澄迈成游戏产业出海"热土" 从澄迈出海 既省心又放心 11月27日，在海南老城科技新城的一幢白色大楼前草坪上，立着"海南游戏出海众创空间"牌子，这 里正是海南游戏出海公共服务平台(以下简称服务平台)驻地。此外，这幢楼还聚集了47家游戏公司，上 线了135款精品游戏。 入驻澄迈所打造的"无须App化"的游戏出海平台PlayOL后，创新的设计成了"万能适配器"，依托全 球云游戏架构，改写游戏出海的"闯关模式"，让游戏企业不用二次开发，就能实现"零代码改造""零渠 道成本"出海。 不仅如此，游戏企业落地澄迈后，可直接登录游戏出海平台注册即完成入驻，通过平台申请出海游 戏内容备案，同时向三大通信运营商申请跨境数据链路，两项工作均完成批复后即可进行海外上线。 "目前入驻平台的游戏企业以初创的中小型企业居多，为加速孵化，我们在企业入驻之后针对游戏 产品研发、翻译、本地化运营、推广发行、法务咨询、跨境支付等方面遇到的问题，平台整合专业运营 团队和优质第三方服务机构，给予相应的支持和解决。"海南游戏出海公共服务平台负责人刘天元告诉 记者。 此外，平台还可提供全链路保障服务，由专业团队帮助游戏企业了解海外市场规则和玩家喜好，精 ...

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Core Viewpoint - The resignation of Guo Weiwei as CEO of Xishanju is linked to the underperformance of the game "Jiexianji," which he was responsible for, and the company is at a critical juncture in its transformation [1][6][24]. Group 1: Leadership Changes - Guo Weiwei has stepped down as CEO but will continue as the chief producer at Xishanju, with Zou Tao, CEO of Kingsoft, taking over as interim CEO [1][4]. - The decision for Guo's resignation was made by the board and is not expected to impact business operations [6][24]. Group 2: Game Performance - "Jiexianji," a significant project for Xishanju, launched in July but did not meet expectations, with Kingsoft reporting a 47% year-on-year decline in revenue from online games and other businesses [6][9]. - The game had a peak online player count of over 130,000 at launch but fell to around 4,000 shortly thereafter, indicating a significant drop in player engagement [7][9]. Group 3: Development Challenges - The development of "Jiexianji" faced numerous challenges, including multiple restarts and a shift from international collaboration to a domestic focus, which delayed its progress [17][18]. - Despite substantial investment and resources, the game struggled to establish a strong market presence, reflecting the difficulties of launching a mech-themed game in a niche market [16][26]. Group 4: Financial Context - Kingsoft's Q3 financial report indicated a total revenue of 2.419 billion RMB, a 17% year-on-year decline, primarily due to decreased income from existing titles and the early-stage development of "Jiexianji" [24][26]. - The company has seen some success with other titles, such as "Chunbai Jinqiu," which has generated over 1 billion RMB in annual revenue, but the overall gaming segment is under pressure [23][24]. Group 5: Industry Insights - The mech game genre is not mainstream globally, making the development of "Jiexianji" a challenging endeavor, requiring specialized skills and market understanding [26][27]. - Industry professionals express respect for Guo Weiwei's efforts and hope for the success of "Jiexianji," highlighting the idealistic nature of pursuing such niche projects despite the inherent risks [27][28].

