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加强知识产权保护,助推文创产业繁荣发展
Group 1 - The core viewpoint is that museums in China are evolving into new cultural consumption scenes, attracting increasing visitor interest through innovative exhibitions and cultural products [1][2] - As of the end of 2024, there are 7,046 registered museums in China, an increase of 213 from the previous year, with total visitor numbers reaching 1.49 billion, up from 1.29 billion in 2023 [1] - The rise of traditional culture has led museums to transform their signature artifacts into IP-based cultural products, significantly boosting sales and engagement [2] Group 2 - Cultural product sales in Xinjiang's museums increased from over 2 million yuan in 2022 to nearly 20 million yuan in 2024, while Henan Museum's product variety grew from 102 in 2019 to over 2,000, with sales rising from over 2 million yuan to over 40 million yuan by 2023 [2] - Despite the high visitor numbers, there is still significant potential for the commercial transformation of cultural resources in museums, indicating room for growth in the cultural creative industry [2] - The phenomenon of homogenization in cultural products is noted, with many lacking unique creative expression and practical value, which hinders their appeal [3] Group 3 - Strengthening intellectual property protection is essential to enhance the commercial value of creative products and attract talent to the cultural creative industry [3][4] - The success of cultural products like those from the Palace Museum and popular media such as "Black Myth: Wukong" is attributed to the combination of IP creativity and protection [4]
冰箱贴成“文创顶流”,小物件撬动大市场
Xin Hua Ri Bao· 2025-05-19 06:37
□ 本报记者 杨民仆 5月18日是国际博物馆日。在"让文物活起来"的热潮中,博物馆文创不断推陈出新,冰箱贴也意外"出 圈"。别出心裁的设计不仅将历史文化融入日常生活,也展现出巨大的商业潜力。冰箱贴为什么成为文 创"顶流"?又为文创产业带来哪些启示? 成功"吸粉"无数,市场销售火爆 "目前常州博物馆共有各类文创商品2000多款,2024年10月1日,'国风超有戏'文物复刻立体冰箱贴系列 上线后,凭借创新的交互设计和文化叙事,半年销售近1.5万个,销售额突破61.1万元,成为常州博物馆 现象级文化消费产品。"该馆文创部负责人左佳佳告诉记者。 据介绍,"国风超有戏"以"南宋朱漆戗金莲瓣式人物花卉纹奁""越窑青釉刻花卷草纹镂空香熏""南宋银 鎏金水仙花台盏"等馆藏6件珍贵文物为设计原型,通过精巧的立体设计与细腻的工艺复刻,将文物中的 经典元素转化为兼具艺术性与实用性的文创产品。设计团队融入换色、组合等创新玩法,让庄重的文物 变得鲜活灵动,拉近历史与现代距离。同时,常博推出AR互动冰箱贴,消费者扫描二维码,即可"激 活"《东坡舣舟亭图卷》等古画,使其从平面变为动态影像,备受市场追捧。 "冰箱贴走红并非偶然,每个因素都如 ...
放大“苏南研发、苏北生产”共赢效应
Xin Hua Ri Bao· 2025-05-18 20:13
□ 韩宗峰 《中共中央关于进一步全面深化改革、推进中国式现代化的决定》提出,完善区域一体化发展机制,构 建跨行政区合作发展新机制。对此,要打破行政区划限制,推进江苏区域协调发展向更高水平迈进,要 推进实行统一的市场准入和公平竞争制度,为促进各类要素合理流动和高效集聚创造良好条件。同时, 区域间也有必要以南北共建园区等载体为抓手,加强平台建设、信息交流、资源共享和项目合作,促进 域内更多企事业单位以"总部+基地""研发+生产"等模式,参与到全省南北产业链双向融合中来,进一步 形成协同发展的良好格局。 对江苏而言,苏南有先进的管理理念、良好的产业基础、优秀的人才团队,苏北则有丰富的自然资源禀 赋、相对低成本的劳动力等优势。苏南、苏北两相结合,能为区域协调发展注入新动能。以光伏产业为 例,去年盐常宿淮光伏集群入围国家先进制造业集群,对于苏北三市来说,"牵手"常州市实现了这一集 群数量零的突破。常州具备发达工业基础,产业集中度高;苏北则拥有丰富的滩涂与海洋风光资源,这 种跨行政区合作有助于省内区域经济一体化。同样,"总部、研发在苏州,生产、制造在宿迁"也是苏 州、宿迁两市创新产业(300832)培育发展模式的一大探索 ...
