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“铁腚大巴”甘南行|胖东来的启示:重新定义零售业发展密码
Sou Hu Cai Jing· 2025-12-21 09:57
"铁腚大巴"甘南行的最后一站选在许昌,大概是为了让沉浸于异域美景的游客稍稍回归城市模式。 购物车与购物篮的使用说明,把贴心藏在了每个细节里。 人到许昌,不可不打卡胖东来。大巴刚停稳,游客们便急着放下行李,直奔这个零售界的"传奇"而去。归来时,双手已被各色购物袋填满。 对顾客,它极尽真诚:无处不在的细节服务、堪比精品超市的购物环境、近乎成本价的药品和蔬菜,无一不在传递一个信号——我不是想尽办法从你身上 赚钱,而是想尽办法让你放心、舒心。 对员工,它更显慷慨:高薪酬、短工时(最早推行"6小时工作制")、每年一个月的"陪护假"等政策,在业内堪称"天花板"。这并非简单的福利,而是对 劳动者尊严和价值的高度认可。 胖东来证明了,商业的竞争,最终是价值观的竞争。当企业将创造幸福作为航行路上的北极星指标时,自然会摒弃短视的投机行为,转而构建一种可持续 的、充满善意的正向循环。 这个曾经让各地旅行社为其开辟专线的超市,到底有着怎样的魅力? 有同行曾经断言,高薪分利是"自杀式经营",而胖东来却用23年的时间证明,员工的幸福感,才是企业最隐秘的增长引擎。从主动蹲下系鞋带的服务到供 应商优先供货的信任,这家店创下了单店年销超10亿 ...
永辉超市西安金桥六路店开业 “胖东来模式”深入社区
永辉超市相关负责人表示,金桥六路店的成功调改,标志着其"胖东来模式"不仅适用于县域与核心商 圈,更能完美融入社区肌理,满足"最后一公里"的品质生活需求。此次新店开业为自然界、藏珑、浐灞 半岛、紫陌新泽等周边社区的家庭,打造了一个"步行可达"的品质生活中心,未来,永辉将持续坚守品 牌承诺,深耕西安社区。 人民财讯12月21日电,记者从永辉超市(601933)获悉,继今年7月5日西安市浐灞首店——永辉超市北 辰东路店创下开业首月销售额近100%增长、客单价提升近40%的成绩后,永辉超市于12月20日开出区 域第二家"胖永辉"——金桥六路店。据了解,本次调改商品层面完成系统性重构,从原有8663支商品中 优化下架3759支,同时引入新品4483支,新品占比高达47.8%,调整后,商品结构已达到胖东来模式的 80%,进口商品占比达10%。 ...
美团小象超市首店爆火背后:即时零售的下一个战场在哪里?
