Workflow
体育赛事
icon
Search documents
世界女排联赛落地北京 多元消费场景打造“赛事主场”新体验
Xin Hua Wang· 2025-06-07 00:25
Core Viewpoint - The 2025 FIVB Volleyball Women's World Championship is being held in Beijing, showcasing the city's ability to host international sports events and creating a vibrant consumer experience around the event [1][2]. Group 1: Event Overview - The event takes place from June 4 to June 8, featuring six teams: China, Belgium, Poland, Thailand, Turkey, and France, competing in 12 matches over five days [2]. - The Chinese women's volleyball team is presenting a new lineup, with over half of the athletes being first-time national team members, highlighting the infusion of youth and potential into the team [2]. Group 2: Consumer Engagement - The event has seen a rapid development of official merchandise and "ticket root economy," making Beijing a new hub for sports-related consumption [2][9]. - The official mascot "V Bao" and around 20 types of merchandise, including badges and caps, have been well-received, with sales targets set at 1 million yuan [7]. - The event organizers have partnered with over a hundred merchants to offer exclusive benefits to attendees, enhancing the overall consumer experience through discounts and promotions linked to ticket purchases [9]. Group 3: Economic Impact - The integration of sports, commerce, and cultural activities through the "ticket root economy" is seen as a new trend, aiming to stimulate consumer activity and expand the reach of the event [9][10]. - The initiative has involved various local businesses, including well-known brands, to create a win-win situation for both the event and the local economy [9].
“苏超”出圈释放体育消费新动能 板块投资机遇凸显
● 本报记者 刘英杰 近日,"苏超"(江苏省城市足球联赛)的火爆出圈不仅带动了体育经济,也让体育消费新动能不断释 放,不少投资者将目光投向了体育概念板块。Wind数据显示,万得体育概念指数近6个交易日上涨 8.74%,指数成分股中,金陵体育股价连续6日上涨,累计涨幅高达122.22%。 分析人士认为,从供需角度看,体育赛事行业保持高景气度,各地都在增加优质运动项目和特色体育赛 事供给,后市建议关注具备优质体育赛事IP及赛事承办能力的公司。 "体育+文旅"融合显成效 5月以来,"苏超"比赛在江苏省各地开展得如火如荼,其热度不仅在足球领域持续攀升,更"现象级"带 动了文旅消费的热情。 记者了解到,"苏超"第三轮场均比赛观众为15025人,徐州、盐城的主场比赛观众均超2万人,上座率已 能够与职业联赛相媲美。 由于观赛人数远超预期,江苏多个城市将比赛场地更换为座位更多、设施更优的场馆,以满足球迷需 求。在赛事的带动下,各地文旅部门积极行动,推出观赛旅游套餐、城市IP展演等活动,全力将赛事流 量转化为文旅增量。 据江苏新闻微信公众号,江苏省城市足球联赛端午赛期,常州、徐州、镇江针对客队市民推出景区免票 优惠政策,盐城、 ...
威海市第四届威海国际周将于6月9日至15日举办
Qi Lu Wan Bao Wang· 2025-06-06 15:55
Core Points - The fourth Weihai International Week will be held from June 9 to June 15, featuring over 20 international activities across four categories: international trade, technology talent, sports, and cultural tourism [1] - Since 2022, Weihai has hosted three International Weeks, engaging over 200,000 participants and achieving nearly 300 cooperation intentions, significantly enhancing the city's international influence and economic development [1] Group 1: Event Characteristics - The scale and level of the fourth International Week have been elevated, including events like the dialogue on industrial cooperation with multinational companies and the introduction of the 32nd International Nuclear Engineering Conference, attracting over 1,200 guests from more than 20 countries [2] - The emphasis on technological innovation is highlighted by the simultaneous hosting of the China-Korea and China-Japan Technology Innovation Cooperation Conferences, with plans to collect at least 60 projects from both countries [2] Group 2: Economic Cooperation with South Korea - The fourth International Week coincides with the 10th anniversary of the China-Korea Free Trade Agreement (FTA) and the establishment of the Weihai-Korea Free Trade Zone, featuring events like cross-border logistics matchmaking and tourism promotion [3] - Weihai has established a local economic cooperation joint committee with Incheon, South Korea, and has implemented over 100 cooperation topics, enhancing bilateral exchanges [3] Group 3: Trade and Investment - The number of South Korean enterprises in Weihai has reached 995, accounting for 54.1% of all foreign enterprises, with a 67.8% increase in trade volume over the past decade [4] - Weihai's port is projected to rank third in the nation for imports and exports with South Korea in 2024, with cross-border e-commerce retail exports leading Shandong Province for seven consecutive years [4]
2025中网将打造亚洲首个三周网球盛宴
Bei Jing Shang Bao· 2025-06-06 14:33
