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双11价格迷局:有用户被“杀熟”,有商家称让利并盈利
Di Yi Cai Jing· 2025-11-11 12:32
Core Viewpoint - The article discusses consumer complaints regarding pricing issues during the Double Eleven shopping festival, highlighting that pre-sale prices can exceed direct purchase prices, leading to confusion and dissatisfaction among shoppers [1][2][3]. Pricing Issues - Consumers have reported that the total price of pre-sale items is higher than the direct purchase price, with complaints focusing on price fluctuations and complex discount mechanisms [2][3]. - The phenomenon of "algorithmic price discrimination" has emerged, where different users see different prices for the same product, and prices can change rapidly, sometimes within minutes [2][3]. Consumer Experiences - A consumer named Cheng Li found that the price of a humidifier he intended to buy fluctuated significantly during the Double Eleven period, ultimately leading him to miss a lower price [3][4]. - Another consumer, Liu Yu, experienced similar issues, noting that the promotional rules were more complex this year, making it challenging to secure the best deals [4]. Market Dynamics - Some merchants claim that Double Eleven prices are the lowest of the year, with strategies focused on thin profit margins and high sales volume [8][9]. - The competitive landscape is shifting, with merchants now prioritizing profitability over sheer sales volume during the Double Eleven event [8][9]. Consumer Sentiment - There is a growing consumer demand for genuine low prices, with shoppers becoming increasingly aware of pricing tactics and expressing fatigue over complex promotional rules [9]. - The perception of Double Eleven as a unique low-price event is diminishing due to the prevalence of regular promotions throughout the year [9].
图说|宿迁:“双十—”快递飞全球 “电商名城”实力圈粉
Sou Hu Cai Jing· 2025-11-11 12:11
erm 2 宿报优选 0400101 20 CRICLE BECKENSFER es FOYER FO ERREVANIER se 2014年11 29785 6 0 0 00 as 2019年08月 11:23 172 272 11:25 tomat a 8 es Integration to TOPER +25 DET 9天 DINGF to Review 23 7100 wal (-1) 800 and and es Forem's - 10003019 er Revealer (1) Call — Manager — 1 — 2010-02-20 10:1 — 2010-01-20 10:12 — 2010-01-20 10:12 — 2010-01-20 — 20:00 — 2010-01-07 — 20:00:00 TOMS not 5 11月11日,猫大力宠物用品科技(宿迁)有限公司将直播间搬进工厂,采用"直播+工厂"模式,让消费 者沉浸式了解企业,不仅提高了产品销量,也增强了消费者黏性。 1 宁之命 OVE E 35 HONGHEI GOUOI YUANJIANG B B.4.05 | www ...
忙碌的“双十一”
Xin Hua She· 2025-11-11 09:36
Core Points - The "Double Eleven" shopping festival has prompted e-commerce and logistics companies across China to operate at full capacity to handle the surge in online shopping logistics [2][4][6] Group 1: E-commerce and Logistics Operations - Various logistics centers, such as those in Nanjing, Qingdao, and Linyi, are actively sorting packages to meet the high demand during the shopping festival [2][4][6] - Workers at multiple logistics hubs, including those operated by China Post, are engaged in sorting and processing packages to ensure timely delivery [10][11][42] - The use of smart sorting lines and automated systems is prevalent in logistics operations, enhancing efficiency in package handling [38][47] Group 2: Live Streaming and Sales - Live streaming sales have become a significant trend, with hosts promoting various products, including clothing and agricultural goods, across different regions [8][15][30] - E-commerce platforms are leveraging live streaming to boost sales, particularly in rural areas, showcasing local products like specialty crops [23][44] - The integration of live streaming with e-commerce is seen as a strategy to attract consumers and increase sales during the shopping festival [17][34]
阿里双11内部的高压战场:KPI翻倍、协同阵痛,品牌仍在观望 | BUG
Xin Lang Ke Ji· 2025-11-11 00:30
Core Insights - The 2025 Double 11 event marks the first full participation of Taobao Flash Sale and the complete implementation of AI within the Alibaba ecosystem [2][3] - Taobao Flash Sale has significantly boosted market share for Alibaba, particularly benefiting from substantial subsidies, but faces challenges in rapid expansion and internal coordination [3][4] Group 1: Performance and Growth - During the Double 11 period, Taobao Flash Sale achieved over 100% growth in transaction volume for 19,958 dining brands and 863 non-dining brands compared to pre-Double 11 figures [4] - Taobao Flash Sale has attracted over 1 billion new users, with expectations of generating trillions in new business in the coming years [4][6] - The company has set ambitious performance targets for all related businesses, often doubling last year's goals, leading to increased pressure on employees [3][6] Group 2: Internal Challenges - The rapid expansion of Taobao Flash Sale has led to significant internal pressure, with employees expressing concerns over workload and alignment of benefits [3][4] - There are issues with information flow and business barriers within the organization, complicating the collaborative process among various business units [7][9] - Employees have noted discrepancies in understanding and executing the new membership system across different business lines, leading to operational complexities [9][10] Group 3: Strategic Adjustments - Alibaba has undergone a major restructuring of its e-commerce business, consolidating various platforms under a new e-commerce group led by Jiang Fan [5][6] - The company is prioritizing its main app's growth while attempting to integrate Taobao Flash Sale with other services like Ele.me and Fliggy [10] - Despite the challenges, there is a general consensus among employees that all business lines are experiencing growth, indicating a positive outcome from the ongoing adjustments [10]
