报告导读： 行业评级：增持。 市场表现复盘。1 ）国内市场： 年初以来品牌表现分化，基本面稳健高股息龙头估值率先修复；制造端强 alpha 的户外代工龙头领涨，受关税预期影响部分企业股价回调。 2 ）海外市场：①美国： 25 年至今高 端户外运动龙头及休闲服饰龙头表现较优， AS/URBN/GAP/RL 上涨 34%/33%/22%/21% 。 ②欧 洲： 奢侈品龙头 Richemont 及 Canada Goose 涨幅居前，涨幅分别为 16%/14% 。 25Q1 基本面复盘。1 ）品牌端： 25Q1 在高基数及宏观环境波动背景下，销售普遍承压，主业收入增长 企业已属优异。 2 ）制造端： 24 年产能利用率普遍上行， 25Q1 已显分化，海外产能爬坡及核心品类 放量的个股盈利相对较优。 25 年行业趋势展望。1 ）品牌服饰：行业层面， 看好①运动赛道，尤其高端细分领域运动；②受惠房地 产企稳、补贴政策推动销售改善的家纺板块；③受益于电商平台流量向头部品牌倾斜的企业。 个股层面， 看好①渠道积极变革，拥抱新业态的公司；②库存低位， 25 年轻装上阵的品牌；③稳定现金流带来高分 红的高股息龙头。 2 ）纺织 ...

Market Performance - Major global stock markets showed a mixed adjustment trend, with A-shares and Hong Kong stocks primarily declining and trading volume slightly shrinking compared to the previous day [1] A-share Market - The Shanghai Composite Index closed at 3340.69 points, down 0.18% - The Shenzhen Component Index closed at 10029.11 points, down 0.61% - The ChiNext Index experienced the largest decline, falling 0.68% to 1991.64 points - Total trading volume in both markets was 998.9 billion yuan, falling below the 1 trillion yuan mark, with a relatively balanced number of rising and falling stocks: 2539 up and 2410 down [2] Strong Performing Sectors - **Consumer Sector**: - Cultivated diamonds and jewelry led the gains, benefiting from a recovery in wedding demand and expectations of luxury consumption revival - Food and beverage (dairy and sugar substitute concepts) performed actively, likely due to early preparations for the summer consumption peak - Cosmetics sector continued to rise, with stocks like Qingdao Kingking and Liren Lizhuang increasing over 4% [3] - **Textiles and Apparel**: - Jin Hong Group hit the daily limit, with Xinhua Jin and Mercury Home Textiles also rising, possibly due to improved export orders and heightened interest in domestic brands [4] - **Banking and Energy**: - The banking sector maintained its strength, with Hangzhou Bank and Shanghai Rural Commercial Bank leading the gains, driven by policy support for increased credit issuance and high dividend yields attracting risk-averse funds [5] - **Nuclear Energy Concept**: - The nuclear energy sector was boosted by expectations of a surge in global uranium demand, with stocks like Hahuan Huadong rising significantly, supported by policies from the Trump administration promoting nuclear power capacity expansion [6] Market Volatility Analysis - **Automotive Industry**: - The automotive supply chain faced significant setbacks, with the depreciation rate of electric vehicles accelerating (used car prices dropping 30%-50% within a year), and new car promotions leading to a collapse in the used car market, compounded by intensified competition among companies like Tesla and BYD [7] - **Technology Sector**: - Technology stocks, including robotics, CPO, and AI chips, continued to face adjustment pressure, as institutional funds shifted towards defensive sectors, exacerbating selling pressure on growth stocks [8] - **Macroeconomic Risk Factors**: - Long-term interest rates are rising, with the US 30-year Treasury yield approaching 6%, creating a high-interest environment that suppresses risk asset valuations - Signs of consumer contraction were evident, as retail giant Target reported a decline in first-quarter sales, reflecting weakened consumer capacity among the middle class and negatively impacting global market sentiment [9] Future Outlook - The market is expected to continue its volatile pattern in the short term, with a focus on sectors and stocks with improving performance over the next month to month and a half. Attention should also be paid to potential impacts from rising US Treasury rates, escalating geopolitical conflicts, and changes in industry policies [10]