铜质文创工艺产品头部品牌——铜师傅(H02150.HK)招股说明书解读
EBSCN· 2025-05-18 15:15
铜质文创工艺产品头部品牌 ——铜师傅(H02150.HK)招股说明书解读 2025年5月18日 作者:姜浩 执业证书编号S0930522010001 梁丹辉 执业证书编号S0930524070007 证券研究报告 核心观点 铜师傅:铜质文创产品领先者 公司以铜质文创产品为核心,为消费者提供铜质摆件、铜质雕画、塑胶潮玩、金银文创产品等多样化商品。公 司在铜质产品领域深耕多年,对铜质产品的传统工艺具有深厚积累。弗若斯特沙利文数据显示,按2024年收入 计,公司在中国铜质文创工艺产品市场排名第一,市占率达到35.0%,具备领先地位。 铜质文创产品市场快速发展,集中度较高 弗若斯特沙利文数据显示,我国2024年金质文创工艺产品销售收入达187亿元,占中国金属文创工艺产品市场比 例达到74.2%。铜质文创工艺产品占比相对较小,2024年我国铜质文创工艺产品销售收入16亿元,占比6.3%, 但其2019-2024年CAGR达到7.3%,高于整体中国金属文创工艺产品市场增速1.8%,且预计2024-2029年铜质产 品市场规模仍将以高于整体的7.7%的CAGR增长。中国铜质文创产品市场集中度较高,2024年市场前三名共计 ...
雷军投资的铜师傅,要IPO了
以下文章来源于IPO日报 ,作者佘诗婕 IPO日报 . 财经记者、财务专家、法律专家组成的专业团队,专注检验拟上市公司、上市公司质量。 作者 | 佘诗婕 来源 | IPO日报 导 语 : 雷军:"铜师傅是我们整个小米体系之外最像小米的企业。" 日前,杭州铜师傅文创(集团)股份有限公司(以下简称"铜师傅")正式向港交所递交招股书,拟于主板上市,招银国际担任独家保荐人。 雷军投资 "铜师傅"创始人俞光曾在媒体专访中透露,他创业的原因是出于一次购买"未果"。 2013年,俞光在杭州为朋友挑选乔迁礼物时,遍寻市场却找不到一尊兼具品质与性价比的铜制关公像。高端作品标价动辄数万元,低端产品则粗糙廉 价,这种两极分化的市场现状让他萌生了创业的想法,于是,铜工艺品牌 "铜师傅" 应运而生。 俞光凭借多年在建材行业的经验,敏锐地察觉到铜材质的独特优势。 作为仅次于金银的贵金属,铜不仅具有高贵的质感,还具备优异的延展性和可塑性,能够驾驭传统、现代等多种艺术风格。与陶瓷相比,铜器不易碎裂; 与木雕相比,更适合规模化生产。 此后两年间,铜师傅完成四轮融资,累计融资超8.2亿元。 雷军更是公开称:"铜师傅是我们整个小米体系之外最像小米 ...
全国首只科幻+未来产业发展基金启航:助力成都数字文创与科幻产业腾飞
Sou Hu Cai Jing· 2025-05-18 04:23
Core Viewpoint - The establishment of the Chengdu Sci-Fi and Future Industry Development Fund marks a significant step in promoting the high-quality development of the digital cultural and creative industry in Chengdu, aiming to transform the city's rich cultural heritage into future industrial momentum [3][4][10]. Group 1: Fund Overview - The fund has a target scale of 3.3 billion yuan and adopts an innovative model of "government guidance + market operation + ecological cultivation" [3][4]. - It aims to enhance the digital cultural and creative industry ecosystem, leveraging a "patient capital" approach to support long-term investments [7][12]. - The fund's structure includes a dual-driven model of "direct investment + sub-funds," focusing on macro layouts in sci-fi and future industries while also nurturing emerging projects [7][12]. Group 2: Economic Impact - Chengdu's cultural and creative industry is projected to achieve an added value of 287.6 billion yuan in 2024, with a year-on-year growth of 11.7% [4]. - The industry is expected to surpass 310 billion yuan by 2025, becoming a new engine for economic growth [4][12]. - The fund is anticipated to play a crucial role in addressing the long-cycle and high-risk financing challenges faced by digital cultural enterprises [12][14]. Group 3: Strategic Focus - The fund targets key areas within the sci-fi industry, including sci-fi reading, film, games, and cultural tourism, while also emphasizing the integration of technology and culture [12][13]. - It aims to foster the development of related industries such as digital technology, equipment manufacturing, and education, promoting a deep integration of strategic emerging industries [14][15]. - The fund's governance structure is designed to leverage resources from various stakeholders, including cultural investment and technology entrepreneurship [8][10]. Group 4: Talent Development - The fund is expected to attract top talent in sci-fi creation, technology research, and management to Chengdu, establishing a talent cultivation base in collaboration with universities and research institutions [14][15]. - This initiative aims to create a closed-loop ecosystem of "production—learning—research—investment," laying a solid foundation for the long-term development of Chengdu's digital cultural and creative industry [14][15].