“双11”本地之战 | 紧邻美团,京东折扣超市北京首店将落地门头沟 为何大厂偏爱五环外
Bei Jing Shang Bao· 2025-11-10 14:31
Core Insights - The competition in the instant retail sector is intensifying as major players like JD.com and Meituan are establishing physical stores in close proximity to each other, targeting community commerce as a key battleground [1][3][6] - The focus on community retail is driven by the need to meet high-frequency, essential consumer demands, with both companies leveraging their existing traffic to stimulate local markets [1][4][7] Group 1: Market Dynamics - JD.com is set to open its first discount supermarket in Beijing's Mentougou district, strategically located near Meituan's "Happy Monkey" supermarket, highlighting the competitive landscape [2][3] - The shift towards hard discount models is gaining traction, with companies like Yonghui and Meituan introducing private label products to attract consumers [4][8] - The community retail strategy is characterized by a focus on essential goods and quick delivery, with both JD.com and Meituan aiming to capture local consumer needs [6][7] Group 2: Strategic Positioning - The new JD.com discount supermarket will occupy a space of 47,000 square meters, indicating a significant investment in the community retail sector [2] - Meituan's "Happy Monkey" supermarket, which opened earlier, emphasizes fresh produce and baked goods, showcasing a similar business model [3] - Both companies are avoiding saturated urban core areas and instead targeting suburban markets where operational costs are lower and consumer demand is high [11][12] Group 3: Consumer Behavior - The community-focused retail approach is designed to cater to the needs of densely populated residential areas, with both companies aiming to provide better services to local residents [6][7] - The trend towards discount retailing is a response to changing consumer preferences for value and quality, prompting retailers to streamline operations and reduce costs [8][10] - The collaboration between e-commerce giants and local shopping centers is expected to enhance the shopping experience and drive foot traffic [9][10]
首批国家级合作区公示!江苏两地入选 中国央行:10月末外汇储备3.343万亿美元
Sou Hu Cai Jing· 2025-11-08 02:57
Market Overview - On November 7, the Chinese stock market experienced fluctuations, with all three major indices retreating after initial gains. The total trading volume in the Shanghai and Shenzhen markets reached 2 trillion yuan, a decrease of 56.2 billion yuan from the previous trading day. Over 3,100 stocks fell, with sectors like organic silicon, fluorine chemicals, phosphorus chemicals, and batteries showing gains, while AI models and software development sectors faced declines. The Shanghai Composite Index fell by 0.25%, the Shenzhen Component Index by 0.36%, and the ChiNext Index by 0.51% [3]. Domestic Developments - As of the end of October, China's foreign exchange reserves stood at $3.343 trillion, up from $3.339 trillion at the end of September. Additionally, China's gold reserves increased by 30,000 ounces (approximately 0.93 tons) to 7.409 million ounces (about 2304.457 tons), marking the 12th consecutive month of gold accumulation. The sales of new energy vehicles in China have surged this year, driven by a trade-in policy for consumer goods, leading to a significant increase in the second-hand car auction market, with a 52.6% rise in auction transaction volume in the first three quarters, and an expected annual transaction value exceeding 10 billion yuan [4]. Global Insights - The Dutch government announced on November 7 that the Dutch Economic Minister, Karremans, welcomed China's commitment to facilitate the resumption of supply to ASML's Chinese factory. The minister expressed confidence that chips from China would soon reach ASML's customers in Europe and other regions, emphasizing ongoing close communication with China and coordination with the European Commission and international partners [5]. Enterprise News - Olympus announced on November 7 that it would lay off approximately 2,000 employees, accounting for 7% of its total workforce, as part of a restructuring effort aimed at streamlining operations and accelerating global decision-making. The company expects to save about 24 billion yen (approximately $156 million) annually from these layoffs, which will continue until March 2027 [7]. - Honda has revised its target for electric vehicle sales by 2030, lowering the expected proportion from 30% to 20% due to a market slowdown, and has paused the development of certain electric vehicle models [7]. - JD.com founder Liu Qiangdong announced plans to build the world's first fully unmanned delivery station by April next year, featuring drones for takeoff and landing, ground delivery vehicles, and robots for loading goods [7].
