Core Insights - The article discusses the rise of emotional consumption among young people in China, highlighting a shift from traditional consumption patterns to a focus on self-pleasure and emotional satisfaction [1][2][3] Group 1: Emotional Consumption Trends - In 2024, 46.28% of young consumers in China prioritize "self-pleasure" in their spending habits, indicating a significant trend towards emotional consumption [1] - Young consumers are increasingly willing to spend on low-cost, high-frequency emotional purchases, such as toys and experiences, as a way to cope with stress and anxiety [2][3] - The concept of "heart price ratio" is gaining importance among young consumers, contrasting with the previous generation's focus on "cost performance" [1][2] Group 2: Social and Economic Context - High housing prices and job market pressures have led young people to rethink their consumption goals, embracing the idea of enjoying life without the need for large purchases [2][3] - Emotional consumption is seen as a way to break the rigid routines of life, providing immediate rewards and a sense of joy [2][3] Group 3: Market Opportunities - The demand for emotional consumption is driving innovation across various sectors, including cultural tourism, content e-commerce, and experiential spaces [3] - Examples include the integration of digital performances in cultural sites and the emergence of unique food products that resonate with consumers emotionally [3] Group 4: Challenges and Considerations - Despite its growth, emotional consumption faces challenges such as product quality issues and a lack of transparency in data collection by platforms [4] - There is a need for companies to provide high-quality products and services while ensuring regulatory frameworks are in place to support sustainable growth in this sector [4][5]

Group 1 - The 17th China (Chengdu) Gift and Home Products Exhibition and Cultural Creative Tourism Products Exhibition has commenced, featuring 700 businesses showcasing 50,000 creative gifts, aiming to tap into the southwestern market [1] - The Thai exhibition area made its debut, showcasing a variety of products including food, home goods, handicrafts, and cosmetics, attracting significant attention from business representatives and visitors [3] - The Thai delegation invited 10 representative small and medium-sized enterprises to promote Thai products and expand into the Chinese market, with many Chinese distributors expressing interest in agency opportunities [3] Group 2 - The exhibition highlighted various panda-themed cultural creative products, with Sichuan Zhengdian Trading Co. being one of the most popular booths, attracting numerous distributors for potential collaborations [5] - The manager of Sichuan Zhengdian Trading Co. noted that consumers are willing to purchase visually appealing and entertaining products, emphasizing the importance of these attributes for distributors and agents [5] - The company has been engaged in panda IP cultural creative design for five years and aims to further explore the potential of panda IP products through this exhibition [5]

Group 1 - The 2025 "Invest Chengdu" Global Investment Conference attracted nearly 400 guests from Fortune 500 companies, multinational corporations, and industry leaders, showcasing Chengdu's development advantages and investment opportunities [1][3] - Chengdu has established 241 international friendship cities since 1981, with over 300 Fortune 500 companies now based in the city, highlighting its role as a hub for foreign investment [3][4] - Chengdu's GDP grew by 6.0% year-on-year in Q1, with private sector value-added increasing by 6.2%, indicating a robust economic environment [9] Group 2 - Chengdu introduced a "chain leader fund investment" model to attract more social capital, aiming to create a matrix of over 600 billion yuan in chain leader funds by 2030 [7] - The city is focusing on high-quality investment strategies, including "professional investment," "service investment," and "ecological investment," to enhance its investment environment [8][9] - Chengdu has been recognized as China's best city for talent attraction for six consecutive years and has been rated as the most attractive city for investment for ten years [10] Group 3 - The city is leveraging its advantages in the aerospace industry, with Airbus expressing confidence in Chengdu's potential due to its dual airport status and rich talent resources [12] - Chengdu's investment in the micro-short drama industry is exemplified by a 15 billion yuan investment from a digital technology company, establishing a global headquarters in the city [11] - Chengdu's commitment to green hydrogen development is supported by its strategic location in the Chengdu-Chongqing hydrogen corridor, attracting investments from companies like Toyota [11]

