impact - Since 2025, Xunpu Village has introduced eight major experiences, including "Zan Hua," travel photography, and local cuisine, which have spurred the development of cultural creativity, dining, and accommodation sectors [2]. - The village currently hosts nearly 300 travel photography shops, attracting approximately 20,000 visitors daily, indicating a significant increase in local income and tourism activity [2].
百天“苏超”为江苏消费经济注入强劲动能
Zhong Guo Xin Wen Wang· 2025-08-20 01:00
原标题:百天"苏超"为江苏消费经济注入强劲动能 今夏,"苏超"赛季仿佛打开了江苏民众足球情结的"开关",成为该省全民关注的热门话题。据8月 19日国家体育总局消息,单场上座超6万人,"苏超"已经带动江苏全域多场景消费380亿元。"苏超"赛场 内外热度高涨,持续为该省消费经济注入强劲动能。 江苏各地设置的"第二赛场"人潮汹涌,夜经济被激发出了新活力。泱波摄 消费端:"泼天流量"带动全城狂欢 "苏超"的"钞能力",首先在街头巷尾的小店中迸发。南京下浮桥板鸭店的张书平老板,深谙"蹭流 量"的智慧。"你有票根,我送翅根;招牌素鸡,支持苏超!"一句接地气的口号,让这家老铺搭上"苏 超"快车:不管有没有苏超门票,来看球、游玩的外地游客都慕名而来,盐水鸭日销量猛增;真空包装 的鸭子飞向全国各地。这份借助赛事引流、用口碑沉淀客户的策略,是江苏各地小商家共享"苏超"红利 的一个生动体现。 老字号玩出新花样,实力派企业则接住了"泼天流量"的考验。南京合谷科技信息技术有限公司是一 家深耕文创近20年的"隐形冠军",凭借为"苏超"设计的官方文创产品意外"出圈"。一捏即发出气泡音的 球员玩偶,配上"我居然进球了!"的文案,精准戳中球迷 ...
“总台文创·大师系列”常沙娜首发文创产品发布 CMG文创新品大会启动
Yang Guang Wang· 2025-08-19 00:28
"总台文创·大师系列"是中央广播电视总台依托"思想+艺术+技术"融合传播优势推出的战略性文创 工程。该系列专注与中国美术、工艺、设计等领域的大师合作,通过产业落地的形式,将中华优秀传统 文化与当代艺术语言深度结合,打造兼具文化内涵、艺术价值与收藏价值的国家级文化IP。 活动现场展示了常沙娜首发文创产品中的两款新品。"总台文创"文化节目联名、文旅生活、航天军 事、传统节日四大系列新品同日发布。截至目前,总台文创线下体验空间陆续在汕头、泉州、无锡等二 十多个城市落地。 央广网北京8月19日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道,"总台文创·大师 系列"常沙娜首发文创产品发布会暨CMG文创新品大会启动仪式18日在北京举行。 ...
高瓴、凯辉一起投了个卡牌公司丨投融周报
投中网· 2025-08-18 06:38
Focus Review - The hard technology sector is seeing significant interest, particularly in intelligent robotics, with Daimon Robotics completing a financing round of over 100 million RMB led by China Merchants Venture Capital [4][15]. - The health sector continues to thrive, with RNA-targeted therapies and innovative drug development gaining traction. LiBo Bio announced nearly 100 million RMB in Pre-A financing, led by Tianshili Capital and Panlin Capital [4][23]. - In the internet sector, fintech is attracting attention, with FuBei Technology completing 50 million RMB in Pre-A financing led by GuanFeng Capital [5][29]. Hard Technology - ShiningSoul, a new cultural brand, completed a financing round of several hundred million RMB, led by Hillhouse Capital [7]. - Yushui Flying Technology secured nearly 10 million RMB in angel round financing from XBOTPARK Fund [8]. - New Voice Semiconductor completed 288 million RMB in B+ round financing, led by Hongtai Capital [14]. Health Sector - Zhejiang Haichang Bio announced nearly 500 million RMB in C round financing, led by the National Investment (Guangdong) Technology Transformation Fund [24]. - Beijing Zhiran Medical Technology completed over 300 million RMB in A round financing, led by the Social Security Fund and Junlian Capital [25]. Internet/Enterprise Services - Feidu Technology completed several million RMB in strategic financing, with investments from Longgang Financial Holdings and Daoshi Technology [28]. - ONERWAY, a global payment brand, completed 10 million USD in A+ round financing, with participation from Yunqi Capital and other investors [30].
沈阳铁西:文体旅融合点燃老工业基地新活力
Zhong Guo Xin Wen Wang· 2025-08-18 02:33
Core Viewpoint - The transformation of Shenyang's Tiexi District from an old industrial area to a vibrant cultural and recreational hub is highlighted, showcasing the integration of historical industrial heritage with modern urban vitality [1][2]. Group 1: Cultural and Recreational Development - The Hongmei Cultural and Creative Park, transformed from the former Hongmei MSG factory, has become a popular venue for young people, featuring cafes, creative markets, and live music events, blending traditional industrial culture with modern artistic expressions [2][3]. - The Shenyang International Pump Track Park, opened on May 14, 2023, is the largest pump track park in the world, covering approximately 8,000 square meters and hosting various racing tracks. It aims to revitalize the ecological environment along the old industrial river and attract sports enthusiasts [2][6]. Group 2: Educational Infrastructure - The Shenyang No. 31 Middle School Sino-German Campus, completed on August 8, 2023, includes modern facilities such as classrooms, an auditorium, and a gymnasium. This school addresses the educational needs in the region and supports the overall improvement of livability in the old industrial area [4][7]. - The establishment of the school is part of a broader strategy to enhance educational resources, thereby attracting and retaining talent in the area, which is crucial for the district's transformation [4]. Group 3: Urban Renewal and Economic Vitality - The ongoing urban renewal efforts in Tiexi District are characterized by a combination of cultural, sports, and educational initiatives, which are revitalizing the area and enhancing its appeal to residents and visitors alike [5]. - The integration of industrial heritage with new recreational and cultural facilities is seen as a driving force for the organic renewal of the city, contributing to its economic vitality [5].
“龙岗好物”首批产品发布 66款产品入选,涵盖“黑科技”“趣文旅”两个领域
Shen Zhen Shang Bao· 2025-08-16 23:57
Core Insights - The "Longgang Good Products" brand was officially launched during the "2025 Longgang Shopping Season" event, featuring 66 products from 50 local enterprises aimed at enhancing consumer engagement and promoting the integration of culture, commerce, tourism, and industry in Longgang District [1][2]. Group 1: Product Categories - The "Longgang Good Products" initiative focuses on two main categories: "Black Technology" and "Fun Cultural Tourism," designed to create unique consumer experiences and stimulate local economic activity [1]. - The "Fun Cultural Tourism" category includes 20 products from 14 enterprises, blending Longgang's cultural heritage with tourism resources to create accessible consumer experiences [1]. - The "Black Technology" category showcases 46 products from 36 enterprises, highlighting Shenzhen's innovative spirit, with 13 cutting-edge products from 10 companies in the smart wearable sector [2]. Group 2: Product Examples - Notable products in the "Fun Cultural Tourism" category include original IP toys such as "Adventure! Yibu," "Kabu Rabbit," and "Money Tree," alongside 12 urban cultural creative products like mugs, calendars, and precious metal ornaments [1]. - The "Black Technology" category features a wide range of products, including drones, 3D display panels, smart speakers, and AI health management devices, reflecting the diverse needs of modern life [2].