从已有29个省份公布的国庆旅游数据看，河南接待游客人数最多，而江苏实现旅游收入最高。 今年国庆中秋双节8天假期迎来了"超级黄金周"，各地都铆足劲争夺文旅流量，现在战果如何？ 截至目前，已有29个省份公布了国庆旅游数据，从这些省份来看，河南接待游客人数最多，而江苏实现旅游收入最 高。 | | 旅游人数(万人次) | 旅游人数同比增幅 | 旅游收入(亿元) | 旅游收入同比增幅 | | --- | --- | --- | --- | --- | | 江苏 | 6075. 15 | 24. 48% | 644. 93 | 23. 73% | | 东 | 6517. 6 | 11. 50% | 613. 2 | 14. 20% | | 云南 | 4150. 77 | 10. 70% | 568. 68 | 11.00% | | 浙江 | 3760. 3 | 7. 30% | 546. 8 | 8.80% | | 河南 | 8136. 3 | | 539. 1 | | | 福建 | 4634. 37 | 14. 50% | 388. 4 | 16. 80% | | 四川 | 4734. 15 | 8. 32% | 38 ...

Group 1 - During the recent National Day and Mid-Autumn Festival holiday, a total of 888 million domestic trips were made across the country, highlighting a significant consumer trend towards travel and leisure activities [1] - The data indicates that tourists from third-tier cities and below accounted for 61% of the total visitor numbers, showcasing a shift towards smaller cities and rural tourism [1] - Popular destinations included Alshan in Inner Mongolia, Tengchong in Yunnan, Dunhuang in Gansu, Wuyuan in Jiangxi, and Yanji in Jilin, reflecting diverse travel preferences and the strength of China's economic recovery [1] Group 2 - The consumption market is experiencing a shift towards new experiences, with many new store openings becoming popular destinations during the holiday, supported by government policies aimed at stimulating consumer spending [2] - The release of 69 billion yuan for the fourth batch of consumption subsidies and the acceleration of personal consumption loan interest subsidies are contributing to the growth of new consumption patterns [2] - The integration of culture, commerce, tourism, and sports during the holiday, exemplified by events like the "China Grand Slam" in Beijing, indicates a structural change in consumer demand and the maturation of the tourism market [2]

文 | 徐雅琳 国庆期间，浮山湾畔以"大美中国"为主题的绚烂灯光秀点亮了岛城的金秋夜空，将节日的喜庆氛围渲染得淋漓尽致，与城市跃动的消费脉搏同频共 振。 遍布全市的商业综合体内，涌动的人流穿梭在各色店铺之间，熙熙攘攘的消费场景汇聚成这个假期最温暖的市场热潮。 据青岛市商务局数据，今年国庆中秋假期，青岛市十大重点商贸监测企业（集团）实现销售额6.3亿元，较去年同期增长6.4%，这份亮眼的成绩单生 动诠释了消费市场的复苏活力。 在"家国同庆、月圆琴岛"的主题引领下，商旅文体健展多元业态的深度融合与持续创新，为青岛消费市场注入了源源不断的新动能，释放出蓬勃发 展的内生动力。 图片来源：摄图网 区市联动，全域激活消费新动能 双节期间，青岛各区市呈现出"一区一特色"的促消费氛围，全域联动、多业态参与的假日消费格局迅速形成。 市南区的浮山湾灯光秀成为市民游客争相打卡的热点，这场以"大美中国"为主题的光影表演分为四个篇章，以绿水青山为底色，伴随红绸丝带飘 动，一幕幕展现祖国的发展成就，传递着大美中国的家国情怀。与青岛风光主题灯光秀编组播放的演出，为市民游客营造了浓厚的节庆氛围。 图片来源：青岛市商务局 市北区台东步行街推出 ...