Sou Hu Cai Jing· 2025-12-20 22:45
Core Insights - The opening day of Meituan's Xiaoxiang Supermarket in Beijing saw over 10,000 visitors and estimated daily revenue exceeding 1 million yuan, indicating a strong consumer interest in the retail sector as online giants return to offline markets [1] Group 1: Store Location and Design - The location of Xiaoxiang Supermarket at Wanliu Hualian Shopping Center is strategically chosen, surrounded by 17 mid-to-high-end communities within a 3-kilometer radius, with an average household monthly income exceeding 20,000 yuan, aligning with Meituan's target demographic of quality-seeking middle-class consumers [3] - The store's design facilitates customer flow, with walking times from any entrance to the store not exceeding 3 minutes, enhancing accessibility and efficiency, which is crucial for instant retail [3] Group 2: Business Strategy - Meituan positions Xiaoxiang Supermarket as a "30-minute quick delivery supermarket," focusing on high-frequency consumer goods, which account for 65% of the store's offerings, significantly higher than traditional supermarkets [3] - The integration of online ordering with offline experience is becoming a trend, as consumers show preference for immediate delivery and competitive pricing, although the sustainability of promotional excitement remains uncertain [4] Group 3: Future of Instant Retail - The success of Xiaoxiang Supermarket reflects a broader trend where consumers are favoring a hybrid model of online ordering and offline experience, indicating a potential shift in retail dynamics [4] - The operational model of "front warehouses + physical stores" is being tested, showcasing a revolution in efficiency and redefining the "last mile" consumption scenario [4] - Each price tag in the supermarket represents a carefully designed consumer strategy, highlighting Meituan's ambitions in the retail sector and the ongoing evolution of new retail [4]
中百集团总经理变更,2025年已关30家仓储大卖场
Group 1 - The core point of the article is the significant management change at Zhongbai Group amid ongoing store closures and financial pressure, with the resignation of General Manager Wang Meifang and the appointment of Li Huibin as the new General Manager [1] - Since 2025, Zhongbai Group has closed a total of 30 warehouse hypermarkets, with 23 closures due to losses and 7 due to contract expirations, marking a 58% increase compared to the 19 closures in 2024 [1] - The company anticipates a one-time loss of approximately 180 million yuan from the store closures, which includes compensation for contract terminations, employee settlements, and amortization of long-term expenses [1] Group 2 - In the first three quarters of the year, Zhongbai Group reported an operating income of 6.552 billion yuan, a year-on-year decrease of 19.41% [2] - The net profit attributable to shareholders was a loss of 580 million yuan, representing a year-on-year decline of 74.83% [2] - The net cash flow from operating activities was 120 million yuan, down 80.20% year-on-year [2]
美团重整食杂零售业务,小象超市大店开业首日人山人海
36氪未来消费· 2025-12-20 04:24
Core Viewpoint - The article discusses the opening of the first offline store of Little Elephant Supermarket, marking a significant shift from its online operations to a physical retail presence, supported by Meituan's promotional efforts [4][32]. Group 1: Store Opening and Initial Performance - Little Elephant Supermarket opened its first offline store in Beijing on December 19, attracting significant customer interest and foot traffic, with estimates of daily sales reaching between 1 million to 1.5 million yuan [4][9]. - The store's opening day saw a high volume of customers, with reports indicating that the number of people in the store often exceeded the available products, leading to comments like "there are more people than products" [5][8]. - The store featured a variety of promotional activities, including group buying options on popular items, which contributed to its initial success [6][8]. Group 2: Product Offering and Store Experience - Little Elephant Supermarket emphasizes a strong focus on fresh and made-to-order products, with areas dedicated to fresh baking, seafood, and other prepared foods, aiming to create a vibrant shopping atmosphere [11][19]. - The store includes unique features such as a craft beer section and a "store within a store" concept with a specialized dumpling shop, enhancing the overall shopping experience [15][17]. - The supermarket aims to convey a sense of freshness and immediacy, with staff dressed in themed uniforms to enhance customer engagement [19][20]. Group 3: Strategic Positioning and Market Context - Little Elephant Supermarket's offline strategy is part of a broader shift within Meituan's retail operations, which has seen the closure of less successful ventures like Meituan Preferred and Group Buying [32][33]. - The supermarket's positioning is compared to Hema Fresh, with a focus on self-owned brands and a comprehensive product range, while also differentiating itself through electronic price tags and a more aggressive marketing approach [22][25][27]. - The company plans to expand its offline presence in conjunction with its existing logistics network, aiming to enhance customer experience and operational efficiency [34][29].