Core Viewpoint - Chengdu is actively promoting its cultural and tourism brand through the "Three Cities and Three Capitals" initiative, showcasing its vibrant cultural identity and urban development trends to the world [1][44]. Group 1: Cultural and Tourism Development - The event focuses on key areas of Chengdu's development, including culture, tourism, sports, food, music, and exhibitions, featuring nine major categories to highlight the city's cultural energy [2]. - The "Top Ten Cultural New Landmarks" list includes the Chengdu Financial City Twin Towers, which features a 52,000 square meter LED screen, symbolizing urban renewal and cultural innovation [2][5]. - The Tianfu International Conference Center, known as the "Eaves of the Land of Abundance," showcases traditional Chinese architectural essence and attracts numerous visitors [8]. Group 2: Cultural Brands and Events - The "Top Ten Cultural New Brands" list reflects Chengdu's unique cultural identity, with projects that resonate with local characteristics and community engagement [7]. - The Chengdu Marathon, with over 200,000 participants, exemplifies the integration of sports, culture, and urban vitality [13]. - The "Top Ten Cultural Tourism Destinations" includes the Qingcheng Mountain and Dujiangyan Scenic Area, recognized for their historical significance and natural beauty [15][16]. Group 3: Museums and Exhibitions - The "Top Ten Featured Folk Museums" list showcases the diversity and vitality of Chengdu's historical culture, including the Jianchuan Museum and the Sichuan Cuisine Museum, which offers immersive cultural experiences [18][20][22]. - Chengdu has hosted over 270 high-level sports events, earning accolades as a "Golden Hosting City" and "Outstanding Contribution City" from various international sports organizations [23]. Group 4: Music and Performance Venues - The "Top Ten Most Popular Music Scenes" list highlights venues like the Chengdu City Music Hall, which is the largest in Western China, offering a variety of artistic performances [27]. - The Chengdu High-tech Zone Performing Arts Theater is noted for its advanced facilities and diverse cultural events, enhancing the city's cultural landscape [29]. Group 5: Brand Exhibitions - The "Top Ten Brand Exhibitions" list includes significant events like the China International Photovoltaic and Energy Storage Industry Conference and the Chengdu International Auto Show, which reflect the city's economic development [31][32]. - The Western China International Expo has become a vital platform for showcasing the region to the world since its inception in 2000 [34]. Group 6: Future Contributions and Events - The "Top Ten Influential Events of 2024" includes the return of the Hundred Flowers Awards to Chengdu, highlighting the city's cultural vibrancy [36]. - The "Top Ten Contributing Enterprises of 2025" will recognize key players in cultural, tourism, sports, cuisine, music, and exhibition sectors, emphasizing their role in driving industry growth [40].

Core Viewpoint - The stock price of Pop Mart (9992.HK) has been rising continuously this year, leading to increased market interest in its A-share partner, Yuanlong Yatu (002878.SZ), which has seen a rapid increase in stock price, with a cumulative rise of over 62% in just eight days [2][11]. Company Overview - Yuanlong Yatu, officially known as Beijing Yuanlong Yatu Cultural Communication Co., Ltd., was established in 1998 and is a leading innovative integrated marketing service provider in China. The company was listed on the Shenzhen Stock Exchange in June 2017 [5]. - As a national high-tech enterprise, Yuanlong Yatu has seen a rapid increase in patent applications, exceeding 400 by the end of 2024 [6]. Financial Performance - The company has experienced a significant decline in performance over the past two years, reporting its first annual loss since its listing in 2024, with a loss of 184.1 million yuan. The gross profit margin has also reached a new low [10]. - The first quarter of 2025 showed a net profit of 24.77 million yuan, a year-on-year decrease of 13.74%, although the gross profit margin showed a noticeable recovery [10]. Market Dynamics - The new media marketing industry is facing intensified competition, which has slowed the growth of Yuanlong Yatu's related businesses and negatively impacted its performance in 2024 and the first quarter of 2025. This led to a one-time full impairment of goodwill amounting to 171 million yuan by its subsidiary, Qianma Network, resulting in a loss on the consolidated financial statements for 2024 [10]. - Despite poor performance, Yuanlong Yatu's stock price surged, with a cumulative increase of over 43% in June alone, and an annual increase of over 66%, marking its best performance since listing [11]. Strategic Initiatives - Yuanlong Yatu is actively pursuing a "Big IP + Technology" strategy, expanding its presence in the C-end market through various channels, including self-operated cultural and creative life museums, specialty stores, and pop-up stores [10]. - The company has entered into a strategic cooperation agreement with Jiangsu Registration and Settlement Center to develop digital cultural products, indicating a focus on digital innovation [13][16]. Digital Innovation - The company’s subsidiary, Shanghai Owa Universe Digital Technology Co., Ltd., has launched the "Gao Mi" digital avatar project, which has gained significant attention and is part of the digital asset trading market [15]. - The "Gao Mi" digital avatars have seen their trading prices soar, with some exceeding 23,000 yuan, reflecting the growing interest in digital collectibles [15].