Core Insights - The combined National Day and Mid-Autumn Festival holidays have significantly boosted consumer activity in Jiangxi province, with over 1,000 promotional events organized and more than 85 million yuan in consumption vouchers distributed, contributing to economic stability [1] Group 1: Major Consumption Trends - The large-scale consumption policies have shown remarkable results, particularly in the automotive, home appliance, and home decoration sectors, with the 20th Nanchang International Auto Show attracting approximately 130,000 visitors and generating a transaction volume of about 1.02 billion yuan [3] - Home appliance sales have surged, with Lu Xi County distributing 1 million yuan in consumption vouchers, leading to a more than 30% increase in supermarket foot traffic [3] Group 2: Commercial Activity and Innovations - Various regions are innovating commercial scenarios to enhance consumer attraction, such as Nanchang's "Happy Shopping in Hongcheng" brand, which issued over 50,000 discount vouchers [3] - The commercial activities in Jiujiang's招商花园城 generated 24 million yuan in revenue, a 15% year-on-year increase, with foot traffic reaching 260,000 [3] - In Ganzhou, major shopping malls and supermarkets achieved a revenue of 157.82 million yuan, reflecting a year-on-year growth of 41.59% [3] Group 3: Cultural and Culinary Consumption - The integration of tourism, culture, and sports has also seen significant consumer engagement, with Nanchang topping the Gaode street-sweeping list for nightlife during the National Day [5] - Tourist attractions like the Longhu Mountain scenic area in Yingtan attracted over 101,100 visitors through innovative activities [5] - The restaurant industry in Jiangxi is thriving, with local dishes like "Jiangxi Stir-fry" gaining popularity, and cities like Ruichang reporting a restaurant revenue of 32 million yuan, a 26% increase [5]

Group 1 - The Ministry of Civil Affairs reported that the average standard of urban and rural subsistence allowances has increased by 19.6% and 21.3% respectively compared to 2020 during the "14th Five-Year Plan" period [3][4] - The number of individuals receiving regular subsistence allowances is 39.4 million, with 4.82 million being extremely poor, ensuring that large-scale poverty does not occur and improving the living conditions of those in difficulty [5][6] Group 2 - The "2024 Agricultural Brand Boutique Cultivation Plan" has been announced, with the West Niu Ma Bamboo Shoots from Qingyuan, Guangdong, being selected for the 2025 cultivation plan [20][21] - The plan focuses on cultivating 23 regional public brands based on factors such as industry scale, brand foundation, market consumption, and domestic and international influence [22][25] - The cultivated agricultural brands are required to have significant development advantages, strong competitiveness, outstanding development potential, and considerable influence [26]

2025年"国庆中秋双节超级黄金周"超全数据来了！ 赢商网盘点了2025年国庆中秋假期期间（10月1日-8日），文旅、餐饮零售、电影等各行业、全国部分重点省市的消费数据，以及全国商场的客流与销售 额，通过数据客观、真实地反映市场现状，以供行业参考。 01. 全国消费市场数据 文旅：国内出游8.88亿人次，总花费8090.06亿元 据文化和旅游部数据中心测算，2025年国庆中秋假日8天，全国国内出游8.88亿人次，较2024年国庆节假日7天增加1.23亿人次；国内出游总花费8090.06亿 元，较2024年国庆节假日7天增加1081.89亿元。与此同时，全国举办超2.9万场文旅活动，发放超4.8亿元消费补贴。 零售&餐饮：全国重点企业销售额按可比口径同比增长2.7%，餐饮堂食消费激增 据商务部商务大数据监测，国庆中秋假期全国重点零售和餐饮企业销售额按可比口径同比增长2.7%。10月1日至7日，商务部重点监测的78个步行街（商 圈）客流量、营业额同比分别增长8.8%和6.0%。 假期期间，家庭旅行、亲朋团聚需求叠加，使得餐饮堂食消费激增。据抖音生活服务发布国庆假期消费数据显示，10月1日-7日，假期亲子餐抖音团购 ...

Group 1 - During the National Day and Mid-Autumn Festival holiday from October 1 to 8, Hainan received over 4.8 million tourists, generating a total expenditure of 6.851 billion yuan, representing year-on-year increases of 1.7% and 4.5% respectively [1] - The "Two Ring Roads" connecting various scenic spots and rural tourism points have attracted a significant number of self-driving tourists, promoting a flexible travel model [1] - Notable increases in visitor numbers were recorded at several attractions, including a 68.9% rise at Wenchang Coconut Grand View Garden and a 90.72% increase at Qionghai Tanmen Town's Milk Sea [1] Group 2 - Various urban leisure scenes also saw high popularity, with the Haikou "Kua Xia Haikou" lawn music festival attracting approximately 170,000 attendees and commercial districts experiencing a 37.1% increase in foot traffic [2] - The provincial tourism and cultural system organized 170 large-scale events during the holiday, enhancing tourism promotion and cultural performances, which contributed to improved tourism consumption [2] - The issuance of tourism consumption vouchers totaling 8.015 million yuan by the provincial tourism department and additional local initiatives effectively stimulated holiday tourism spending [2]