Summary of Jin Hong Group Conference Call Company Overview - Jin Hong Group experienced a slight decline in overall performance, but the Vigna brand's decline has narrowed, and the Yun Jin business showed strong growth, with a 10% increase in Q1 and a remarkable 40%-50% growth in April and May, indicating significant growth potential [2][4] Key Business Segments IP Licensing Business - Jing Hong Group's IP licensing business generated over 30 million in revenue with a gross margin exceeding 90%, primarily from the Tini Vini brand. The rapid growth is attributed to a revenue-sharing model with suppliers, achieving over 100% growth in April and May [2][5][6] - The company signs three-year contracts with partners, ensuring brand protection, product approval, and quality requirements, aiming for long-term cooperation with leading suppliers [2][7] - The IP licensing business is expected to continue expanding, with plans to introduce two to three new product categories this year [10][22] Yun Jin Business - The Yun Jin business set a growth target of 40%, driven by the appeal of national trends and cultural heritage IP to younger consumers. The projected revenue for this year is 130 million, with future targets of 800-1,000 million [2][12][13] - The Yun Jin product line saw significant online growth of approximately 50%, with sales channels including Tmall, JD.com, and Douyin [3][24] Financial Performance - The gross margin for the Yun Jin business is over 70%, with a net margin of 20%-24%. The upcoming Yun Jin Museum project is expected to maintain a net margin above 15% [2][14] - The company's debt has significantly decreased, with acquisition loans reduced from 3.3 billion to 450 million, and current working capital loans below 300 million, alleviating previous debt concerns [2][15] Market Position and Valuation - Jin Hong Group's online business growth rate exceeds 50%, with a gross margin of over 70%. The company is positioned in the mid-to-upper tier of the textile and apparel industry, yet its valuation remains low despite strong growth potential [27][28] - The company has unique IP and intangible cultural heritage products, which provide a competitive advantage over other textile and apparel firms [28] Additional Insights - The company is focusing on expanding its product offerings, including plush toys, which are expected to launch soon and have shown good sales performance in offline stores [11][21] - The pricing strategy for Yun Jin products varies significantly, catering to different consumer segments, with prices ranging from hundreds to tens of thousands of yuan [25] Conclusion - Jin Hong Group is navigating a challenging market environment with strategic growth in its IP licensing and Yun Jin businesses, while effectively managing debt and maintaining a strong gross margin. The company is well-positioned for future growth, particularly among younger consumers, and is expected to leverage its unique IP assets for further expansion [2][28]

Group 1 - The stock of Yunzhongma (603130) experienced a decline of 9.31% with a turnover rate of 15.12% and a trading volume of 204 million yuan, showing a fluctuation of 8.74% [2] - The stock was listed on the Shanghai Stock Exchange due to a daily price deviation of -9.27%, with a net selling amount of 3.14 million yuan from brokerage seats [2] - The top five brokerage seats accounted for a total transaction amount of 75.02 million yuan, with a buying amount of 35.94 million yuan and a selling amount of 39.08 million yuan, resulting in a net selling of 3.14 million yuan [2] Group 2 - The largest buying brokerage was Guotai Junan Securities Headquarters, with a buying amount of 11.55 million yuan, while the largest selling brokerage was Guosheng Securities Ningbo Sangtian Road, with a selling amount of 12.66 million yuan [2] - The stock saw a net outflow of 22.38 million yuan in main funds today, including a net outflow of 5.81 million yuan from large orders and 16.58 million yuan from major orders, with a total net outflow of 40.70 million yuan over the past five days [2] - The company's Q1 report indicated a revenue of 586 million yuan, representing a year-on-year increase of 7.04%, while the net profit was 10.35 million yuan, showing a year-on-year decrease of 57.09% [2]