Event Overview - The 2025 China Open will take place from September 14 to October 5 at the National Tennis Center, marking the first three-week comprehensive tennis event in Asia [1] - The event will kick off with the TF Youth Tournament from September 14 to 21, followed by the WTA 1000 women's event from September 22 to October 5, and the ATP 500 men's event from September 23 to October 1 [1] Participant Highlights - Notable players confirmed for the event include current world number one Jannik Sinner, world number three Alexander Zverev, and former world number one Daniil Medvedev [4] - The women's event will feature top players such as three-time Grand Slam champion Aryna Sabalenka, defending champion Coco Gauff, and 2023 champion Iga Swiatek, with China's Zheng Qinwen leading the local representation [4] Venue Enhancements - The National Tennis Center will undergo comprehensive upgrades, including new access routes, additional international standard training courts, and a red clay-themed viewing area [4] - The venue layout will expand by nearly 15,000 square meters, significantly improving capacity and convenience for attendees [4] Technological Innovations - The event will introduce advanced broadcasting technologies, including 6K holographic replays and AI sports analysis models to enhance viewer experience [5] - Central China Television will manage public signal production and implement innovative measures for an immersive viewing experience [5] Attendance and Economic Impact - The 2024 China Open attracted over 300,000 attendees, with record single-day attendance reaching 44,000 on October 1 [5] - Total on-site consumption during the 2024 event exceeded 25 million yuan, representing a 40% increase from the previous year [5]
“苏超”爆火背后:群众性体育经济价值凸显
Hua Xia Shi Bao· 2025-06-06 08:16
Core Viewpoint - The Jiangsu Province Urban Football League, referred to as "Su Super," has gained significant popularity, attracting over 15,000 average spectators per match during the recent rounds, with a record attendance of 22,198 for a single match, indicating a strong economic value in grassroots sports [1][4][2]. Group 1: Event Popularity and Attendance - The league is organized by the Jiangsu Provincial Sports Bureau in collaboration with 13 municipal governments, featuring 516 players, of which only 29 are professional, highlighting its grassroots nature [2]. - The second round of matches averaged 9,852 attendees, surpassing the attendance of concurrent professional leagues, while the third round saw even higher engagement with specific matches drawing over 15,000 spectators [4]. - The rapid rise in online discussions and memes related to the league indicates its cultural impact, with the league's popularity surpassing that of major events like the UEFA Champions League final within 20 days [4]. Group 2: Sponsorship and Economic Impact - Major sponsors, including Jiangsu Bank and Jinshiyuan, have reported significant brand exposure and economic benefits from their involvement, with Jiangsu Bank emphasizing its commitment to cultural finance and community engagement [5][6]. - The league's sponsorship structure includes a tiered system with provincial, strategic, and city-level sponsors, reflecting a well-organized approach to attracting financial support [5]. - The economic impact of the league is evident, with data showing that over 180,000 fans traveled across cities during the holiday period, boosting hotel occupancy rates by 20%-30% and restaurant sales by 15%-25% [4]. Group 3: Broader Economic Trends in Sports - The economic benefits of grassroots sports events are becoming increasingly apparent, with examples from other regions showing substantial direct economic contributions from various sporting events [8]. - The integration of local culture and sports, such as promotional ticket packages that include local delicacies, has proven effective in driving sales and enhancing community engagement [8]. - The Jiangsu Provincial Sports Bureau's initiatives to promote sports events in various venues have led to significant increases in participation and consumer spending, demonstrating the potential for sports to drive local economies [9].
投资一千万!山东开展“好运山东 惠享生活”体育惠民补贴活动
Qi Lu Wan Bao Wang· 2025-06-06 08:00
Core Viewpoint - The integration of sports, commerce, and tourism in Shandong is expected to significantly enhance consumer spending and market vitality, contributing to high-quality economic development [3]. Group 1: Policy and Initiatives - The Shandong Provincial Sports Bureau plans to implement consumer support policies, including a sports subsidy program in collaboration with financial institutions, with an investment of 10 million yuan and over 400 signed merchants [4]. - A series of consumption promotion activities will be organized, including themed sports festivals in various cities, aiming for continuous engagement and brand enhancement of Shandong's sports consumption events [5]. - The initiative "Travel with Events" will be promoted, integrating sports events with tourism, supported by financial resources and a new app offering substantial discounts on tourism tickets [5]. Group 2: Event and Platform Development - The establishment of platforms for integrated development will be supported, including sports expos and forums to enhance cultural exchange and promote outdoor sports products [5]. - The organization of major sports and tourism expos will facilitate resource promotion and new product launches, improving service efficiency in the sports industry [5].