随着《黑神话：悟空》《原神》等现象级作品在商业层面上取得巨大的成功，亚洲游戏势力在全球市场 里的定位及影响力似乎正悄然发生着变化，游戏产业话语权与创新中心持续东移。 在这一轮由内容创新与技术突破共同驱动的产业格局重塑浪潮里，一批曾隐于聚光灯之外的亚洲游戏公 司也加速走向舞台中央。 就拿今年早些时候才登陆美国纳斯达克的GCL（GCL.US）来说，作为一家植根于新加坡、悄然整合东 西方创意与资本资源的游戏公司，一方面它在亚洲游戏公司里可以说是颇具有代表性，而另一方面GCL 身上似乎又藏着许多"非典型"的特质。 而随着如今该公司的业绩越过拐点后加速向上突破，曾经参与《黑神话：悟空》海外发行的GCL的基本 盘优势与中长期增长潜力终于暴露在市场上：公司预计收入将超过2.4亿美元，同比增长预计超过 70%；毛利润将超过3000万美元，预计同比增长200%。 GCL的"进化"，与公司董事长Jacky Choo的个人特质及战略定力密不可分。Jacky Choo毕业于新加坡国 立大学。虽然是理工科学霸，但他既爱游戏更懂游戏。 18年前，面对彼时尚处于无序发展阶段的东南亚游戏市场，Jacky Choo以近乎孤注一掷的状态毅然选择 ...

12月5日，游戏板块午盘震荡走强，游戏ETF（159869）直线拉升现已涨近1%。持仓股中，富春股份、 迅游科技、游族网络、神州泰岳等涨幅居前，天舟文化、华立科技、恺英网络、国脉文化等跌幅居前。 近期，游戏板块略微震荡，游戏ETF（159869）近5个交易日累计"吸金"达2.92亿元，备受资金青睐，截 至12月4日，产品规模达109.32亿元，助力投资者一键布局A股游戏龙头。 中信建投证券认为，中国游戏行业在优质供给持续释放与"壮年玩家"强劲付费（1H2025 ARPU增长 13%）的双重驱动下，高景气度有望延续；2026年腾网米等头部厂商新游储备密集，中型厂商在创新品 类与长青化运营上也展现活力，行业增长动能充足。同时，渠道议价力式微与AI提升买量效率共同推 动板块利润率上行，A股核心公司近五年营收利润均实现大幅增长，为中长期发展夯实基础，产业生态 各环节亦同步受益，行业整体呈现高景气与高质量增长并行的向好趋势。 游戏板块具备AI、内容、商业化模式变革多点催化，游戏ETF（159869）跟踪中证动漫游戏指数，反映 动漫游戏产业A股上市公司股票的整体表现，关注游戏ETF（159869）布局机会。 （文章来源： ...

Core Viewpoint - Tencent and Sony have reached a temporary agreement regarding the copyright dispute over "Light of Motiram," also known as "荒野起源" (Wilderness Origin), which has led to the suspension of all marketing and public testing activities for the game until at least Q4 2027 [1][10][12]. Group 1: Legal Dispute - The legal conflict between Tencent and Sony centers around allegations of copyright infringement, with Sony accusing Tencent of copying elements from the "Horizon" series, including character design and gameplay mechanics [13][21]. - Sony filed a lawsuit against Tencent on July 25, 2025, demanding the cessation of alleged infringement and compensation [13][21]. - The timeline of the dispute shows a progression from initial collaboration discussions to a formal lawsuit, highlighting the complexities of their relationship [26][30]. Group 2: Project Development Challenges - "Wilderness Origin" has faced significant development challenges since its inception in 2020, with multiple demos being discarded before settling on the current project direction [5]. - The game received its domestic version approval in February 2024 and was globally revealed in November of the same year, but has since encountered delays due to the ongoing legal issues [5][10]. - Initial public tests received positive feedback, but the lack of long-term operational plans has posed additional challenges for the development team [6][10]. Group 3: Competitive Landscape - While engaged in legal battles with Tencent, Sony is advancing its collaboration with NCSoft to develop "Horizon: Steel Frontiers," a free-to-play MMO set in the "Horizon" universe, which directly competes with Tencent's "Wilderness Origin" [4][26]. - The announcement of "Horizon: Steel Frontiers" has intensified competitive pressure on Tencent, as both games target similar audiences and gameplay styles [4][26].