Core Viewpoint - The company is transitioning from a "brand licensing" model, known for its "label-selling" business, back to a self-operated model, aiming to revitalize the "Nanji Ren" brand and improve its market position [1][18]. Business Strategy - Starting in 2023, the company has shifted some core categories of the "Nanji Ren" brand from brand licensing to self-operated sales, launching new product lines including thermal clothing and planning to enter the down jacket market [1][18]. - The company aims to position "Nanji Ren" as a brand that combines the pricing of Decathlon, the variety of Uniqlo, and the quality of Lululemon [2]. Financial Performance - In 2024, the company expects revenue growth of 24.75% to reach 3.358 billion yuan, but it anticipates a net loss of 237 million yuan, marking a shift from profit to loss [1]. - The company's revenue has been declining, with total revenue falling from 3.888 billion yuan in 2021 to 2.692 billion yuan in 2023, and net profit dropping from 477 million yuan to a loss of 298 million yuan in the same period [16]. Historical Context - The "Nanji Ren" brand began as a thermal underwear seller but transitioned to a "label-selling" business model around 2008, focusing on brand licensing and outsourcing production [4][10]. - At its peak in 2019, the brand achieved a GMV of 27.138 billion yuan across e-commerce platforms, with significant market share in various categories [5]. Market Challenges - The company faces challenges related to quality control and brand positioning, as the "label-selling" model has led to inconsistent product quality and legal disputes [12][14]. - The decline in e-commerce platform traffic and the limitations of a single brand strategy have highlighted the need for diversification and improved quality management [16]. Marketing and Sales - The company has increased its marketing budget significantly, with sales expenses projected to reach 588 million yuan in 2024, a 430.28% increase from the previous year [19]. - The company plans to enhance its marketing efficiency and focus on product planning and overall marketing strategies moving forward [20]. Future Outlook - The company is optimistic about its self-operated business model, believing it will yield results in the next one to two years despite current losses [20]. - The company continues to invest in mobile internet marketing, which has been a significant revenue contributor, accounting for over 80% of total revenue in recent years [21].

Group 1: Export Market Dynamics - Shandong enterprises are expanding their textile and apparel exports, with Korea, the US, and ASEAN being the top three markets, contributing 45.2% of the export share in 2024 [1] - The export growth rates for these markets are projected at 2.3%, 9.9%, and 16.3% respectively, while emerging markets in Latin America and Europe are seeing significant increases of 16.1% and 15.2% [1] Group 2: Company Transformation - Feite Garment Co., Ltd. has shifted from a reliance on the US market, which once accounted for 95% of its exports, to a more diversified approach, with non-US markets now exceeding 50% of its exports [2] - The company has actively participated in international trade shows and utilized technology to overcome language barriers and time zone challenges [2] Group 3: E-commerce and Innovation - Cross-border e-commerce is becoming a key driver for Shandong's textile and apparel companies, with over 3,000 firms entering mainstream platforms and a projected 28% growth in cross-border e-commerce exports in 2024 [3] - Companies are leveraging brand storytelling and personalized services to enhance their international competitiveness [3] Group 4: Technological Advancements - Shandong textile enterprises are adopting technological innovations to enhance production efficiency, with some companies reporting a 30% increase in production efficiency through automation [4] - The digital transformation coverage among large textile enterprises in Shandong exceeds 90%, with a 75% application rate of green low-carbon technologies [5] Group 5: Policy Support and Market Expansion - The Shandong government has introduced measures to support the textile industry, aiming for a 2.9% increase in export value to 210.6 billion yuan in 2024 [7] - The government plans to organize over 370 overseas exhibitions, with a focus on emerging markets, and offers substantial subsidies for exhibition fees [7][8] Group 6: Collaborative Strategies - Shandong is promoting a collaborative approach for small and medium enterprises to enhance their international marketing capabilities through organized procurement events and the establishment of an external trade product library [8] - The province is also focusing on integrating cross-border e-commerce with the textile industry to accelerate digital transformation and expand export opportunities [8]

Core Viewpoint - The State Administration for Market Regulation is proposing to prohibit the direct or indirect use of recycled fibers in the production of textile products and underwear for infants and young children, aiming to enhance the quality and safety regulation of fiber products [1] Regulatory Changes - The draft revision of the "Quality Supervision and Management Measures for Fiber Products" has been formed and is open for public consultation [1] - The proposal specifically bans the use of recycled chemical fibers, except for recycled polyester fibers, as filling or padding materials in products intended for infants [1]

她们选择全棉产品的背后，正是对稳健集团"医学贴近生活，全棉呵护健康"理念的认同。在制造业回 归"产品力"、消费市场更加理性的大背景下，品牌不再只靠营销声量赢得注意，而是回归生产现场、回 归真实体验，用专业和透明赢得认可。 走进工厂：看得见的品质，是信任的起点 在央视财经《超级生产线》深度走访节目中，郭晶晶与陈伟鸿一同探访稳健医疗旗下棉柔巾生产基地。 从原材料储存区到洁净的自动化车间，两人见证了优质棉花如何在无菌无尘环境下，经过开松、梳理、 热轧等多个环节，最终转化为柔软强韧的棉柔巾成品。 郭晶晶感慨道："消费者使用的产品，卫生安全是重中之重，这样严格的生产把控，让人更放心。"她还 特别关注环保细节，包括工厂对可持续棉花的采购与先进的污水处理系统。陈伟鸿则指出："在追求产 品品质的同时不忘环保责任，这样的企业值得点赞。" 5月以来，稳健集团（股票简称：稳健医疗（300888），股票代码：300888.SZ）旗下全棉时代品牌活动 引发广泛关注：品牌代言人、前奥运冠军郭晶晶与知名主持人陈伟鸿走进全棉时代棉柔巾智能工厂，实 地探访产品制造全过程；作为全棉时代家居服全球代言人，赵丽颖则空降全棉时代京东直播间，亲自推 荐 ...