品质零售进社区 永辉超市西安金桥六路胖东来模式调改店开业
Core Insights - Yonghui Supermarket officially opened its Jin Qiao Liu Lu store in Xi'an on December 20, marking its second "Fat Yonghui" store in the region after the successful launch of the Beichen East Road store in July, which saw nearly 100% year-on-year sales growth and a nearly 40% increase in average transaction value in its first month [1][2] Group 1: Store Opening and Performance - The new store represents a strategic expansion of Yonghui's presence in Xi'an, specifically targeting community needs and enhancing local living standards [2] - The first store in Xi'an achieved impressive sales figures, indicating strong market demand and effective business strategy [1] Group 2: Product and Service Strategy - The store underwent a comprehensive transformation focusing on "product first, service enhancement," resulting in a systematic restructuring of its product offerings [1] - Out of 8,663 original products, 3,759 were removed, while 4,483 new products were introduced, leading to a new product ratio of 47.8% [1] - The product structure now aligns with 80% of the "Fat Donglai model," with imported goods making up 10%, aiming to position the store as a "community quality supermarket" [1] Group 3: Brand Commitment and Future Plans - Yonghui Supermarket's management emphasized that the successful transformation of the Jin Qiao Liu Lu store demonstrates the adaptability of the "Fat Donglai model" to community settings, fulfilling the "last mile" quality living needs [2] - The company plans to continue its commitment to high-quality retail, deepening its community engagement in Xi'an and enhancing the daily lives of local families [2]
信任透支后 谁还愿为“山姆”们续卡?
Sou Hu Cai Jing· 2025-12-20 00:12
Group 1 - The core viewpoint of the article highlights a shift in consumer perception from brand loyalty to a focus on value, as evidenced by recent controversies surrounding foreign membership supermarkets in China [1][2] - Foreign membership supermarkets, represented by Sam's Club, are facing significant challenges in the Chinese market, with membership renewal rates below global averages and declining revenue growth [2][6] - Quality control issues have led to a surge in consumer complaints, with over 13,000 complaints reported on the Black Cat Complaint platform, indicating a serious erosion of brand trust [5][6] Group 2 - The shift in consumer behavior is characterized by a move towards value-based purchasing, with long-term members expressing dissatisfaction over product quality and packaging waste [6][7] - Domestic supermarkets are capitalizing on the decline of foreign brands by focusing on quality and service, with companies like Pang Donglai achieving high customer loyalty despite limited store numbers [7][8] - The retail industry is urged to prioritize long-term strategies over short-term expansion, emphasizing the importance of balancing scale with quality control to regain consumer trust [8]
石家庄首店开业背后,京东七鲜供应链的重塑与延伸
Sou Hu Cai Jing· 2025-12-19 18:58
Core Viewpoint - The retail industry is increasingly adopting JD's "good and cheap" business philosophy, which has become a consensus among various retail formats, including traditional supermarkets and discount stores [1][2]. Group 1: JD's Business Strategy - JD has successfully implemented its "good and cheap" strategy during major sales events like 618 and Double 11, leading to impressive growth and market recognition [2]. - The integration of online and offline retail is accelerating, with JD's approach fostering a collaborative competition between e-commerce platforms and physical stores [2]. Group 2: Supply Chain Innovations - JD's 7Fresh supermarket has been continuously innovating its supply chain, introducing initiatives like clean ingredient series, 24-hour vegetables, and 7-day fresh eggs to enhance the shopping experience [4][21]. - High standardization is identified as the cornerstone for reshaping the supply chain, enabling reduced links, shorter timeframes, high turnover, and low waste, ultimately achieving the "good and cheap" competitive advantage [5][21]. Group 3: Product and Process Standardization - Product standardization involves precise definitions of specifications, quality grades, and packaging forms, which are essential for direct sourcing and efficient quality control [9]. - Process standardization encompasses all stages from procurement to data exchange, ensuring seamless collaboration across operational nodes [10]. Group 4: Freshness and Quality Assurance - JD's 24-hour vegetable initiative guarantees that products are delivered from farm to shelf within 24 hours, setting a new standard for freshness in the industry [7][17]. - The introduction of the "7-day fresh egg" product ensures that eggs are sold within a week of production, with rigorous quality checks and a commitment to freshness [14][19]. Group 5: Market Expansion and Future Outlook - JD's expansion strategy includes opening multiple satellite stores alongside its main stores, enhancing its reach in the instant retail market [22][24]. - The retail industry is expected to continue evolving, with a focus on multi-format coexistence and differentiated development to meet diverse consumer needs [24].
