提振消费是当前经济工作的重中之重。作为国民经济支柱产业，汽车消费成为提振消费的核心领域 之一。近日，省商务厅决定在全省范围内开展"焕新出发智享未来"辽宁省2025年提振汽车消费暨千县万 镇新能源汽车下乡活动，全链条全过程促进汽车消费，更好满足消费者多样化汽车消费需求。 据介绍，5月至12月，辽宁省、市、县（区）三级联动，将在落实各项政府类补贴政策、市场惠民 政策的基础上，开展100场以上各类汽车促消费活动。沈阳、大连、鞍山、锦州、盘锦等市重点开展 2025中国（沈阳）国际汽车展览会、2025第十一届大连冬季汽车交易博览会、第四届鞍山汽车嘉年华等 14场较大规模的汽车专项促消费活动。各地将从商业车展、小型车展、汽车消费节、新能源汽车下乡品 牌联展活动等项目着手，组织一系列可提升汽车行业消费水平的配套活动。 在政府搭台下，企业也在优化供给方向上发力。省商务厅相关负责人表示，本次活动，省内新车销 售、二手车经销、报废车拆解、汽车后市场服务等领域的企业以及汽车金融机构将推出大量惠民政策， 包括：新车销售五折特价和10万元现金直补，二手车"十城十店"联动单车补贴2000元，报废拆解企业免 费拖车、手续代办等增值服务和现 ...

Core Viewpoint - 易鑫集团 is an AI-driven fintech platform focused on providing accessible and convenient automotive financing and value-added services, with a strong emphasis on technological innovation and partnerships within the automotive finance industry [2] Group 1: Company Overview - 易鑫集团 was established in August 2014 and went public on the Hong Kong Stock Exchange in 2017 [2] - The company operates in over 340 cities in China and has formed partnerships with more than 80 AI and internet companies, over 100 automotive manufacturers, and more than 100 financial institutions, as well as over 39,000 dealerships [2] - The company has served over 10 million customers, with a cumulative transaction volume exceeding 4.4 million units and a total transaction scale surpassing 400 billion yuan [2] Group 2: Technological Innovation - 易鑫集团 has invested over 2 billion yuan in research and development [2] - In 2024, the company will become the first in China's automotive finance sector to register a generative AI model [2] - By 2025, 易鑫 will be the first in the industry to achieve localized deployment and application of the DeepSeek model, and will officially release and open-source the high-performance inference model YiXin-Distill-Qwen-72B [2] Group 3: Future Outlook - The establishment of an overseas headquarters in Singapore marks a step towards global expansion for 易鑫集团 [2] - The company aims to enhance its technological capabilities to better serve the global automotive finance industry and to create an ecosystem that facilitates vehicle ownership [2]

Core Insights - The article highlights the shift in consumer demand for financial services from mere funding support to a dual pursuit of efficiency and flexibility in the context of the growing experiential consumption model [1][3] - Huishin Chengxin Leasing Co., Ltd. has launched an innovative financing product called "Che Yi Rong," which focuses on "seamless approval, flexible limits, and free usage" to redefine automotive financial service standards [1][3] Group 1 - "Che Yi Rong" eliminates cumbersome offline approvals and lengthy waiting times by utilizing a fully online operation and intelligent systems, allowing users to complete identity verification and vehicle information submission via mobile [3] - The system employs big data and risk control models to achieve instant pre-approval, with funds potentially available on the same day as the application, thus realizing a "seamless service" experience [3] - The product offers financing limits of up to 1 million yuan, covering diverse scenarios such as education, healthcare, and business turnover, with no restrictions on fund usage [3] Group 2 - Huishin Chengxin has created a dedicated service channel for loyal customers who have owned vehicles within the Guanghui system for over one year, allowing for expedited qualification reviews based on complete historical data [3] - This strategy not only enhances customer loyalty but also demonstrates the brand's commitment to rewarding and valuing its loyal customers [3] - Looking ahead, Huishin Chengxin plans to continue optimizing user experience and deepen data collaboration with the Guanghui system, focusing on user needs to enhance service processes and provide efficient, transparent financing support for more vehicle owners [3]

