【#桃李面包就广告语翻车致歉#】#桃李面包后续宣发正式由年轻人接管#近日，桃李面包一则电梯广告 文案引发争议。社交平台上流传的图片显示，桃李蛋月烧产品的广告语写道："有人说五仁不好吃，我 们认为：那是因为你还年轻，还没饱尝过生活的毒打。"9月5日，桃李面包官方账号发文致歉，称后续 宣发由年轻人接管。潇湘晨报查询天眼查工商信息发现，桃李面包股份有限公司成立于1997年1月，法 定代表人为吴学亮，注册资本约16亿人民币，经营范围包括食品生产、销售，农副食品加工、销售，自 有设备租赁等。股东信息显示，该公司由吴学群、吴学亮、香港中央结算有限公司等共同持股。对外投 资信息显示，该公司对外投资42家企业，其中32家企业处于存续或者在业状态，包括佛山桃李面包有限 公司、沈阳桃李面包有限公司、浙江桃李面包有限公司等，其他10家企业已注销。分支机构信息显示， 该公司十余家分支机构均已被注销或吊销。(潇湘晨报) ...

Core Viewpoint - The recent controversy surrounding the "life beating theory" mooncake advertisement by Tao Li Bread highlights the disconnect between the brand and consumer expectations in the new consumption era, revealing the challenges faced by traditional brands in adapting to modern marketing strategies [1][2][3] Group 1: Marketing Strategy - Tao Li Bread's attempt to connect with younger consumers through creative advertising backfired, leading to public backlash and criticism [2] - The "life beating theory" advertisement was perceived as offensive by both mooncake lovers and detractors, resulting in a significant negative response online [1][2] - The company acknowledged the failure of the advertisement and issued a public apology, indicating a willingness to learn from the incident [1][3] Group 2: Financial Performance - Tao Li Bread has experienced declining financial performance, with net profits decreasing for four consecutive years and a double-digit drop in revenue and net profit reported for the first half of 2025 [2] - The mooncake business specifically faced a nearly 15% revenue decline in 2024, indicating ongoing struggles within this product line [2] Group 3: Brand Positioning - As a publicly listed company, Tao Li Bread is expected to maintain high standards in its advertising and marketing efforts, aligning with its brand identity [3] - The backlash from the advertisement serves as a warning for traditional brands to avoid blindly following trends or attempting to mimic internet culture without a clear alignment to their brand values [3]

Summary of Key Points Core Viewpoint - The company, Chen Keming Food Co., Ltd., has disclosed its guarantee situation, indicating a total guarantee amount of 1.3845615 billion yuan, which accounts for 56.83% of the company's latest audited net assets. The company emphasizes that it effectively controls financial risks associated with these guarantees [1][2]. Group 1: Guarantee Overview - The company has approved a total guarantee limit of up to 3.2 billion yuan for the year 2025, which includes guarantees for subsidiaries and mutual guarantees among subsidiaries [1]. - The guarantee period is valid for 12 months from the date of approval by the shareholders' meeting [1]. - The guarantees cover various financing activities, including bank loans and factoring, and may include joint liability guarantees [1]. Group 2: Guarantee Progress - As of the announcement date, the company has provided guarantees to several subsidiaries, with a total guarantee amount of 1.3845615 billion yuan [2]. - The company has not reported any overdue guarantees or guarantees involved in litigation that could lead to losses [2]. - The company maintains effective control over the management and financial operations of the guaranteed entities [1][2]. Group 3: Basic Information of Guaranteed Entities - The guaranteed entities include various subsidiaries engaged in noodle production and food processing, with registered capital and operational details provided in the attachment [2][3]. - None of the guaranteed entities are listed as dishonest executors [3].

Group 1 - The core issue involves Shangxuan E-commerce (Jiangsu) Co., Ltd. being fined 30,000 RMB for publishing false advertisements on the Douyin platform [1] - The company was established in May 2021 with a registered capital of 10 million RMB and is wholly owned by Bai Xiang Food Co., Ltd. [1] - Bai Xiang has previously faced controversy regarding its advertising practices, particularly concerning the use of the term "Duoban" on its product packaging, which raised questions about misleading marketing [1]