以赛为媒促发展!2025年山东计划举办国家级以上赛事200场
Qi Lu Wan Bao Wang· 2025-06-06 06:42
Group 1 - The Shandong Provincial Government is promoting the integration of sports, culture, and tourism to stimulate consumer activity and economic growth [1] - Shandong has a natural advantage in hosting high-end sports events due to its rich outdoor sports venue resources [1] - The provincial sports bureau plans to host 200 national-level events by 2025, with a focus on attracting international and domestic major events [1][2] Group 2 - There is an emphasis on cultivating and enhancing local brand events, aiming for a structure where every city has a brand and every county has a unique event [2] - The province aims to increase the visibility and influence of traditional events like the Taishan International Climbing Competition and the Yellow River Estuary Marathon [2] - Plans include hosting 50 marathons with over 5,000 participants and 500 large-scale events with over 1,000 participants throughout the year [2] Group 3 - The development of the outdoor sports industry is a priority, with initiatives to encourage various outdoor activities such as climbing, hiking, and mountain biking [3] - The province is supporting the establishment of outdoor sports facilities, including driving and aviation centers, ski resorts, and water sports training centers [3] - The "Good Luck Shandong" outdoor sports station initiative aims to create a comprehensive service system for outdoor activities, including an information platform and a WeChat mini-program [3]
今天10:00!宝安区电子消费券开抢!丨早安,宝安!
Sou Hu Cai Jing· 2025-06-06 03:39
阳台山 图源:深圳新闻网 ● 2024年深圳市"十大体育赛事活动"授牌仪式在深圳市体育中心体育馆举行,宝安共有3项赛事入围三项榜单,成就"大满贯"。 ● 近日,宝安人才工作者赴东莞开展学习交流活动,学习东莞市在人才服务、人才阵地建设等方面的成功经验,推动宝安区人才工作及"1+10"人才阵地建 设。 ● 今天10:00!宝安区电子消费券开抢! ● 六月,你的工资或多两笔钱! ● 近日,区领导到新安街道走访调研企业,了解企业发展情况,并要求各有关部门积极对接企业需求,以更优服务助力企业在宝安做大做强。 ● 多家优质宝安企业携明星产品及应用解决方案亮相国内外行业盛会! ● 世界汉学大会将首次在深圳宝安举办! ● 速来投稿!"发现身边美好"文明实践活动聚焦"住得舒心"视角,期待你的热情参与,一起展现宝安宜居之美。 ● 今天下午,宝安区12个高考考点面向考生开放! ● 2025年宝安区小学一年级、初中一年级新生网上报名将于6月7日开始。 ● 宝安区2025年秋季学期幼儿园招生工作开始啦!宝安区幼儿园招生系统操作指引。 ● 近日,由宝安团区委与区教育局联合主办的"Ai心启航·智护成长"湾区青少年心理健康科技节在宝安青少年 ...
渐入佳境的C面:赛事经济怎样培育壮大
Xin Hua She· 2025-06-06 01:18
许多人都还记得,国家电影局曾发布数据,2024年领跑票房前两位的均为含体育题材的影片——掀 起健身热潮的《热辣滚烫》和以赛车比赛为背景的《飞驰人生2》。 两部电影热映,同样是赛事经济的再延展。 从追着自己喜爱的运动员、运动队、运动项目观赛,到跟着赛事去消费、跟着赛事去旅游、跟着赛 事拍电影……在中国,赛事经济已不再局限于由赛场门票引发的直接消费。 主动顺应赛事经济趋势,积极拥抱赛事经济浪潮。在安徽,体育赛事正悄然为创新多元化消费场 景、扩大服务消费、促进文旅融合发展打开一条全新赛道。 赛事"流量"带来消费"留量" 相较于体育强省,安徽受经济发展水平、基础设施水平、组织水平等因素影响,引入高水平赛事一 度困难重重。而随着安徽近几年在创新发展中实现人才、技术、资本的净流入,越来越多知名赛事也开 始进入这个连南接北、承东启西的省份。 2024年8月,合肥迎来全国夏季游泳锦标赛,数万名观众从省内外来到合肥体育中心游泳馆,在这 里见证奥运冠军孙杨的复出首战。 "2024年,我们共完成自办赛事、执行体育赛事170场次,吸引观众约34万人次,实现近2000万元的 直接收益。"合肥体育产业投资有限公司、合肥体育中心负责人杨福 ...
经济日报时评:体育消费拓展新空间 多地提升赛事效益
news flash· 2025-06-06 01:08
据经济日报,体育消费成为培育消费新增长点的重要领域,北京、广东、浙江等地通过提升赛事效益和 营造体育文化氛围,拓展体育消费空间。体育消费涵盖运动装备、体育活动参与、赛事观赏等多种方 式,市场规模持续扩大,理念成熟。2024年全国路跑赛事规模达704.86万人次,杭州亚运会期间浙江省 体育消费环比增长210%。政策支持增加优质运动项目和特色赛事供给,加强设施建设。未来将通过设 施完善和模式创新释放体育消费潜力。 ...