法国暂停中国电商希音线上业务运营,外交部回应
11月7日,外交部发言人毛宁主持例行记者会。路透社记者就法国暂停中国电商希音(Shein)在该国线 上业务运营一事提问。 (记者 李治宏) 毛宁表示,具体问题建议向中方的主管部门了解。作为原则,中国政府一贯要求企业依法依规运营,履 行社会责任。"当然,我们也希望有关方面能够奉行市场经济的原则,为各国企业提供一个公平、公正 和透明的营商环境。" ...
比音勒芬,净利润下滑丨消费参考
Group 1 - The core viewpoint of the article highlights that despite a fashion show showcasing its brand, Biyinlefen is experiencing a decline in profits, with a 27.4% drop in net profit for Q3 compared to the previous year [1] - In Q3, Biyinlefen's revenue increased by 3.2% year-on-year to 1.1 billion yuan, while net profit fell to 210 million yuan [1] - For the first three quarters, the company's revenue grew by 6.7% to 3.2 billion yuan, but net profit decreased by 18.7% to 620 million yuan [1] - The increase in sales expenses by 27.8% is attributed to investments in brand rejuvenation, new brand launches, and e-commerce initiatives [1] - Biyinlefen has acquired two international brands, CERRUTI1881 and KENT&CURWEN, which are currently in the investment phase, leading to projected losses for the operating subsidiary [1] - The inventory turnover period increased by 55 days, likely due to new brand incubation and early preparations for e-commerce peak seasons [1] Group 2 - A founder of a leading men's clothing brand noted that domestic high-end brands are gaining opportunities as overseas luxury goods lose their allure, although growth is becoming increasingly challenging [2] - Biyinlefen's willingness to increase market investment indicates the company's optimism about future prospects [2]
昆明山野本源电子商务有限公司成立 注册资本50万人民币
Sou Hu Cai Jing· 2025-11-06 14:26
天眼查App显示,近日,昆明山野本源电子商务有限公司成立,法定代表人为李冬红,注册资本50万人 民币,经营范围为许可项目:食品销售。(依法须经批准的项目,经相关部门批准后方可开展经营活 动,具体经营项目以相关部门批准文件或许可证件为准)一般项目:互联网销售(除销售需要许可的商 品);食品互联网销售(仅销售预包装食品);食品销售(仅销售预包装食品);礼品花卉销售;农副 产品销售;初级农产品收购;食用农产品初加工;食用农产品批发;农产品的生产、销售、加工、运 输、贮藏及其他相关服务;包装服务;图文设计制作;生物基材料技术研发;技术服务、技术开发、技 术咨询、技术交流、技术转让、技术推广;花卉绿植租借与代管理;化妆品批发;化妆品零售;地产中 草药(不含中药饮片)购销;中药提取物生产;中草药收购;工程和技术研究和试验发展(除人体干细 胞、基因诊断与治疗技术开发和应用,中国稀有和特有的珍贵优良品种);新鲜蔬菜批发;新鲜蔬菜零 售;新鲜水果批发;新鲜水果零售;国内贸易代理。(除依法须经批准的项目外,凭营业执照依法自主 开展经营活动)。 ...
广州丽泽电子商务有限公司成立 注册资本5万人民币
Sou Hu Cai Jing· 2025-11-06 10:52
Core Viewpoint - Guangzhou Lize E-commerce Co., Ltd. has been established with a registered capital of 50,000 RMB, indicating a new player in the e-commerce sector focusing on motorcycle and automotive parts [1] Group 1: Company Overview - The registered capital of Guangzhou Lize E-commerce Co., Ltd. is 50,000 RMB [1] - The company operates in various sectors including wholesale and retail of motorcycles and parts, automotive parts, and other consumer goods [1] Group 2: Business Scope - The business scope includes wholesale and retail of motorcycles and parts, research and development of motorcycle components, and internet sales excluding licensed goods [1] - Additional activities include import and export of goods, trade brokerage, domestic trade agency, and business agency services [1] - The company also engages in industrial design services, advertising design and publishing, and sales of various consumer products including clothing, outdoor goods, and cosmetics [1]