社交传播也进一步放大了情绪价值的影响力。在社交媒体时代，独特的消费体验已成为用户展示自我、 构建社交关系的"货币"。从泡泡玛特的盲盒狂欢到毛绒玩具的"精神布洛芬"，从《原神》的全球爆火到 沉浸式戏剧的破圈传播，企业不再是单纯售卖商品，而是通过情感共鸣、文化认同与体验升级，构建与 年轻一代的深度链接。 服务消费，一头连着经济，一头连着民生。国际经验表明，人均国内生产总值超过1万美元后，服务消 费占居民消费支出的比重将超过50%，消费结构将加快从商品消费为主转向商品和服务消费并重。当 前，我国人均GDP已经超过1.3万美元，服务消费进入了快速增长阶段。而激发服务消费潜力，做大情 绪消费是一个重要抓手。 "禁止蕉绿"等文创产品的现象级走红，心理疗愈类APP的爆发式增长，沉浸式体验馆的持续火爆，数字 陪伴产品的热销浪潮……情绪消费正成为消费市场的新增长点。行为经济学研究指出，消费决策并非完 全理性，消费者会为情感满足单独设立"心理账户"，并愿意为此支付额外溢价。情绪消费的崛起，不仅 是一种市场现象，更折射出消费逻辑的深层转变——从物质积累到精神满足，从功能消费到意义消费， 从拥有物品到体验生活。这种转变在商业实践中呈 ...

Group 1 - The second "Belt and Road" Technology Exchange Conference highlighted Chengdu as a key platform for deepening China-South Korea cooperation in technology and industry [1] - Korean investment firm KIP plans to establish a new fund of approximately 1 billion RMB, focusing on consumer technology, robotics, low-altitude economy, new materials, and new energy [6] - Chengdu's electronic information industry is robust, with significant collaboration potential in sectors like display technology, particularly in light-sensitive materials and testing equipment [3][6] Group 2 - The rapid development of Chengdu's high-tech sector has impressed Korean business leaders, showcasing significant advancements in artificial intelligence and other technologies [8] - Cultural and creative industries in Chengdu are seen as a promising investment area, with potential for collaboration between Chinese and Korean enterprises [8] - KIP's investment strategy includes supporting overseas companies to establish operations in Chengdu, fostering resource integration and project collaboration [6]

Core Insights - The rise of the "emotional economy" is reshaping consumer behavior, with consumers increasingly willing to pay for psychological satisfaction rather than just practical product functionality [1][4][6] - Emotional value is permeating various sectors of life and consumption, with products designed to alleviate anxiety and provide joy becoming increasingly popular [2][5][6] Group 1: Emotional Economy Trends - The demand for products that provide emotional value has surged, with over 1.1 million new "decompression" related businesses registered in the past five years, and a 30.18% year-on-year increase in "trendy toy" related businesses in 2024 [4][6] - The market for "emotional economy" products, including those related to second-dimensional IP derivatives, is projected to reach 168.9 billion yuan in 2024, with expectations to exceed 300 billion yuan by 2029 [4][6] Group 2: Consumer Behavior - Consumers are increasingly seeking emotional experiences, with social media amplifying emotional resonance and driving the popularity of emotional consumption [4][6] - Products that provide emotional value include stress-relief toys, nostalgic items, and AI companions, which cater to various emotional needs and preferences [5][6] Group 3: Market Challenges - Businesses face challenges in accurately addressing diverse emotional needs, as different demographics have varying emotional preferences [6][8] - The emotional consumption sector is not without risks, including the potential for impulse buying and issues related to product quality and misleading advertising [6][8] Group 4: Emotional Value in Retail - Retail spaces are evolving from mere product providers to "emotion-creating" environments, integrating various experiences to enhance consumer engagement [7][8] - Products are being tailored to meet specific emotional needs of different consumer segments, with a focus on storytelling and cultural relevance [8][9]