助推“立园满园” 成都东郊记忆艺术区产业联盟成立
Mei Ri Jing Ji Xin Wen· 2025-05-16 23:45
5月16日,成都东郊记忆艺术区产业联盟成立大会在成都市成华区举行。作为成都市深化"优化提质、特 色立园,赋能增效、企业满园"(以下简称"立园满园")行动的创新实践,联盟的成立标志着东郊记忆 艺术区在推动产业集群化、加速"四链"深度融合、探索文商旅城高质量发展新范式上迈出关键一步。 下一步,东郊艺术区产业联盟将持续发力,促进成都东郊的工业文化基因与现代创造力深度融合,助推 成都数字文创产业高质量发展。 为进一步整合产业资源、汇聚发展合力,打造联动发展新格局,东郊艺术区管委会统筹发起成立了成都 东郊记忆艺术区产业联盟。这是落实成都市"立园满园"行动的重要载体,也是深化园区"管理机构+运营 公司+N"管理改革的有力抓手。联盟聚焦创新链、产业链、人才链、资金链"四链深度融合",吸纳艺术 区内10大红仓特色产业"园中园"、44栋专业楼宇及14处大型商业综合体资源,聚合5大银行、5所高校、 6支基金、16家商协会等多元主体力量,以"政府引导+多方共建"的资源聚合模式,致力构建信息共通、 资源共享、市场共拓、品牌共塑的产业协同生态体系。 活动现场,鹤谷山水商业综合体项目、红仓·103直播产业园等十余个高能级重大产业化项目, ...
文创,萃取文物的美学价值
Ren Min Ri Bao· 2025-05-16 22:12
Core Viewpoint - The article discusses the transformation of the Tian Gong Zaojing, a traditional Chinese architectural feature, into a cultural and creative product, highlighting the importance of understanding the historical and structural significance of the artifact in the design process [1][2]. Group 1: Cultural and Creative Development - The Tian Gong Zaojing has been developed into a cultural and creative product after extensive research and design, showcasing its intricate structure and aesthetic value [1]. - The design of the Tian Gong Zaojing refrigerator magnet incorporates the five-layer structure of the original artifact, allowing for a creative representation that is both functional and educational [2]. - The creative process emphasizes the need for designers to have a deep understanding of the cultural significance of the artifacts to effectively convey their beauty and historical context [2]. Group 2: Personal Background and Engagement - The designer has a long-standing interest in ancient architecture, having visited numerous historical sites and engaged in related educational activities from a young age [4]. - The designer's previous projects, such as the detailed depiction of the Forbidden City, have provided a solid foundation for the development of cultural and creative products [4]. - The initiative aims to bridge the gap between youth and museums, encouraging a deeper appreciation of cultural heritage through accessible and engaging products [4].
文创产品持续融入日常生活(文物有话说)
Ren Min Ri Bao· 2025-05-16 22:12
设计团队最先开发出来的版本是木质款凤冠冰箱贴,第一版凤冠博鬓是固定的,博鬓、凤冠上的珠子也 是印刷上去的;到第二版博鬓能摆动起来了,调整数个版本之后,印刷的珠子变为手工安装的立体珠 子……多次头脑风暴后形成的木质冰箱贴,在2024年7月19日上架,销售不到两日便断货。两个多月 后,国博上架了金属款凤冠冰箱贴,不到半日就售出2300个。 凤冠冰箱贴的开发有几个特点。"首先是高颜值驱动。凤冠文物原型与文创衍生品都具有极强的视觉冲 击力,消费者对兼具历史厚重感与现代设计美学的产品具有天然的好感。另外是社交货币效应。在社交 平台上,'晒晒我的冰箱贴'话题有着过亿浏览量,凤冠冰箱贴一定程度上承载了网友的互动需求。"廖 飞说。 截至目前,中国国家博物馆两款凤冠冰箱贴累计售出逾百万件,带动凤冠IP全系列销售额突破亿元大 关,创下国博近20年来的文创产品销售纪录,更形成覆盖设计、生产、营销等环节的文创产业链,实现 了社会效益和经济效益的双赢。 基于凤冠冰箱贴的成功,文创团队继续开展凤冠IP衍生品的矩阵式开发,延伸出笔记本、毛绒玩具、项 链等20余款相关文创产品,形成"以爆款带长尾"的生态链,吸引了更多受众关注文物,形成良性循 ...
“税力量”赋能“五一”消费热潮
Sou Hu Cai Jing· 2025-05-16 17:01
今年"五一"假期,肇庆市迎来消费热潮,各大景区、商超、文创街区人气爆棚。当地税务部门通过落实税费优惠政策,优化办税服务等举措,为假期消费市 场注入"税动力"。 在怀集县惠而佳惠诚购物广场,各类商品储备充足,促销活动带动销量增长,日均配送频次增加10%,销售额同比增长8%。企业负责人李女士表示,去年 以来累计享受的近20万元税费减免,为其升级重装、扩建店铺、优化供应链提供了资金支持。该购物广场通过拓展线上渠道,发放电子现金券1万余张,带 动销售额增加百万元。针对假期开票需求激增,怀集县税务局组建了"税务助企服务队",指导企业线上完成电子发票增量申请,并高效完成审批,助力企业 应对消费旺季。 新开业的"南山田园·南药科研"基地成为肇庆文旅新亮点。这个集南药科研、中医科普、农耕研学于一体的综合项目在试运营期间就吸引不少游客,日流量 能达2000至3000人次。基地刚开业时,肇庆高新区税务局为他们送上新办纳税人"开业第一课"资料,并针对科研、种植、旅游等多业务场景,辅导发票开具 和自产自销农产品免征增值税优惠、农业项目所得减免企业所得税、研发费加计扣除等政策享受,让企业做足了迎五一的准备。 紫荆西堤文创街区作为肇庆文 ...