Investment Rating - The report maintains an "Outperform" rating for the light industry manufacturing sector [3] Core Viewpoints - The light industry manufacturing sector is experiencing price increases, with wood pulp paper companies announcing price hikes for various paper products starting from May 21, 2025 [2] - The report highlights a positive outlook for new consumption sub-sectors, including personal care, IP cultural products, new tobacco, smart glasses, and pet-related products [2] - Following the temporary suspension of tariffs between China and the U.S., there is a recommendation to focus on the recovery of the export chain [2] Summary by Sections Home Furnishing - In April, residential construction area decreased by 26% year-on-year, and residential sales area fell by 3.5% year-on-year [6] - Retail sales of furniture increased by 26.9% year-on-year in April, while sales in building materials and home furnishing markets decreased by 2.52% [6][39] - The report suggests focusing on leading companies in the customized home furnishing sector, such as Oppein Home and Sophia [6] Paper and Packaging - As of May 23, 2025, prices for various paper products show mixed trends, with double glue paper at 5162.5 CNY/ton and boxboard paper at 3525.4 CNY/ton [6][50] - The report recommends companies with integrated wood pulp and paper operations, such as Sun Paper, and those with strong domestic sales expectations like Huawang Technology [6] - The report notes a 7.6% year-on-year increase in fixed asset investment in the paper industry for the first four months of 2025 [6][64] Light Industry Consumption - The approval of new national standards for disposable sanitary products is expected to benefit compliant leading brands [6] - The report highlights the strong performance of personal care e-commerce in April and suggests focusing on brands like Dengkang Oral Care and Baiya [6] - The report also mentions the positive outlook for cultural products, recommending companies like Morning Glory [6] Export Chain - In April, exports of certain products like thermos cups increased by 7.34%, while pet food exports decreased by 9.08% [6] - The report anticipates a significant effect from the temporary suspension of tariffs, benefiting companies with robust domestic and international production capabilities [6] New Tobacco - The report notes the potential for new tobacco products to gain traction as international tobacco companies launch HNB products [6] - It recommends focusing on leading companies in the new tobacco sector, such as Smoore International, which has strong partnerships with major clients [6] Textile and Apparel - The textile and apparel sector is also noted for outperforming the market, with specific companies showing significant stock price increases [6][29] - The report suggests monitoring companies like Anta and Li Ning in the sportswear segment [6]

Core Viewpoint - The textile industry in Anhui is leveraging government support, e-commerce platforms, and financial institutions to reduce reliance on exports and expand into the domestic market [1] Group 1: Industry Dynamics - Anhui's textile industry is a traditional strength, with products primarily exported to markets in the US, Europe, and Japan [3] - The industry is facing challenges in transitioning from export to domestic sales, often starting from scratch in finding domestic buyers [7] - Many companies are experiencing an "order shortage" as they attempt to penetrate the domestic market [11][13] Group 2: Government and Institutional Support - The Anhui provincial commerce department is actively assisting foreign trade enterprises by organizing supply-demand matchmaking events to help them find domestic customers [11] - Local governments are facilitating connections with e-commerce platforms to address knowledge gaps in live streaming and online sales [17] - The Anhui provincial government plans to hold 30 foreign trade training and bank-enterprise matchmaking events to provide financing services for small and medium-sized foreign trade enterprises [23] Group 3: Financial Challenges - Companies face financial pressures related to inventory buildup and payment delays when transitioning to domestic sales [20] - A textile company received a loan of 10 million yuan to alleviate cash flow issues, demonstrating the importance of financial support in this transition [23] Group 4: Product Development and Innovation - Companies are adopting advanced manufacturing techniques, such as double-needle technology, to improve product quality and appeal to domestic consumers [24][26] - There is a recognition among many foreign trade enterprises that relying solely on favorable tariff policies is insufficient; a dual-market approach is essential for long-term growth [24][28]