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无人机点亮重庆夜经济 激发重庆消费潜能
Sou Hu Cai Jing· 2025-09-20 16:41
Core Insights - Chongqing is one of the most active cities in China regarding night economy, continuously enriching consumption scenarios and enhancing consumer experiences to attract tourists [1][4] - In August, the sales revenue in five key sectors including tourism hotels, travel agencies, leisure activities, movie screenings, and homestay services saw significant growth, with tourism hotels experiencing a 47.1% year-on-year increase [1][5] Group 1: Night Economy Growth - The "Nocturnal Chongqing" initiative launched over 200 night consumption activities, significantly boosting the local economy during the summer tourism season [1][5] - The drone light show, "New Rhythm Chongqing," has attracted over 3.6 million on-site viewers and over 1 billion online views since its inception, leading to a 20% increase in customer traffic [4][6] - The occupancy rate of restaurants in prime viewing areas reached over 70%, indicating a strong correlation between the drone shows and increased consumer spending [4] Group 2: Sector Performance - In August, the sales revenue for travel agency services, leisure sightseeing activities, movie screenings, and homestay services increased by 15.8%, 29.1%, 37.7%, and 25.5% respectively [6] - The collaboration between Chongqing Happy Valley and Maya Beach to launch a "Water and Land Night Park" event resulted in an 18% year-on-year increase in visitor numbers [6] - The restaurant "Yinghua Du Hotpot" reported a 6.3% increase in revenue and a 17.4% increase in customer volume in August, highlighting the positive impact of night activities on local businesses [4][6]
河南文旅爆火
21世纪经济报道· 2025-09-20 15:07
Core Viewpoint - The article highlights the remarkable growth of Henan's cultural tourism industry, attributing its success to the effective transformation of historical and cultural resources into modern tourism experiences, innovative market strategies, and strong government support [1][12]. Group 1: Cultural and Historical Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural heritage sites, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [5][14]. - The province has effectively utilized new technologies and modern experiences to activate its rich cultural heritage, transforming it into engaging and shareable tourism resources [4][5]. - The demand for deep cultural experiences aligns with consumer interests, as visitors seek to explore Chinese culture and the Yellow River civilization [5][10]. Group 2: Market Innovation and Experience Economy - The success of Henan's cultural tourism is largely driven by private enterprises, showcasing a vibrant market environment that emphasizes creativity and experiential offerings [8][9]. - Unique attractions like the Kaifeng Wansui Mountain Martial Arts City offer immersive experiences where visitors can interact with characters and engage in story-driven activities, leading to significant revenue generation [8][9]. - The province's tourism projects focus on integrated experiences that combine dining, accommodation, and entertainment, enhancing visitor engagement and increasing spending [9][10]. Group 3: Government Support and Policy - The government plays a crucial role in fostering a supportive environment for the tourism industry through effective policies and long-term strategies, rather than short-term financial incentives [12][13]. - Initiatives such as subsidies for travel agencies and promotional campaigns have been implemented to stimulate tourism and enhance the province's visibility [12][13]. - The government's efforts have resulted in a significant increase in tourism, with projections of 1.03 trillion yuan in tourism revenue and 10.65 billion visitors by 2024 [14].
文旅携手谱新篇 川滇四地合奏“香格里拉四重奏”
Zhong Guo Xin Wen Wang· 2025-09-20 13:17
Core Viewpoint - The "2025 Greater Shangri-La Ring: Xiangcheng White Offering Cultural Week" marks the beginning of regional cooperation among four key areas in Sichuan and Yunnan, aiming to transform the cultural tourism industry from "traffic aggregation" to "retention" [1][3]. Group 1: Event Overview - The cultural week features seven unique activities, including a short video competition and immersive experience routes, aimed at promoting cultural tourism integration [3][4]. - The "Charming Shangri-La" intangible cultural heritage market showcases 16 themed booths for cultural exchange, highlighting local craftsmanship and products [3][6]. Group 2: Strategic Cooperation Agreement - The signing of the Greater Shangri-La Tourism Ring Regional Alliance Agreement aims to create a unified brand image and promote collaborative development among the four regions [6][8]. - The alliance plans to design diverse experience routes and implement a one-stop service covering tickets, transportation, and accommodation to reduce travel costs for tourists [6][8]. Group 3: Regional Strengths and Future Prospects - The collaboration is based on the unique tourism resources of the Greater Shangri-La Ring, with Xiangcheng County investing 93.5 million yuan to upgrade tourism facilities [8]. - The regions involved have reported significant growth in tourist numbers and revenue, with notable increases in visitor reception and income from attractions like the Yading Scenic Area [8].