Group 1 - Tencent Magic Cube Studio announced that the S4 season of the tactical shooting game "Dark Zone Breakout: Infinite" will launch on December 26, marking the largest update since its release, featuring new maps, innovative gameplay, new firearms, and high-value rare resources for an upgraded tactical experience [1] - Tencent TiMi Studio officially launched the winter testing recruitment for the new game "King's Chess," which is a large-scale non-confidential test, allowing players to apply for testing qualifications through the official website and major distribution channels [2] - The simulation management game "Chick Dreamer," developed by Tianjin Yubei Cultural Technology Co., Ltd., is set to launch on all platforms on December 27, featuring a healing companionship theme and a cute-style world view, allowing players to explore the origins of the "Chick" character and interact with NPC partners [3]

Group 1 - The gaming sector showed resilience with the gaming ETF (159869) recovering slightly after an early decline, indicating investor interest with a total inflow of 371 million yuan over the past five trading days, bringing the product's total scale to 11.019 billion yuan as of December 3 [1] - Notable performances from Chinese companies in the gaming industry were highlighted, with NetEase's FPS game making it to the PlayStation annual game nominations and miHoYo achieving significant recognition with multiple nominations for its games [1] - The gaming industry is expected to maintain high growth in 2026, driven by an increase in game approvals, with a 23% year-on-year rise in game licenses issued from January to October 2025, indicating a strong pipeline of new content [2] Group 2 - Major gaming companies like Tencent, NetEase, and miHoYo are well-positioned with strong IPs and innovative products, while mid-sized firms are showing potential for breakthroughs through gameplay integration [2] - The gaming sector is experiencing multiple catalysts including AI, content, and commercialization model transformations, with the gaming ETF (159869) tracking the performance of A-share listed companies in the anime and gaming industry [2]

Group 1 - Major personnel changes occurred at Xishanju, with Guo Weiwei resigning as CEO but remaining as Chief Producer, while Zou Tao, CEO of Kingsoft, was appointed as acting CEO [1][3] - The personnel change is interpreted as a response to the poor performance of the game "Jiexianji" [1][5] - Guo Weiwei has been with Xishanju since 2004 and has held various key positions, including project leader for "Jian Wang 3" and CEO of Xishanju [3] Group 2 - "Jiexianji," which was highly anticipated, has faced significant revenue and reputation challenges since its launch, with peak online active users dropping from 132,800 at launch to under 5,000 by November [5][6] - The game has received mixed reviews, with a 47% approval rating from players in the Steam China region [6] - The failure of "Jiexianji" is seen as part of a broader trend of trial and error in the Chinese gaming market, where exploring new themes like mecha is considered a normal part of development [9][12] Group 3 - The recent leadership changes in the gaming industry are attributed to various factors, including corruption, failures, and executives leaving, reflecting the fast-paced evolution of the market [12] - Xishanju's future is uncertain, as it relies heavily on the "Jian Xia" IP without significant new achievements, indicating a need for breakthroughs to sustain growth [12] - The company is encouraged to innovate on existing IPs as a quicker way to achieve success [12]

Group 1 - The gaming sector experienced a morning pullback on December 3, with the gaming ETF (159869) dropping over 1.5%, and major holdings like Aofei Entertainment, Fuchun Co., Xinghui Entertainment, and others seeing significant declines [1] - As of December 2, the gaming ETF (159869) had a product scale of 11.221 billion, providing investors with a streamlined way to invest in leading A-share gaming companies [1] - Mihayou's co-founder, Cai Haoyu, launched a new AI chat system called AnuNeko through his Singapore-based AI company Anuttacon, aiming to enhance emotional understanding and communication capabilities [1] Group 2 - Doubao Mobile Assistant released a technical preview version, marking a collaboration between Doubao and mobile manufacturers on an AI assistant at the operating system level [2] - Huawei's first AI emotional companion product "Hanhai" sold out immediately upon release, integrating with Huawei's "Xiao Yi" model for human-like voice conversations [2] - East Wu Securities noted that the recent AI application sector is experiencing multiple short-term catalysts, with Google launching Gemini 3.0 to accelerate AI application deployment and boost computing demand [2] - The gaming sector is undergoing transformations in AI, content, and commercialization models, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry [2]