京东七鲜石家庄首店今日正式开业
Xin Lang Cai Jing· 2025-12-19 14:17
Core Insights - JD Fresh Supermarket has officially opened its first store in Shijiazhuang at the Yuhua Wanda Plaza, marking a significant expansion in the region [1][2] Group 1: Store Features - The vegetable section features "24-hour vegetables" and vegetables from Hong Kong supply bases as the most popular categories [1] - The meat, poultry, and egg section offers "7-day fresh eggs," which are guaranteed to be sold within 7 days of production, with expired products immediately removed from shelves [1] - The store includes a baking kitchen and hot cabinets, allowing consumers to enjoy freshly baked goods made on-site [1] Group 2: Product Offerings - JD Fresh has introduced a unique circular island design in its private label section, featuring the "clean ingredients" series that strictly prohibits artificial additives and genetically modified ingredients [1][2] - The product range covers seven core categories, including snacks, dairy, and baked goods, with nearly 500 products currently available [1][2] Group 3: Business Model - The store employs an innovative "1+N" model, consisting of one central store and multiple satellite stores that work together to provide services [3] - The Yuhua Wanda store serves as the first offline experience center, with five satellite stores already opened and plans for further expansion [3] - These satellite stores focus on instant delivery services, promising to deliver fresh products to consumers within 30 minutes [3] Group 4: Local Business Environment - The local business environment in Shijiazhuang is described as favorable, with efficient service and support from relevant departments facilitating the establishment of the store [2][3] - The concept of "Shijiazhuang speed" and "Shijiazhuang warmth" is highlighted as a confidence booster for the company's development in the area [2][3]
30 分钟鲜达!京东七鲜 “1+N” 模式,石家庄首店解锁便捷购物
Jin Rong Jie· 2025-12-19 11:28
Core Insights - JD Qixian Supermarket officially opened its first store in Shijiazhuang on December 19, attracting significant consumer interest and marking a highlight in the year-end shopping market [1][26] Group 1: Store Features and Offerings - The store features prominent sections for fruits, vegetables, baked goods, seafood, and private label products, with staff efficiently guiding customers and restocking items [4] - The "24-hour vegetables" and "7-day fresh eggs" are standout offerings, emphasizing freshness and quality, with vegetables sourced from traceable bases and eggs guaranteed to be within seven days of production [7][10] - The fruit section includes high-demand items like Chilean cherries and strawberries, leveraging JD's supply chain advantages to attract customers with quality and pricing [12][15] Group 2: Private Label and Unique Products - The bakery section offers popular items like reduced-sugar strawberry cakes and clean-label products, with a dedicated area for freshly made baked goods [18] - The private label section features a unique circular island design, showcasing products that adhere to strict quality standards, including no artificial additives and non-GMO ingredients [18][20] Group 3: Online and Offline Integration - The store employs an innovative "1+N" model, combining a central store with multiple satellite stores for efficient delivery, promising fresh products delivered within 30 minutes [24] - The opening day saw a surge in online orders, indicating strong consumer interest in both in-store and online shopping experiences [24] Group 4: Economic Impact and Community Engagement - The opening of JD Qixian's first store is a significant step in Shijiazhuang's efforts to develop a "first-store economy," enhancing local market vitality through the introduction of quality brands [26] - The store's management highlighted the supportive business environment in Shijiazhuang, which facilitated the establishment of the new store and contributed to local economic growth [26][28] Group 5: Promotions and Customer Engagement - To celebrate the opening, the store offered various promotions, including price reductions on popular items and a "buy one, get one free" campaign across multiple categories [28] - The store also launched an app with special offers for new users, enhancing the shopping experience and encouraging customer engagement [28]