穿“疯装”、看白藏房……游客四川乡城非遗市集解锁民族文化新体验
Zhong Guo Xin Wen Wang· 2025-09-20 09:15
Core Viewpoint - The "Charm of Shangri-La" intangible cultural heritage market in Xiangcheng County, Sichuan, is a key event of the "2025 Shangri-La Ring Route - Xiangcheng White Offering Culture Week," showcasing local cultural treasures and promoting tourism [1][6]. Group 1: Event Overview - The "Charm of Shangri-La" market features 16 themed booths that present the cultural heritage of Xiangcheng and surrounding areas, allowing visitors to engage with and experience local traditions [1][6]. - The event includes various activities such as heritage displays, live performances, interactive experiences, and product sales, emphasizing a participatory approach to cultural exchange [1][6]. Group 2: Cultural Highlights - Local intangible cultural heritage skills on display include Xiangcheng wood carving, Ganzi Tibetan Thangka, "crazy outfit" making, and sandalwood clay sculpture [3]. - The "crazy outfit," a traditional attire of Xiangcheng women, is noted for its bold colors and cultural significance, representing a history of ethnic cultural exchange [3][5]. Group 3: Visitor Experience - Visitors expressed fascination with the unique natural scenery and rich cultural atmosphere of Xiangcheng, with many eager to learn more about local traditions and stories behind the white Tibetan houses [5]. - The market also features hands-on experiences, such as woodblock printing, allowing visitors to create personalized art pieces that reflect local culture [5]. Group 4: Broader Impact - The event aims to enhance Xiangcheng's cultural tourism influence within the larger Shangri-La ring route, contributing to rural revitalization through cultural engagement and media outreach [6].
河南文旅爆红密码:市场破局、政府护航,千年文明跑出经济加速度
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-20 05:24
Core Viewpoint - The article highlights the rapid growth of the cultural tourism industry in Henan, driven by a combination of rich historical resources, innovative market strategies, and supportive government policies, transforming the region's cultural heritage into a vibrant economic engine [1][2]. Group 1: Cultural Heritage and Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural relic protection units, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [3][4]. - The province's cultural tourism has shifted from merely showcasing history to actively engaging visitors through modern technology and immersive experiences, allowing tourists to connect with history in a meaningful way [4][5]. Group 2: Market Innovation and Consumer Engagement - The cultural tourism sector in Henan is characterized by a strong market presence, with many successful products led by private enterprises, emphasizing the importance of creativity in a highly market-driven industry [6][7]. - The focus on experiential economy is evident, with attractions like the Kaifeng Wansui Mountain Martial Arts City offering interactive experiences that keep visitors engaged, resulting in significant revenue generation [6][7]. - The "Only Henan: Drama Fantasy City" has achieved profitability since its launch, attracting over 50 million visitors, with 80% coming from outside Henan, indicating a successful appeal to a broader audience [7]. Group 3: Government Support and Policy Framework - The success of Henan's cultural tourism is attributed to effective government policies that foster a supportive environment for market players, focusing on long-term mechanisms rather than short-term incentives [9][10]. - The government has implemented various initiatives to promote tourism, including financial incentives for travel agencies and cultural enterprises, which have significantly boosted visitor numbers and economic impact [9][10]. - By integrating cultural resources and promoting regional collaboration, Henan has developed a comprehensive tourism ecosystem, with projections of 1.03 trillion yuan in tourism revenue by 2024 [11].
谁说“发达国家都不来中国了”?
Hu Xiu· 2025-09-20 02:32
Core Insights - The article analyzes the changes in foreign tourist arrivals in Beijing from 2019 to 2025, highlighting the impact of shifting international relations, particularly between China and the United States [1][2][3]. Group 1: Overall Trends - The total number of foreign tourists arriving in Beijing increased by 32.99%, from 1.53625 million in the first half of 2019 to 2.04307 million in the first half of 2025 [5]. - The fastest growth in tourist arrivals came from Asia, with an increase from 535,100 to 934,570, representing a growth of 74.65% [6]. Group 2: Regional Analysis - The Americas saw a decline in tourist arrivals, dropping from 412,600 to 288,100, a decrease of 30.17% [55]. - Europe experienced a growth of 41.65%, with arrivals increasing from 469,600 to 665,260 [38]. Group 3: Country-Specific Insights - Malaysia had the highest increase in tourist arrivals, growing by 254.03% to 131,273 visitors, largely due to a visa exemption policy [9][10]. - Vietnam showed an impressive growth rate of 801.08%, indicating a strong economic growth that enables more citizens to travel abroad [22][64]. Group 4: Impact of International Relations - The article suggests that the decline in American tourists, which fell by 46.78%, reflects the broader geopolitical tensions between the U.S. and China [55][63]. - Countries with closer ties to China, such as Russia, saw significant increases in tourist numbers, with arrivals growing by 388.7% [39][63]. Group 5: Comparative Analysis - Among Western countries, Germany, the UK, and Japan experienced notable declines in tourist arrivals, while Italy and Spain saw increases of 56.25% and 77.47%, respectively [46][70]. - The data indicates that countries with a more favorable stance towards China tend to have stable or increasing tourist numbers, while those aligned with the U.S. show declines [53][78].