Core Insights - The holiday accommodation and catering sectors have achieved double-digit revenue growth, indicating strong consumer activity and vitality during the National Day and Mid-Autumn Festival holidays [1][3]. Group 1: Accommodation and Catering Performance - Key accommodation enterprises in the province reported a revenue increase of 16.7% and a 10.3% rise in guest numbers year-on-year during the holiday period [3]. - Key catering enterprises experienced a revenue growth of 15.3% compared to the previous year, with in-store dining consumption increasing by 14.9% and order volume rising by 14% [4]. - Notably, traditional "old brand" merchants saw a significant sales increase of 62.7% and a 37.2% rise in order volume year-on-year [4]. Group 2: Consumer Engagement and Activities - The province organized over 300 promotional activities themed "Enjoy Shopping in Liaoning" to stimulate consumer spending, which effectively boosted consumption [3]. - Emerging consumption trends, such as "emotional consumption," were highlighted, with local cultural products and events attracting significant consumer interest [3]. - Various cities integrated local characteristics with consumption trends, hosting events that combined culture, tourism, and sports to enhance consumer engagement [4]. Group 3: Night Economy and E-commerce - The night economy and e-commerce live streaming have become focal points for driving consumption, with cities like Fushun and Benxi organizing themed events to promote local specialties and engage consumers [5]. - Live streaming competitions and promotional activities in Dandong aimed to showcase local products and attractions, further enhancing consumer interest and participation [5].

编者按: 在刚刚结束的国庆中秋假期，地方文旅市场在传统与现代的碰撞中，涌现出令人瞩目的新动能。 地方文旅消费新密码 在广东，深圳转身做起了工业旅游，将冷峻的工业符号与文旅市场结合，探索一条符合自身特色的文旅 发展新途径；在古都西安，流传千年的唐诗不再是书本上的诗句，而是可感知、可消费的文旅资产，西 安将传统文化的流量高效变现。这一今一古两种符号的地方文旅实践，共同激发出新的消费活力。 ...

Core Insights - The article emphasizes the importance of consumption in improving people's livelihoods and driving high-quality economic development in China during the 14th Five-Year Plan period [3][4]. Group 1: Market Expansion and Economic Contribution - China's retail sales of consumer goods are projected to grow from 39.1 trillion yuan in 2020 to 48.3 trillion yuan in 2024, with an average annual growth rate of 5.5%, and is expected to exceed 50 trillion yuan this year [4][5]. - The contribution of consumption to economic growth is around 60% annually, highlighting its role as a main engine for economic development [4][5]. - The gap between China's retail sales and that of the United States is narrowing, with China's retail sales amounting to approximately 80% of the U.S. figure in absolute terms, but exceeding it by 1.6 times when adjusted for purchasing power [5][6]. Group 2: Policy Initiatives and Local Efforts - The central government has prioritized boosting consumption as a key economic task, implementing various policies to enhance service consumption and develop new consumption scenarios [5][10]. - Local governments are also actively promoting consumption through initiatives like "Consumption Season" in Beijing and "Five-Five Shopping Festival" in Shanghai [5][10]. Group 3: Quality and New Consumption Trends - The shift towards quality consumption is evident, with service consumption's share of household spending increasing from 42.6% in 2020 to 46.1% in 2024, growing at an average annual rate of 9.6% [8][9]. - The "old-for-new" policy has significantly boosted sales in sectors like home appliances, with 2.9 trillion yuan in sales driven by this initiative in the first half of 2025 [7][9]. - Digital consumption is projected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total household consumption, marking it as a new growth engine [9]. Group 4: International Consumption and Tourism - China's consumption market is not only a domestic engine but also an open window for international engagement, with significant imports of consumer goods totaling 7.4 trillion yuan from 2021 to 2024 [10][11]. - The introduction of measures like "240-hour visa-free" and "immediate tax refund" has facilitated smoother shopping experiences for foreign tourists, leading to a 77.8% increase in total spending by inbound tourists in 2024 [11].