Group 1: New Occupations and Trends - The Ministry of Human Resources and Social Security announced the addition of 17 new occupations, including drone flight planners and generative AI system testers, reflecting ongoing technological and social changes in labor division [3] - Since 2019, the Ministry has released six batches of 93 new occupations, indicating a growing trend in job creation driven by technological advancements and market demands [3][6] - New occupations are primarily emerging in sectors such as emerging industries, green and low-carbon initiatives, and modern services, showcasing the characteristics of digitalization and sustainability [3][4] Group 2: Robotics and Automation - The demand for service robots has increased significantly, with applications in various industries such as hotels, schools, and transportation, driven by the digital transformation across sectors [4][5] - The role of service robot application technicians has emerged as a new profession, focusing on optimizing and managing robot functionalities in real-world applications [4][5] - The workforce in this field has expanded, with one technician's team growing from 5 to 15 members since 2020, highlighting the increasing demand for skilled labor in robotics [5] Group 3: Green Jobs and Environmental Protection - New green occupations have emerged in response to China's shift towards high-quality development and sustainability, including roles in wetland protection and energy efficiency consulting [9][10] - The classification of green jobs in the 2022 version of the occupational classification standard reflects the commitment to achieving carbon neutrality and ecological conservation [9][11] - The demand for professionals in environmental protection and energy efficiency is expected to grow as urbanization and ecological awareness increase [11] Group 4: Cultural and Creative Industries - The rise of cultural and creative occupations, such as cultural product planning and operation, is driven by consumer demand for unique and culturally rich products [12][13] - The profession of cultural product planning and operation has gained traction, with a focus on integrating cultural elements into marketable products, particularly appealing to younger consumers [14][15] - The cross-disciplinary nature of this field allows for innovation and expansion, as professionals collaborate with various sectors like technology and tourism to enhance product offerings [15]

Group 1: Core Insights - Jiangsu Machine Era Cultural Creative Co., Ltd. is expanding its production capacity with a new project aimed at producing 2 million pet products annually, which is expected to generate an additional output value of 3.5 billion yuan [1] - Shuyang County has signed 48 industrial projects worth over 100 million yuan this year, with a total industrial output value aiming to reach 200 billion yuan [1] Group 2: Traditional Industry Transformation - Shuyang County is transitioning from a "board material hometown" to a "smart manufacturing highland," with a focus on high-end, intelligent, and green transformation [2] - The county has launched a three-year action plan for the wood industry, targeting upgrades in equipment, processes, and branding, with plans to support 70 enterprises in implementing significant technological reforms [2] Group 3: Emerging Industries Development - The "Flower Sea Low-altitude Flight" tourism project in Gengxu Town integrates research, manufacturing, and application within the low-altitude economy [3] - Jiangsu Kangzhiyuan Grain and Oil Co., Ltd. has increased its production capacity sixfold and reduced costs by over 50% through an intelligent production line [3] - Shuyang County aims for strategic emerging industries to account for 33.5% of its industrial structure through a "3+3" industry cluster cultivation plan [3] Group 4: Business Environment Improvement - The investment environment in Shuyang is highlighted by the rapid establishment of a 2 billion yuan project, with dedicated support from local authorities [4] - The county has implemented a "14830+N" investment promotion system and a "white list" for administrative inspections to enhance the business environment [5] - Shuyang County aims for a GDP growth of 7% for the year, emphasizing industrial structure adjustment as a key strategy for high-quality development [5]