Market Overview - On September 5, the food processing sector rose by 0.68% compared to the previous trading day, with Baihe Co., Ltd. leading the gains [1] - The Shanghai Composite Index closed at 3812.51, up 1.24%, while the Shenzhen Component Index closed at 12590.56, up 3.89% [1] Stock Performance - Baihe Co., Ltd. (603102) closed at 46.51, with a significant increase of 10.00% and a trading volume of 35,200 hands, amounting to a transaction value of 160 million yuan [1] - Other notable performers included Kangbiter (833429) with a 4.39% increase, and Tangchen Beijian (300146) with a 2.26% increase [1] Capital Flow - The food processing sector experienced a net outflow of 48.96 million yuan from institutional investors, while retail investors saw a net outflow of 83.72 million yuan [2] - Conversely, speculative funds recorded a net inflow of 133 million yuan [2] Individual Stock Capital Flow - Baihe Co., Ltd. had a net inflow of 42.73 million yuan from institutional investors, but a net outflow of 20.46 million yuan from retail investors [3] - Guangming Meat Industry (600073) also saw a net inflow of 23.86 million yuan from institutional investors, with retail investors experiencing a net outflow of 20.24 million yuan [3]

Group 1: Company Overview - Rongye Foods, a century-old cured meat brand, has submitted its prospectus to the SEC for an IPO on NASDAQ, aiming to raise approximately $1.55 billion with a share price range of $4-5 [2][8] - In 2023, Rongye Foods reported revenues of $134 million (approximately RMB 971 million) and a net profit of $14 million (approximately RMB 101 million), showcasing strong performance in the traditional food industry [2][8] - The company holds a 17.9% market share in the Cantonese-style cured meat market, ranking second in the industry, and a 9.2% share in the overall cured meat market [8][15] Group 2: Business Strategy and Development - The fourth-generation leader, Wang Xiantao, has modernized the business by breaking traditional distribution models and establishing direct sales channels, leading to rapid expansion with multiple new stores [4][6] - The company has diversified its product offerings, including ready-to-eat products and frozen foods, and has established a presence on various e-commerce platforms, although online sales currently account for only 2% of total sales [6][8] - The IPO funds will primarily be used for capacity expansion and channel development, indicating a focus on growth and modernization [8] Group 3: Industry Context and Trends - The trend of traditional brands seeking IPOs is growing, with other well-known brands also attempting to enter the capital market, although many face challenges [10][11] - The juxtaposition of traditional values and modern financial pressures raises questions about the sustainability of old brands in a fast-paced market [11][13] - Rongye Foods exemplifies a successful blend of tradition and innovation, demonstrating a keen business acumen in adapting to contemporary market demands [13][16]

（文章来源：证券日报） 证券日报网讯得利斯9月5日在互动平台回答投资者提问时表示，截至2025年8月30日，公司股东人数为 37，032户。 ...

格隆汇9月5日丨龙大美食(002726.SZ)于投资者互动平台表示，公司目前主要通过第三方向军队食堂供 货。 ...

长沙晚报掌上长沙9月5日讯 截至9月5日收盘：沪指涨1.24%，报3812.5143点；深证成指涨3.89%，报 12590.562点。 凯美特气开盘价15.890，收盘报16.980元，当日涨5.47%，当日最高价为17.290元，最低价为15.450元，成 交量127.0596万手。 湘股9月5日跌幅TOP5 湘股9月5日涨幅TOP5 湘潭电化开盘价14.720，收盘报15.830元，当日涨7.10%，当日最高价为15.960元，最低价为14.680元，成 交量87.6297万手。 宇环数控开盘价21.960，收盘报23.460元，当日涨7.03%，当日最高价为23.670元，最低价为21.810元，成 交量11.8363万手。 长缆科技开盘价17.320，收盘报18.380元，当日涨6.24%，当日最高价为18.650元，最低价为17.320元，成 交量12.8001万手。 湖南白银开盘价5.800，收盘报6.110元，当日涨5.71%，当日最高价为6.220元，最低价为5.800元，成交量 246.9706万手。 克明食品开盘价9.810，收盘报9.780元，当日跌-0.31%，当日最高价为9.980 ...

Group 1 - The 11th Sichuan Agricultural Expo opened in Chengdu, attracting over 300 representatives from the food deep processing industry, leading enterprises, and well-known buyers, with a procurement amount nearing 200 million yuan [1] - The Chengdu Agricultural Product Supply Chain Association released a "procurement list" totaling 2.95 billion yuan, covering 15 major product categories, including vegetables, aquatic products, beef and lamb, pork, poultry, and flour, with vegetable procurement reaching 220,000 tons and pork procurement at 30,000 tons [1] - Strategic cooperation agreements were signed with 15 leading enterprises, including Yihai Kerry and Inner Mongolia Yili Industrial Group, focusing on deep processing, supply chain collaboration, regional cooperation, and brand building for Chengdu's quality specialty agricultural products [1] Group 2 - Major deep processing enterprises such as COFCO, Yihai Kerry, New Hope, and others participated in the event, alongside modern agricultural parks, leading agricultural enterprises, and various agricultural operating entities [2] - The event featured participation from major wholesale markets and large state-owned enterprises, as well as online and offline engagement from e-commerce platforms like Taobao and JD.com [2]