“花漾苏州 桂香满城”系列活动9月27日起正式启动
Su Zhou Ri Bao· 2025-09-20 00:06
Group 1 - The core event "Flowering Suzhou, Fragrant City" will start on September 27, organized by the Suzhou Garden and Greening Administration, featuring various activities centered around osmanthus flowers [1] - The osmanthus market, a key highlight of the event, will run daily from September 27 to late October at Suzhou Osmanthus Park, integrating food, folk customs, intangible cultural heritage, and creative cultural products [1] - Additional themed activities related to osmanthus will be launched in collaboration with neighboring cities and districts, including Zhangjiagang, Changshu, Taicang, Wujiang, Wuzhong, and Gusu [1] Group 2 - The event will include an immersive experience titled "Smelling Osmanthus and Appreciating the Moon," featuring cultural storytelling, social media engagement, handicraft workshops, and a short video competition [2] - The CCTV program "Flowers Blooming in China" will showcase Suzhou's osmanthus viewing spots and the cultural stories behind them, highlighting the flourishing development of the osmanthus industry in Suzhou [2]
苏州工业园区魅力“三湖”金秋沪上诚挚邀约
Su Zhou Ri Bao· 2025-09-20 00:06
昨天(9月19日),由苏州工业园区文体旅游局、园区商务局共同主办的"金秋·三湖嘉年华"上海推 广季在上海中心大厦举办。活动以"相约金秋·嗨游三湖"为主题,通过精彩的文旅推介和丰富的互动环 节,充分展现园区三湖的独特魅力,并推出多项惠民礼遇,向上海市民发出诚挚的秋日邀约。 随着长三角一体化进程加快,苏州与上海两地联系越发紧密。今年秋天,园区以金鸡湖、阳澄湖、 独墅湖三大湖区为核心,打造"金秋·三湖嘉年华",推出"百项活动、千家商户、十万好礼、亿元让 利"的商旅文盛会,以"商旅文体展"多元联动为特色,覆盖"吃住行游购娱"全域体验。 嘉年华期间,金鸡湖以"一生一世"为主题,营造浪漫与艺术交融的湖畔氛围;阳澄湖半岛旅游度假 区距离上海市70公里,这里不仅有大闸蟹的醇美风味,更融合了运动、生态与休闲的多元度假体验;独 墅湖以"让我们荡起双桨"为主题,聚焦青春文艺与动感体验,共同构建青春动感的潮流场景。 现场还重点介绍了"金秋·三湖嘉年华"面向上海市民特别推出的多项文旅礼遇,以满满诚意共启美 好金秋。其中,"金秋·三湖嘉年华指南"集成全业态推荐;"金秋·三湖惠游卡"覆盖三大湖区千家商户, 提供专属折扣和满减福利;国庆期间 ...
霍启山:打造大湾区特色体育品牌|十五运365天365人
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-19 23:07
Core Insights - The 15th National Games will be held in November 2025 across the Guangdong-Hong Kong-Macao Greater Bay Area, serving as a significant opportunity for promoting national fitness and high-quality development in sports [1][2] - The event is seen as a catalyst for economic transformation, with potential to create a "sports-culture-tourism-consumption" ecosystem by leveraging the influx of visitors [1] Group 1 - The 15th National Games and the 12th National Paralympic Games will be jointly hosted by the three regions for the first time, highlighting the collaborative spirit of the Greater Bay Area [1] - The event is expected to generate significant tourism opportunities, with initiatives like the launch of 50 premium travel routes in Guangzhou aimed at enhancing the visitor experience [1] - The hosting of the games is viewed as an important practice for industrial integration in the Greater Bay Area, providing valuable insights for future multi-dimensional collaborations [2] Group 2 - There is a focus on post-event utilization of facilities, emphasizing sustainable resource management and the potential for repurposing venues after the games [2] - Future plans include attracting high-level international events such as football, basketball, and tennis, and exploring cooperative mechanisms for hosting global competitions [2] - The development of regional sports brands that reflect Lingnan cultural traditions is also a key objective for the Greater Bay Area [2]
俄罗斯旅游业迎来“中国年”
Jing Ji Ri Bao· 2025-09-19 22:21
北京时间9月15日零点,中国对俄公民免签政策正式生效。该政策适用于持普通护照来华经商、旅游观 光、探亲访友及参与交流访问的人员。消息一经发布,迅速在俄罗斯社会引起广泛反响。 俄罗斯总统普京在东方经济论坛上称赞这一政策是"非常友好的举措",并明确表示俄方将予以对等回 应。 另有多位俄罗斯专家表示,这一政策不仅将显著激发俄罗斯人赴华旅游热情,还会为两国经贸往来增添 新动力,重塑中俄两国人民的交往方式与商业合作图景。从这个意义上讲,免签不仅仅是一项便利措 施,更成为两国关系深化的重要象征。 当然,在所有行业中,俄罗斯旅游行业是最开心的。俄罗斯旅游业从业者已迫不及待地将2025年称 为"中国年"。多位业内人士通过媒体表达了激动的心情,直呼这是俄罗斯旅游业的"历史性时刻",认为 免签政策将成为市场爆发式增长的"催化剂"。 综合俄多份行业研究报告可以看到,在免签政策宣布之前,中国已成为俄罗斯自由行游客秋季最热门的 五大海外目的地之一;中国在俄罗斯人夏季预订机票和住宿的外国目的地中位列前十,秋季预订则位列 前五。业内人士预计,随着免签政策的实施,预计赴华需求将增长30%至40%,中国将成为秋季假期的 主要外国目的地之一。 ...