Core Viewpoint - Guotai Junan has adjusted the revenue forecast for Yixin Group (02858) for 2025-2027 to 11.564 billion, 13.293 billion, and 15.042 billion HKD, reflecting year-on-year growth of 17%, 15%, and 13% respectively, while net profit is adjusted to 1.134 billion, 1.386 billion, and 1.698 billion HKD, indicating year-on-year growth of 40%, 22%, and 23% respectively, leading to a target price of 2.45 HKD for 2026 with a "Buy" rating [1] Group 1 - The company's stock incentive plan binds core personnel to company interests, enhancing team motivation [2] - On March 25, Yixin Group announced a stock incentive plan for 2024, granting stock options and awards to key executives and employees, which is expected to drive long-term stable development and enhance competitiveness in the industry [2] - The stock options have an exercise price of 1.694 HKD per share, allowing employees to benefit from stock appreciation [2] Group 2 - The performance assessment targets for the stock incentive plan are high, reflecting the company's confidence in future performance [3] - To receive full stock incentives, the adjusted net profit must exceed 3 billion HKD over a five-year vesting period, with scaled incentives for lower profit thresholds [3] - The company aims for a compound annual growth rate of approximately 21% from 2025 to 2029, based on a target of 3 billion HKD in adjusted net profit by 2029, indicating strong growth prospects [3] - Catalysts for growth include the rapid expansion of the automotive finance market and declining funding costs [3]

Financial Data and Key Metrics Changes - The operating revenue for 2024 reached RMB 9.89 billion, representing a year-on-year increase of 48% [31] - The operating expense ratio declined to around 20%, an 8% decrease compared to the previous year [32] - The asset management scale grew to RMB 108.1 billion by December 2024, a 39% increase from the end of the previous year [32] Business Line Data and Key Metrics Changes - The transaction volume of auto financing reached RMB 69.1 billion in 2024, a year-on-year increase of 5% [10] - The financing amount for new energy vehicles grew by 44% compared to the same period last year [10] - The fintech business facilitated financing transactions of RMB 21.1 billion in 2024, representing a year-on-year growth of 107% [14] Market Data and Key Metrics Changes - The new passenger vehicle sales in China reached 27.56 million units in 2024, a year-on-year growth of 5.8% [5] - The annual sales of new energy passenger vehicles exceeded 10 million units for the first time, with a year-on-year growth of 41% [5] - The Chinese auto finance market is expected to reach RMB 3 trillion in 2024 [6] Company Strategy and Development Direction - The company aims to deepen its presence in the automotive and clean finance sectors, leveraging technology-driven financial innovation [3] - The focus is on enhancing cooperation with major shareholders like Tencent and expanding into AI and big data applications [3][4] - The company plans to optimize its value-added service product system and deepen cooperation with insurance institutions [20] Management's Comments on Operating Environment and Future Outlook - The management expressed optimism for 2025, expecting revenue growth of 15% to 20%, reaching around RMB 11.5 to 12 billion [58] - The company anticipates that the consumption potential will be further unleashed due to new policies and the popularization of intelligent driving [6] - Management noted that the financial penetration rates in China still have significant room for improvement compared to developed markets [8] Other Important Information - The cumulative number of auto financing transactions exceeded 4 million units by May 2024, with a cumulative transaction volume approaching RMB 400 billion by December 2024 [4] - The company has established a risk control management system that covers the entire business process, ensuring effective risk management [26] Q&A Session Summary Question: What is the purpose for the high volume of loans? Will that generate pressure on liquidity and cash flow in 2025? - Management indicated that 50% of loans are for basic needs and the other 50% for special interest rate loans, with no expected pressure on cash flow in 2025 due to improved technology services [45][46] Question: What is the tracking model and features of the consumers? - The company has two categories for tracking models: a SaaS system for data collection and an online traffic model for charging fees, with a focus on the latter for revenue [48][49] Question: What is the contribution rate from the AI model to the company's revenue? - AI is considered a core competitiveness, utilized across various processes including customer acquisition and risk control, significantly enhancing operational efficiency [53][54] Question: What is the guidance for the 2025 business and growth rate? - The company expects a revenue growth of 15% to 20% in 2025, estimating revenue to reach around RMB 11.5 to 12 billion [58] Question: Will there be a decrease in the cost of assets and specific measures for cost control? - Management believes there is potential for a decrease in capital and asset costs, with plans to deploy AI applications for operational efficiency [60][62] Question: How will competition in the auto finance industry affect the company? - Management acknowledged increased competition but believes it will not significantly impact the company due to its focus on different consumer segments compared to banks [64][66] Question: What are the plans for the fintech business in the short and long term? - The company aims for a transaction revenue target of RMB 35 billion in the next three years, with a focus on high-quality development and leveraging big data technologies [71][73]